Coaches on a Mission

Latest Episodes:

139. Two Important Skills You Need In Your Marketing Nov 13, 2022

Show notes

Today’s episode will help you leverage two important marketing skills.

Narrating + Story telling.

That’s what my guest, Erin Young discovered when we dove into her Signature System to uncover the simplest and most compelling way to convey her message in her marketing.

Now I know that narrating and story telling sound like they’re the same thing, but they’re different in this context.

Narrating occurs when you explain exactly what you’re doing while it’s happening.

Storytelling helps your audience understand your work more deeply because they’re able to see themselves in the stories you tell.

If you ever feel like nobody quite understands what exactly you do. Or maybe you lean too hard into being a professor instead of storytelling…

Perhaps you just want to be able to layer more creativity and connection into your marketing…

either way… you’re going to love the conversation I had with Erin.

Erin Young helps natural health practitioners share their craft authentically, moving beyond the grind with purpose, stability, calm and connection. But Erin’s niche is evolving and her Signature System felt confusing.

But when we let go of the idea that her target audience needs to fit a certain occupation, Erin discovered that Sometimes the best way to define our ideal client is defining the moment of time they are in.

I’ll confess that I came into the conversation feeling a little nervous because inside The Hive Erin and I have struggled a bit to pin down her signature system.

But everything clicked in this episode and I cannot wait for you to hear the breakthroughs we both had.

I also want to shout out my friend Marisa Corcoran who inspired a tool Erin and I played around with. It’s called the Story Strip Down and Marisa actually taught it on this very show. It’s episode 25 and we’ve linked to it in the show notes.

Okay.I’m ready to do this. Let’s dive in.

ERIN'S INTERVIEW EPISODE: https://dallastravers.com/podcasts/reconnect-to-ecology-to-feel-more-purpose-agency-with-erin-young/ MARISA CORCORAN'S STORY STRIPDOWN EPISODE: https://dallastravers.com/podcasts/marisa-corcorans-proven-formula-to-write-better-copy/

TIMESTAMPS:

00:05:00 - Erin shares that she would like to share more about who she is and what she offers to people who don’t really *know* her yet

00:07:00 - How would people who truly know Erin describe her and what she’s all about?

00:08:30 - What tangible outcomes have the people who’ve worked Erin received?

00:011:15 - Dallas digs into climbing the awareness ladder and what that looks like for Erin’s audience

00:11:00 - Dallas shares a niching story about another member of the Hive

00:15:00 - Erin and Dallas dig into Erin’s process (aka Progress Pathway)

00:25:00 - Two of the most valuable skills for coaches in their marketing

00:29:30 - Dallas and Erin talk about next steps in her progress pathway and messaging

00:31:00 - Dallas shares a valuable resource for better storytelling

00:33:00 - Together, they dig into one of Erin’s progress pillars and how that can be use in Erin’s messaging

00:39:00 - Dallas walks through the step-by-step process for outlining content around the progress pathway. (1. Name the pillar, 2. concrete milestone or result, 3. how: tools/skill/resources, 4. story stripdown, 5. Naming the benefit)

00:45:00 - Erin summarizes here “homework” and takeaways from the call

CONNECT WITH ERING:

WEBSITE: https://www.erinyoung.net/

INSTAGRAM: https://www.instagram.com/erinyoung.coaching/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

138. Be More Visible on Youtube with Malasia Johnson Nov 06, 2022

Show notes

Today is the day you and I are finally going to launch that Youtube channel we’ve both been thinking about.

My guest is Malasia Johnson whose superpower is helping creators build a life they want and entrepreneurs become known on YouTube.

Malasia and I got right down to business because…

Selfishly, I’ve always wanted to be one of those coaches with a beautiful weekly longform youtube series shot in HD with a big production crew and all the bells and whistles.

Which is precisely why I don’t have a youtube channel to speak of.

But Malasia breaks the process down into tangible steps and she is so good at tackling the mindset crap that blocks us from being more visible.

Even if you’re not at all interested in being a YouTuber, you’ll love Malasia’s interview because her insights apply no matter what platform you want to become more visible on.

Okay… let’s dive in. Here’s Malasia Johnson

TIMESTAMPS:

00:02:15 - The main reasons why coaches should leverage youtube

00:04:00 - How an arsenal of videos can actually make “selling” easier

00:06:00 - Malasia shares the intro steps for you to finally start a youtube channel

00:08:00 - How to overcome those limiting beliefs that hold you back from going for it

00:11:00 - Setting clear and realistic expectations before launching your youtube channel

00:13:00 - What metrics you should track around your youtube channel

00:16:30 - Malasia shares her favorite thing about being a youtuber

00:18:30 - Malasia shares her signature process for determining your niche

00:22:00 - Malasia’s simple getting started steps for coaches who want to start a youtube channel

00:24:00 - They key to staying consistent uploading videos

CONNECT WITH MALASIA:

FREEBIE: Shift with me Bundle — (DISCOUNT CODE: FREE GEM) https://checkoutpage.co/c/youtubebrilliance/shift-wme-bundle-2

YOUTUBE: https://youtube.com/channel/UCmmkhwMuu9HwhXWCdljb9QA

INSTAGRAM: https://www.instagram.com/multipassionatebossbabe/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

137. Own The Power of Your Work Oct 30, 2022

Show notes

What do you say when someone asks you what you do?

A lot of coaches over explain.

Or they speak in Coachy language instead of real world language.

Or even undersell the value their work has on the world.

I know I’m guilty of that last one.

And so was today’s guest, Brandon Wilcox who has spent most of his life developing a deep and meaningful spiritual practice. And today, Brandon helps his clients truly transform their lives by sharing the tools he’s cultivated over the years.

Brandon’s work is the real deal… yet the way he talked about the work… well… it was kinda bland and even a bit confusing.

So that’s the first thing he and I got to during today’s sessions.

During the episode Brandon and I:

1. nailed down accurate and clear language to explain who he helps and how

2. dug into his offers to ensure that they’ll attract aligned clients

3. even brainstormed content Brandon can share that truly represents all he’s capable of without confusing folks

This is a jam packed episode, so if you worry - even a little bit - that people don't quite get what it is you do, you simply must tune in.

Enjoy!

TIMESTAMPS:

00:06:00 - Dallas and Brandon dig into his “Dream Client Power Statement” (aka DCPS)

00:11:00 - Dallas walks Brandon through the awareness ladder and how his audience may need to be solution aware in order to be ready to work with him

00:14:30 - Brandon determines his next steps to “test drive” his new DCPS

00:16:00 - Brandon shares some new clarity he found around his offers

00:23:00 - Why you should add the “so that” and storytelling into each of your offers

00:29:00 - The importance of explicitly asking potential clients what their concerns are

00:33:00 - Dallas shares what coaching package she’s seen have the highest conversion and longest retention

00:40:00 - Together, they dig into Brandon’s messaging to clarify and simplify the content he shares with his audience

00:52:00 - Brandon shares his biggest takeaway and the actions items from their conversation

CONNECT WITH BRANDON:

WEBSITE: https://brandonjwilcox.com/membership

INSTAGRAM: https://www.instagram.com/awakenwbrandon/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

136. The Most Important Part of Any Marketing Strategy Oct 23, 2022

Show notes

We’re going to talk about the most important thing you can do to sign more clients.

It’s kind of obvious… and yet… it’s THE THING that most of us go out of our way to avoid.

I have a little confession for you about today’s episode…but first, let me introduce our guest.

Julie Scott helps stuck, uninspired, people pleasing women infuse their lives with optimism to find new meaning & purpose so they can confidently make the rest of their life the *best* of their life. v

And a couple of months ago, Julie inherited a robust FB group filled with 6000 members of her target audience.

Yet, Julie hadn’t quite figured out how to convert these engaged FB group members into clients and she wanted my help.

Now for my confession…

Prior to recording, my brain was popping with marketing ideas I could share with Julie. I honestly came into the session ready to basically blow her mind with my savvy marketing ideas.

And then… once we started coaching, I realized that Julie was pretty much doing most of what I had planned to suggest.

Huh…

But when we dug in just a little deeper, what we discovered was that while Julie was doing an excellent job of nurturing her group.. She wasn’t actively selling. She wasn’t inactively selling. She wasn’t really selling at all.

In fact, in a lot of ways, Julie was making it HARD for the women in her group to hire her.

You see…

Julie fell victim to Wishful Marketing… the unconscious idea that by offering up super valuable content… people will just automatically reach out and ask you if they can hire you.

This… doesn’t really happen. Like… ever.

So, after Julie and I uncovered that the missing link in her FB group strategy was simply making an offer, we created a schedule to help her step into her Brave Boots and actually invite members of her group to actually become clients.

Quick update before we dive in… Julie posted in our Hive FB group about a week after we recorded this conversation and guess what… she our plan into place and already have two sales calls booked.

So there… if you find that you avoid making offers or even if you subtly mention your offers without really leading with them.. You’re going to love this conversation.

Let’s get started shall we? Here’s Julie Scott.

TIMESTAMPS:

00:02:00 - Julie shares how she hopes to walk away with a marketing plan that doesn’t leave her feeling slimy

00:05:45 - Dallas asks Julie to share the current purpose of her facebook group

00:08:00 - Julie shares what she did to introduce herself when she took over the facebook group and what she does now

00:11:00 - Dallas shares the three things they will put together during the conversation

00:15:00 - How to create “buckets” of content topics that Julie can use to go live and increase engagement

00:19:00 - Dallas walks Julie through the 6-S system that she can use when going Live on facebook

00:31:00 - The Five Person post, and how this can plant the seed for sales before the sales call

00:39:00 - The big reason why people aren’t booking free calls with Julie and some strategies to change this up

00:50:00 - Dallas and Julie dig into a next level DM strategy she can implement

CONNECT WITH JULIE:

FACEBOOK: https://www.facebook.com/pilatesgirlsocal/

INSTAGRAM: https://www.instagram.com/itsabouttimebaby_julie/

WEBSITE: https://www.itsabouttimebaby.com

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE TRAINING: https://watchthecoachclass.com/

135. Is Now the Time to Launch a Course? Oct 16, 2022

Show notes

If you have plans to scale with a course, you definitely want to tune because that’s exactly what today’s guest came in to discuss.

Suzette Mullen helps LGBTQ+ folx make time to raise their voices, write their stories, and become published authors.

And Suzette’s vision is to build a year long mentorship program similar to my program The Hive.

Yet.. Suzette is well aware that a large portion of her audience may need a bit of a starter course before they’re ready to commit to a year long program.

So, the two of us put our heads together to determine if launching an intro program makes sense for her business and her audience.

From there, we worked out the timing and the workflow to roll out her intro course and ensure that it flows right into her year long program.

This episode was particularly fun for me for 2 reasons:

1. Suzette’s mission to help raise LBGTQ+ voices is important and I want to help her any way I can.

2. Our conversation took us behind the scenes of my business. So, if you’ve ever been curious about why and how my offers look the way they do, get ready because we are spilling the tea today.

Let’s do it! Here’s Suzette Mullen.

TIMESTAMPS:

00:04:30 - Suzette shares what she’d like to walk away with from the session

00:07:00 - Dallas shares the behind the scenes of why she offers a program outside of The Hive

00:010:00 - Dallas asks Suzette her intention for launching an course

00:16:30 - How to creating an intro course can help your audience set realistic expectations and find a quick win

00:19:00 - Dallas and Suzette get clear about the focus on the intro clears verses a full year program

00:25:00 - What is an appropriate length of time for your intro course?

00:36:00 - Suzette shares her idea around the free masterclass to invite people into the intro course

00:44:00 - How often should you offer your intro course? And how much space should you give between the launch of your larger program?

00:47:00 - Why and how you should build your primary offer first, and then build your marketing around that

00:53:00 - Dallas and Suzette talk through a pricing strategy

00:58:00 - A summary of Suzette’s next steps

CONNECT WITH SUZETTE:

WEBSITE: https://www.yourstoryfinder.com/

INSTAGRAM: https://www.instagram.com/urstoryfinder/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

134. Normalize The Rollercoaster Oct 07, 2022

Show notes

Welcome to the fifth and final bonus episode this week.

And I’ll just get right into it…

I think it's time for each and every one of us to normalize the rollercoaster.

This is something we really really strive to do inside of The Hive.

For a whole host of reasons, but namely, the online industry really does not normalize the rollercoaster.

Think about any sales page you've ever looked at, they tend to feature the massive amount of money someone earned in the shortest amount of time. So if you're not making massive amounts of money in a short amount of time you are broken in some way.

So today, we will really take a look at and think about the harm that this might unintentionally cause to your audience.

I believe that we, as coaches, have to strive really hard to normalize the rollercoaster for our own mental health but also for our audience.

This topic is something I feel very passionate about, so I hope that it inspires you in some way.

Tune in, take notes, and maybe send this episode on to a coach friend who should give it a listen, too.

TIMESTAMPS:

00:02:40 - It’s time for the coaching space to normalize the rollercoaster

00:05:00 - In business, there are high’s, lows, and a whole lot of flat road

00:08:00 - How you can normalize the rollercoaster with your clients

00:13:00 - Where you may have set unrealistic expectations for your clients and in your business

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

133. Fail Fast, My Friend Oct 06, 2022

Show notes

Welcome to episode 4 in our special 5 part series.

All week, I’m reflecting on some of the lessons I’ve learned and observed this year inside of the Hive.

Today, I want to talk about making mistakes.

More specifically, how doing something wrong is actually required in order to get it right?

And I get it, ok? Honestly, saying that makes me gag a little bit because I don't like making mistakes, especially in front of people.

But the truth is that, by being an entrepreneur, we’ve actually signed up to make mistakes in public. Our messaging, marketing, social media…

Everything is a giant guessing game. We're testing everything. And this can feel so frustrating.

But here’s the thing: getting it wrong is the first step toward getting it right.

So, if you’re ready to write yourself a permission slip today to “not get it perfect, and just get it going”, tune in now.

TIMESTAMPS:

00:01:00 - Doing it wrong, is the first step towards getting it right

00:03:00 - Dallas shares about her experience overcoming perfectionism

00:06:00 - A story of a hive member who “failed” all year long and where she’s at now

00:10:00 - How you can apply the “fail fast” practice to your own business

00:17:00 - What happens if you are committed to growing

00:18:00 - Give yourself permission to make mistakes in public

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

132. My #1 Unsexy Marketing Strategy Oct 05, 2022

Show notes

We are back with another bonus episode today! My goal is to help you learn from some of the lessons I’ve observed this year inside of the Hive and, of course, doing the work inside of my own business.

On Monday we talked about the importance of solving the right problems. And Tuesday we talked about the value of centering the client whenever you feel stuck rather than centering yourself

Well, today we'll talk about my favorite thing…

…habits!

I love habits. They are so boring and uncool.

But they are actually the reason why I have been in business for 21 years and why I've been able to — over that time — completely change my business 3 times, and change my audience, start from scratch, the whole deal, I've done it.

And because I relied on the same habits over and over again…when it came to revenue, I was able to pick up where I left off each time.

Listen — habits are sexy and slow is actually fast.

If you’re ready to no longer ask yourself “what more should I be doing?” and instead, focus on repeatable habits to build a business you’re truly proud of, get ready to take notes because this episode is for you!

TIMESTAMPS:

00:01:00 - Why we need habits instead of more tactics

00:03:00 - Why are habits important when it comes to running your business?

00:05:00 - Dallas shares the problem with most summit strategies in the coaching space

00:07:00 - Dallas shares an example a Hive Member who realized the importance of a stackable strategy

00:10:00 - How the online coaching space perpetuates the myth of the overnight success

00:12:00 - How to use scorecards to build on your habits

00:15:00 - Why it’s important to have accountability to your habits

00:16:00 - Dallas shares one final story to illustrate the importance of habits

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

131. Center The Client Not Yourself Oct 04, 2022

Show notes

We are dropping into your podcast feed all week long with quick bonus episodes designed to reveal themes and lessons that I have observed this year inside of The Hive.

Yesterday, we talked about the importance of solving the right problems.

Today we will talk about what is probably my number one lesson of the whole year.

Which is why— as values-driven coaches — we have to center the client instead of ourselves.

I first started talking about this in relation to sales calls…

If you're nervous when you're selling…or you're worried about if they even like you…or if they trust your expertise… or if you're going to annoy them by following up…

That is completely self-centered.

When you center the client it instead becomes “I'm speaking to someone who has a goal they want to accomplish. Am I the person to help them accomplish that goal?”

When we center them, of course we want to invite them to become a client.

Of course, we want to listen to their dreams and goals rather than thinking about overcoming their objections.

This is a massive mindset shift. And for values driven coaches — it's a lifesaver now.

An obvious place to center the client instead of yourself is in sales calls.

But this rule applies pretty much everywhere in your business and I'm going to give you several examples throughout this episode.

So with that, let’s dive in!

TIMESTAMPS:

00:3:00 - Dallas introduces the mindset shift of “centering the client”

00:05:00 - Examples of centering the client rather than centering yourself

00:12:00 - How to make the shift to center your clients

00:16:00 - Dallas shares how this approach makes decisions really clear (maybe not convenient, but clear)

00:19:00 - The “Stop, Drop, Dig, and Roll” practice

21:00 - How to tell if you’re centering yourself or the client

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

130. Solve the Right Problems in Your Business Oct 03, 2022

Show notes

Happy October — This is the time of year where I know for me and so many other coaches start to dream, plan, and prepare for the year to come.

So to help you make next year a breakthrough year in your business I've cooked up 5 bonus episodes that we will drop each day this week!

And today is all about how to know you are solving the right problems in your business

We are rolling out these special episodes for 2 reasons:

1. To help you think differently about your business than you have in the past.

2. To help you decide if The Hive is the program to help you accomplish those goals and apply those strategies — and really make 2023 a different year for yourself.

So at the time of recording this episode we have exactly twenty spots available inside the hive before we close enrollment for the year.

We limit our enrollment because we really strive to deliver the gold standard when it comes to client success inside of the program. We're very high touch and intentional so we will close the doors for the year once we hit our enrollment goal.

So the way that I see it is if you've been at all curious about The Hive or it's been on your list... now is the time to begin your enrollment process. You can apply now at http://dallastravers.com/apply

Today's episode is all about how to solve the right problems in your biz.

Do you ever feel like everyone around you knows something you don't? Maybe like you're missing something- because you're doing all of the right things and still feel like you're just throwing spaghetti against the wall half of the time.

This is really common for values driven coaches. One reason being that we care a lot about our business and really want to help people.

And because we want that so badly, we're willing to put in the hard work. But it's that willingness to put in the hard work that can create chaos in our business and cause us to value action more than strategy.

So in this episode, I will walk you through how to tell if you're actually solving the right problem. Then, how to measure those decisions in a values driven way. And lastly, walk you through the system I live by and walk all of our Hive Members through: The Ripple Effect System.

If you're ready to stop throwing spaghetti at the wall and truly set your business up for success this coming year...grab a pen and paper and tune in!

TIMESTAMPS:

00:06:27 - Dallas shares a story about sharing the wrong problem in your business

00:09:00 - How our initial instinct is to solve a peripheral problem, but doesn’t move the needle in our business

00:10:40 - The layers inside of the Ripple Effect System

00:15:00 - Dallas shares a mistake she made in her business and what you can learn from it

00:19:00 - Questions to ask yourself so you solve the right problems

00:23:00 - How the Ripple Effect System is actually FAST

00:25:00 - Dallas summarizes and shares about the limited spots remaining in the Hive for 2022

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

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