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Hustle & Flow is a weekly podcast for the women who run the world. Hosted by Heather Hubbard, a former attorney turned entrepreneur and strategist, you can expect bold takes, fresh perspectives, and advice that actually helps you run your business and life with more joy and ease.
Today's episode is all about pricing, specifically loss leader and break even pricing, and even if you're not selling a product or service, you just may find that you can still relate to this topic.
If you're like me, you like being exposed to different ideas that you can put into use in various areas of your life, so I hope you find value in what I have to share here today!
I need your help getting the word out! If you love the podcast, I would be so grateful if you could spread the word that I'm back and help bring more people into our community., I'm having a fun competition on my YouTube channel, and I have plans for exciting giveaways at 1,000, 2,500, 5,000 and my BIG goal of 10,000 subscribers. See you on YouTube!
My luxury mastermind retreat at Miraval Arizona is happening from February 18-21, 2024, and you can get all the details and reserve your spot now at www.heatherjoyhubbard.com!
Things We're Covering in this Episode:
One of the big reasons why loss leader and break even pricing is such an important topic right now for everyone in business
Why I'm not a fan of the common saying, "charge what you're worth"
What loss leader or break even pricing means and four reasons why you might use them as a strategy
The key to purposeful break even pricing and what you need to always be aware of when you use this strategy
How I used these pricing strategies both in the past as a lawyer and in my coaching and consulting business, plus how I'm using them now
My advice to avoid the common frustrations that often come with this pricing strategy
Links & Resources:
Subscribe on YouTube & Let's Connect on Instagram!
Grab Your Spot for the 2024 Miraval Retreat
If you missed #169 I'm Back, B*tches! Click Here to Watch The Video on YouTube!
Anyone who knows me knows that I have two big loves, and they are Taylor Swift and NFL Football! So, of course, we're doing an episode on this power couple. In this episode, I share why I think so many people are drawn to Taylor Swift, especially now, and her relationship with her new boyfriend, Kansas City Chiefs' star, Travis Kelce. Why is this relationship resonating with so many people, and creating even more "Swifties" worldwide? Today, I reveal the lessons we can extract from this pop culture phenomenon, and if you're a fan of Taylor Swift, or football, I want to hear your thoughts on this situation!
I need your help getting the word out! If you love the podcast, I would be so grateful if you could spread the word that I'm back and help bring more people into our community. As I shared in the episode, I'm having a fun competition on my YouTube channel, and I have plans for exciting giveaways at 1,000, 2,500, 5,000 and my BIG goal of 10,000 subscribers. See you on YouTube!
My luxury mastermind retreat at Miraval Arizona is happening from February 18-21, 2024, and you can get all the details and reserve your spot now at www.heatherjoyhubbard.com!
Things We're Covering in this Episode:
The story behind my passion for Taylor Swift and why I also love football so much
Some background on the early beginnings of Taylor Swift and how her music and brand has evolved
What makes her still human and a deeper look at some of her recent relationships to understand why her pairing with Travis Kelce is such a big deal
My thoughts on the appeal of Taylor and Travis together as a couple and the two big takeaways I have about this relationship
Links & Resources:
Guess who's back? As I recently joked on Instagram, all the boy bands are coming back, so why shouldn't we? It's been a few years, but I'm excited to bring back The Hustle & Flow Podcast, and in this episode, I give an update on what's transpired over the last 3.5 years. I also share what will be the same, and what will be new and updated with this reboot.
I need your help getting the word out! If you love the podcast, I would be so grateful if you could spread the word that I'm back, and let's bring new people to the table to hear this message. As you'll hear in this episode, I'm having a fun competition on my YouTube channel, and I have plans for exciting giveaways at 1,000, 2,500, 5,000 and my BIG goal of 10,000 subscribers. See you on YouTube!
My luxury mastermind retreat at Miraval Arizona is happening from February 18-21, 2024, and you can get all the details and reserve your spot now at www.heatherjoyhubbard.com!
Do you have a topic you'd like discussed on the podcast? Leave a comment on the YouTube video to let me know. Oh, and don't forget to like and subscribe so you don't miss any future episodes. I am so happy to be back and talking with you about the important things that truly matter, and Hustle & Flow is here to stay.
Things We're Covering in this Episode:
Where I have been the last 3.5 years, what I've been doing and why now is the time for me to come back
The story of a health issue I was experiencing and what I've done to heal since that time
What I'm bringing back from the "old" Hustle & Flow, and a look at the new purpose of this podcast moving forward
How the podcast is changing and the things I have planned for the future
A sneak peek at something exciting happening in early 2024
A fun and friendly competition for us to grow this community together!
Links & Resources:
It's been more than three years since the inception of Hustle & Flow, and each episode has truly brought me joy knowing that my inspiration and advice would benefit all of you. It's time, though, to say goodbye to Hustle & Flow and focus on new things. This change comes from the heart and is one that I know you will all understand. Join me today as I say goodbye to this podcast and hello to focusing on other important parts of my business where I can serve you in the best way possible.
Things We're Covering in this Episode:
- Find out why an old post-it-note serves as a reminder that I need to focus on my long-term vision
- Learn how I moved fear aside to determine how this change needed to take place
- Remember to sign up to get my emails at www.heatherjoyhubbard.com so you can follow me and hear when Simple Courage is released
- Learn more about our herculean effort that we are bringing to you in the not so far future
We are living in unprecedented times, and we may wonder if we are chartering this new territory correctly. It's tricky for all of us. There are so many things to consider as we make new decisions for our careers or our businesses or our personal lives. During today's show, we are focused on learning how to make the right decisions as we plan for the future, and whether it's best to pause, pivot or pursue our next option.
Things We're Covering in this Episode:
Links Mentioned:
https://www.heatherjoyhubbard.com/podcast/creating-space-to-reset/
Ever wonder what your blind spot might be and how it might be affecting your workplace relationships? So many of us do! Join me as I interview guest Likky Lavji who has spent a good part of his career coaching and speaking about navigating blind spots. They exist in all of us, and Likky uses his executive coaching skills to help individuals and companies find and discuss those blind spots.
Things We're Covering In This Episode:
-How to identify your blind spots
-Discover how vulnerability allows people and companies to build culture
-Influence of a leader's blind spots on their team
-Want to get in touch with Likky? Check out his LinkedIn page or Likkylavji.com
Links Mentioned:
https://www.linkedin.com/in/likkylavji
https://www.instagram.com/likkylavji/
If you are worried that your job may be in jeopardy because things in your industry seem slower these days, you are not alone. So many different women have recently shared this exact same worry, and I'm here to share my thoughts on this subject and to hopefully get you fired up. These are crazy times for everyone, and it's time for a rallying call!
Things We're Covering In This Episode:
Links Mentioned:
https://www.heatherjoyhubbard.com/podcast/path-to-partnership/
https://www.heatherjoyhubbard.com/podcast/career-strategies-stage-i/
https://www.heatherjoyhubbard.com/podcast/career-strategies-stage-ii-partners/
https://www.heatherjoyhubbard.com/podcast/career-strategies-stage-iii-key-rainmakers/
https://www.heatherjoyhubbard.com/podcast/compensation-prep-for-biglaw-partners/
If you have ever felt misaligned in your current position and have wondered what it might feel like to do something different, you will feel inspired as you listen to Hustle & Flow's guest, Anne Hydorn. After spending years working in a successful law firm, Anne felt misaligned and wasn't exactly sure why. Once she did some soul-searching and created a strong support system, Anne decided to start her own firm in a completely different practice area. Learn how Anne made her dream come true by realigning her career.
Things We're Covering in This Episode:
Links Mentioned:
We should all be focused on our content creation strategy even if we don't realize it. Part of your content creation may be that you are active on social media or writing a blog or producing a podcast or maybe you aren't doing any of those things, but you've considered doing one or more of them. Whether you are in the market for additional clients or you just want to be seen as a leader or as an expert in your company or you are just trying to create more credibility within your industry, focusing on your content creation strategy will certainly help.
Things we're covering in this episode:- Learn exactly what content creation is and why you should be doing it - Four easy steps to create a content strategy
- Avoid all of the noise and provide relevant content
- Understand how to provide free tips while still getting business
- Track your success on social media
Links Mentioned:Content Creation Strategy Resources
https://www.facebook.com/HeatherJoyHubbard/
Today's show brings together a short interview with guest Mike Michalowicz as well as a discussion about focusing on the right things in your business. Mike is an author and serial entrepreneur among other things, but this show focuses mostly on his newest book entitled Fix This Next. Mike helps advise businesses and entrepreneurs who are struggling with cash flow issues, and his creativity, intelligence and personality are just a few reasons why you'll enjoy listening.
Things We're Covering in this Episode
- What most businesses biggest challenge is
- How entrepreneurs and businesses react during crisis
- Is selling appropriate during economic recessions?
- Hierarchy of Needs/Common DNA of all businesses
- Head to www.fixthisnext.com and take the free evaluation to discover where your business needs focus
The Service Not Sales Workshop
May 18-19: Virtual
June 17-18: Austin, TX hosted by Holland & Knight
July 23-24: Los Angeles, CA hosted by Gordon & Rees
August 27-28: Nashville, TN hosted by Baker Donelson
These virtual or in-person and hands-on workshops will each take place over a day and a half. At the conclusion of the workshop, you will walk away with a plan and you will have the tools and techniques to execute that plan. You will be digging into who your main prospects are, how to be clear on your brand, how to lead with your strengths, how to message who you are, what you do next and more. To reserve your spot visit http://servicenotsalesworkshop.com/.
Starting in June, the hope is that the workshops will all be in-person, but we understand your concern given the current situation, and we want to be flexible and understanding (because we are)! As you register for these upcoming events, please be assured that we've instituted more flexible refund and rescheduling options if a workshop cannot proceed as planned (see terms and conditions at checkout for complete details).
Links Mentioned:
Take Mike's Free Evaluation at https://www.fixthisnext.com/
https://mikemichalowicz.com/podcast/
All of Mike's Books:
https://www.heatherjoyhubbard.com/podcast/service-not-sales/
https://www.heatherjoyhubbard.com/podcast/how-to-sell-without-being-salesy/
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