Etsy Success podcast

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Etsy Sellers Share Their Shipping Strategies Oct 17, 2018

Show notes

Two seasoned shop owners discuss their approach to shipping cost, including how they set shipping prices that appeal to their target market and how to negotiate lower shipping costs with carriers.

Take a look at what Melissa and Mike have to offer in their Etsy shops, Sweet Water Decor and Barn Wood Furniture.

Find info about the free shipping sweepstakes in the Official Rules. Note: No purchase necessary. See Official Rules for alternate method of entry. Open to Etsy Sellers with Etsy Payments with legal residency in the U.S. and DC. Begins 12:00:00 AM ET on October 10, 2018 and Ends 11:59:59 PM ET on December 10, 2018. Void where prohibited. Subject to Official Rules.

Learn more about pricing your shipping in the Seller Handbook article How to Price Your Shipping Competitively and check out the Ultimate Guide to Etsy Search.

Etsy Search: Mythbusting With Two Etsy Experts Oct 10, 2018

Show notes

You’ve got questions about search, and this week’s guests have answers. Taylor Combs is an editor on Etsy’s Seller Marketing team and Isabella Diaz is a Shop Optimization Specialist on the Community team. Together they worked on our Ultimate Guide to Etsy Search, and they’re here to bust some common myths about Etsy search. Plus hear Taylor and Isabella offer tips for improving keywords in a special lightning round of keyword critiques collected from the Etsy Forums.

Read up on Etsy Search in our Ultimate Guide to Etsy Search and find more info about Search Analytics in our Forums Announcement.

Learn how to make the most of Search Analytics in Using Analytics to Understand Your Search Performance.

Follow along with Taylor and Isabella’s keyword critiques by checking out these shops (in chronological order):

The Inside Scoop on Holiday Trends With Etsy’s Trend Expert Oct 01, 2018

Show notes

Etsy’s resident trend expert and judge of NBC’s Making It Dayna Isom Johnson shares insights on fresh trends for holiday. Learn how to use these trends in your shop and ways to combine trends to maximize your impact. Plus discover Dayna’s process for forecasting trends and what it was like to star alongside Amy Poehler on Making It.

Read our Marketplace Insights report or find it in your Shop Manager starting this week.

Follow Dayna on Instagram to stay up-to-date about forthcoming trends and Making It news.

Follow NBCMakingIt on Instagram for the latest developments about the show (and lots of crafting puns).

Check out Dayna's trend guides to find out what trends are on the horizon across Etsy and the wider market.

Q&A With Etsy CEO Josh Silverman and General Manager of Seller Services Kruti Patel Goyal Jul 03, 2018

Show notes

Etsy leaders Josh Silverman and Kruti Patel Goyal answer your top questions about the recent changes to selling on Etsy and share more insight into our plans for the future.

Learn more about the updates discussed in this episode in our announcement.

To request a call for help with pricing, go to our contact page. Select Selling on Etsy > Payments and Billing > Understanding my Bill and Fees, and request a phone call. Member Support calls will be available only in English.

Bonus: A Behind-the-Scenes Look at How We’re Bringing Buyers to Etsy Jun 19, 2018

Show notes

Hear the inside scoop on the ways our team is working to bring more buyers to Etsy, including the results of our onsite sales events and the strategy behind our paid marketing efforts. Plus get tips on how to use insights from our sales events in your shop.

For tips on optimizing your keywords, listen to our “Brainstorming keywords for your Etsy shop” episode or read Brainstorming Keywords for Tags and Titles.

Read about how to Craft a Killer About Section and fill out your shop policies to help build buyer trust.

Promote your on-sale items at the top of your shop page by featuring up to four listings and sharing them with the social media tool.

If you’d like to apply for our Affiliates Program and you’re located in the US, please fill out this form. If you’re outside of the US, shoot us an email at selleraffiliate@etsy.com.

Etsy’s Buyer Insights Expert on What Makes Buyers Tick May 15, 2018

Show notes

Our buyer research manager shares insights into how people find Etsy shops, what motivates them to buy, and what keeps them coming back.

For more photo tips, check out our Ultimate Guide to Product Photography.

Learn more about how to use the social media tool to promote your shop.

Help build buyer trust by filling out your listing pages, whether you sell physical or digital items, and by setting up your shop policies.

Bonus: Your Questions About Targeted Offers, Answered Apr 24, 2018

Show notes

Etsy product manager Cambria Kline answers your questions about our new marketing tool for sellers in this special bonus episode. With this tool, you can send targeted offers directly to prospective buyers who’ve expressed interest in your products.

If you want to try targeted offers for your shop, go to your Shop Manager > Marketing > Sales and Coupons.

Two Etsy Experts on Advocating for Small Business and the Planet Apr 17, 2018

Show notes

Etsy’s advocacy and sustainability experts talk about our public policy efforts and the fight against net neutrality, and share buyer insights on how sustainability factors into purchase decisions.

Take action for net neutrality now by signing this open letter to Congress.

Read more about the amicus brief Ilyssa discussed in this blog post.

Watch what happened when 20 Etsy sellers ventured to Washington, D.C. for the first-ever Microbusiness Caucus.

Learn more about Etsy Solar and find out if you’re eligible for your own solar panel system at etsy.com/solar.

Get inspired by other sellers’ eco-friendly packaging ideas in this Seller Handbook article.

Stay up-to-date on the latest developments from our advocacy and sustainability teams by following Etsy Impact on Medium.

How to Launch a Paid Ad Campaign to Get the Most Bang for Your Buck Apr 03, 2018

Show notes

Etsy’s paid ads expert Maxwell Tang covers everything you need to know about launching a successful paid ads campaign, from bids and budgets, to running tests that will help you strategize.

Read more about paid ads in our Marketing Ultimate Guide and check out the paid ads case study mentioned at the top of the episode. And for help with categorization, titles, and tags, take a look at this help article.

If you have a moment, please take our listener survey and don't forget to rate and review us on iTunes. We really, truly appreciate it.

Bringing in Buyers for Mother's Day and Other Special Occasions Mar 19, 2018

Show notes

Alexis Clare sells natural bath bombs in her shop, Whipped Up Wonderful (whippedupwonderful.etsy.com). We chat with her about prepping for special occasions like Mother’s Day. Alexis shares tips on drawing in gift buyers, creating a charming gifting experience, and running promotions your customers love. Find out what Mother’s Day trends are on the rise in our 2018 Mother’s Day trend guide: etsy.me/2DCaqxO Learn more about how you can participate in the World of Etsy sales event: etsy.me/2FNlw86

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