Marketing Against The Grain

Latest Episodes:

Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro Jan 25, 2024

Show notes

Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone?

Kipp dives into Apple's marketing strategy for the Vision Pro and the early user feedback. Learn more about the Apple Vision Pro and its significance for businesses and consumers. Kip analyzes the product marketing video and talks about the revolutionary features of Apple Vision Pro and the parallels it shares with the iconic launch of the first iPhone.

Mentions

Apple Vision Pro https://www.apple.com/apple-vision-pro/
Steve Jobs introducing the iPhone https://www.youtube.com/watch?v=x7qPAY9JqE4
Netflix https://www.netflix.com/
YouTube https://www.youtube.com/
Spotify https://open.spotify.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution Jan 23, 2024

Show notes

What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out?

Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs, and how you can build new muscle in the AI/marketing space.

Mentions

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 5 Marketing Mistakes You Need To Avoid In 2024 Jan 18, 2024

Show notes

Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders.

Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make. Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness.

Topics covered:

How not to be average.
Apathy is the worst outcome of marketing.
Don’t undervalue your customers as a marketer.
Simply your story and repeat it.
Make sure you are having fun.

Mentions

Red Bull: https://www.redbull.com/
AMI Paris: https://www.amiparis.com/us/
Shane Parrish’s “Clear Thinking”: https://fs.blog/clear/
Founders podcast: https://podcasts.apple.com/us/podcast/founders/id1141877104

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford Jan 16, 2024

Show notes

What are the research methods and information you need to know to craft a great pitch?

Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes into the framework for creating compelling sales pitches. Learn more on how to win more pitches than you lose, the importance of blending company perspective with discovering customer needs, and the importance of personalized AI assistance in sales.

About April Dunford

April Dunford is the author of the bestselling books, “Obviously Awesome” and “Sales Pitch”. She is the Founder of Rocket Launch Marketing & CEO of Ambient Strategy. Previously, she was VP of Marketing at high-growth startups and executive at IBM and Nortel. She is currently a public speaker and consultant.

Connect with April!

Twitter https://twitter.com/aprildunford

LinkedIn https://www.linkedin.com/in/aprildunford/

Podcast https://podcasts.apple.com/us/podcast/positioning-with-april-dunford/id1690104435

Substack https://aprildunford.substack.com/

Website https://www.aprildunford.com/

Mentions

ChatGPT https://chat.openai.com/
IBM https://www.ibm.com/

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Here’s $100,000 Worth Of Marketing Advice For $0 Jan 11, 2024

Show notes

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes.

Every marketer can get better by obsessing over problems, not solutions, setting the right goals, and creating feedback loops to know if you’re on track to hit your goals. In this episode Kipp and Kieran lay out ten things you need to learn to be a better marketer to grow your business

Topics covered:

The Fundamental Shift in Marketing Mindset
The Importance of Design Skills in Marketing
Illustrative Storytelling: The Dog Training Analogy
Tactics for Reducing Customer Friction
Distribution vs. Segmentation in Marketing
And much more!

Mentions

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford Jan 09, 2024

Show notes

Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS.

Kipp and Kieran are joined by Ryan Alford, host of the Radcast Podcast, founder of the Radical Agency, entrepreneur and personal branding expert. They dive into the value of personal branding for every marketer today, and how it’s predicted that by 2028 the average brand will lose 50% of their organic traffic to AI search. So it’s all the more important that marketers shift gears and focus on BUILDING YOUR BRAND like never before to attract the traffic you want NOW!

In this episode you will learn about:

The Evolution and Importance of Personal Branding
The significance of personal branding for businesses.
Using storytelling in personal branding
The long-term impact of personal branding and its results

Mentions:

Flippa :https://flippa.com/
Matthew Dix and Story Worthy: https://matthewdicks.com/

Time Stamps:

00:00 Consumers more aware of constant marketing, seek humanity.

03:24 Social media amplifies connection for brands/people.

09:48 Using discipline to build brand and revenue.

10:47 Start marketing with honesty and perseverance.

14:58 Author Matthew Dix and story telling.

17:38 Podcast is key for creating ongoing content.

21:44 Transitioning from software to marketing, success story.

26:25 Failure leads to growth and success.

29:06 2024 personal branding trends and storytelling power.

31:29 Be bold, radical, go big; avoid downplaying.

37:03 Building personal brand requires strong, unique views.

38:14 Stop caring, don't create imaginary obstacles.

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

4 Marketing Lessons From 2023’s Best Ad Campaigns Jan 04, 2024

Show notes

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact?

Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog.

They discuss the top performing campaigns based on creativity, effectiveness, and impact. Plus, lessons learned, key takeaways and honorable mentions.

Top Performing Campaigns:

Snoop Dogg's Solo Stove Campaign
Nicki Minaj's Gag City Campaign
Ben Affleck and Dunkin' Donuts Campaign
Walmart's Mean Girls-themed Black Friday Campaign

Mentions:

Lestraundra’s Blog Post: https://blog.hubspot.com/marketing/best-marketing-campaigns-2023
Snoop Dogg Solo Stove Campaign: https://www.youtube.com/watch?v=RdsAR9l_fI4
Nicki Minaj Gag City Teaser: https://www.youtube.com/watch?v=fTLmjgntQsE
Ben Affleck’s Dunkin Donuts Ad: https://www.youtube.com/watch?v=EQgCl_MAgBM
Walmart's Mean Girls-themed Black Friday Campaign: https://www.youtube.com/watch?v=PH59qo5j4us

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187) Jan 02, 2024

Show notes

AI is going to kill so many different brands and level up so many community based brands.

Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate community into your company. Learn more on effective strategies for growing a business through community, the TRIBE framework, why there’s a difference between audience and community, how to turn customers into raving fans, and why community equity is more important than brand equity.

About Greg Isenberg

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. He is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Connect with Greg!

Twitter https://twitter.com/gregisenberg

LinkedIn https://www.linkedin.com/in/gisenberg/

Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Late Checkout https://latecheckout.studio

Mentions

Squid Game https://www.netflix.com/title/81040344

Soho House https://www.sohohouse.com/

Rapha https://www.rapha.cc/fr/fr/

David Spinks https://davidspinks.com/

Dharmesh Shah https://www.linkedin.com/in/dharmesh/

Ramp https://ramp.com/welcome

Brex https://www.brex.com/

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

10 AI Predictions That Will Completely Change Life In 2024 (#186) Dec 28, 2023

Show notes

2024 is the year everybody realizes that being an early adopter is the way.

Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.

Mentions

Pika https://pika.art/
Microsoft https://www.microsoft.com/en-ph
Apple https://www.apple.com/ph/
Amazon https://www.amazon.com/
Meta https://business.facebook.com/
Google https://www.google.com/
OpenAI https://openai.com/
Apple Vision Pro https://www.apple.com/apple-vision-pro/
Gemini https://gemini-ai.com/
Stack Overflow https://stackoverflow.com/
Figma https://www.figma.com/
Adobe https://www.adobe.com/
OpenAI GPT Store https://chat.openai.com/g/g-P6MdNuLzH-gpt-store
YouTube https://www.youtube.com/
Transformer Movie https://en.wikipedia.org/wiki/Transformers_(film_series)
ChatGPT https://chat.openai.com/

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185) Dec 26, 2023

Show notes

Most CEOs and founders want marketing to focus on capturing demand.

Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges.

Mentions