Marketing Against The Grain

Latest Episodes:

Did Google Just Kill Email Marketing? (#184) Dec 21, 2023

Show notes

We can't have nice things. We've abused email to death.

Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry's efforts to combat spam, with Kipp and Kieran discussing the challenges posed by 'the Patricks of the world' and the necessity for marketers to adapt their approaches.

Mentions

Moz https://moz.com/
Coneball https://sugary-spire.fandom.com/wiki/Coneball

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183) Dec 19, 2023

Show notes

The closer you are to the customer, the better you can tell that story.

Kipp and Kieran dive into the nuances of marketing leadership with special guest Brian Balfour. Learn more on the imperative of effective customer-centric communication, underlining the value of aligning marketing strategies with customer problems, and emphasizing the critical link between customer engagement and compelling storytelling.

About Brian Balfour

Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine.

Connect with Brian!

Podcast https://brianbalfour.com/podcast
Blog https://brianbalfour.com/
LinkedIn https://www.linkedin.com/in/bbalfour/
Twitter https://twitter.com/bbalfour
Reforge https://www.reforge.com/

Mentions

"Unsolicited Feedback" podcast by Brian Balfour https://podcasts.apple.com/us/podcast/unsolicited-feedback/id1706701340
HubSpot https://www.hubspot.com/
Discord https://discord.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182) Dec 14, 2023

Show notes

Founders and CEOs understand customers the best.

Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.

Mentions

Allocadia https://secure.allocadia.com/
Asana https://asana.com/
Google Sheets https://docs.google.com/spreadsheets/create
HubSpot https://www.hubspot.com/
Zapier https://zapier.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Reviewing The Best AI Tools For Video Production (#181) Dec 12, 2023

Show notes

AI takes what you're already doing and makes it better.

Kipp and Kieran dive into the evolving landscape of video creation. Learn more on democratizing content, the challenges of distinguishing between original and fake content in a world of AI-generated media, Zoom's use of AI for sales enablement, and the need to understand platforms for optimal performance.

Mentions

Zoom https://zoom.us/
Saster https://www.youtube.com/@SasterSub0ru
Opus Pro https://www.opus.pro/
Heygen https://www.heygen.com/
Travis https://aitravis.com/
Runway https://runwayml.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Google Launches Gemini AI (And It’s Better Than GPT-4) Dec 07, 2023

Show notes

Kieran and Kipp discuss the impact of Google's Gemini on the future of search. They highlight three core aspects of that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher. They emphasize the importance of multimedia content and the need to make information public and accessible. They also discuss the challenges of integrating ads and predict new ad units and opportunities. They conclude by addressing Google's branding confusion and the importance of prioritizing developers.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 5 Biggest Marketing Opportunities For 2024 (#179) Dec 05, 2023

Show notes

Offering alignment with your audience is more important than brand recognition.

Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.

About Ralph and Kasim

Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff.

Kasim Aslam is a college dropout, entrepreneur, author, and a proud Front Row Dad. He’s the Founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. Recently, he co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs.

Connect with Ralph and Kasim!

Ralph’s Twitter https://twitter.com/ralphhb
Kasim Twitter https://twitter.com/kasimaslam
Ralph’s LinkedIn https://www.linkedin.com/in/ralphburns/
Kasim’s LinkedIn https://www.linkedin.com/in/kasimaslam/

Mentions

Perpetual Traffic Podcast https://perpetualtraffic.com/
HubSpot https://www.hubspot.com/
Discount Tire https://www.discounttire.com/
Creator Marketplace Meta https://creators.facebook.com/tools/branded-content/?locale=en_US

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

3 Lies You’re Being Told About AI… (#178) Nov 30, 2023

Show notes

AI is not here to replace your creativity; it's here to scale it.

Kipp and Kieran dive into the evolving landscape of AI in marketing and tackling the common misconceptions. Learn more insights on scaling creativity with AI, the shift from SEO to engagement-led growth, and how AI empowers marketers to dominate the entire customer journey..

Mentions

Virtually Live https://corp.kaltura.com/virtually-live/
Zapier https://zapier.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Best & Worst GPTs + How To Make Your Own (#177) Nov 28, 2023

Show notes

The secret sauce to GPT is the data, proprietary data, and how they access and leverage APIs.

Kipp and Kieran dive into the exploration of OpenAI's cutting-edge GPT features. Learn more on the power of GPTs in personalized use cases, witness Kieran's accidental website creation, and get a sneak peek into the future of GPTs integrated with APIs.

Mentions

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Firing Sam Altman Triggered OpenAI’s Downfall (#176) Nov 21, 2023

Show notes

Why do 700 employees want to follow in Sam Altman and Greg Brockman’s footsteps?

Kipp and Kieran dive into the new subplots of the chaotic OpenAI saga. Learn more on what does this mean for startups right now, the importance of diversification in AI, why you need to own your story, and how to prepare yourself for paradigm shifts in business.

Mentions

Tweet from Julian Lehr https://twitter.com/julianlehr/status/1726597518212071494
Tweet from Paul Graham https://twitter.com/paulg/status/1726936672875753952
Tweet from Marc Andreesen https://twitter.com/pmarca/status/1726894319255339081
Tweet from Patrick Campbell https://twitter.com/Patticus/status/1726797587875848459
Tweet from Adam D'Angelo https://twitter.com/adamdangelo/status/1717237512077561869
Tweet from Nic Carter https://twitter.com/nic__carter/status/1726958022424215920
Reply tweet from Brian Halligan https://twitter.com/bhalligan/status/1726705311103484323
Tweet from Chris Bakke https://twitter.com/ChrisJBakke/status/1726756262875205678

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is OpenAI Over? Breaking Down The Craziest 48 Hours In Silicon Valley (#175) Nov 20, 2023

Show notes

Sam Altman has been fired from OpenAI. What does this mean for your business?

In this emergency episode, Kipp and Kieran unravel the craziest 48 hours in tech and what it means for your business. Learn more on the business implications of Sam Altman being fired from OpenAI, the Winners and Losers of the OpenAI saga, and the most important lesson to learn from this chaos.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.