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Latest Episodes:

How to Get Clients in Today's Environment | Ep. #1534 Oct 18, 2020

Show notes

In episode #1534, we discuss how to get clients in today’s environment. The best thing you can do is to approach prospective clients with step-by-step solutions that require zero effort on their part and be willing to do some free work at first. Tune in to hear how Loom videos can help you land the next deal!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Clients in Today’s Environment.
[00:30] We talk about clients for your agency or any type of service-based business.
[01:01] Look for recently funded companies in your space and see how you can help them.
[01:31] Use tools like predictleads.com to see when new staff members come on board.
[02:12] Go to people with solutions and offer to work for free at first.
[02:40] Show people how you will fix their problem and be self-sufficient when you do it.
[03:14] Make Loom videos for prospective clients to give them a sense of who you are.
[04:02] Make the most of the networking opportunities in the context of virtual events.
[04:22] Why you should not consider partnering up with other agencies or similar businesses.
[05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Find Lower Cost Engineers | Ep. #1533 Oct 17, 2020

Show notes

In episode #1533, Neil and Eric provide some intel on how to find lower-cost engineers. They talk about what lower-cost means to them and why you shouldn’t compromise on quality. We also hear their experiences of some of the well and lesser-known talent marketplaces. To learn more about how to find great developers for pennies on the dollar, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Find Lower Cost Engineers.
[00:34] What Neil and Eric mean by ‘lower-cost engineers.’
[00:58] Eric’s experience with Support Shepard, a platform with a strong vetting process.
[01:44] How using Net Solutions has worked for Neil and Eric over the years.
[02:05] Net Solutions versus Support Shepard: When to use each platform.
[02:18] Some other talent marketplaces, including Upwork and Toptal.
[02:59] The story of how Eric found one of his best WordPress developers.
[03:30] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Laws of Podcasting | Ep. #1532 Oct 16, 2020

Show notes

In episode #1532, Neil and Eric dive into the seven laws of podcasting. With the medium growing and offering more opportunities than ever, now is the time to get in. We hear about the importance of consistency, repurposing content, and asking for ratings. For this, and a whole lot more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Seven Laws of Podcasting.
[00:32] How long Eric and Neil have been podcasting for.
[01:18] Law 1: Be consistent, consistently.
[01:47] Law 2: Have a lot of content to get more listens.
[02:16] Law 3: Repurpose content across channels.
[03:01] Law 4: Do keyword research, no matter the topic.
[03:13] Law 5: Pay attention to your audio quality and make use of a mixer and a good mic.
[04:12] Law 6: Always ask your audience for ratings.
[04:33] Law 7: Stay on top of your numbers, particularly retention.
[05:30] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

‎The Joe Rogan Experience

Entrepreneurs on Fire with John Lee Dumas

Repurpose House

Focusrite

Chartable

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7 Business Lessons From Instagram Launching 'Reels' | Ep. #1531 Oct 15, 2020

Show notes

In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Business Lessons from Instagram Launching Reels.
[00:30] Currently, there is an ongoing battle against TikTok.
[00:56] Instagram, owned by Facebook, is copying the concept of TikTik.
[01:03] Despite popular belief, it is not illegal or even in poor taste to copy others.
[01:22] Don’t expect every launch to be a success, and keep trying new things.
[01:45] When you launch, launch with a fanfare and make sure to market correctly.
[02:20] Create buzz and noise around your offer before you launch.
[03:05] How Mark Zuckerberg got TikTok to be scrutinized and gain more traction for Reels.
[03:21] A key business philosophy: if you can’t build it, crush it, or buy it!
[04:05] Know when something is not working and take it off the market quickly.
[04:49] That’s it for today!
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Generate Content Ideas For Long Form Articles | Ep. #1529 Oct 14, 2020

Show notes

In episode #1529, we talk about how to generate content ideas for long-form articles! Blogging is not dead, so do not ignore this potential traffic, it is still a great way to help users and build your business. Tune in to hear about the best ways to come up with ideas, from brainstorming to stealing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Generate Content Ideas for Long-Form Articles.
[00:31] Why are long-form articles worth your time and energy?
[01:02] Finding the topics that are hot right now to write about.
[01:39] The process of discovering what your competitors are doing and stealing their traffic.
[02:40] Brainstorming with your team for new ideas and content creation.
[03:46] That’s it for today!
[03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How We've Been using Community's SMS As Another Marketing Channel | Ep. #1530 Oct 13, 2020

Show notes

In episode #1530, we talk about how you can benefit from using Community’s texting features. Personalized, automated texting helps you to build a community that you can speak directly to and makes people feel like they know you personally. Tune in to hear about the high open and click rates of text messaging!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We’ve Been Using the SMS Features of Community.com As Another Marketing Channel.
[00:41] Have you noticed how we sometimes invite you to text us on the podcast?
[01:01] Community allows you to have text-based communication with people.
[01:11] Personalization, automation, and other features that Community offers.
[01:30] Hear how you can use texting to speak to a specific group of people directly.
[02:05] We are creating a community by telling people what we are going to do.
[02:30] Remember: your open and click rates with text messaging is much higher.
[02:53] Thoughts on how long it will be before the channel gets regulated.
[03:33] Neils talks about the high volume of spam he has been getting lately.
[04:39] Be careful not to get spammy by sending multiple messages.
[05:10] That’s it for today!
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

community.com

Ashton Kutcher

Diddy

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Tools To Help With Instagram Growth | Ep. #1528 Oct 12, 2020

Show notes

In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Couple of Tools to Help with Instagram Growth.
[00:31] The power of Tensor Social for social media insights and finding relevant accounts.
[01:19] Utilizing Canva to create amazing carousels that boost engagement.
[01:47] Tags matter — Ingramer can help you find the best ones.
[02:25] Spying on your competition with Social Blade!
[02:52] Scheduling and analytics with Facebook Creator Studio and Ad Library.
[03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Facebook Creator Studio

Sprout Social

Sendible

Facebook Ad Library

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The Unemployment Stimulus Is Making It Hard To Hire Employees - Here's What To Do | Ep. #1527 Oct 11, 2020

Show notes

In episode #1527, we talk about the unemployment stimulus that is making it harder to hire employees right now, and what you can do about it! During the pandemic, the American government and others around the world have started to dish out unemployment checks to support those in need. In some cases this may create a disincentive for people to find employment. Tune in to hear how to navigate this tricky terrain!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Unemployment Stimulus Making it Harder to Hire Employees.
[00:34] What is happening around the world right now with unemployment checks.
[01:18] The right kind of people still want to work in this climate!
[01:37] Looking for people who have proven themselves before.
[01:52] Marketing is about storytelling — let them know the plan for the long term.
[02:46] The ethics around stimulus checks and the responsibility to find work if possible.
[02:57] Short term thinking and the stupidity of turning down a good work opportunity.
[03:45] That is it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Should You Boost Your Ads Or Just Use The Ad Manager? | Ep. #1526 Oct 10, 2020

Show notes

In episode #1526, we discuss whether you should boost your content or use Ads Manager. If you lack time, resources, or experience, boosting your content is going to be far simpler. However, for more complex functions, you will need to use Ads Manager. Tune in to hear which one is right for you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Boost Your Ads or Just Use the Ads Manager?
[00:38] Boosting ads is a Facebook feature that allows you to promote content.
[00:59] Using Ads Manager involves going to a separate section and doing things manually.
[01:14] It is far simpler to boost ads initially than to use Ads Manager, which is complex.
[01:23] If you lack the time and resources to hire someone, use boost around your area.
[01:45] Ads Manager allows you to get more specific and advanced, thus a better ROI.
[02:31] Establish and implement a framework according to which to boost your content.
[03:24] For conversion-related things, you might need to use Ads Manager.
[03:50] That’s it for today!
[03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Facebook Ads Manager

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7 Simple Facebook Ad Hacks For The Rest of 2020 | Ep. #1525 Oct 09, 2020

Show notes

In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Simple Facebook Ad Hack for the Rest of 2020.
[00:33] Implement the set-it-and-forget-it-retargeting strategy.
[01:12] Why you should go for the reach objective rather than the conversion objective.
[01:34] Remember to do audience swops – it’s an easy way of expanding your audience.
[02:02] Hear an example of how the boomerang ad can be utilized.
[02:43] Make the cold ad traffic warm by sending them to educational content first.
[03:14] Draw inspiration from other sources like the Facebook Ad Library and Adbeat.
[03:38] Get into the habit of creating files with content where you can get ideas from.
[04:11] When people leave before buying, show them to a marketing video about the offer.
[04:45] Rotate your ads to keep them fresh, even an older one that converted well in the past.
[05:44] That’s it for today!
[05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!