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Coaches on a Mission — Business
Coaches on a Mission

Want to know how the best business coaches think? Coaches on a Mission pulls back the curtain.

Host Dallas Travers coaches volunteer guests in real-time on their toughest business challenges. You’ll hear every strategic decision, every question that cracks the code, and the exact moment a vague problem becomes a concrete action plan. You’ll learn how to find coaching clients, build profitable offers, and create a business that generates consistent income while you listen to masterful coaching in real time.

Each episode tackles real obstacles coaches face: inconsistent income, unclear messaging, fear of selling, scaling without burnout. Dallas brings creative intelligence and 20+ years of business strategy for coaches to every conversation, showing you not just what to do, but how to think like a successful business owner.

Whether you’re here to improve your own coaching skills or get the business strategy you need to make money coaching, you’ll leave every episode with ideas you can implement immediately.

Coaches on a Mission: Get inspired. Take action. Repeat.

Copyright: © Dallas Travers

Latest Episodes:

60. Permission To Change Course Sep 16, 2021

Show notes

What if I told you that it’s okay to feel like you’re all over the place every now and then? In fact, if what you want is a values-aligned business, you may find that things look a little chaotic as you dig deeper into your values. While a lot of coaches do fall into Busy Betty Syndrome because they’re afraid of missing out or they just don’t trust themselves. Others know that big changes are essential, yet they hold back from making them. That’s what we’ll talk about today. I want to share the four questions I ask myself when I’m faced with a big decision to help you determine when change is in order and when it’s time to stay the course. This episode is part of our special Permission Granted series. So, before you tune in, be sure to grab your spot at Permission Granted now at www.permissiongrantedworkshop.com. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

59. Permission to Be Imperfect Sep 14, 2021

Show notes

Think about how many hours you’d reclaim in your week if you gave yourself permission to get it wrong. In this bonus episode, I’ll share candidly about my own struggles with perfectionism (hello to all my Enneagram 3s out there!). We’ll also explore The Stuck Coach Chaos Cyclone which keeps us all really busy instead of moving forward. My intention in this bonus episode is to empower you to write your own permission slip to let go of getting things perfect, and just get them going instead. If you hold back in any way because you’re afraid to make mistakes or if you find you often seek external approval instead of just trusting your gut, please join me at the Permission Granted event. You'll walk away from Permission Granted with: A grit building action plan to stop holding yourself back so you can move quickly toward a prosperous business. The freedom and confidence to say no to any tactics or strategies that don't feel like YOU and permission to follow your values instead. Complete clarity about the best possible thing to focus on for YOUR unique business to bring in paying clients, build a strong following or launch a course. Go to http://permissiongrantedworkshop.com now to grab your spot. From there, enjoy the episode. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

58. Permission to Go All In On Your Business Sep 12, 2021

Show notes

What would happen if you gave yourself complete permission to go all in on your coaching business? That’s the question we’ll explore in the first of a special 4-part series called All In. For me, permission to go all in means allowing my creative intelligence to flow freely in my marketing instead of judging myself as a big ol’ dork. For our Hive Members permission to go all in means: Buying my first house Starting a family now instead of waiting for the right time Changing my niche to serve the people I truly want to help Giving myself a raise Leaving my 9-5 because my business needs me Letting go of all the programs I’ve tried before that didn’t work out No matter what permission to go all looks like for you, I invite you to answer the question, “What would happen if you gave that permission to yourself?” as you listen along to this episode. The All In series is part of a special event I’ll host online later in September. It’s called Permission Granted and it’s for every coach who knows they have more to give and want to make the money they truly deserve. You can reserve your spot now at http://permissiongrantedworkshop.com. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

57. Big Changes Inside My Business Sep 05, 2021

Show notes

If you’re growing, your business is changing. So, I guess I’m growing because I’m sure making a ton of changes this year. Changing the way I approach my goals so they feel like me instead of just being somebody else’s idea. Closing my Instagram account and starting from scratch. Setting our entire evergreen funnel on fire so I can add a personal touch to our sales process. And… even saying goodbye to The Six Figure Coach Club. Not the program, just the name. In this episode I’ll walk you through exactly why I’ve ditched the name of my signature program and what that means for you moving forward. Plus, we’ll look at this decision through the lens of my values (which should always be how we examine our decisions, BTW!). Be sure to tune in until the end so you can hear the exciting announcement about why I’m closing enrollment too. Change is never easy, but for me, it’s always good. Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz Free Class: www.watchthecoachclass.com

56. What Do You Stand For? Aug 29, 2021

Show notes

My guest today is Laser Malena-Webber. Laser helps motivated musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns. Laser is also a successful musician who’s currently developing a full length musical. And I’m gonna be honest with you, Laser doesn’t like selling. They’re also not that into a lot of the “coachy” strategies out there. Yet, Laser wants to expand their reach in order to help more musicians make art without waiting for permission. Now, there’s the rub… how do you build a bigger business without selling? How do you build a list without a lead magnet? Laser and I prove it’s actually possible during today’s episode. Because when you let go of marketing yourself and instead focus on marketing your stance, the tactics and strategies don’t feel gross because you’ve made them your own. Laser and I cover a lot during today’s episode that I know will be valuable for you. Let me share my biggest takeaways: 1. Do your goals belong to you or are they just the thing you think you’re supposed to do next? 2. What do you stand for? In other words, what are the core transformations or benefits behind your work? The reason you do what you do? 3. How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard? Those are 3 key questions Laser and I tackle today and I invite you to consider them as well as you listen along. With that, please enjoy the show. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: http://dallastravers.com/quiz/ Free Class: www.watchthecoachclass.com Connect with Laser: https://lasercampaigns.com Facebook + Instagram: @lasermw https://twitter.com/lasermwebber

55. Have You Outgrown Your Niche? Aug 22, 2021

Show notes

My guest today is Izzy Stevens who wishes she was more consistent in her marketing. All the social posts, weekly emails and extra efforts have never felt completely easy for her. And up until recently, Izzy assumed her big block was fear. It’s hard to put yourself out there, so she figured if she could just build more confidence or get over her fear, then marketing would be a piece of cake. But, Izzy came to realize that maybe she was giving her fears more credit (or blame!) then they deserved because what she really lacked was clarity. Izzy’s dream client has shifted since she started coaching, but she hadn’t taken the time to crystalize who her ideal audience is now and what they need to hear. That’s what Izzy and I dug into during today’s episode. We redefined her target audience and then identified four common themes her ideal clients all face. And those became Izzy’s core content pillars making the whole content creating thing feel inspiring rather than draining. So, if you ever wonder if your niche is too narrow or you can’t seem to find the mojo you need to put yourself out there consistently, please tune in. You’ll walk away from this episode with a clear framework to help you engage in an ongoing conversation with the people you most want to help instead of just slogging through more content. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect with Izzy: https://www.creativeluminaries.net Instagram: @creativeluminaries_

54. BONUS: 3 Reasons Why I Shut Down My Instagram Account Aug 19, 2021

Show notes

I’m closing down my instagram account and I want to spill the beans on exactly WHY inside this bonus episode. I know shutting down an account with nearly 12,000 followers may sound like a risky move to make, but I’ve spent the last several months dialing in an actual S-T-R-A-T-E-G-Y. And I want to find out how well it works when I’m posting on a blank slate. So, the question here is… Am I a brave, bold genius to say goodbye to 11.6K followers and start over? Or… Am I a fool who just loves to make extra work for herself? There’s only one way to find out. So, before we dive in, press pause on this episode and come on over to my shiny new IG account and find out for yourself. You can find me at my brand new handle which is @DallasTraversBizMentor Then, head on back here to find out why I'm starting from scratch on the 'gram. Follow me new IG account here: https://www.instagram.com/dallastraversbizmentor/

53. Don't Overcomplicate Your Offerings Aug 15, 2021

Show notes

If you ever worry that your business can’t handle all your creative ideas, you’re going to love today’s episode. Iva Perez, my guest this week, is a newer coach with what she thought were two totally separate businesses she wanted to get off the ground. After Iva and I dug into her mission and her target audience, we realized that she doesn’t actually have two businesses on her hands. She has two offerings. So, I teach Iva about The Offerings Bullseye and she gets crystal clear about how her two offerings not only support each other, but ultimately support her audience. Which is great news because Iva is on a mission to help moms heal themselves and help families build stronger connections. This important work needs a voice like Iva’s and after our conversation she was off and running. If you ever feel confused or overwhelmed by all the ways you want to help your audience, I think this episode will give you the clarity you need to let things be easy. Enjoy! Connect With Me: Instagram: @dallastraversbizmentor Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Iva: Instagram: @momergymovement Facebook: https://www.facebook.com/momergyessentials

52. Offerings That Align With Your Values Aug 08, 2021

Show notes

I’m just thrilled to introduce today’s guest to you. Her name is Kelli King-Jackson and she helps Black women working in white spaces. She’s been feeling a lot of tension around how to keep her work accessible and equitable while still generating the revenue she deserves. The first thing Kelli and I did in this session was to get clear on her mission. From there, we crunched some numbers to help Kelli feel clear about how many clients she can serve and at what price point. … yes you will hear me do math in public, which you know is not my strong suit. Kelli walked away from our conversation with a three tiered plan in place that aligns with her mission and values and will produce a six figure income. Here’s what it looks like: 1. Private clients who are in a position to pay Kelli’s full rate. 2. Group clients who pay a reduced rate. 3. An impact program where Kelli will scholarship spots in her group program to those women who qualify. It was so much fun and, once we got clear about her mission and the numbers, it was actually surprisingly easy to create the offerings structure. If you serve an audience that just isn’t in a position to pay the big bucks a lot of coaching programs recommend you charge, you’re going to love this episode. https://www.iamkelli.com Linkedin: https://www.linkedin.com/in/kkingjackson

51. A Simple Post-Pandemic Business Plan Aug 01, 2021

Show notes

My guest today is Deb Flashenberg who owns the Prenatal Yoga Center in NYC. When the pandemic hit last year, Deb quickly pivoted to take her entire studio online. Which was no small feat, considering that Deb offers pre and post natal classes to pregnant people plus she runs a yoga teacher certification program. Now that the world is opening up again, Deb has been feeling really overwhelmed about how to bring her in person classes back without losing the progress she’s made online, incurring a ton of extra expenses or burning herself out. Deb and I walked through a simple process to identify her clear priorities and immediate next steps so she can bring in person classes back without feeling stressed. Though Deb’s business may not look like yours, if you feel stuck in analysis paralysis with so many things you want to do and no clear way to decide what to focus on, you’ll get a ton of value from my conversation with Deb. I hope you enjoy it! Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Deb: www.prenatalyogacenter.com Instagram + Facebook: @prenatalyogacenter

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