Marketing Against The Grain

Latest Episodes:

Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland Feb 29, 2024

Show notes

AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them.

Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work and interact with technology.

Mentions

G2 Crowd https://www.g2.com/
Capterra https://www.capterra.com

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Growth Strategy That Grew Hubspot To +$30 Billion Feb 27, 2024

Show notes

Ep 203.

How did Hubspot implement a marketing demand funnel that grew the company by billions?

Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel.

Mentions

The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6
The Office, US https://www.nbc.com/the-office/about

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI Agents 2.0… Is This The End Of Google Search? Feb 22, 2024

Show notes

Will A.I. Agents kill traditional browser based search?

Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology.

Mentions

Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe)
Adept - An AI company focused on creating an AI teammate for everyone: (https://www.adept.ai/)
Selenium - A popular testing tool for web applications: (https://www.selenium.dev/)
Perplexity AI - A company disrupting the core Google search business: (https://perplexity.ai/)

Time Stamps:

00:00 Kieran shares wild parenting stories, OpenAI project.]
04:08 OpenAI evolving to execute work on your behalf.
07:01 Large language models have limited long-term value.
11:19 Sales reps use automation and need improvement.
15:11 Upcoming episodes on agents and disruptions.]
16:11 Google's search success built on feedback loop.
19:48 AI chat products: understanding, building, and ranking.
23:08 Explore how LLMS perceive your brand.

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins? Feb 20, 2024

Show notes

Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology.

In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animating our still image stories, the serious business of AI in video game worlds, and the intense rivalry heating up between OpenAI and Google.

Mentions

Sora - Text-to-video model launched by OpenAI. (https://openai.com/sora)
OpenAI - The organization behind the development of AI models like Sora and GPT-4. (https://www.openai.com/)
Sam Altman - CEO of OpenAI involved in the launch of Sora. (https://www.ycombinator.com/people/sam)
Google Gemini 1.5 - A model developed by Google with capabilities in text, audio, and video. (https://gemini.google.com/advanced)
GPT-4 - The fourth iteration of the Generative Pre-trained Transformer model by OpenAI. (https://openai.com/gpt-4)

Time Stamps:

00:00 Sam strategically times releases to upstage Google.

04:58 Multiple videos watched, 30-50 pages long. Easter eggs, OpenAI mention, Sam Altman backstory.

07:47 A new model is better than GPT-4.

12:55 Will Smith spaghetti meme evolved rapidly in Tokyo.

15:39 Model Sora can animate still images, creating narratives.

18:30 Stock videographer sites may be obsolete for marketing.

20:54 YouTube is the future of multimedia content.

26:20 Gemini Pro unlocks YouTube as a search engine.

29:32 OpenAI: large company doing incredible work efficiently.

31:43 AI developments promise exciting content for the year.

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps Feb 15, 2024

Show notes

What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz's marketing genius. He who transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey of how Dietrich redefined marketing and provides exclusive insights into the genius behind Red Bull's success.

Get ready to uncover the secrets of Red Bull's groundbreaking marketing strategy, the art of differentiation, the power of owned media, and the importance of playing by your own rules.

Mentions

Founders podcast episode about Dietrich Mateschitz: http://tinyurl.com/tdfyzbw5
“Be different, different for the sake of it in everything.” - James Dyson
Edward Bernays - Father of modern public relations: http://tinyurl.com/4udmymtm
Charlie Munger’s “surf” metaphor: http://tinyurl.com/bdefa4dk

Tim Stamps:

00:00 Red Bull took unconventional approach to marketing.

03:57 Discovering Japanese billionaire's energy drink business venture.

07:48 Innovative marketing strategy and intentional vagueness.

12:04 Unconventional marketing tactics and dedication to marketing.

14:44 Bold investments secured massive free TV distribution.

17:53 Media and advertising approach lands in unexplored market.

22:01 Red Bull's principles: be different, owned media.

23:15 Media events over advertising, leverage existing platforms.

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt Feb 13, 2024

Show notes

Ep 199

Solving practical marketing questions by real marketers.

Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more.

Mentions

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Storytelling 101: How To Keep Them Hooked (#198) Feb 08, 2024

Show notes

Why is storytelling one of the most powerful and important aspects of marketing?

Kipp dives into the great story arcs and story archetypes. Learn more on the best examples of brand storytelling, and the framework that instantly makes your marketing storytelling better. Storytelling is leverage, because the best information doesn't win, the best story wins.

Mentions

“Same as Ever: A Guide to What Never Changes” https://sites.prh.com/morganhousel
“Sapiens: A Brief History of Humankind” https://www.ynharari.com/book/sapiens-2/
Kurt Vonnegut https://www.youtube.com/watch?v=oP3c1h8v2ZQ
Patagonia https://www.patagonia.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you build an organic marketing engine for your business? (#197) Feb 06, 2024

Show notes

Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions.

Mentions

Facebook https://www.facebook.com/
ahrefs https://ahrefs.com/keyword-generator

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Predicting The Future Of Marketing With AI Copilots (#196) Feb 01, 2024

Show notes

What will marketing look like in 3 years?

Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.

Mentions

ChatGPT https://chat.openai.com/
Morgan Housel’s “Same as Ever” https://sites.prh.com/morganhousel

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Replace Any Employee With Custom GPTs Jan 30, 2024

Show notes

How big of a game changer is the new feature in ChatGPT Store?

Kieran dives into the ChatGPT Store’s weaknesses and why the new feature is such a big deal. Learn more on how to use the custom GPTs while navigating the Store. Kieran explains how you can create custom GPTs that manifest themselves in a much more efficient way with a central interface. See how the AI agents act almost like personal employees.

Mentions