Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Here's How You Can Build a Widely-Known Brand in Your Niche (Without Spending a Fortune) | Ep. #1448 Jul 19, 2020

Show notes

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune).
[00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.
[00:41] He built his brand from consistently writing good long-form, data-driven content.
[01:10] Larry Kim built a great brand for pay-per-click advertising.
[01:31] You can be known for whatever you are trying to do if you are consistent.
[01:47] The importance of leveraging the rule of seven.
[01:58] Chatbots and other ways you can repeatedly expose people to your brand.
[02:26] Dave Perell built a successful brand on Twitter where he educates people about writing.
[02:51] Start with one channel first—don’t try to do everything at once.
[03:26] A brand is one of the most defensible things you can have.
[03:45] Experiment with different channels to see which ones you like.
[05:00] That’s it for today!
[05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

David Perell on Twitter

Naval on Twitter

Jason Lemkin on Twitter

Quora

Logan Paul on YouTube

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How to Build a Community The Right Way | Ep. #1447 Jul 18, 2020

Show notes

In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want it to work, you have to think beyond your own needs. It is about creating value for everyone and a supportive environment that can benefit many people. Tune in to hear how you can leverage this channel in the best possible way!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build A Community the Right Way.
[00:36] The importance of community and what it can do for your business.
[01:24] Examples of great communities and our own version of this!
[02:14] The multitude of communities that are out there for you to explore.
[03:35] Using Community.com to interact with an audience and create awareness.
[04:29] The intimacy of communities and what they can do for your business!
[04:34] That’s it for today!
[04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How HEY Will Change Email Marketing | Ep. #1446 Jul 17, 2020

Show notes

In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breath of fresh air into the email world. They might even make things a bit harder for marketers like us! Tune in to hear exactly what HEY is and how it might suit you.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How HEY Will Change Email Marketing.
[00:35] What is HEY, who created it and what does it offer?
[01:21] The Basecamp brand and what they are bringing to the email market.
[02:38] More control for the user and ultimately a better experience.
[03:49] Premium accounts of HEY and what these cost.
[04:06] That’s it for today!
[04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HEY

Basecamp

Outlook

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How to Leverage Long-Tail Keywords to Supercharge Your Traffic | Ep. #1445 Jul 16, 2020

Show notes

In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and driving traffic, but many of us forget to utilize the long-tail variations of the keywords people search for. Tune in to hear about how you can work this method into your SEO strategy and boost your visitor numbers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Long-Tail Keywords to Supercharge Your Traffic.
[00:33] Understanding exactly what long-tail keywords are and some examples.
[01:39] Improving visitor experience; combining updates and long-tail keywords in your content.
[03:01] Refreshing decaying content and shoving keywords in at the same time.
[04:02] Using Content Editor on ClickFlow to make the job of content creation much easier.
[04:41] That’s it for today!
[04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

Content Decay

ClickFlow

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Our Top 5 Favorite SEO Hacks for 2020 | Ep. #1444 Jul 15, 2020

Show notes

In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your scope, these are the tactics that can help you boost your rankings. Tune into hear all five!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Top 5 SEO Hacks for 2020.
[00:32] Updating content regularly to make sure it performs the best it can.
[01:06] Obsessing over customer experience; site speed, pop-ups and more.
[01:49] The riches are in the niches; Google's ranking favors specific content.
[02:22] Zig when others zag and focus on the long term.
[03:05] Thinking about search engines besides Google!
[03:35] That is it for today!
[03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Content Decay

Backlinko

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Here's the Secret to Coming Up with Endless Content Ideas | Ep. #1443 Jul 14, 2020

Show notes

In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have more than you need? From scouring social media and blogs to personalizing popular content, we give you a bunch of ways that help us create content at lightning speed with very little research! Tune in and open up this infinite possibility!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Secret to Coming Up with Endless Content Ideas.
[00:34] Looking at this podcast as an example of endless content creation.
[00:46] Finding popular topics to talk about on social platforms.
[01:06] Using BuzzSumo and Feedly to bookmark noteworthy ideas.
[01:56] Do not regurgitate! Keeping in mind your own spin on things.
[02:29] What makes this podcast different and personal.
[03:05] That’s it!
[03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

BuzzSumo

Feedly

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Can You Really Change Your Life with 1 Piece of Content? | Ep. #1442 Jul 13, 2020

Show notes

In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk about the benefits of writing often, publishing loads content and staying open-minded to the small things that can change everything. Tune in to get some great tips on facilitating success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Can You Really Change Your Life with One Piece of Content?
[00:35] The example of the skyscraper technique and what this exemplifies.
[01:05] What is the one piece of content that can do this for you?
[01:38] Using writing to think deeply and articulate your thoughts.
[02:44] The one piece that can lead to many more steps in your journey.
[03:36] The two articles that had huge and unexpected results for Neil!
[04:12] Staying consistent and getting in the reps.
[04:20] That is it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Is It a Good Time to Start a Marketing Agency? | Ep. #1441 Jul 12, 2020

Show notes

In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you might be wondering where this leaves you and your business plans. Tune in to hear about how to take advantage of these times and why blaming others for the current difficulties won't work!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is It A Good Time to Start a Marketing Agency?
[00:32] The current economic and political climate; the pandemic and protests.
[00:42] An expected return to normal and what this means for starting a business .
[01:19] The types of businesses that are still succeeding in this context.
[02:10] Results that agencies are currently experiencing with small tweaks.
[03:35] Drops in revenue due to COVID-19 and ways to keep growing in spite of it.
[04:44] Using Startup Runway to map out possible scenarios.
[05:35] Where are people hanging out and how can you make the most of these spaces.
[06:20] Picking a niche, finding funded companies and breaking down how they can improve.
[06:57] That’s it for today!
[07:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Startup Runway

CrunchBase

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How Neil Unlocked a Flood of Sales with One Weird Retargeting Ad | Ep. #1440 Jul 11, 2020

Show notes

In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to hear about fun Facebook campaigns and using your own face and expressions to get more traffic!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil Unlocked a Flood of Sales with One Fun Retargeting Ad.
[00:39] Neil has no idea which of his many retargeting ads to talk about!
[00:55] The sad faced retargeting ad that Neil ran a few days ago.
[01:38] The Facebook ad that Neil ran to get more likes on his page.
[02:04] Relevant offers to match with retargeting ads.
[02:30] OLAY's clever campaign for skin products utilizing educational info.
[03:12] That is it for today!
[03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

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4 Underrated SEO Plays That'll Double Your Organic Traffic | Ep. #1439 Jul 10, 2020

Show notes

In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic.
[00:39] Upgrade your content regularly.
[01:01] Consider your top performers and explore new keywords to update them.
[01:30] Boost your traffic by removing dates from your URLs.
[01:45] Write long-form pieces of content and consolidate different pieces together.
[02:04] Consider what Animalz does with their power and pillar pages.
[02:24] Turn your content into videos and put them on YouTube.
[03:01] That’s it for today!
[03:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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