Marketing Against The Grain

Latest Episodes:

I Built a Personal Marketing Coach With One Prompt May 01, 2025

Show notes

Ep. 323

Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes?

Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launches, landing pages, paid campaigns, and more.

Mentions

Want more Marketing Prompts? Get 1,000+ AI Prompts here: https://clickhubspot.com/wtc

David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
HubSpot’s CRM https://www.hubspot.com/products/crm
Pipedrive https://www.pipedrive.com/
Gong https://www.gong.io/

Check out this episode on YouTube: https://www.youtube.com/watch?v=xRZnnRA2sf0&t=1s

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

This ONE Prompt Will Make You Top 1% at Marketing Apr 29, 2025

Show notes

Ep. 322

What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk?

Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your teams with insights from legendary strategists, and using cutting-edge tools to unlock genius-level playbooks—no matter your level or background.

Mentions

Want Kipp & Kieran's AI Prompt Library? Get it here: ⁠https://clickhubspot.com/wgu⁠

Lenny’s Newsletter https://www.lennysnewsletter.com/
“Obsessed: Building a Brand People Love from Day One” https://www.penguinrandomhouse.com/books/609626/obsessed-by-emily-heyward/
“How Brands Grow: What Marketers Don't Know” https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
Famous Prompts https://famousprompts.com/

Check out this episode on YouTube: https://www.youtube.com/watch?v=4W666qEwQXM&t=483s

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Using ChatGPT o3 to Plan our 2025 Marketing Campaign Apr 24, 2025

Show notes

Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc

Ep. 321

How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour?

Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content. Learn more on 5 non-obvious ways to use o3 for marketing, breakthroughs in rapid creative prototyping and testing, and the hidden superpowers of ChatGPT’s new memory and library features that make brand consistency and iteration effortless—even for the busiest teams.

Mentions

OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/
ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/
DALL·E https://openai.com/index/dall-e-3/
Sora https://openai.com/sora/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Join our community https://landing.connect.com/matg

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

ChatGPT o3 Deep Dive: 3 Wild New Use Cases Apr 22, 2025

Show notes

Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr

Ep. 320

Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have?

Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use cases for marketers, how o3 outperforms in research and creative projects, and ways to leverage o3 as your smartest thought partner yet.

Mentions

OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/
ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/
Gemini 2.5 https://gemini.google.com/
“Range” by David Epstein https://davidepstein.com/range/
Kipp's prompts for o3 mentioned in this episode: https://clickhubspot.com/pmr

Check out this episode on YouTube: https://www.youtube.com/watch?v=xzeqQPTxR78&t=921s

Join our community https://landing.connect.com/matg

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

Marketing Against The Grain is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Use This AI Trick To Get 10x Better Results Every Time Apr 17, 2025

Show notes

Ep. 319

How can you go from novice to expert in AI prompt engineering in just 30 minutes?

Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing tactics with deep research and automation.

Mentions

Want Kipp's prompt? Get our AI Prompts here: https://clickhubspot.com/sct
Greg Brockman https://www.linkedin.com/in/thegdb
Jasper https://www.jasper.ai/
Gemini https://gemini.google.com/
Claude https://claude.ai/

Check out this episode on YouTube: https://www.youtube.com/watch?v=srUzcTvA-QQ&t=523s

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha Apr 15, 2025

Show notes

Ep. 318

What does it take to leverage LinkedIn to its fullest potential?

Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique algorithm, mastering the art of engagement, and creating content that aligns with LinkedIn's editorial agenda.

Mentions

Want the formula to go viral on LinkedIn? Get the database here: https://clickhubspot.com/hla
Hala Taha https://www.linkedin.com/in/htaha/
Gary Vee https://garyvaynerchuk.com/
Alex Hormozi https://www.acquisition.com/bio-alex
Leila Hormozi https://www.acquisition.com/bio-leila-2
Slack https://slack.com/

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

We Built the World’s Best Landing Page in Under 1 Hour Apr 10, 2025

Show notes

Ep. 317

Can you build the world's best landing page with AI in under an hour?

Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently. Learn more about leveraging deep research to create comprehensive style guides, applying Gemini 2.5 Pro for strategic marketing insights, and enhancing designs with both Claude and Lovable for optimal results.

Mentions

Get Kipp's AI Prompt Playbook to Create High-Converting Landing Pages in < 60 Minutes: https://clickhubspot.com/alp
Gemini 2.5 Pro https://deepmind.google/technologies/gemini/pro/
Lovable https://lovable.dev/
GPT-4 https://openai.com/index/gpt-4/
Claude https://claude.ai/

For a better visual experience and to see everything we're sharing on screen, check out this episode on YouTube: https://www.youtube.com/watch?v=_b53o1fHMOg&t=201s

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

If you love the show, be sure to follow us on your favorite podcast platform, and drop some love in the comments/reviews! The best review is sharing your favorite episode with your friends and family.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

This AI Marketing Strategy Would Cost You $25K - But It’s FREE Apr 08, 2025

Show notes

Ep. 316

Why spend $25K on marketing strategies when you can get the same value for free?

Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn more on using deep research to write effective prompts, creating comprehensive marketing campaigns, and utilizing AI models to build out detailed marketing assets with ease.

Mentions

Curious how we used AI to skyrocket our conversion by 82%? Find out here: https://clickhubspot.com/vcr
Want Kipp's prompt? Get it here: https://clickhubspot.com/swv
Gemini 2.5 https://gemini.google.com/
OpenAI 4o Image Generation https://openai.com/index/introducing-4o-image-generation/
ChatGPT https://chatgpt.com/

Check out this episode on YouTube: https://www.youtube.com/watch?v=49uoV2k6btA&t=4s

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

GPT-4o Just Replaced Your Creative Team (For Free) Apr 03, 2025

Show notes

Ep. 315

The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users!

Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts, and redefining traditional creative processes with innovative AI solutions.

Mentions

Get Kipp's Prompt here: https://clickhubspot.com/prm
Get our AI Content Creation Checklist: https://clickhubspot.com/cct
ChatGPT 4o https://openai.com/index/hello-gpt-4o/
Deepmind https://deepmind.google/
David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)

Check out this episode on YouTube: https://www.youtube.com/watch?v=QMg5lFzVDq0&t=6s

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

This 2-Minute AI Hack Creates Your OWN Call-In Podcast [PROVEN] Apr 01, 2025

Show notes

Ep. 314

What if you could create your very own personalized call-in podcast with a simple AI hack?

Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setting up a unique two-way conversational podcast to transform your listening experience and boost your expertise.

Mentions

Get our guide to NotebookLM here: https://clickhubspot.com/uco
Deep Research https://openai.com/index/introducing-deep-research/
NotebookLM https://notebooklm.google/

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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