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Coaches on a Mission — Business
Coaches on a Mission

Want to know how the best business coaches think? Coaches on a Mission pulls back the curtain.

Host Dallas Travers coaches volunteer guests in real-time on their toughest business challenges. You’ll hear every strategic decision, every question that cracks the code, and the exact moment a vague problem becomes a concrete action plan. You’ll learn how to find coaching clients, build profitable offers, and create a business that generates consistent income while you listen to masterful coaching in real time.

Each episode tackles real obstacles coaches face: inconsistent income, unclear messaging, fear of selling, scaling without burnout. Dallas brings creative intelligence and 20+ years of business strategy for coaches to every conversation, showing you not just what to do, but how to think like a successful business owner.

Whether you’re here to improve your own coaching skills or get the business strategy you need to make money coaching, you’ll leave every episode with ideas you can implement immediately.

Coaches on a Mission: Get inspired. Take action. Repeat.

Copyright: © Dallas Travers

Latest Episodes:

40. Tilita's First Five Figure Launch May 16, 2021

Show notes

The last time we had Tilita Lutterloh on the show, we talked about a big shift she made in her messaging and ideal client. Since then, Tilita relaunched her signature program and she’s back today to tell you all about it. I want you to imagine your worst webinar nightmare because it probably happened to Tilita. And yet, the lessons she learned from it and the value that came from it is beyond expectation. Tilita Lutterloh is a high performance coach who helps purpose driven high achievers get stronger and eat better to perform at their highest level every day. She agreed to bring us all behind the scenes of her six figure journey this year and so far, it’s been a fun ride. In today’s episode, Tilita and I break down the highs and lows of her webinars. We talk about the fears around raising our rates and the truth about raising our rates. And we also discuss how we both suffer from A Student Syndrome and how that can sometimes be a problem. There’s lots to unpack, so let’s get into it. Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com Connect With Tilita: Instagram: @iamtilita Facebook: https://www.facebook.com/groups/TheRunnersLockerRoom

39. What If You Worry That Your Work Doesn't Matter? May 09, 2021

Show notes

Grab your tissues, folks because today’s episode is a bit of a tear jerker! I am so impressed with Angela Vorpahl, today’s guest. She brought so much clarity and vulnerability to the episode, I know her struggle is something that most of us wrestle with. So, it was just an honor to coach her during this session. Angela helps law students get good grades, plain and simple. Yet, not so simple because Angela knows that good grades aren’t the true benefit her clients get. It’s the stuff that comes with good grades like opportunities, confidence, choices, and freedom. So, Angela felt some friction around how to talk about her work. She’s also been wrestling with the same fears and inner critic stuff we all deal with. Inside the episode, Angela and I uncover the parts of her that have felt undeserving or less than. And we worked to give those parts a voice so she can let them go. Our conversation was very moving for me. And yes, I still found time to talk strategy given the insights we gained when Angela went deep. If you ever feel like an outsider or worry that you and your work doesn’t matter, please listen to this incredible conversation. I hope you enjoy it. Connect With Angela: Instagram: @angelavorpahl https://www.angelavorpahl.com/ Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com

38. Does Your Message Match Your Price? May 02, 2021

Show notes

Jolene Blackbourn helps prospective law students save time, money and stress so they can be financially free and live the life they always dreamed as an attorney. Now, Jolene’s industry is known for offering extremely low-priced offers such as a $49 coaching session or perhaps a $15 video training. Jolene’s course is designed to save law students $300,000 in tuition fees. So, it’s worth a heck of a lot more than a $15 video. Yet, Jolene worried that she would price herself out with a thousand dollar program. We worked on this inside the Six FIgure Coach Club to help her clarify who her ideal client is. Jolene realized that her ideal client doesn’t want to piece together a plan with a pile of $15 guides. They value prestige and high quality. Which is exactly what Jolene’s course delivers. So, we basically 10X-ed the price of Jolene’s course. Which brings me to today’s episode. Jolene and I walk through some tangible changes to 10X her messaging plus some strategies to help more law students take the leap and invest in her course. If you ever wonder how to talk about your course and make it irresistible, you’ll love my conversation with Jolene. Connect with Jolene: Instragram: @legallearningcenter www.legallearningcenter.com Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

37. Tianna Tye's Rock Solid Rules to Hire and Train Your Team the Right Way Apr 25, 2021

Show notes

Back in episodes 13 and 15, I coached two volunteers through creating a hiring plan. But hiring a new team member is the easy part. The real work begins when it’s time to onboard your new hire and set them up for success. That’s where Tianna Tye comes in. She is the founder of The Leaders’ Circle, and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams to scale their business and reclaim their zone of genius. Today, Tianna and I talk about the right way to onboard and train your team. Plus, the importance of setting clear expectations and key performance indicators so everybody knows where they stand and what success in their role looks like. Tianna and I also talked about a mistake most coaches make when training (or should I say not training…) their team members. Plus, why it’s important to host regular team meetings for everyone who works for you. Yes, even your VA who clocks 10 hours per month. As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. I learned so much from our conversation and I’m sure it’ll be the same for you. Before we dig in, I want you to press pause and go grab a fun Daily Work Log Tianna created for you. It’s a great way to audit your time and figure out which tasks you should delegate to a new team member. She’ll even give you bonus points if you outline which tasks are revenue-generating. Can you say immediate hiring ROI?! You can grab Tianna’s Daily Work Log now at www.tiannatye.com/daily-work-log. And now… Tianna Tye. Connect With Tianna: Instagram: @tiannatye www.tiannatye.com Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com Resources: Episode 13: To Busy to Hire Help? http://bit.ly/6fcc13 Episode 15: How to Get Crystal Clear About Who to Hire http://bit.ly/6fcc15

36. Should You Share Your Prices Before Discovery Sessions? Apr 18, 2021

Show notes

Let’s talk about Xandra Hawes. She’s today’s guest and she’s a very gifted spiritual mentor, psychic and healer. Xandra came into our session feeling unclear about the best way to offer the classic coaching discovery sessions because so many clients come to her first for paid psychic readings rather than free info sessions. We ironed out two clear paths to invite clients into ongoing work pretty effortlessly and Xandra now feels confident about what we put together. Along the way, we also talked about pricing and all the big feelings that can come up for those of us committed to impact as much as income. Should you list your prices publicly? What about accessibility for people who may not be able to afford it? If you’re a spiritual person, is it even ethical to charge in the first place? If you’ve ever struggled with the best way to present your offer in discovery sessions or if you’ve wrestled with pricing questions yourself, I think you’ll get at least a couple of ah-has from my session with Xandra. I hope you enjoy! Connect With Xandra: Instagram: @soulessencewellness www.soulessencewellnesscenter.com Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

35. Are You Clever or Are You Clear? Apr 11, 2021

Show notes

Hi there. It’s Dallas Travers. Your host of The Six Figure Coach Podcast - a show for coaches who care as much about impact as they do about income. Today’s episode is such a juicy one, especially if you feel stuck around your messaging or the journey you take your clients on. My guest is Lauren Kester who, before becoming a coach, worked for Saturday Night Live. She also had a strict religious upbringing, which just wasn’t for her. Lauren came into our session relatively clear that she wanted to help women step fully into their power. She also felt pretty attached to infusing clever references to SNL into her client journey. To be honest, neither of these things were really working. First off, Lauren’s target audience wasn’t clear enough. Secondly, she was overcomplicating her client journey. Both of these things left her feeling unclear and unconfident. We solved both problems during our conversation and my two big takeaways were this: 1. Never compromise clarity for cleverness in your messaging. 2. Specificity is the thing that brings opportunity. If you’re stuck in the muck around your messaging, this episode is for you. Let’s take a listen… Connect With Lauren: Instagram: @hello.its.lauren www.laurenkester.com Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

34. The Case for Premium Pricing with Latesha Lynch Apr 04, 2021

Show notes

My guest today is Latesha Lynch and I must confess that after we wrapped up recording I blushed and asked her, “can we be friends?” Latesha is one of those “tell it like it is” entrepreneurs with a common sense approach to business decisions. Which is so refreshing because while there’s so much hype around charging your worth in the coaching world, Latesha’s case for premium pricing isn’t based on feelings. It’s just based on facts. So, a little about Latesha… Her core mission to help female entrepreneurs build and leverage their brand authority so they can confidently sell their services and coaching programs at a premium price point. She has been featured in Forbes, Atlanta Tech Edge, GPB Radio, and Authority Magazine to share her experience with technology, asking for more money, branding, and entrepreneurship. Latesha has a special handbook for you if you want to offer fewer services while making more money so you can avoid burnout and sleepless nights and still hit your ambitious monthly income goals. Go here to grab it: https://revolutionaryceo.co/handbook/ So, today, the two of us talk about the real reason to offer premium pricing and the value it brings to your business as well as your clients. Grab a pen and paper because you won’t want to miss a word Latesha says. Connect With Latesha: Instagram: @atelierlatesha Free Training: www.watchthecoachclass.com Facebook: www.facebook.com/atelierlatesha Free Handbook: www.revolutionaryceo.co/handbook Connect with Me: www.dallastravers.com Instagram: @DallasTravers

33. Jaclyn Mellone's 5 Part Framework to Build Authority Mar 29, 2021

Show notes

My guest today is Jaclyn Mellone who's super passionate about helping online entrepreneurs become the Go-To Authority in their niche. Just 5 years ago Jaclyn was 32, pregnant, had a 2 year old, and had some big crazy dreams. She started her business (and podcast, The Go To Gal) from her living room in Rochester - with a $65 mic and a zoom account. Today, Jaclyn Mellone helps experts around the globe to help them exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast - a top 60 Marketing podcast on iTunes! I’m excited to share Jaclyn’s 5 part framework to build your own authority because it includes the perfect combination of inner work and outer action to help you move your reputation and your business to the next level. Connect with Jaclyn: www.JaclynMellone.com

32. Create Content Your Ideal Client Can't Resist Mar 22, 2021

Show notes

My guest today is Michelle Pollack. Like a lot of us, Michelle keeps growing and learning which means her niche and her passions keep deepening and shifting. So, the target audience Michelle started with is not the same target audience she wants to attract any longer. Michelle helps smart, driven women discover their authentic voice and own it as their superpower, and to trust themselves so they can realize their full potential. And yet, she finds herself disconnected from her own authentic voice and unsure about her own superpowers. Michelle came into our session assuming that the problem to solve was to clarify her newly updated target audience, but what we quickly discovered was that she needed to give herself permission to take a firmer stance in her messaging to connect with her dream clients in a powerful way. So, we dig into some messaging in the episode, but more importantly, we tackle the self-doubt that often plagues many coaches who believe they’re good at coaching, but marketing isn’t their thing. I hope you enjoy it.

31. Be More Decisive to Overcome Overwhelm Mar 14, 2021

Show notes

Have you ever heard the phrase “A confused mind says no”? Basically, when faced with too many options, our brains freeze and we choose nothing. That’s the trap this week’s guest, Annie Little found herself in with her business. Annie is a voice coach who helps passionate singers finally find their full, true voice without strain, breaks, or cracks so they can express with freedom and authenticity. She’s also my voice coach and she’s helped me finally be able to sing without breaking into tears, so I adore her. Now, Annie’s business is growing quickly and she sees how she’s the bottle neck. She has a bunch of creative ideas and important tasks on her to-do list. Her private client roster is basically full and she wants to create a group offering or membership. But, she still doesn’t have all the foundations in place to put consistent content out in the world. And, she’s stretched thin. With so many possibilities and must-dos, Annie came to our session feeling pretty paralyzed. But we worked through it together to help her prioritize the most immediate tasks and create a timeline for the year. If you’re stuck in analysis paralysis, this episode will be a life saver because it offers a framework to make decisions and commit to action. Connect with me: Instagram: @dallastravers Facebook: http: www.coachesonamission.com Free Training: www.watchthecoachclass.com Connect with Annie: www.annielittle.com Instagram: @AnnieLittleVoice Resources: Thisisvirginiakerr.com

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