Marketing Against The Grain

Latest Episodes:

Why Creators Will Replace Your Entire Marketing Team In 2024 (#174) Nov 16, 2023

Show notes

The best people change their game, evolve, and adapt.

Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, the shift towards personality-led growth in successful companies, and the crucial importance for marketers to embrace the role of creators and why you need AI skills for significant opportunities in the evolving landscape.

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173) Nov 14, 2023

Show notes

90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics.

Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens of podcast growth. Learn more on the power of shareable content, why you need to differentiate, and the impact of having your show on YouTube.

About Steph Smith

Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing at HubSpot. Now, she’s a Podcast Host at a16z, the go-to place for discussions about innovation as technology changes the way we all work, live, and play.

Connect with Steph!

Podcast https://future.com/a16z-podcast/
Twitter https://twitter.com/stephsmithio
Book https://doingcontentright.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Massive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A LOT More Nov 09, 2023

Show notes

With the ever-evolving world of AI, we need to focus on the opportunities it creates, not the problems.

Kipp and Kieran dive into the second biggest day in AI history (OpenAI's Dev Day) and how these tools will be transformational to your business. Learn more about how companies need to rewrite their culture to adapt to an AI landscape, the impact of natural language interfaces, the power of automating complex tasks, and why speed may be a big differentiator for your business in the long run.

Mentions

OpenAI Dev Day https://devday.openai.com/
ChatGPT https://chat.openai.com/
TurboGPT https://turbogpt.ai/
HubSpot https://www.hubspot.com/
Zapier https://zapier.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3 Steps To Start A +$1M Content Business In 2024 | Greg Isenberg (#171) Nov 07, 2023

Show notes

If you don’t know how to write, you will not win on the internet.

Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success.

About Greg Isenberg

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Connect with Greg!

Twitter https://twitter.com/gregisenberg
LinkedIn https://www.linkedin.com/in/gisenberg/
Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Late Checkout https://latecheckout.studio/

Mentions

"30 for 30" Course by Dickie Bush and Nicholas Cole https://www.ship30for30.com/
“Write of Passage” course by David Perell https://take.writeofpassage.school/
Community Empire https://www.communityempire.co/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Used AI To Build A Billion Dollar Business (#170) Nov 02, 2023

Show notes

The future of business success relies on harnessing the full potential of AI.

Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real time.

Mentions

Claude.ai https://claude.ai/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169) Oct 31, 2023

Show notes

Distribution is undefeated.

Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to thrive in the digital landscape. Learn more about the importance of persistence, personalization, and the most valuable ways to direct audience attention in this engaging episode.

About Nathan Barry

I like to build audiences and companies. Right now 110% of my time is focused on building ConvertKit, an email marketing company for creators. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.

Connect with Nathan!

Twitter https://twitter.com/nathanbarry
YouTube https://www.youtube.com/user/nathanpatrickbarry

Mentions

Nathan Barry's podcast: "Billion Dollar Creator" https://podcasts.apple.com/us/podcast/billion-dollar-creator/id1706320777
Hello Bello https://www.hellobello.com/
Viral Cuts https://www.viralcuts.co/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168) Oct 26, 2023

Show notes

The AI-Powered Future of Product-Led Growth (PLG) is here.

Kipp and Kieran are joined by guest Christopher Miller to dive into how AI is reshaping the landscape of product-led growth. Learn more how AI streamlines freemium product development, revolutionizes onboarding, and impacts product-led growth through enhanced credibility and personalized recommendations.

About Christopher Miller

Growth-focused product person and multi-disciplinary team leader dedicated to building things that people love. I take an analytical and iterative approach to building products that drive real, measurable results. I flourish in fast-paced start-up environments that care about customers and user experience.

Connect with Christopher

LinkedIn https://www.linkedin.com/in/christopherwilliammiller/

Mentions

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167) Oct 24, 2023

Show notes

Will AI be a good creative partner? (and change the trajectory of marketing forever?)

Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you ahead of your competition.

Mentions

Bing Chat https://www.microsoft.com/en-us/edge/features/bing-chat?form=MT00D8
ChatGPT https://chat.openai.com/auth/login
Netflix Lupin show https://www.netflix.com/title/80994082
Pixar https://www.pixar.com/
HubSpot https://hubspot.com/
Character.ai https://beta.character.ai/
Bard Google https://bard.google.com/
Claude AI https://claude.ai/
Zapier AI https://zapier.com/ai

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The $1.5 Billion Growth Strategy (#166) Oct 19, 2023

Show notes

The future belongs to brands who have marketers that are just as good as content creators.

Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make distribution scarce, the power in acquiring content creators, how to leverage your company’s unfair advantages, the front door strategy, the biggest challenge to high-growth companies, and how to align with your vision.

Mentions

Atlassian https://www.atlassian.com/
HubSpot https://www.hubspot.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165) Oct 17, 2023

Show notes

Make customers the hero of your story.

Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling.

Mentions

Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8
Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg
Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24Y
Alzheimer's "Change the Ending" Campaign https://www.youtube.com/watch?v=yXE_J9BpJqk
Dove's Campaign Against TikTok Filters “Turn Your Back” https://www.youtube.com/watch?v=pw73tgBmv0g
HubSpot https://www.hubspot.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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