Etsy Success podcast

Search Tips: How to Optimize For Holiday Shoppers Oct 12, 2022

You’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums.

Listings critiqued in this episode:

Green tea bergamot handmade soap: etsy.me/3yeTQTL
Floral earrings: etsy.me/3Evso8j
Blue and yellow clip on arch earrings: etsy.me/3SAP9LZ
DIY capybara crochet kit: etsy.me/3fEBEwm

Resources mentioned in this episode:

7 Essential Types of Product Photos: etsy.me/3Cm4UAE
Ultimate Guide to Product Photography: etsy.me/3SDkm0A
2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg

[Audio Article] How to Ship Smoothly This Holiday Season Oct 05, 2022

Having a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices.

Resources and recommendations mentioned in this Audio Article:

Review your processing times: etsy.me/3CqO5ol
Review your shipping profiles: etsy.me/3CqO5ol
Purchase shippings labels on Etsy (Australia, Canada, UK, India, and US sellers): etsy.me/3SARvKO
Strategies for Shipping Challenging Items: etsy.me/3SOFzpb
Offer a free shipping guarantee (US sellers): etsy.me/3C4LuPB
Developing an International Shipping Strategy: etsy.me/3Sxtt3j
Offer shipping upgrades: etsy.me/3x9fckO
Purchase USPS or Fedex shipping labels on Etsy: etsy.com/shipping
How shipping insurance offerings vary by carrier: etsy.me/3RzqupY
Learn about Etsy’s Purchase Protection program: etsy.me/3e0uCS2
Explore discounts through our shipping partners: etsy.me/3SPNbqS

[Audio Article] Holiday Marketing Tips for Etsy Sellers Oct 05, 2022

The holidays are a great opportunity to appeal to seasonal shoppers. Help your shop shine throughout the coming months with these marketing tools and techniques.

Resources and recommendations mentioned in this Audio Article:

Tips for Creating Engaging Explore Videos Shoppers Will Love: etsy.me/3Sy5LnJ
How to Market Your Business on TikTok: etsy.me/3fDOBXk
Ultimate Guide to Social Media Marketing: etsy.me/3BO8YbD
2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg
Start your Etsy Ads campaign: etsy.me/3C2ymKJ
Ultimate Guide to Advertising: etsy.me/3fFHUUo
Create a coupon for your shop: etsy.me/3RxMRvO
How to Use Etsy Updates to Help Bring Buyers Back: etsy.me/3BqNiDi
Schedule a sale in your shop: etsy.me/3rpAdEL
Etsy Insights Forums post: Getting the most out of Etsy Sales Events: etsy.me/3V0Z9zE

[Audio Article] Help Build Buyer Loyalty This Holiday Season Sep 28, 2022

If buyers have a positive experience purchasing from your shop this holiday season, they're more likely to keep coming back long after the holiday season is over. Get tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more.

Resources and recommendations mentioned in this Audio Article:

Download the Etsy Seller app: etsy.com/sell-mobile
How to Use Saved Replies in Messages: etsy.me/3BPX94O
How to Add a Listing Video: etsy.me/3BPXoge
How to Set Up Your Shop Policies: etsy.me/3SChVvp
Update your shipping profiles: etsy.me/3x9fckO
Turn on gift wrap in your shop: etsy.me/3LVXYO8
Add or update your about section: etsy.me/3BPjFKT
Ultimate Guide to Social Media Marketing: etsy.me/3BO8YbD
How to Turn On Vacation Mode: etsy.me/3rbVXUb
The Ultimate Guide to Holiday: etsy.me/3RqyvhA

[Audio Article] Marketplace Insights: 2022 Holiday Trends Sep 21, 2022

No matter what you sell, our annual holiday trend report has you covered! Find out how to tap this season’s trends to reach more shoppers with these key insights based on industry forecasting and Etsy search data.

Resources mentioned in this Audio Article:

Etsy Insights Forums post with info on search traffic timing for holiday occasions: etsy.me/3x8WTMD
2022 Fall Marketplace Insights trend report: etsy.me/3KXrnqG
2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg
The Ultimate Guide to Holiday: etsy.me/3RqyvhA

[Audio Article] Your September Shop Checklist and Holiday Calendar Sep 14, 2022

Each month, we highlight information on key shopping dates, upcoming seller events, and buyer trends. Listen to our guide for September to help prepare your shop for success.

Resources and recommendations mentioned in this Audio Article:

Etsy Updates: etsy.me/3BqNiDi
Seller email list: etsy.me/3x90tqe
2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg
2022 Fall Marketplace Insights trend report: etsy.me/3KXrnqG
Review your processing times: etsy.me/3x9fckO
Shop EcoEnclose: bit.ly/3D7fsEM
Sign up for Quickbooks: intuit.me/3Rxaaqm
Submit your listing for a critique: etsy.me/3eoUirh
The new Etsy Events space: etsy.me/3QIlZJq
Etsy U: etsyu.etsy.com
Etsy U workshops: etsy.me/3QIlZJq
The Ultimate Guide to Holiday: etsy.me/3RqyvhA

2022 Holiday Trends and Shop Trend Critiques Aug 29, 2022

From magical forest themes to posh pearlcore looks, find out what trends are rising to the top for the busy shopping season. We’ll be doing things a little differently from our usual trend episodes this time around: Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz will chat about key holiday trends and which categories and items are most relevant for each one. Then, in our trend critiques segment, they’ll give shop owners tips on how to incorporate the holiday trends into their work.

For more on 2022 holiday trends, check out our Marketplace Insights report: etsy.me/3dCt4ND

Here are links to the shops Dayna and Isabella critiqued in today’s episode, in chronological order:

CoiledUpCreations: etsy.com/shop/coiledupcreations
HerStoriedHome: etsy.com/shop/HerStoriedHome
KlikKlakBlocks: etsy.com/shop/KlikKlakBlocks
JewelGarage: etsy.com/shop/JewelGarage

Etsy U Instructors Share Their Top Holiday Tips Aug 24, 2022

This week, we tapped some experienced sellers to get their advice on how to prep for the busy shopping season ahead. Etsy U instructors are seasoned shop owners who work with the community to help other sellers find success on the platform. These sellers have learned a lot over the years, so tune in to get insightful suggestions and time-saving ideas to help you have your best holiday season yet.

To learn more about Etsy Up, go to the event page: etsy.me/3CuAJrO
To learn about other upcoming events, check out our events space: etsy.me/3QIlZJq
To learn more about the Etsy U program, head to etsyu.etsy.com.

Shop Talk Special: Your Most Memorable Custom Orders, Part 2 Jul 27, 2022

You all have done it again: You sent in so many beautiful stories about your unforgettable custom orders that we couldn’t wait any longer to share them with the world. On this week’s installment, hear about extra-special memorial gifts, connections that inspired new products, and niche requests that made a meaningful impact on both the buyer and seller.

If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and email it to podcast@etsy.com. Please keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Isabella of Fido’s Flowers, and my most memorable custom order was...” Read more about this prompt over in the Forums: etsy.me/3InfTLI

Note: By sharing your memo with us, you agree to our terms at etsy.me/recordingshare

Shop Talk Special: Your Most Memorable Custom Orders Jul 13, 2022

Heads up: This episode may make you laugh, cry, or both! You sent in your recordings about custom orders that made an impression on you, and we’re so glad you did. From strange coincidences and joyful celebrations to touching gestures of love and remembrance, Etsy sellers share stories about the custom requests they’ll never forget.

If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and email it to podcast@etsy.com. Please keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Isabella of Fido’s Flowers, and my most memorable custom order was...” Read more about this prompt over in the Forums: etsy.me/3InfTLI

Note: By sharing your memo with us, you agree to our terms at etsy.me/recordingshare

[Audio Article] Create Listings That Convert Jun 29, 2022

Picture this: A buyer clicks on your listing, then proceeds to favorite it or, even better, buy it. The dream scenario, right? This is what it means for a listing to convert. This week, learn how to help motivate shoppers to click on your listings and give them the info they need to make a purchase decision.

Check out the Etsy Success product photography video: etsy.me/3A55YbD

Read 4 Ways to Conquer Pricing Pitfalls: etsy.me/3QPcs4i

Read our Ultimate Guide to Photography: etsy.me/2usmcYt

Read 5 Tips for Writing Listing Descriptions: etsy.me/3yr4nLO

Listen to last week’s episode, Etsy Search Tips: How to Optimize Your Listing Descriptions: etsy.me/3u3E77F

Learn how to set up shipping upgrades: etsy.me/3I4app1

Read How to Create a Competitive Shipping Strategy: etsy.me/3OJrRkP

Note: Etsy search is always changing and every shop is different. These are some of the current best practices we recommend as of June 2022.

Etsy Search Tips: How to Optimize Your Listing Descriptions Jun 22, 2022

Listing descriptions have always been crucial for communicating important info about your products, but now those descriptions can also help get your items in front of even more potential customers. This week, two Etsy experts discuss what’s changing about how Etsy search ranks your listings and share best practices for writing listing descriptions optimized for those changes. Then they walk through concrete examples for all kinds of shops, whether you sell handmade, vintage, or craft supplies.

For more Etsy search tips, check out our Ultimate Guide to Etsy Search: etsy.me/2QH4vix

What to Know About Etsy’s Intellectual Property Reporting Program May 25, 2022

We know intellectual property rights and laws aren’t the easiest to understand. That’s why we invited Jay Huber from our Trust and Safety team to get the scoop on the new Etsy Reporting Portal. Jay breaks down how to use the tool, then addresses some common questions we’ve heard from the seller community. Find out who’s eligible to use the portal, whether you need a copyright registration number to file a report, and how the team will approach future developments of the tool.

Check out the Etsy Reporting Portal at etsy.com/ipreporting
Learn more about intellectual property rights and laws in our Ultimate Guide to Intellectual Property: etsy.me/38Apkdb
This Help article shares information for sellers if they receive a notice of intellectual property infringement: etsy.me/3sDOQFl

Legal Notices Related to Episode Content: The information contained in this episode constitutes information and not legal advice. The listener assumes all responsibility for any and all use of this information. Please consult an attorney for specific questions.

[Audio Article] The Essentials of Online Advertising May 04, 2022

When done right, paid advertising can be a highly effective way to reach a new audience for your products—and help drum up more sales for your growing business. In this week’s audio article, learn the basics of online advertising to accelerate your marketing efforts.

Check out the Seller Handbook article Create Listings That Convert that we mentioned in this episode: https://etsy.me/3MtFAv0
You can also read the Essentials of Online Advertising article on the Seller Handbook: https://etsy.me/37Kniag

Etsy Shop Critiques: Spring and Summer Trends Edition! Apr 20, 2022

In today’s episode we share what’s on the rise for spring and summer, but this time we’re doing something a little different: trend critiques! Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz offer ideas for exploring trends, tailored specifically to individual sellers’ shops. They highlight what the seller is already doing well, and discuss potential options for incorporating this year’s trends into their business.

Shops critiqued in this episode:

zeynNY: zeynNY.etsy.com
PaintingTheSkyKingdm: PaintingTheSkyKingdm.etsy.com
therootfolks: therootfolks.etsy.com
EbeCo: EbeCo.etsy.com
LouiseFultonStudio: LouiseFultonStudio.etsy.com
BsCozyCottageCrafts: BsCozyCottageCrafts.etsy.com
OzGlassArt: OzGlassArt.etsy.com
PinkNoseVintageLtd: PinkNoseVintageLtd.etsy.com

For more on spring and summer trends, check out our latest Marketplace Insights report: etsy.me/35OGvqb

[Audio Article] How to Get 5-Star Reviews Mar 30, 2022

Our research shows that when potential customers see glowing reviews for an Etsy shop, it helps inspire confidence in their decision to purchase. Hear our top tips for leaving an impression that motivates buyers to select all five stars when they review an order, which can, in turn, encourage other shoppers to trust your business.

For more info on earning a Star Seller badge, check out this Seller Handbook article: etsy.me/3iJdRJQ
To download the Sell on Etsy app, click here: etsy.me/3qNpVOO
Learn how to use Saved Replies in this Help article: etsy.me/3wNgP8f
Find more info on how we determine shipping data for your country in this Help article: etsy.me/3NuYkeQ
If you’re located in the US, Australia, Canada, or the UK, try Etsy Shipping Labels: etsy.me/3qKONGP

Ideas for Growing Your Social Media Following Mar 16, 2022

This week we’re talking all things social media, whether you’re just starting out or looking to take your skills to the next level. Etsy Social Media Manager Evan Watkins shares tips on choosing the platform that’s right for you, creating content to attract followers, as well as some dos and don'ts to help increase your chances of getting featured on Etsy’s social media pages. And in a special new segment, Evan will critique sellers’ social media accounts as examples of best practices, sharing feedback and offering suggestions.

Learn how to build a DIY photography light box in this Seller Handbook article: etsy.me/35yeuDh

Get tips for taking photographs with a phone in this case study: etsy.me/3hKK0QL

Read this Etsy Insights post about teaming up with influencers: etsy.me/3tBLcvd

Check out the social media accounts we critiqued in today’s episode:

instagram.com/lalalaartprintshop
pinterest.com/shoppoppydove
instagram.com/mosaicsmith

[Audio Article] 7 Essential Types of Product Photos Feb 16, 2022

Shoppers want a clear understanding of what they’re buying before they make a purchase. Do your product photos show them everything they need to know? Mix and match these seven photo types so customers know exactly what to expect from your items.

To learn how to add listing variations, check out this Help article: etsy.me/listingvariations

For photo styling tips, read our Seller Handbook article, “How to Style Product Photos”: etsy.me/styleproductphotos

Early 2022 Trends Insights with Two Etsy Experts Jan 12, 2022

Are checkerboard patterns still in? What’s the color of the year? What does “lagom'' mean and why should you care? Get the scoop on these questions and more in this conversation between Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz. Dayna brings the latest on which trends are on the rise for 2022, and Isabella shares actionable tips for using those trends to help attract buyers.

For more on 2022 trends, check out our latest Marketplace Insights report: etsy.me/3oVxpyp and Dayna’s trend guide: etsy.me/3lrR5rH

Legal Notices Related to Episode Content: TikTok is a trademark of Bytedance Ltd.

Shop Talk Special: Your 2021 Wins, Part 2 Dec 22, 2021

It’s time for round two! You shared so many great reasons for celebration that we couldn’t keep them to ourselves. In this installment, hear about heartwarming custom orders, perseverance after hardship, impressive leaps of faith, and more.

Note: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information. Items sold by Sellers, such as masks, aren't medical-grade. When selecting a mask, consult official guidance to make the right choice for you. More info: etsy.me/3Fm6eTj

Shop Talk Special: Your 2021 Wins Dec 08, 2021

Hear highlights from the year, as told by sellers! You sent us stories about the amazing things you accomplished in 2021, and we put them together in this special Shop Talk episode.

Submit your own 2021 win by calling 917-947-9704 and leaving a message for us, or record a voice memo on your phone and email it to podcast@etsy.com. Remember to keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Tess of Sassafras Zines, and a recent win I celebrated was...”

For more on how to submit your story, check out this Forums post: etsy.me/2021winsforums

Note: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information.

Your Guide to Shipping This Holiday Season Nov 01, 2021

Our shipping experts have learned a lot over the past year, so this week we’re chatting with one of them to get the latest. This week, Etsy Vice President of Global Fulfillment Jake Hipps shares insights and advice on how to make the process as smooth as possible for you and your customers. Learn how to prepare for an influx of holiday orders, adjust processing and transit times for the busy season, and calculate your own holiday shipping deadlines. Plus we answer your questions about carrier delays, customer reviews, and Star Seller badging.

Check out the articles mentioned in this episode:

—Your Star Seller Checklist: etsy.me/3BAVEoL

—Insurance and Claims for Shipping Labels: etsy.me/3jYW8iu

—How to Ship Smoothly This Holiday Season: etsy.me/3lu9Bim

—2021 Holiday Shipping Deadlines and Surcharge Information: etsy.me/3CD3sHR

—Introducing: Planet-Friendly Packaging: etsy.me/3CAWEuD

—How to Set Up Sales and Coupons for Your Shop: etsy.me/3GKtonI

[Audio Article] Build Buyer Loyalty This Holiday Season Oct 25, 2021

This time of year can bring more buyers to your shop than ever. Learn how to make a lasting impression on new customers to keep them coming back after the holidays are over.

What did you think of this audio article? Help us improve our future audio content by taking this short survey: https://etsy.me/audioarticlesurvey

[Audio Article] Holiday Marketing Tips for Etsy Sellers Oct 11, 2021

You’ve got the goods that holiday shoppers want. The question is: Do they know it? Follow these tips to put that seasonal sparkle on your shop and make it easy for people to see why they should buy from you.

What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey

Insider’s Guide to Etsy Search: Conversion Sep 01, 2021

Welcome to part two of our series on Etsy Search! This week, Amy and Isabella take things to the next level, and discuss how to convert visits to orders. The two shop optimization specialists (and Etsy sellers!) offer tips on how to optimize your listings for conversion and use shop stats to inform your Etsy SEO strategy. Plus, hear them critique three listings as examples to show how their advice looks in action.

Articles referenced in this episode:

7 Essential Types of Product Photos

How to Write Enticing Item Descriptions

Here are the listings Isabella and Amy critique in the episode:

Macrame hanging shelf

Lazy Susan

Oil painting

Insider’s Guide to Etsy Search: Keywords Aug 18, 2021

This week, we’re kicking off a series on Etsy Search with two experts, Amy Fierro and Isabella Diaz. Not only are Amy and Isabella shop optimization specialists at Etsy, they’ve also been selling on Etsy for years (twelve and eight, respectively)! In today’s episode, the shop owners share exclusive insights on how Etsy search works, proven techniques for brainstorming keywords to help you get found, and do’s and don’ts to keep in mind as you hone your Etsy SEO strategy. Then they’ll answer your questions about keywords, sourced directly from the Etsy Forums.

Articles referenced in this episode:

Translating Your Shop and Listings

Case Study: Building a Keywords Strategy

How to Use 2021 Holiday Trends in Your Shop Aug 02, 2021

It’s not always about developing a new product or changing your inventory. Sometimes you already sell something that fits a new trend! In addition to sharing what trends are on the rise for this holiday season, Etsy Trend Expert Dayna Isom Johnson explains how you can use them to inform your keywords strategy (if they’re relevant to your items, of course). Find out what search terms are gaining traction, hear Dayna answer seller questions, and get a sneak peek at what to expect for New Year’s Eve!

Learn more about these trends in our 2021 Holiday Trends Marketplace Insights report.

Shop Talk Special: How You Overcame Challenges in Your Business Jul 14, 2021

Etsy sellers are full of passion and commitment to their craft, but forging your own path doesn’t come without its challenges. In this special Shop Talk episode, Etsy shop owners share stories about the hurdles they faced and how they overcame them.

To submit your own story about a challenge you overcame, check out this Forums post for instructions.

Pro Tips From Last Year’s Etsy Design Awards Winners Jun 14, 2021

Do you want a chance to win $20,000? Attention from the press? Bragging rights for winning an international award? Of course you do! And how might you get that chance? By entering one of your one-of-a-kind items for consideration in the 2021 Etsy Design Awards between now and June 25th!

Get expert advice from last year’s Grand Prize winner, Adrian Martinus, and vintage category winner, Fashion for Fables. Find out how they chose which product to enter and how they prepped their listing and shop to dazzle the judges.

Learn more about how to enter your listing for a chance to win by heading to etsydesignawards.com.

[Audio Article] Keywords 101: Everything You Need to Know Jun 07, 2021

In this special audiobook-style episode, listen along to learn about dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.

What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey

Etsy's Hottest Summer Trends May 12, 2021

What colors and patterns will be popular this season? Which styles from decades past will buyers search for? How can I bring these themes and motifs into my business? Learn the answers to these questions and many more from our trend expert, Dayna Isom Johnson. Hear Dayna chat about how the latest trends are showing up across categories, then answer listener questions!

Get more insights about upcoming trends in our spring and summer Marketplace Insights report.

Buyer Insights: How Customers Are Shopping in 2021 Apr 28, 2021

Many people have changed their approach to online shopping over the past year, and Etsy buyers are no exception. That’s why we’re talking to an expert from our research team about what shoppers are doing differently now and what to expect in the coming months. Armed with comprehensive survey results and responses from in-depth focus groups, Michelle Nielsen shares key data points to help you make informed decisions about your business strategy moving forward. Plus, she answers questions sourced directly from our listeners!

How to Bring Buyers Back With Herma May Apr 07, 2021

You already impressed a new customer with your product, but how do you make sure that good impression lasts past the first sale? Sharon of soy candle shop Herma May joins us on today’s episode to share her top tips for earning loyal buyers. From packaging with a “wow” factor to going above and beyond for customers, find out how Sharon builds meaningful relationships that keep shoppers coming back for more.

Your Questions on 2021 Trends, Answered Feb 10, 2021

Our trend expert responds to seller questions about what’s on the rise this year. With exclusive insights on everything from checkerboard print to Zoom-leisure looks, Dayna Isom Johnson shares data on the themes and motifs that have just begun to emerge. Plus find out which trends from last year are still going strong in 2021.

For more on 2021 trends, read our latest Marketplace Insights report.

Shop Talk Special! Jan 13, 2021

In the Shop Talk segment of our show, we ask Etsy sellers to answer a question and then we play a selection of those answers for all of you. Whenever we ask for the story behind your shop name, we always get far more answers than we can feature. Today we’re sharing a special roundup of stories that we didn’t have space for in last years’ episodes.

Meet the Maker: Vacilando Quilting Dec 02, 2020

In our second installment of Meet the Maker, we called up Laura Preston of textile shop Vacilando Quilting in San Marcos, Texas. The quiltress tells the story behind the business she launched while roaming the US in a travel trailer. Find out how the former oil painter turned a spontaneous road trip into a six-year adventure, changing the course of her life in the process.

Meet the Maker: Lingua Nigra Nov 02, 2020

This week, we’re bringing you a special episode of the podcast that might just have you adding new items to your cart. We chat with jewelry maker Alicia Goodwin of Etsy shop Lingua Nigra about how she built a business inspired by her childhood dreams. Find out what makes her creation process so unique, which celebrities are wearing Lingua Nigra pieces, and why customers keep coming back to Alicia for their special-occasion needs.

Check out Alicia’s Featured Shop story on the Etsy Journal.

New! The Latest Update on Holiday 2020 Trends Oct 21, 2020

From interesting insects to outdoor celebrations, find out which trends have been popping up this season. Our trend expert shares updates on how shoppers are gifting differently in 2020, plus find out what’s on the rise for New Year’s.

Introducing the Black-Owned Etsy Shops Team with Fresh Seed Glow Sep 15, 2020

Etsy seller Latoya Johnston of the Etsy shop Fresh Seed Glow shares her experience as a co-captain of the new Black-Owned Etsy Shops Team. Since launching the group with fellow shop owner Alicia Goodwin, Latoya has gained meaningful connections with other members and insightful tips that directly impacted her shop. Find out how the Team provides a safe space for mutual support among sellers, and how the group has helped Latoya grow, both as a business owner and community leader.

Shop the Black-Owned Etsy Shops Favorites page and the Black-Owned Etsy shops Editors’ Picks page.

Etsy Teams are groups run by sellers, for sellers, to provide support to one another. Each group comes together for different reasons—some connect members who live in the same area; others sell items in similar categories; and some groups are created around a common interest; like woodworking, photography, or marketing. Check out this article to learn how to join a Team.

An Early Look at Holiday 2020 Trends Aug 11, 2020

Etsy’s trend expert Dayna Isom Johnson talks about top holiday trends, from sunny citrus to DIY decor. Find out which motifs are on the rise, what gifts will be at the top of shoppers’ lists, and how people will look to Etsy to celebrate Halloween, Thanksgiving, and beyond.

Read our holiday 2020 shopping trends report for more trend insights and tips at etsy.me/sellertrends.

An Inside Look at Etsy Ads Jul 07, 2020

Get tips from an experienced seller and an Etsy expert on how to get the most out of your Etsy Ads campaign. First Etsy Product Manager Arjun Malhotra shares insights into how Etsy Ads works and how to build a campaign to help you reach your business goals. Then Brie Moore of Etsy shop Breezy Tee explains how she came up with an advertising strategy that took her business to the next level.

Learn more about advertising in our Ultimate Guide to Advertising and set up an Etsy Ads campaign by visiting etsy.com/advertising.

How These Sellers Won Their Etsy Design Awards Jun 17, 2020

Get top tips from some of the 2019 winners and Etsy's trend expert on how to submit an entry that's sure to dazzle this year's judges. First we chat with Sian Zeng, whose magnetic dinosaur print wallpaper won last year’s Grand Prize. Then hear from Vicky and Stam of Etsy shop Eating the Goober about how they snagged the Earth-Friendly Award with their upcycled, transformable sandals. Finally, trend expert and Etsy Design Award judge Dayna Isom Johnson shares what she (and the rest of the judges) will be looking for when selecting winners. Plus learn about two new ways to win through our Buyer Nomination Sweepstakes and the People’s Choice Award.

Check out etsydesignawards.com for more information on how to submit an entry for this year’s Etsy Design Awards.

Trends for At-Home Summer Activities and Celebrations with Dayna Isom Johnson May 19, 2020

From backyard movie theaters to drive-by birthday parties, our resident trend expert Dayna Isom Johnson shares how shoppers will be spending their days this summer. Find out the creative ways buyers are approaching their usual warm weather activities and what they’ll be searching for on Etsy to bring their plans to life.

To learn more about trends on the rise right now, check out our Seller Handbook article Marketplace Insights: Emerging Etsy Buyer Behaviors and Trends.

Small Items, Big Impact: How This Maker Runs a Sustainable Jewelry Shop Apr 22, 2020

To celebrate Earth Month, we talk with Devi Chand about how she transforms magazine pages and newspapers into beautiful beads for her jewelry shop, Papermelon. Devi left her office job with no safety net to pursue a creative career in 2009, and since then she’s built a sustainable business inspired by her colorful surroundings in India and connected with both like-minded customers and eco-conscious Etsy sellers. Devi shares how she carved out a routine that helps her balance work and family, how she’s gotten her daughter involved in her work process, and how she handles challenging times in her business.

For more tips on bringing sustainable practices into your shop, read Why You Should Weave Sustainability Into Your Brand Story. Check out our Ultimate Guide to Running Your Shop During COVID-19 for shop management strategies, emerging shopping trends, and small business resources during this challenging time.

A Look Ahead: 2020 Trends with Dayna Isom Johnson Feb 11, 2020

Our trend expert gives a sneak peek into what’s heating up across categories this year and shares her pro tips on how to get featured. Learn how to put these trends to work in your shop, plus get an in-depth look at 2020 wedding trends. And, as always, Dayna will answer questions you submitted in the Forums.

Read Dayna’s wedding trend guide and our early 2020 Marketplace Insights report to find out more about what to expect this year. Watch Dayna and Isabella’s trend video about ‘80s fashion trends on YouTube.

Optimizing Your Social Channels to Reach Holiday Buyers Oct 23, 2019

Social Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy social channels.

Read our Ultimate Guide to Social Media Marketing on the Seller Handbook for more tips for promoting your shop on social.

Watch the trend video Brigette mentioned for examples of how to explore the latest seasonal styles in your shop.

Buyer Insights: Inside the Mind of a Holiday Shopper Oct 07, 2019

How important is it to offer gift wrap? Is it helpful to update your listing tags for the holidays? Do shoppers care about thank-you notes? Get the answers to these questions and more from Senior Market Researcher Rosa Levitan. Rosa joins us in the studio to share how, when, and why buyers shop on Etsy for the holidays, and what motivates them to purchase. Plus, find out how to use these insights in your business to reach more shoppers this season.

Check out How to Get 5-Star Reviews for info on the customer service tips mentioned in the show, and read Keywords 101 to learn more about how to tag and list your items.

How to Help Buyers Find Your Items With Attributes Sep 17, 2019

Attributes are one of the most important factors in helping items appear in relevant searches. That’s why this week we’re chatting with Senior Taxonomy Manager Jenny Benevento about best practices on how to use them. Jenny shares her top tips for adding accurate attributes to listings to help connect your items with the right shoppers, plus she dives deep on how and why attributes are created.

Learn more about attributes in our new chapter of the Ultimate Guide to Etsy Search.

Etsy’s Trend Expert Shares Styles to Watch for Holiday 2019 Aug 16, 2019

Hear Dayna Isom Johnson in conversation with education specialist and Etsy shop owner Isabella Diaz about what holiday shoppers will be looking for this season. Learn about rising trends like woodland wonder and starry nights from Dayna, then get tips from Isabella about how to bring these trends to life in your business.

Find out more about holiday 2019 trends in our latest Marketplace Insights report.

How Two Etsy Sellers Honed Their Shipping Strategies Jul 15, 2019

Experienced shop owners share insights on how to find a shipping strategy that works for your business and keeps customers coming back. Hear from leather bags and accessories seller Meital Lev about how great customer service and top-notch packaging ties into her approach to international shipping. Then get advice from the founder of eco-conscious furniture brand Year of None about shipping large, heavy items and packaging them sustainably.

Get more tips in our Ultimate Guide to Shipping, where you’ll find more info on shipping challenging items and developing an international shipping strategy.

If you’re interested in offering a free shipping guarantee in your shop, read our Site Update for more info on how to get started.

Talking Spring and Summer Trends With Dayna Isom Johnson Apr 02, 2019

From burnt orange to maximalism, get Etsy Trend Expert Dayna Isom Johnson’s top tips for incorporating this year’s trends into your shop. Dayna shares how to stay up-to-date on fresh designs and styles, and how to know if these themes are right for your brand.

Check out our Spring and Summer Marketplace Insights report for more data and tips about this season’s trends.

If you’re a wedding seller, read 8 Fresh Wedding Trends for 2019 to find out how brides and grooms are looking to showcase their unique styles.

Your Search Questions, Answered Mar 18, 2019

We gathered your most recent questions about Etsy search and took them straight to the experts for answers. Three pros dive deep on everything from titles, tags, and attributes to misspellings and plurals. (Don’t worry—we’ve got those typos covered!)

For more insight into how search works, check out the Ultimate Guide to Etsy Search.

Share your feedback about categories by filling out our taxonomy feedback form.

How to Create Lasting Customer Connections Feb 11, 2019

Chasten Harmon of Etsy shop Plush Armour discusses how she connects with buyers and earns repeat customers through excellent customer service. Plus, go behind-the-scenes of the custom order experience with a conversation between Chasten and one of her returning customers.

Learn more customer service tips in our Seller Handbook article How to Get Five-Star Reviews.

How to Make the Most of Etsy Teams Jan 22, 2019

Three Team Captains share their top tips for using Etsy Teams to improve your business and expand your network. Learn how to find a Team that’s right for you and get the most out of your experience in this roundtable discussion.

Read our Site Update to learn about the exciting updates to our community spaces.

Check out our guests’ Teams:

JayDee’s Vintage Etsy Society Street Team

Crystal’s Etsy Vancouver Team

Rebecca’s SF Etsy Team

Coming Soon on the Etsy Success Podcast Jan 15, 2019

Get a sneak peek of what’s in store for our upcoming season.

Head to the Forums and follow @EtsySuccess on Instagram for ways to get featured on future episodes. See you soon!

Resolving Customer Service Disputes With Etsy’s Trust and Safety Team Dec 04, 2018

Jill Mescia and Tyler Stoddard are two senior members of our Trust and Safety team. Today they join us in the studio to share tips on how to prevent disputes and resolve cases swiftly. Find out their best practices for handling unexpected shipping snags, increased order volume, and other common challenges.

Check out Just in Case: Resolving Disputes Through Communication for tips on resolving cases quickly and efficiently.

If you need help with a customer service situation like the ones discussed in this episode, you can contact the Trust and Safety team at dispute-resolution@etsy.com.

Learn more about the new personalization feature in our Site Update.

Etsy’s Leadership on Bringing Buyers to Your Shop for the Holidays Nov 13, 2018

Etsy CEO Josh Silverman and Kruti Patel Goyal, general manager of seller services, return to the Etsy Success podcast to give you a behind-the-scenes look at our marketing efforts for holiday. Plus, hear Josh and Kruti discuss how you can use our new marketing tools to help attract buyers to your shop this season.

You can send targeted offer emails for free through December 31, 2018. Go to your Shop Manager to create a targeted offer campaign today.

Live: Holiday Tips from International Team Captains Nov 06, 2018

In this special episode, three European Team Captains take the stage to share top holiday tips for sellers at all levels of growth and discuss their proudest moments with their Teams. (Recorded live at Etsy’s European Captains’ Summit in Warsaw, Poland.)

Check out the Captains’ Teams:

Virginie Lykins’ Made in Norway

Tania De Pauw’s Etsy Team Belgium + Etsy Team Gent

Helen Gillespie’s Lancashire Etsy Team

Etsy Sellers Share Their Shipping Strategies Oct 17, 2018

Two seasoned shop owners discuss their approach to shipping cost, including how they set shipping prices that appeal to their target market and how to negotiate lower shipping costs with carriers.

Take a look at what Melissa and Mike have to offer in their Etsy shops, Sweet Water Decor and Barn Wood Furniture.

Find info about the free shipping sweepstakes in the Official Rules. Note: No purchase necessary. See Official Rules for alternate method of entry. Open to Etsy Sellers with Etsy Payments with legal residency in the U.S. and DC. Begins 12:00:00 AM ET on October 10, 2018 and Ends 11:59:59 PM ET on December 10, 2018. Void where prohibited. Subject to Official Rules.

Learn more about pricing your shipping in the Seller Handbook article How to Price Your Shipping Competitively and check out the Ultimate Guide to Etsy Search.

Etsy Search: Mythbusting With Two Etsy Experts Oct 10, 2018

You’ve got questions about search, and this week’s guests have answers. Taylor Combs is an editor on Etsy’s Seller Marketing team and Isabella Diaz is a Shop Optimization Specialist on the Community team. Together they worked on our Ultimate Guide to Etsy Search, and they’re here to bust some common myths about Etsy search. Plus hear Taylor and Isabella offer tips for improving keywords in a special lightning round of keyword critiques collected from the Etsy Forums.

Read up on Etsy Search in our Ultimate Guide to Etsy Search and find more info about Search Analytics in our Forums Announcement.

Learn how to make the most of Search Analytics in Using Analytics to Understand Your Search Performance.

Follow along with Taylor and Isabella’s keyword critiques by checking out these shops (in chronological order):

The Inside Scoop on Holiday Trends With Etsy’s Trend Expert Oct 01, 2018

Etsy’s resident trend expert and judge of NBC’s Making It Dayna Isom Johnson shares insights on fresh trends for holiday. Learn how to use these trends in your shop and ways to combine trends to maximize your impact. Plus discover Dayna’s process for forecasting trends and what it was like to star alongside Amy Poehler on Making It.

Read our Marketplace Insights report or find it in your Shop Manager starting this week.

Follow Dayna on Instagram to stay up-to-date about forthcoming trends and Making It news.

Follow NBCMakingIt on Instagram for the latest developments about the show (and lots of crafting puns).

Check out Dayna's trend guides to find out what trends are on the horizon across Etsy and the wider market.

Q&A With Etsy CEO Josh Silverman and General Manager of Seller Services Kruti Patel Goyal Jul 03, 2018

Etsy leaders Josh Silverman and Kruti Patel Goyal answer your top questions about the recent changes to selling on Etsy and share more insight into our plans for the future.

Learn more about the updates discussed in this episode in our announcement.

To request a call for help with pricing, go to our contact page. Select Selling on Etsy > Payments and Billing > Understanding my Bill and Fees, and request a phone call. Member Support calls will be available only in English.

Bonus: A Behind-the-Scenes Look at How We’re Bringing Buyers to Etsy Jun 19, 2018

Hear the inside scoop on the ways our team is working to bring more buyers to Etsy, including the results of our onsite sales events and the strategy behind our paid marketing efforts. Plus get tips on how to use insights from our sales events in your shop.

For tips on optimizing your keywords, listen to our “Brainstorming keywords for your Etsy shop” episode or read Brainstorming Keywords for Tags and Titles.

Read about how to Craft a Killer About Section and fill out your shop policies to help build buyer trust.

Promote your on-sale items at the top of your shop page by featuring up to four listings and sharing them with the social media tool.

If you’d like to apply for our Affiliates Program and you’re located in the US, please fill out this form. If you’re outside of the US, shoot us an email at selleraffiliate@etsy.com.

Etsy’s Buyer Insights Expert on What Makes Buyers Tick May 15, 2018

Our buyer research manager shares insights into how people find Etsy shops, what motivates them to buy, and what keeps them coming back.

For more photo tips, check out our Ultimate Guide to Product Photography.

Learn more about how to use the social media tool to promote your shop.

Help build buyer trust by filling out your listing pages, whether you sell physical or digital items, and by setting up your shop policies.

Bonus: Your Questions About Targeted Offers, Answered Apr 24, 2018

Etsy product manager Cambria Kline answers your questions about our new marketing tool for sellers in this special bonus episode. With this tool, you can send targeted offers directly to prospective buyers who’ve expressed interest in your products.

If you want to try targeted offers for your shop, go to your Shop Manager > Marketing > Sales and Coupons.

Two Etsy Experts on Advocating for Small Business and the Planet Apr 17, 2018

Etsy’s advocacy and sustainability experts talk about our public policy efforts and the fight against net neutrality, and share buyer insights on how sustainability factors into purchase decisions.

Take action for net neutrality now by signing this open letter to Congress.

Read more about the amicus brief Ilyssa discussed in this blog post.

Watch what happened when 20 Etsy sellers ventured to Washington, D.C. for the first-ever Microbusiness Caucus.

Learn more about Etsy Solar and find out if you’re eligible for your own solar panel system at etsy.com/solar.

Get inspired by other sellers’ eco-friendly packaging ideas in this Seller Handbook article.

Stay up-to-date on the latest developments from our advocacy and sustainability teams by following Etsy Impact on Medium.

How to Launch a Paid Ad Campaign to Get the Most Bang for Your Buck Apr 03, 2018

Etsy’s paid ads expert Maxwell Tang covers everything you need to know about launching a successful paid ads campaign, from bids and budgets, to running tests that will help you strategize.

Read more about paid ads in our Marketing Ultimate Guide and check out the paid ads case study mentioned at the top of the episode. And for help with categorization, titles, and tags, take a look at this help article.

If you have a moment, please take our listener survey and don't forget to rate and review us on iTunes. We really, truly appreciate it.

Bringing in Buyers for Mother's Day and Other Special Occasions Mar 19, 2018

Alexis Clare sells natural bath bombs in her shop, Whipped Up Wonderful (whippedupwonderful.etsy.com). We chat with her about prepping for special occasions like Mother’s Day. Alexis shares tips on drawing in gift buyers, creating a charming gifting experience, and running promotions your customers love. Find out what Mother’s Day trends are on the rise in our 2018 Mother’s Day trend guide: etsy.me/2DCaqxO Learn more about how you can participate in the World of Etsy sales event: etsy.me/2FNlw86

How Two Immigrant Shop Owners Are Creating Jobs for Refugee Women Mar 06, 2018

In honor of International Women's Day, we chat with Kei Tsuzuki and Molly Luethi of Kei & Molly Textiles (keiandmolly.etsy.com) about how they launched a screenprinting business to provide jobs for immigrant and refugee women from all over the world. Is there a woman in your life who's inspired you as a business owner or maker? Send us an audio clip of your answer for a chance to be featured on an upcoming episode of the podcast. Learn how to submit your recording here: etsy.me/2oTeWCx

Developing Innovative New Product Ideas with Norwegian Wood Feb 13, 2018

Angie Johnson of home decor shop Norwegian Wood (iheartnorwegianwood.etsy.com) discusses her approach to product development, including brainstorming innovative product ideas, determining if a new idea is right for your business, and keeping your shop fresh over time. Check out Angie’s Seller Handbook articles, How I Developed My Best-Selling Product: etsy.me/2mIKc67 and 6 Tips for Generating Fresh Product Ideas: etsy.me/2t6mk1o

Etsy’s Instagram Expert on Building Your Brand on Instagram Jan 30, 2018

Our social media specialist and Instagram extraordinaire Brigette Muller shares pro tips on creating an engaging Instagram presence, including everything from hashtagging to reach your target audience to mastering the art of Instagram Stories. Thinking about using our new social media tool to help promote your shop? Here's how: etsy.me/2DM9WK8 For tips on taking great photos to use on Instagram, read our Ultimate Guide to Product Photography: etsy.me/2DZnGAF

Win Loyal Customers Through Excellent Customer Service With BetsyFarmerDesigns Jan 16, 2018

Jewelry maker Betsy of Betsy Farmer Designs (betsyfarmerdesigns.etsy.com) chats about marketing your shop for Valentine's Day and winning repeat buyers with delightful customer service. Thinking about offering gift wrap in your shop? Check out this article for more info: etsy.me/2mKOB9F

Tapping into 2018 Trends With Etsy's Resident Trend Expert Jan 02, 2018

Etsy's trend expert and one of NBC's 'Making It' judges, Dayna Isom Johnson shares insider knowledge on what market trends to expect this year and how she selects products to feature on major TV networks. Check out Dayna's trend guides here: etsy.me/2hDpjuP Like the 'Making It' Facebook page for the latest developments about the show: www.facebook.com/NBCMakingIt Follow Dayna on Instagram to stay on top of forthcoming trends, her TV appearances, and updates about 'Making It': instagram.com/daynaisomjohnson Read our story on 2018 Valentine's Day Shopping Trends here: etsy.me/2CFolXt

Marketing and Sales Strategies With Milk and Honey Luxuries Dec 12, 2017

Sarah and Ryan Parker of Milk and Honey Luxuries (milkandhoneyluxuries.etsy.com) chat about running profitable sales promotions, tips for paid advertising, and pricing for wholesale like a pro. *** If you haven’t already, please take our survey at etsy.me/podcastsurvey. We'll be back in January with new episodes to help you make 2018 your best year yet. See you then!

Boost Your In-Person Sales With jtopolski Nov 28, 2017

Jewelry seller Jenny Topolski of Etsy shop jtopolski (jtopolski.etsy.com) joins us in the studio to share expert knowledge on selling at craft fairs and holiday markets, and how one change to her product photography resulted in a major turning point for her business. —Learn how to build a photography light box like Jenny mentions in the episode by following this DIY: etsy.me/2y5aUKe —And if you haven't already, don't forget to take our survey at etsy.me/podcastsurvey. Thank you!

Merchandising Your Shop to Attract Holiday Shoppers Nov 14, 2017

This week we talk with our merchandising expert about ways to curate your shop for the holidays, how to forecast trends, and what you can do to take part in Etsy's holiday campaigns. —Check out the persona-based gift guides mentioned in this episode here: etsy.me/2zARqBO —You can find more info on the gift guides and our weekly hashtag campaign in the 2017 Holiday Merchandising Guide: etsy.me/2AGYUR8 —For more info on the sales event happening November 20-December 1, take a look at our Etsy Success 2017 Holiday Guide: etsy.me/2yyW1ka —And if you have a moment, please take our survey at etsy.me/podcastsurvey. Thanks!

Brainstorming Keywords for Your Etsy Shop Oct 31, 2017

This week we talk with Etsy expert Amy Fierro about brainstorming effective keywords for your shop, using Shop Stats to reach your target customer, and optimizing your SEO for the holiday season. Get started by filling out our tagging worksheet: etsy.me/2gH2Qc1 and use this worksheet to help define your target customer: etsy.me/2zbeVBA And if you have a moment, we’d really appreciate it if you could fill out our survey by visiting etsy.me/podcastsurvey Thanks for listening!

Managing Custom Orders With Peg Doll Makers Goose Grease Oct 17, 2017

This week, we chat with Anna and Juan Donado of Goose Grease (goosegrease.etsy.com) about managing custom orders, selling craft supplies, and running a purpose-driven business. Don't forget to take our survey at etsy.me/podcastsurvey. Thanks!

Holiday Shipping Tips With an Etsy Expert Oct 03, 2017

This week we chat with Etsy expert Taylor Combs about best practices for shipping during the holiday rush. You can read more about the new free shipping sales tool here: etsy.me/2wuOWQD and the new gift wrap services here: etsy.me/2fKoX0B

Baby Jives Co Shares Advice on Pitching Your Products to the Press Sep 19, 2017

This week we talk with Jahje Ives of Baby Jives Co (BabyJivesCo.etsy.com) in Philadelphia about promoting your shop, including connecting with followers on social media and getting press.

Branding Your Shop With Bag Designer Bookhou Sep 05, 2017

Arounna Khounnoraj of the Etsy shop Bookhou chats with us about cohesive branding, shipping from Canada, and dealing with copycats. Find Arounna's handbags in her shop by visiting bookhoudesign.etsy.com.

Mighty Vintage Talks Pricing, Shipping, and Photographing Vintage Aug 22, 2017

In today's episode, Timea Gremsperger of Mighty Vintage and Mighty Paper Shop shares what she's learned about shipping, pricing, and photographing vintage. Find Timea's vintage shop at mightyvintage.etsy.com and her stationery at mightypapershop.etsy.com, and join an Etsy Team by visiting etsy.com/teams.

Balancing Business and Motherhood With Home Decor Designer My Bearded Pigeon Aug 08, 2017

We chat with Cath Young, founder of Etsy shop My Bearded Pigeon in Bellingen, Australia, about how she started her successful homewares business while raising small children--and the important role other Etsy sellers have played in her life. Take a look at Cath's shop by visiting mybeardedpigeon.etsy.com and learn more about Etsy Teams at etsy.com/teams.

How Knitwear Designer purlBknit Perfected the Art of Product Photography Jul 25, 2017

Today we sit down with Brandi Harper of the Etsy shop purlBknit, who taught herself how to take beautiful photos of her knitwear and be her own model. You can find Brandi's shop at purlbknit.etsy.com.

Etsy’s Social Media Specialist on Growing Your Following Jul 11, 2017

In this week's episode we chat with Etsy's senior social media specialist Jess Ulrich, who also runs her own Etsy shop. Jess shares advice on growing your social following, planning your posts, and turning followers into customers.

Illustrator Lisa Congdon on Overcoming Imposter Syndrome Jun 27, 2017

Today we talk to Lisa Congdon of the Etsy shop Lisa Congdon Art & Illustration about how she’s tackled the challenges of imposter syndrome, risk-taking, burnout, and building a robust online following. Go to lisacongdon.etsy.com to see Lisa's shop.

Mastering Work-Life Balance With Jeweller and Musician Hero King Jun 13, 2017

In this episode, we talk with Zac Little of the Etsy shop Hero King and indie-folk band Saintseneca about how he manages his shop on the road and maintained loyal customers through it all. Visit Zac's shop at heroking.etsy.com and learn more about Pattern by Etsy at etsy.com/pattern.

Lovelane on Managing Growth in Your Business May 29, 2017

In our premiere episode, we talk about growth with Lane Huerta of the Etsy shop Lovelane, whose business took off and eventually led her to sell wholesale and hire employees. You can find her shop by visiting lovelane.etsy.com and check out Etsy Wholesale at etsy.com/wholesale.

Introducing: the Etsy Success Podcast May 22, 2017

Welcome to the Etsy Success podcast, your source for tips on improving your creative business and inspiration from the Etsy community.

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