Etsy Success podcast

Latest Episodes:

How Two Immigrant Shop Owners Are Creating Jobs for Refugee Women Mar 06, 2018

Show notes

In honor of International Women's Day, we chat with Kei Tsuzuki and Molly Luethi of Kei & Molly Textiles (keiandmolly.etsy.com) about how they launched a screenprinting business to provide jobs for immigrant and refugee women from all over the world. Is there a woman in your life who's inspired you as a business owner or maker? Send us an audio clip of your answer for a chance to be featured on an upcoming episode of the podcast. Learn how to submit your recording here: etsy.me/2oTeWCx

Developing Innovative New Product Ideas with Norwegian Wood Feb 13, 2018

Show notes

Angie Johnson of home decor shop Norwegian Wood (iheartnorwegianwood.etsy.com) discusses her approach to product development, including brainstorming innovative product ideas, determining if a new idea is right for your business, and keeping your shop fresh over time. Check out Angie’s Seller Handbook articles, How I Developed My Best-Selling Product: etsy.me/2mIKc67 and 6 Tips for Generating Fresh Product Ideas: etsy.me/2t6mk1o

Etsy’s Instagram Expert on Building Your Brand on Instagram Jan 30, 2018

Show notes

Our social media specialist and Instagram extraordinaire Brigette Muller shares pro tips on creating an engaging Instagram presence, including everything from hashtagging to reach your target audience to mastering the art of Instagram Stories. Thinking about using our new social media tool to help promote your shop? Here's how: etsy.me/2DM9WK8 For tips on taking great photos to use on Instagram, read our Ultimate Guide to Product Photography: etsy.me/2DZnGAF

Win Loyal Customers Through Excellent Customer Service With BetsyFarmerDesigns Jan 16, 2018

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Jewelry maker Betsy of Betsy Farmer Designs (betsyfarmerdesigns.etsy.com) chats about marketing your shop for Valentine's Day and winning repeat buyers with delightful customer service. Thinking about offering gift wrap in your shop? Check out this article for more info: etsy.me/2mKOB9F

Tapping into 2018 Trends With Etsy's Resident Trend Expert Jan 02, 2018

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Etsy's trend expert and one of NBC's 'Making It' judges, Dayna Isom Johnson shares insider knowledge on what market trends to expect this year and how she selects products to feature on major TV networks. Check out Dayna's trend guides here: etsy.me/2hDpjuP Like the 'Making It' Facebook page for the latest developments about the show: www.facebook.com/NBCMakingIt Follow Dayna on Instagram to stay on top of forthcoming trends, her TV appearances, and updates about 'Making It': instagram.com/daynaisomjohnson Read our story on 2018 Valentine's Day Shopping Trends here: etsy.me/2CFolXt

Marketing and Sales Strategies With Milk and Honey Luxuries Dec 12, 2017

Show notes

Sarah and Ryan Parker of Milk and Honey Luxuries (milkandhoneyluxuries.etsy.com) chat about running profitable sales promotions, tips for paid advertising, and pricing for wholesale like a pro. *** If you haven’t already, please take our survey at etsy.me/podcastsurvey. We'll be back in January with new episodes to help you make 2018 your best year yet. See you then!

Boost Your In-Person Sales With jtopolski Nov 28, 2017

Show notes

Jewelry seller Jenny Topolski of Etsy shop jtopolski (jtopolski.etsy.com) joins us in the studio to share expert knowledge on selling at craft fairs and holiday markets, and how one change to her product photography resulted in a major turning point for her business. —Learn how to build a photography light box like Jenny mentions in the episode by following this DIY: etsy.me/2y5aUKe —And if you haven't already, don't forget to take our survey at etsy.me/podcastsurvey. Thank you!

Merchandising Your Shop to Attract Holiday Shoppers Nov 14, 2017

Show notes

This week we talk with our merchandising expert about ways to curate your shop for the holidays, how to forecast trends, and what you can do to take part in Etsy's holiday campaigns. —Check out the persona-based gift guides mentioned in this episode here: etsy.me/2zARqBO —You can find more info on the gift guides and our weekly hashtag campaign in the 2017 Holiday Merchandising Guide: etsy.me/2AGYUR8 —For more info on the sales event happening November 20-December 1, take a look at our Etsy Success 2017 Holiday Guide: etsy.me/2yyW1ka —And if you have a moment, please take our survey at etsy.me/podcastsurvey. Thanks!

Brainstorming Keywords for Your Etsy Shop Oct 31, 2017

Show notes

This week we talk with Etsy expert Amy Fierro about brainstorming effective keywords for your shop, using Shop Stats to reach your target customer, and optimizing your SEO for the holiday season. Get started by filling out our tagging worksheet: etsy.me/2gH2Qc1 and use this worksheet to help define your target customer: etsy.me/2zbeVBA And if you have a moment, we’d really appreciate it if you could fill out our survey by visiting etsy.me/podcastsurvey Thanks for listening!

Managing Custom Orders With Peg Doll Makers Goose Grease Oct 17, 2017

Show notes

This week, we chat with Anna and Juan Donado of Goose Grease (goosegrease.etsy.com) about managing custom orders, selling craft supplies, and running a purpose-driven business. Don't forget to take our survey at etsy.me/podcastsurvey. Thanks!

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