Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

7 Creative Ways to Invest in Marketing | Ep. #1438 Jul 09, 2020

Show notes

In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Creative Ways to Invest In Marketing.
[00:31] Consider offering free tools such as Ubersuggest to generate traffic.
[01:01] Visit sites like CodeCanyon and pay a small price for a free tool.
[01:23] Examples of what you can do from a broader business perspective.
[02:32] Add at least one upsell and down-sell on your checkout or thank you page.
[03:14] Give your customers the option of being notified when a product is back in stock.
[03:39] The benefits of doing mouse tracking on your website to improve the user experience.
[04:23] Why you might consider using community.com to engage with your community.
[05:06] Check out Cameo where you can get celebrities to record a video about your product.
[05:34] That’s it for today!
[05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Content Decay

A/B Testing Calculator

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to do a Daily Marketing Standup | Ep. #1437 Jul 08, 2020

Show notes

In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do A Daily Marketing Stand-Up.
[00:35] What we mean with the term “stand-up” in the context of marketing.
[00:59] The communication value that is gained from doing frequent stand-ups.
[01:42] Learn about Eric’s Agency Accelerator coaching program.
[02:10] Why Eric has a daily stand-up for his team working on the ads for this program.
[02:59] Stand-ups are necessary if you’re doing ads and are trying to scale.
[03:20] Examples of the issues/items to address in daily stand-ups.
[04:02] The most important metric to keep an eye on is the click-through rate.
[04:22] Find a solution for metrics that have underperformed for three days in a row.
[04:38] The importance of having alignment and sharing data across the organization.
[05:26] That’s it for today!
[05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traction

Supermetrics

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Learning to Say "No" Will Accelerate Your Success | Ep. #1436 Jul 07, 2020

Show notes

In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world's great leaders. Tune in to find out about getting away from shiny object syndrome and drilling down on one thing at a time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Learning to Say No Will Accelerate Your Success.
[00:35] The damaging effects of saying yes to too many things.
[01:29] What happens when you say no? Doubling down on what really matters.
[02:10] The secret to Bill Gates' and Warren Buffett's success: focus.
[03:12] Shiny object syndrome and missing the best opportunities through overwhelm.
[03:48] Depth instead of breadth and embracing categorization when it comes along.
[04:32] A homework assignment for the next week!
[04:58] That is it for today!
[05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Write a "Power Offer" to Generate New Leads Overnight | Ep. #1435 Jul 06, 2020

Show notes

In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss this episode. Tune in to get the lowdown on this important tool!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Write a Power Offer to Generate New Leads Overnight.
[00:34] What is a power offer and how does it work?
[01:36] Our real life example of a power offer on Single Grain.
[01:59] The success we have experienced with this strategy.
[02:27] The keys to success with power offers; staying on top of numbers and more.
[03:45] Audience resonation and refining the process and script for sales.
[04:55] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Joel Erway Course

Clients on Demand

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Brilliant Founders and CEOs We're Studying in 2020 | Ep. #1434 Jul 05, 2020

Show notes

In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into the future. Stay tuned for a bonus at the end too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 6 Brilliant Founders and CEOs That We Are Studying in 2020.
[00:43] The deep learning and thinking of Stripe's Patrick Collison.
[01:24] Inspiration from Ray Dalio and his inspiring book, Principles.
[01:58] The consistency of Bill Gates and Microsoft and his newest ventures in the pandemic.
[02:57] The example of Nike and how Phil Knight built an unmistakable brand.
[03:51] Naval Ravikant's simple and short-form wisdom.
[04:43] Roelof Botha from Sequoia and forward vision to future trends.
[05:33] Chamath Palihapitiya's ruthless and thoughtful approach to being contrarian.
[06:35] That’s it!
[06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Build an Audience Before Launching Your Product? | Ep. #1433 Jul 04, 2020

Show notes

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product.
[00:30] If you have a product, market it, otherwise, build the audience first!
[01:09] Building your audience by documenting your process as a newbie.
[01:32] How long a content marketing journey could take before results come.
[01:58] Examples of different thought leaders and how they built their audience.
[02:10] Understanding the passion economy, helping influencers monetize.
[02:44] Whoever controls the audience, controls a ton of power.
[03:22] Looking at platforms Spotify bought because they understand the power of audience.
[03:54] How much cash Kylie Jenner made selling 51% her company.
[04:23] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432 Jul 03, 2020

Show notes

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget.
[00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO.
[01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic.
[01:38] Making the most of your content by streaming it to multiple sources.
[02:18] Getting way more traffic from YouTube using vidIQ!
[02:36] How much more effective you become as a writer using Grammarly.
[03:18] Connecting all marketing sources in one place using Google Data Studio.
[03:53] Using fast-growing Zapier to build marketing workflows.
[04:53] That’s it for today!
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Content Decay Restream

vidIQ

Grammarly

Google Data Studio Zapier

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Much Equity Should You Give To Your Partners? | Ep. #1431 Jul 02, 2020

Show notes

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Much Equity You Should Give to Your Partners.
[00:55] Basing equity on a combination of capital and effort based value each partner provides.
[02:03] Using a more mathematical approach using Slicing Pie.
[02:30] Gauging if a potential partner is being reasonable in their demands.
[03:24] How Eric split equity in ClickFlow with his business partner.
[04:00] Why the partnerships and business model at SingleGrain didn’t go so well.
[04:54] The idea that equity only becomes a problem when you start making money.
[05:16] That’s it for today!
[05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Slicing Pie

ClickFlow

Single Grain

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430 Jul 01, 2020

Show notes

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business.
[00:35] The current landscape, the pandemic and what this means for the future.
[01:01] Big players who are insisting employees stay home.
[01:39] A hybrid model for workspaces and benefits of this arrangement.
[02:10] Using different channels of communication and replacing meetings.
[02:42] Not everyone works well remotely, it might take some education.
[03:06] Avoiding video call fatigue through scheduling and phone calls.
[03:48] Professional hours and adapting to a new daily routine.
[04:41] Holiday times and helping your employees remain sane!
[05:27] The rise of team building, corporate retreats and in-person events.
[06:30] Placing a premium on soft skills and touching in with people as humans.
[07:33] That’s it for today!
[07:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Google's Upcoming Algorithm Update | Ep. #1429 Jun 30, 2020

Show notes

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Google's Upcoming Algorithm Update.
[00:45] The impetus behind the looming updates from Google.
[01:35] User experience and metrics and how Google aims to fine tune these even more.
[03:37] The next few years with Google; more focus in this direction.
[04:29] Weaknesses in Google's algorithms over the last ten years.
[05:03] Addressing the issues on your site; fixing things from all perspectives.
[05:25] That is it for today!
[05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Disney

Leave Some Feedback: