Marketing Against The Grain

Latest Episodes:

Sailing out of the Sea of Sameness Apr 28, 2022

Show notes

“What tips do you have for mid-level marketers to make an impact in their org this year?” We’re talking about how to get out of the sea of sameness to differentiate yourself as a marketer and as a brand to make an impact. Hint: It’s not the story, it’s how you tell it.

Kipp and Kieran deep dive into this listener question on how to not tell the same story as everyone else (with actionable steps).

Shoutout to Kenny Soto for leaving this question in our Apple Podcast reviews!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Framework Thinking for Success With Alex Lieberman Apr 26, 2022

Show notes

There are now more NFTs than pages on the internet in 2010. Kipp and Kieran discuss what this means for our society with Alex Lieberman. Plus: The importance of critical thinking as a professional/entrepreneur (and the success framework around it), what makes an entrepreneur the most successful, how to scope out the bomb-sniffing dog of business, and more!

Who is Alex Lieberman?

Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, a multi-platform business media brand. In October 2020, Alex & his co-founder (Austin Rief) sold a majority stake of Morning Brew to Business Insider for a reported $75 million.

Plus, check out Alex’s podcasts

Founder’s Journal https://foundersjournal.morningbrew.com/

Imposters https://imposters.morningbrew.com/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Alex Lieberman, https://twitter.com/businessbarista

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity Apr 21, 2022

Show notes

What’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition.

Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things that will help you grow your business.

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

Twitter deep-dive links:

@PirateApe coinbase tweet https://twitter.com/PirateApe/status/1513625770605879303

Kieran Flanagan's post on LinkedIn https://www.linkedin.com/posts/kieranjflanagan_incentives-are-the-secret-to-any-world-class-activity-6918162096702513152-mN46/

@Sama DALL-E Ai thread https://twitter.com/sama/status/1511724264629678084

@WolfofFranchises Dippin’ Dots thread https://twitter.com/franchisewolf/status/1513147851873865730

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Be The Most Interesting Brand In Your Market with Ross Simmonds Apr 19, 2022

Show notes

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance of intellectual property long-term (and how it affects the livelihood of your business) and how to tell a great story about your brand.

Who is Ross Simmonds?

Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global brands. Ross sits on the board of directors for Volta Labs, Phoenix House, and Boys & Girls Club of Preston. Ross is also a well sought public speaker, an angel investor, and the author of multiple books.

Plus, check out Ross Simmonds’ DREAM playbook on how to effectively distribute your content) https://training.foundationinc.co/dream

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Ross Simmonds, https://twitter.com/thecoolestcool

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan Apr 12, 2022

Show notes

Listen as Kipp and Kieran brainstorm fresh marketing ideas to help five real businesses differentiate themselves. You’ll hear creative strategies for Sticky Tasks, Wurkr, Wisp, Toggl, and Stampede.

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta Apr 05, 2022

Show notes

This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions.

Listen For,

The solutions Gupta brought to Spotify (and why).
Should B2B companies care about the creator economy?
What did COVID do to Content?
How Tech companies need to approach Media today (to overcome diminishing returns)

Plus, check out Mayur’s ‘Oxygen, Water, Food’ model to help you prioritize and manage your marketing teams.

Who Is Mayur Gupta?

He was the first-ever Chief Marketing Technologist at Kimberly Clark, Global VP for Growth & Marketing at Spotify, and Chief Marketing Officer at Freshly. After spending the first half of his career in tech and product management, he shifted towards the core tenets of modern marketing (Growth, performance, data science, brand, creative, and storytelling).

Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.

As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

Muyur Gupta, https://www.linkedin.com/in/mayurgupta77/

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

Web 3, Customer Acquisition, and Value Props (Twittersode) Apr 05, 2022

Show notes

Get ready for some high-level perspective and conversation on how you can move your business forward!

This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth.

Keep your ears peeled for talks on

how simplicity is underrated
Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!)
how this founder showcases the value proposition of her company’s tools with one tweet

They also discuss how LinkedIn joins the Podcast Network game, YouTube can win podcasts, and what podcast discovery engines are missing.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

Twitter deep-dive links:

Pat Grady’s thread on 15 Lessons from 15 Years at Sequoia Capital: https://twitter.com/gradypb/status/1500853901901197314
Chris Cantino’s tweet on Web 2 and Web 3 acquisition differences: https://twitter.com/chriscantino/status/1496546019244490757
Yuliya Bel’s tweet on Who people are engaging with the most on Twitter: https://twitter.com/ybelyayeva/status/1493265844352294917

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

Why Marketing Against The Grain? Apr 05, 2022

Show notes

Welcome to Marketing Against the Grain! An all-new HubSpot original show.

Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you behind the scenes for the kind of high-level perspective and conversation that will help you move your business forward! You’ll find out what’s happening, what’s ahead, and how you can lead the way.

Plus! We want to hear from you! Leave a 5-Star Review on Apple Podcasts and add your question in the comment! We read every review and we might answer your question on the podcast.

Thank you for tuning in, and don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please share your favorite episodes with friends. We really appreciate your support.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Introducing: Marketing Against The Grain Mar 29, 2022

Show notes

Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan.

Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses.

Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you.

They’ll be leaning into essential marketing, business & Web3 topics and answer the question, “What’s happening now in Marketing, what’s ahead, and how can you lead the way?”

This show isn’t just for marketers. It’s for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective.

Available starting Tuesday, April 5th wherever you get your podcasts.

'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.

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