Coaches on a Mission

Latest Episodes:

99. Uncover Your Dream Client Power Statement Apr 03, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Pop Quiz… tell me who you help and how you help them.

Do the words flow freely from your lips? If you’re like most coaches… probably not.

Today’s episode is a little different because we’re going to listen in on a bonus class we held not long ago inside The Hive.

I asked Hive Members to submit their Dream Client Power Statements so that together we could workshop their message and make it clear, compelling and clean.

So, today, you’re going to hear me coach four volunteers all of whom are doing incredible work in the world.

One thing we see happen all the time inside the Hive is this giant light bulb flashing on when a coach finally lands at the perfect words to describe their work and you’ll hear that happen a bit inside this episode.

You’ll also hear the sometimes clumsy process of trial and error as we strive to communicate the value of our work with clarity and purpose.

I hope you enjoy this bonus episode and I want to thank Christina, Stephanie, Tanya and Christina for volunteering for today’s show.

Let’s dig into some Dream client Power Statements, shall we?

CONNECT WITH CHRISTINA SMITH:

https://christina-smith.com/

CONNECT WITH STEPHANIE DETHLEFS:

https://instagram.com/hellowriters

CONNECT WITH TANYA CHERMAK:

https://thrivrx.com/

CONNECT WITH CHRISTINA ASAI:

https://instagram.com/christinaasai.co

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

98. Escape the Employee Mindset with Christen James Mar 31, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

My guest today is Christen James (also known as CJ). She is a Mindset & Transition Coach, Speaker, Podcast host and creator of The Shine to FIVE™️ Method.

With her specially designed 3D Exit Strategy™️, CJ helps womxn who are fed up with juggling their unfulfilling corporate jobs and a side business to confidently take the leap from employee to go ALL IN with their Businesses.

Whether you have a part time job right now or you’re coaching full time, you’ll want to tune in because even I can fall back in 9-5, employee thinking (and I’ve never actually had a 9-5 job).

CJ and I cover a lot of ground in the bonus episode including how to break free from the employee mindset inside your business, and important things to think about when you’re ready to go all in on your business.

With that… Enjoy my conversations with CJ!

SHOWNOTES:

The Shine to FIVE™ Movement waitlist is now open at http://bit.ly//theshinetofivemovement for 9to5 womxn who need tools to break free of Employee Mindset and coaching, training and resources to grow their side-biz so they can confidently go from employee to Entrepreneur.

CONNECT WITH CJ:

PERSONAL IG: http://instagram.com/@christennjames

PODCAST IG: http://instagram.com/@theshinetofivemethod

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

97. Find the Right Words to Describe What You Do Mar 27, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

Over the next two episodes, we’re going to talk about what - inside the Hive - we call your Dream Client Power Statement (or DCPS).

A DCPS is the way you concisely describe the people you serve and results you help them achieve.

Over and over again, I see the difference a strong DCPS can have on every coach, no matter how long you've been in business. Which is interesting because for some of us, the DCPS isn’t something we ever say verbatim. Yet, it’s this anchor that bolsters our confidence and our message.

So, my guest today is Laurie Shiers whose business has been evolving and it’s time to find the words to keep up with this evolution.

Laurie and I get really clear on the two offerings she’ll provide both of which offer the same outcome. From there… we get kinda sorta pretty close to a rock solid DCPS for her.

But we don’t quite nail it.

Here’s what’s fun… about 24 hours after our recording session, Laurie sent me the most amazing email with a perfected and totally inspiring DCPS inside.

Let me share it with you and then we’ll dig into the episode so you can follow along and clarify your own DCPS just like Laurie did.

Okay, so Laurie Shiers helps people do the things they’ve been dreaming about. If you’re afraid you might die with your gifts still hidden inside, I’ll help you get your ideas out of your head and into the world—and do it with joy, passion and purpose.

Pretty great, right?

And with that, let’s dive into the episode

CONNECT WITH LAURIE:

WEBSITE: https://laurieshiers.com/

INSTAGRAM: http://instagram.com/@brainchildcoaching

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

96. An Easy, 4-Step List Building Plan Mar 20, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

Welcome to the third and final episode in our special series all about list building. Let’s talk about strategy, shall we?

My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book.

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book.

What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world.

Not only to build her list, but test the effectiveness of her LM marketing, opt-in page conversion, and how well the lead magnet leads to paying clients.

So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list.

Get ready to take some notes because I know you can try out at least one of the strategie we discuss today.

You can check out Amy's lead magnet bookmark over at https://www.amygoldmacher.com/booktitlebrainstorm

CONNECT WITH AMY:

WEBSITE: https://www.amygoldmacher.com/

FACEBOOK: https://www.facebook.com/amy.goldmacher/

INSTAGRAM: https://www.instagram.com/solidgoldmacher/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Super Power Quiz - https://dallastravers.com/quiz

95. How to Expand Beyond 1:1 Coaching with Jereshia Hawk Mar 17, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

I am such a big fan of today’s guest, so I’m really happy you tuned into this bonus episode featuring Jereshia Hawk.

Jereshia is a business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins.

Her mission is to narrow the racial wealth gap. She's dedicated to seeing more coaches leave a positive impact and create a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth.

Jereshia is really good at helping you position and sell your group coaching program because you have a proven signature system.

And today we’re going to talk about:

1. The milestones a coach should reach that tell it’s time to expand beyond 1:1.

2. Powerful questions you can ask yourself to figure out the best business model for you.

3. Common mistakes coaches make when they try to scale their business

And be sure to stick around til the end because there’s this really funny moment where I tried to be all polite about the sketchy sales tactics we so often see online and Jereshia’s response is priceless.

I don’t want to wait another minute. So get ready to take notes and enjoy this inspiring conversation with Jereshia Hawk.

CONNECT WITH JERESHIA:

INSTAGRAM: http://instagram.com/jereshiahawk

PODCAST: https://podcasts.apple.com/us/podcast/jereshia-said/id1438629390

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Super Power Quiz - https://dallastravers.com/quiz

94. How Many Lead Magnets Are Too Many Lead Magnets Mar 13, 2022

Show notes

Today, we will continue the conversation about lead magnets that we started in last week’s episode.

So, if you haven’t listened yet, I recommend you go back and listen to me and Nic Frick design her lead magnet with intention.

Then, when you come back, you’ll hear me and Randi Roberts talk through three important things…

1. How to determine when it’s time to have more than one lead magnet

2. How to build your lead magnet backward from the promise of the course, package your program you intend to offer.

3. And how to let your lead magnet be easy.

Randi was on the show about a year ago and you’ll also hear how much has changed for her in that time, so our entire conversation is really inspirational.

Before we dive in, let me tell you a bit about Randi…

She helps mid-career professionals find the best fit for the next phase. Whether they’re mid-career and they’ve lost their passion for their work or they’re beginning to think about retirement, Randi helps them get clear and get excited about what comes next.

And with that, let’s dive back into lead magnets…

CONNECT WITH RANDI:

www.corlinrobertscoaching.com

https://www.facebook.com/groups/fulfillingcareerhappylife

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE Coach Class: http://watchthecoachclass.com/

93. The Real Purpose of Your Lead Magnet Mar 06, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

We gotta talk about list building — It’s something that a lot of coaches put on the back burner because they’re overwhelmed or unsure about the best strategies to implement.

And yet, list building is the crucial step you’ve gotta embrace if you ever want to expand beyond 1:1 coaching… And I don’t want you to wait until you’re ready to launch a course before you start to build your list.

List building takes some time, so set yourself up for success NOW by making it a priority in your business.

To help you feel more confident around this, I’m going to dedicate the next few episodes to list building and lead magnets.

Up first is Nic Frick who helps new moms find exactly the job they want so that they can add more joy and ease to their lives.

Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming.

So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first).

And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated.

If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen.

CONNECT WITH NIC:

WEBSITE: www.nicfrick.com

INSTAGRAM: www.instagram.com/heynicfrick

LINKEDIN: www.linkedin.com/in/nicolefrick

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coach Quiz - https://dallastravers.com/quiz

92. Launch Your Course with Gemma Bonham Carter Mar 03, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

Today’s bonus episode is with one of my favorite online business owners. Gemma Bonham-Carter is an online course strategist and digital marketer who has helped over 6,000 entrepreneurs launch and scale their businesses.

Gemma helps her clients build scalable, sustainable digital businesses with a long-term vision and effective strategies that work throughout industries - from entrepreneurship, the arts, nutrition, health and wellness, parenting, and more!

And today, we are talking about courses…

1. How to know it’s time to launch your course

2. The common mistakes that could kill your launch before you even get it off the ground

3. And Gemma’s favorite time-tested launch strategy

Whether you’re chomping at the bit to get that course of yours out in the world ASAP or you just know that a course is somewhere in your future, you will love Gemma’s simple, data driven approach.

So, let’s talk about courses, shall we?

CONNECT WITH GEMMA:

www.gemmabonhamcarter.com

@gemma.bonhamcarter

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

91. You Are Built for Success Feb 27, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

Today’s episode is a doozie because I’m willing to bet that at least once in your coaching journey, you’ve wondered if you really have what it takes to make your business really work.

We’ve all been there… including my guest, Dani Abernathy who throughout her life has experienced this theme of feeling like an outsider. Dani looked at successful coaches out there and really worried that there was something broken inside her, which prevented her from having success, finding clients, and making money.

So she and I had an honest heart to heart about what success really means to her and how she can rely on two tools to ground herself when she begins to spiral in self-doubt and feelings of other-ness.

The first is simply a physical pattern interrupt, not to distract her from what are very real feelings, but rather to give her a fresh perspective and hopefully reveal more options for how to move forward.

The second is what I’ll call Dani’s Success Plan Litmus Test to help her let go of any judgments or assumptions about why a plan won’t work for her and instead, use her natural skills and resources to make a success plan all her own.

I know I’ve said it before, but this episode is absolutely one of my favorites, so I hope it helps you in your own moments of self doubt because here’s what I know for sure…

Dani is built for success. So am I and so are you…

CONNECT WITH DANI:

https://www.daniabernathy.com/

https://www.instagram.com/daniabernathyauthor/

CONNECT WITH ME:

INSTAGRAM: https://www.instagram.com/dallastraversbizmentor/

Free Quiz: https://dallastravers.com/quiz

SHOWNOTES:

Enneagram Quiz: www.truity.com

90. Simplify Everything in Your Business Feb 20, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

My guest today is Ana Sanson who helps work-from-home moms reconnect with themselves so they can feel peace in their family, confidence in themselves, and productive at work.

Ana has fallen into the same hole a lot of us values-driven coaches fall into from time to time…

Proving worth instead of providing value.

What does that look like?

Proving worth is self-centered and fear motivated. We get nervous that our clients aren’t making enough progress, so we pile on more tools, more time, more stuff to “help them”. When in fact all that stuff just creates overwhelm and confusion.

Providing value on the other hand is client-focused. We bring our best selves to every client, but we also understand that our #1 job is to hold space and honor each client’s unique journey.

So, Ana and I recalibrated a bit today. We brought her back to the client-centered approach of providing value.

And we did it with one simple question…

“What do you believe in?”

If you ever worry that you're not doing enough for your clients, this conversation will help you simplify your message and your offerings so that you can provide value instead of simply proving worth.

Let’s dig into it…

SHOWNOTES:

Free Resource — Schedule Domination: https://scheduledomination.com/

Kary Perry — https://www.instagram.com/socialwithkary/

Connect with Ana:

http://anasanson.com

http://instagram.com/mindbodyana

http://facebook.com/anasansoncoaching

Connect with Me:

Instagram: @dallastraversbizmentor

Free Resource — Schedule Domination: https://scheduledomination.com/