Etsy Success podcast

Latest Episodes:

Introducing the Black-Owned Etsy Shops Team with Fresh Seed Glow Sep 15, 2020

Show notes

Etsy seller Latoya Johnston of the Etsy shop Fresh Seed Glow shares her experience as a co-captain of the new Black-Owned Etsy Shops Team. Since launching the group with fellow shop owner Alicia Goodwin, Latoya has gained meaningful connections with other members and insightful tips that directly impacted her shop. Find out how the Team provides a safe space for mutual support among sellers, and how the group has helped Latoya grow, both as a business owner and community leader.

Shop the Black-Owned Etsy Shops Favorites page and the Black-Owned Etsy shops Editors’ Picks page.

Etsy Teams are groups run by sellers, for sellers, to provide support to one another. Each group comes together for different reasons—some connect members who live in the same area; others sell items in similar categories; and some groups are created around a common interest; like woodworking, photography, or marketing. Check out this article to learn how to join a Team.

An Early Look at Holiday 2020 Trends Aug 11, 2020

Show notes

Etsy’s trend expert Dayna Isom Johnson talks about top holiday trends, from sunny citrus to DIY decor. Find out which motifs are on the rise, what gifts will be at the top of shoppers’ lists, and how people will look to Etsy to celebrate Halloween, Thanksgiving, and beyond.

Read our holiday 2020 shopping trends report for more trend insights and tips at etsy.me/sellertrends.

An Inside Look at Etsy Ads Jul 07, 2020

Show notes

Get tips from an experienced seller and an Etsy expert on how to get the most out of your Etsy Ads campaign. First Etsy Product Manager Arjun Malhotra shares insights into how Etsy Ads works and how to build a campaign to help you reach your business goals. Then Brie Moore of Etsy shop Breezy Tee explains how she came up with an advertising strategy that took her business to the next level.

Learn more about advertising in our Ultimate Guide to Advertising and set up an Etsy Ads campaign by visiting etsy.com/advertising.

How These Sellers Won Their Etsy Design Awards Jun 17, 2020

Show notes

Get top tips from some of the 2019 winners and Etsy's trend expert on how to submit an entry that's sure to dazzle this year's judges. First we chat with Sian Zeng, whose magnetic dinosaur print wallpaper won last year’s Grand Prize. Then hear from Vicky and Stam of Etsy shop Eating the Goober about how they snagged the Earth-Friendly Award with their upcycled, transformable sandals. Finally, trend expert and Etsy Design Award judge Dayna Isom Johnson shares what she (and the rest of the judges) will be looking for when selecting winners. Plus learn about two new ways to win through our Buyer Nomination Sweepstakes and the People’s Choice Award.

Check out etsydesignawards.com for more information on how to submit an entry for this year’s Etsy Design Awards.

Trends for At-Home Summer Activities and Celebrations with Dayna Isom Johnson May 19, 2020

Show notes

From backyard movie theaters to drive-by birthday parties, our resident trend expert Dayna Isom Johnson shares how shoppers will be spending their days this summer. Find out the creative ways buyers are approaching their usual warm weather activities and what they’ll be searching for on Etsy to bring their plans to life.

To learn more about trends on the rise right now, check out our Seller Handbook article Marketplace Insights: Emerging Etsy Buyer Behaviors and Trends.

Small Items, Big Impact: How This Maker Runs a Sustainable Jewelry Shop Apr 22, 2020

Show notes

To celebrate Earth Month, we talk with Devi Chand about how she transforms magazine pages and newspapers into beautiful beads for her jewelry shop, Papermelon. Devi left her office job with no safety net to pursue a creative career in 2009, and since then she’s built a sustainable business inspired by her colorful surroundings in India and connected with both like-minded customers and eco-conscious Etsy sellers. Devi shares how she carved out a routine that helps her balance work and family, how she’s gotten her daughter involved in her work process, and how she handles challenging times in her business.

For more tips on bringing sustainable practices into your shop, read Why You Should Weave Sustainability Into Your Brand Story. Check out our Ultimate Guide to Running Your Shop During COVID-19 for shop management strategies, emerging shopping trends, and small business resources during this challenging time.

A Look Ahead: 2020 Trends with Dayna Isom Johnson Feb 11, 2020

Show notes

Our trend expert gives a sneak peek into what’s heating up across categories this year and shares her pro tips on how to get featured. Learn how to put these trends to work in your shop, plus get an in-depth look at 2020 wedding trends. And, as always, Dayna will answer questions you submitted in the Forums.

Read Dayna’s wedding trend guide and our early 2020 Marketplace Insights report to find out more about what to expect this year. Watch Dayna and Isabella’s trend video about ‘80s fashion trends on YouTube.

Optimizing Your Social Channels to Reach Holiday Buyers Oct 23, 2019

Show notes

Social Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy social channels.

Read our Ultimate Guide to Social Media Marketing on the Seller Handbook for more tips for promoting your shop on social.

Watch the trend video Brigette mentioned for examples of how to explore the latest seasonal styles in your shop.

Buyer Insights: Inside the Mind of a Holiday Shopper Oct 07, 2019

Show notes

How important is it to offer gift wrap? Is it helpful to update your listing tags for the holidays? Do shoppers care about thank-you notes? Get the answers to these questions and more from Senior Market Researcher Rosa Levitan. Rosa joins us in the studio to share how, when, and why buyers shop on Etsy for the holidays, and what motivates them to purchase. Plus, find out how to use these insights in your business to reach more shoppers this season.

Check out How to Get 5-Star Reviews for info on the customer service tips mentioned in the show, and read Keywords 101 to learn more about how to tag and list your items.

How to Help Buyers Find Your Items With Attributes Sep 17, 2019

Show notes

Attributes are one of the most important factors in helping items appear in relevant searches. That’s why this week we’re chatting with Senior Taxonomy Manager Jenny Benevento about best practices on how to use them. Jenny shares her top tips for adding accurate attributes to listings to help connect your items with the right shoppers, plus she dives deep on how and why attributes are created.

Learn more about attributes in our new chapter of the Ultimate Guide to Etsy Search.