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Coaches on a Mission — Business
Coaches on a Mission

Want to know how the best business coaches think? Coaches on a Mission pulls back the curtain.

Host Dallas Travers coaches volunteer guests in real-time on their toughest business challenges. You’ll hear every strategic decision, every question that cracks the code, and the exact moment a vague problem becomes a concrete action plan. You’ll learn how to find coaching clients, build profitable offers, and create a business that generates consistent income while you listen to masterful coaching in real time.

Each episode tackles real obstacles coaches face: inconsistent income, unclear messaging, fear of selling, scaling without burnout. Dallas brings creative intelligence and 20+ years of business strategy for coaches to every conversation, showing you not just what to do, but how to think like a successful business owner.

Whether you’re here to improve your own coaching skills or get the business strategy you need to make money coaching, you’ll leave every episode with ideas you can implement immediately.

Coaches on a Mission: Get inspired. Take action. Repeat.

Copyright: © Dallas Travers

Latest Episodes:

119. The Most Important Question to Ask in Your Marketing Jul 24, 2022

Show notes

Here’s a question for you.

What’s the point?

The online space offers up countless strategies you could implement in your coaching business to bring in more clients.

But what’s the point?

This is a crucial question you must ask yourself before you take on any marketing strategy.

If you don’t, you could end up being really busy… doing a lot of work.. And even generating results.

But those results may not bring you any closer to your big goal if you don’t connect the dots directly between your marketing plan and your business goals.

So… what’s the point?

That’s the question I asked today’s guest, Susanne Dunlap, who’s a novelist and a book coach. Susanne helps writers dig down to find the heart and soul of the story buried in their research, and craft it into a manuscript that will keep readers turning the pages.

So, Susanne came into the conversation with two big goals. Her latest book will be released in August and she wants to use that big event to accomplish two things:

1. Sell books and get more traction for her writing.

2. Attract book coaching clients - who wouldn’t want to work with a book coach who’s actually published several books, right?

But these two goals created confusion and overwhelm for Susanne because she just wanted to do all the things… right away… at the same time.

Can you relate?

But when Susanne answered the question — “What’s the point?” — things became very clear, very quickly and we came up with a super exciting, goal aligned marketing plan for her.

I can't wait for you to find out what we came up with, so let’s get down to it, shall we?

Here’s Susanne Dunlap!

CONNECT WITH SUSANNE:

WEBSITE: https://susanne-dunlap.com

INSTAGRAM: https://instagram.com/susanne_dunlap

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

118. Your Small Group Coaching Roadmap Jul 17, 2022

Show notes

Today’s episode was so much fun to record and I cannot wait for you to dive in!

My guest is Stephanie Dethlefs. She helps writers who have a story on their heart find clarity and accountability so they can finally write their novels.

Stephanie is ready to introduce power groups to her community. And, well, I love designing power groups! That’s one reason this episode was so much fun for me!

So, what are power groups exactly? That’s the term we use inside the Hive for small group coaching.

And Stephanie wants to offer power groups for 2 reasons:

1. There are some people in her world who really want to work with her, but private coaching is just outside of their budget. So, a power group provides more accessible pricing.

2. There are also some folks in Stephanie’s world who might benefit MORE from a group experience than private coaching.

Together, Stephanie and I dig into the nuts and bolts of how to structure her power groups so she can get the first one filled before the fall.

If you’re thinking about layering in a group offering so you can begin to scale, make sure you’re prepared to take some notes because this episode is jam packed with goodness.

Let’s get going…

CONNECT WITH STEPHANIE:

FREE QUIZ: https://hellowriters.net/quiz

INSTAGRAM: https://instagram.com/hellowriters

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

117. 5 Personal Branding Secrets Every Business Leader Should Know Jul 10, 2022

Show notes

Today’s episode is REALLY going to inspire you!

My guest is Monique Bryan who is pretty much a branding genius. And in this episode, we’ll dive into the what, why and how behind your personal brand.

Now, if like me, you sometimes wonder if you’re cool or different enough to even have a personal brand, Monique is the PERFECT person to convince you otherwise.

We talk about:

—why every coach needs a personal brand

—how your brand infuses every single piece of your marketing

—how to embrace your brand even if you worry that you’re uninteresting or too introverted

Let me share a bit about Monique…

Monique has a BA in fashion design and has three startups under her belt. Today, Monique runs a successful personal brand consultancy — while being a brand herself.

When you work with her, you’re getting a creative director for your brand. She’ll train you on how to clarify your messaging, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry and use your personal brand as a visual communication power tool.

Monique is a breast cancer survivor and has grown an engaged community of over 15,700+ people on social media, while in remission. She is also the host of a 5-star rated Podcast — The Juicy CEO, speaks on international stages and has been featured on Global television, in Entrepreneur and Elle Magazine, Bustle, and countless podcasts.

With that… let’s dig into your personal brand with Monique Bryan.

CONNECT WITH MONIQUE:

INSTAGRAM: https://www.instagram.com/moniquebryan_co/

PODCAST: https://podcasts.apple.com/ca/podcast/the-juicy-ceo-with-monique-bryan/id1539733671

LINKEDIN: https://www.linkedin.com/in/moniquebryan/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class, https://watchthecoachclass.com/

116. Streamline Your Marketing Jul 03, 2022

Show notes

Today, we’re going to talk about marketing.

Listen, I believe that marketing should never leave a bad taste in your mouth. And my guest, Christina Smith, agrees.

She’s also really clear that she doesn’t want to spend all of her time marketing instead of coaching. So together we started to create a marketing plan designed to leverage what’s already working in her business and eliminate all of the extras.

Let me introduce you to Christina Smith. She helps women build authentic confidence so they can finally like themselves. And Christina feels like she’s done an excellent job of mastering the list building habits we teach inside The Hive.

So, now it’s time to decide what, if anything to layer in next. Maybe a podcast or more free workshops or even a Youtube channel…

Whatever it is, Christina wants to experience more lead gen and a deeper connection with her audience.

And together, we do come up with a bit of a plan, so let’s dive into the episode!

CONNECT WITH CHRISTINA:

INSTAGRAM: https://www.instagram.com/christina_smith_xoxo/

WEBSITE: https://christina-smith.com/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

115. 3 Essential Steps Before You Launch a Course Jun 26, 2022

Show notes

This week we’re going to take our course launching conversation even further with my guest, Matthew Eriksen.

Matthew is a very gifted designer and brand expert. He helps service-based entrepreneurs put themselves out there with a clear, confident, and cohesive brand so they can spend less time worrying about the look and feel of their business and more time doing what they love.

Matthew really wants to help as many purpose driven business owners as he can and he understands that not everyone is in a position to hire his full-service branding team.

So, Matthew wants to take his proven branding system and turn it into a course.

But a few questions stand in his way.

1. What’s the best way to deliver this course?

2. What the heck should I call my course?

3. Is my list big enough to actually launch?

Matthew and I tackle those three burning questions during today’s episode and by the end of our conversation, he felt clear and super confident about getting his course out in the world before the end of the year.

The best part though.. Is that his launch goal is different from what you might expect. But you’ll have to stick around until the end of the episode to find out what it is.

So, let’s dive into a powerful course launch conversation with Matthew Eriksen.

CONNECT WITH MATTHEW:

WEBSITE: https://goodbrandcoach.com/

INSTAGRAM: https://www.instagram.com/goodbrandcoach/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class, https://watchthecoachclass.com/

114. Is It Time to Launch a Course? Jun 19, 2022

Show notes

This episode dives into one of my favorite things to teach about.

Course Launches.

This might surprise you because we don’t talk about course launching very often on this show, but launching is actually one of my super powers.

But there’s a good reason why this show doesn’t over-emphasize course launches. And that’s because too many experts in the online space tout the myth that anybody can just use your life experience to create a course and once you do… it’ll somehow miraculously just sell and voila… you’ve got a six, seven, even eight figure business on your hands.

There are a lot of steps that must happen in order for your business to reap the benefits of a scaled offering, such as a course — which is why inside The Hive we practice The Ripple Effect System.

But… believe me when I tell you that a successful course launch is indeed in your future.

And that’s where today’s guest, Elizabeth Ruth has found herself.

Yet, Elizabeth came into our conversation with a lot of doubts and specific questions she needed addressed in order to give herself permission to finally launch her course.

Elizabeth is the proud owner of ER Marketing Services. Her team helps entrepreneurs implement the systems they need to knock their marketing out of the park. She has a proven system that can easily become a course and our goal during this episode was to turn her course into a reality.

If you want to design and launch a course — the right way — grab a pen and paper because you’ll want to take a bunch of notes.

And, now… let’s talk courses, shall we?

CONNECT WITH ELIZABETH:

WEBSITE: https://ermarketingservices.com

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

113. Essential Steps to Take Before You Create a Quiz with Chanti Zak Jun 16, 2022

Show notes

Today’s bonus episode will take the quiz conversation we started on Sunday’s episode even further because my favorite Quiz Expert will share some important things to consider before you design a quiz.

So, let me introduce Chanti Zak. Chanti is a business growth coach, strategist, and agency owner sometimes lovingly known as the quiz queen (though she doesn’t *really* call herself that), she’s the Chief Evangelist at Interact, mom of 3, and an amateur homesteader.

Today, Chanti and I will talk about why quizzes are a perfect lead magnet for coaches and some invisible yet all too common mistakes people make when they create their quiz. I even made one of them myself!

What I love about Chanti is how she helps values-driven brands build a thriving ecosystem in their businesses through her programs and done-for-you services.

Okay, before I hand the mic over to Chanti, I want to encourage you to follow her on instagram. She’s @ChantiZak and, of course, check out chantizak.com to take her quiz!

And now, let’s talk quizzes with Chanti Zak!

CONNECT WITH CHANTI:

WEBSITE: www.chantizak.com

INSTAGRAM: www.instagram.com/chantizak

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

112. Is Your Lead Magnet Even Helpful? Jun 12, 2022

Show notes

We are back to talk some more about lead magnets and today we’ll get pretty specific and focus on how to design a quiz.

My guest today is Valerie Recore. She helps overwhelmed moms spend quality time with their families without feeling pulled in too many directions, giving them a sense of control over their days without guilt or chaos.

And Valerie wants a lead magnet that’s easy for her audience to engage with and doesn’t just contribute to their very long to-do list.

And I think we came up with a really fun idea inspired by my favorite lead magnet – the quiz.

Quizzes are so fantastic because, well, who doesn’t want to take a 90 second quiz and learn a bit more about themselves??

And when you put intentional effort into your quiz, your audience can feel incredibly seen and understood. Which of course, helps them trust you.

Be sure to tune in on Thursday this week because we’re going to take the quiz conversation further with Chanti Zak (who truly is the Quiz Queen).

And the perfect place to start is today’s episode with Valerie… so dive in!

CONNECT WITH VALERIE:

WEBSITE: www.strideproductivity.com

INSTAGRAM: www.instragram.com/strideproductivity

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

111. Design a Valuable Lead Magnet That Stands Out Jun 05, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience.

Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status.

And she didn’t want just any lead magnet.

She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you.

So, some sort of pdf download wasn’t going to cut it.

After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes:

1. It has a clear promise

2. It’s easy to implement

3. It’s unique to Aissa

4. And… it relies on experiential marketing

I’m not going to tell you what it is… you’ll have to listen in to find out.

And before you dive in, be sure to have a notebook handy because you’ll want to walk yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too.

And with that… let’s dive in.

CONNECT WITH AISSA:

INSTAGRAM: instagram.com/happymindsetter

FACEBOOK: facebook.com/happymindsetter

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

110. Clarify Your Core Message + Make Marketing Simpler May 29, 2022

Show notes

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

If you know you have a big mission as a coach, you’re going to love today’s episode.

My guest today is Jennifer Apple. Jennifer has a super big mission which is to give women and non-binary artists a community where they can build a sustainable & thriving career in the arts.

And Jennifer has a lot of strong beliefs about what’s broken in her industry, about the kind of support that’s missing for artists, and she’s committed to doing something about it.

Her beliefs are so clear and strong and she’s got the experience to back them up. So, we just needed to talk through how to infuse those core beliefs into a cohesive message that helps her dream clients KNOW that her program is THE program for them.

I am guessing you can relate to that gap we’ve all felt between the passion we hold in our hearts and the words we need to put on the page in order to communicate that passion.

If so, this conversation will help you. So let ‘s get going.

SHOWNOTES: Check out Tamika Auwai and her content pillars at @orishacreative on Instagram

CONNECT WITH JENNIFER:

WEBSITE: https://www.empoweredartistcollective.com

INSTAGRAM: http://instagram.com/EmpoweredArtistCollective

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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