Marketing Against The Grain

Latest Episodes:

Answering Your Burning Questions On AI & Marketing Apr 04, 2024

Show notes

Ep. 214

If you think lead gen is dead, then your business is probably dead.

Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets.

Mentions

Connect https://connect.com/
Udemy https://www.udemy.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Used Ai To Create An 60-Second Ad in 15 Minutes Apr 02, 2024

Show notes

Ep. 213

How will last week’s wild events shape the future of Ai video?

Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service.

Mentions

Fiverr https://www.fiverr.com/
HeyGen https://www.heygen.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Marketing Mistake That Could End Starbucks Mar 28, 2024

Show notes

Ep 212

Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks.

Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach.

Mentions

Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/
Claude https://claude.ai/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You Mar 26, 2024

Show notes

Ep. 211

Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy.

Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology. Learn more on how conversational copywriting shaped the toothpaste industry, why distribution should be your first priority, and the significant role of relentless perseverance and customer value demonstrated by the story of James Dyson.

Mentions

Claud C. Hopkins https://scientificadvertising.blogspot.com/
Pepsodent https://www.pepsodent.com/bd
James Dyson https://www.dyson.com/james-dyson

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will AI Automate 95% Of What Marketers Do? Mar 21, 2024

Show notes

Ep. 210

Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean?

Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means.

Mentions

Sam Altman https://blog.samaltman.com/
Midjourney https://www.midjourney.com/home

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel Mar 19, 2024

Show notes

Ep. 209

Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive.

Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and "s**t posting" to drive authentic conversations, and how to pinpoint and attract the high-fit, high-intent prospects critical to your business's growth.

Mentions

Notus https://getnotus.io/

Wendy’s social media https://twitter.com/Wendys

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How We Hacked Hubspot With Ai To Make Free Money Mar 14, 2024

Show notes

Ep. 208

How can you empower your website with the Ai capabilities that make you money?

Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice.

Mentions

ChatGPT https://chat.openai.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Used ChatGPT To Create A Marketing Plan In 30 Minutes Mar 12, 2024

Show notes

Ep. 207

Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends.

Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers.

Mentions

Gary Vaynerchuck https://garyvaynerchuk.com/
Seth Godin https://www.sethgodin.com/
Mailchimp https://mailchimp.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Ai Strategy That Increased Our Email Conversion Rate By 82% Mar 07, 2024

Show notes

Ep. 206

How can an Ai generated personal email raise your conversion rate dramatically?

Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success.

Mentions

GPT-4 https://openai.com/research/gpt-4

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

If We Started a Business Today, Here's How We'd Get 100k Leads/Month Mar 05, 2024

Show notes

Ep. 205.

What would you do if you were building a marketing engine right now?

Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube's short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead the marketing race.

Mentions