Coaches on a Mission

Latest Episodes:

129. Get Brave to Be Visible with Adela Hussain Oct 02, 2022

Show notes

Today, we’re going to talk about visibility… which is a priority and an obstacle for a lot of the coaches I meet when they join the Hive.

You know you need to put yourself out there in order to attract clients. Yet putting yourself out there can feel scary.

So perfectionism steps in…

…Or imposter syndrome…

…Or the countless distractions that keep us all playing small.

Well, my guest today has a solution for you. Her name is Adela Hussain who is the founder of Starts Ups & Co and is a master at helping you pitch your business to people that don’t know you…yet.

Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching!

Her Pitch to Press programme and PR Hero School have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales.

Throughout our interview, Adela offers up some super helpful visibility strategies during this talk to help you attract attention from the media.

Her tips for a stand out podcast pitch are fantastic, so be sure to stick around til the end of the episode.

But on the way there, you’ll also learn:

1. Why visility really matters for your business.

2. How to build up the confidence to put yourself out there.

3. Big mistakes to avoid when you pitch yourself.

If visibility is on your to-do list, grab a pen and get ready to take some notes because this interview is jam packed with goodness.

Okay… with that here’s Adela Hussain

TIMESTAMPS:

00:03:16 - How Adela defines authenticity

00:07:00 - How your WHY can inform the how/who you pitch yourself to

00:010:00 - How a coach can cultivate more confidence and fortitude to pitch themselves

00:14:00 - The distinction between “pitching” and telling your story

00:19:00 - A few common mistakes coaches make when it comes to visibility

00:26:00 - Adela shares her “golden nugget” to telling your story in an authentic way

CONNECT WITH ADELA:

ADELA'S MEDIA MENTORSHIP: https://www.itsyourspotlight.com/pitch-to-press

INSTAGRAM: https://www.instagram.com/startupsandco/

FACEBOOK GROUP: https://www.facebook.com/groups/prhero

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

128. Do This When You’re in Your Own Way Sep 25, 2022

Show notes

As coaches, we’ve all had those moments where we’ve held ourselves back. Whether it’s fear, perfectionism, distraction, or overwhelm… as humans, we’ve all been there.

It’s painful, especially when we know we’re doing it, yet we just can’t seem to break free from our sabotaging behaviors.

This episode is one of my favorites because we tackle self-sabotage head on.

Now, this episode originally aired what feels like a lifetime ago… and I’m bringing it forward today for 3 reasons

First, and most importantly, our guest… when we recorded this episode she was totally stuck around visibility.

Randi Corlin Roberts left her extremely successful corporate career to become a coach.

Randi had a massively successful track record, yet she held herself back from putting her coaching business out there.

Yes, she had private clients, but Randi wanted more…

Since this recording, Randi is so different.

She has a podcast now, she goes live, she’s launched power groups… she is a visibility machine!

So, I hope you feel inspired as you listen back and hear where she was at not long ago.

Reason #2: We updated our coaching super power quiz and I want you to get your hands on the updated toolkits! This episode is one of the resources we recommend for those coaches who score limitless potential, connection, or magnetism.

Let’s find out if that’s you - go take the quiz now at dallastravers.com/quiz

The 3rd reason this episode matters is really just because as values driven coaches, we all have days where things feel hard and we wish we didn't have to be so visible.

As risky as it feels to put yourself out there, holding back is much more painful. So, I hope this episode inspires you in some way.

Okay… let’s get into it…

TIMESTAMPS:

00:03:00 - Randi and Dallas set the table around the coaching topic for this episode

00:07:00 - Randi allows the part of herself that is holding her back to speak

00:11:00 - Dallas shares how change actually impacts your nervous system

00:15:00 - The pieces in Randi’s heart and head that are holding her back

00:17:00 - Dallas asks Randi “What is the self image of the person who can follow through on visibility actions?”

00:25:00 - Dallas digs into what it looks like to find pleasure in making mistakes

00:30:00 - Together, they put together a plan to cultivate the self image qualities of someone who follows through

00:39:00 - Randi’s takeaways and action steps

CONNECT WITH RANDI:

WEBSITE: corlinrobertscoaching.com

PODCAST: https://spoti.fi/3MIYrCN

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

127. Turn Fans Into Paying Clients Sep 18, 2022

Show notes

Do you ever feel like people love the work you do, yet nobody wants to pay you for it?

That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out the best in their teams to optimize performance and productivity.

In fact, Jill loves helping people so much that she’s always giving her services away for free.

So, Jill needed some concrete tools to move out of the ‘free help zone’ and into the hired consultant zone.

Our conversation was so much fun because by adding just a few tweaks to her discovery session process, we set Jill up to turn her fans into paying clients.

But before we dive in, here’s one last reminder to go and take the super power quiz at http://dallastravers.com/quiz .

We’ve curated these bespoke podcast playlists designed to meet you exactly where you’re at in your business and help you get to the next level. But we need to identify where you’re at first. The superpower quiz will help you do that. So set aside 45 seconds to take the quiz now at http://dallastravers.com/quiz

And with that.. Here’s Jill.

TIMESTAMPS:

00:02:20 - Jill shares how she is constantly helping people but never actually sells her coaching to them

00:06:00 - How Jill “beats around the bush” instead of just making the offer

00:08:00 - I share a story about my early business days when I assumed the yes

00:10:00 - We talk through a way to prepare potential clients for Jill to make the offer before they even get on a sales call with her

00:14:00 - Specific language that Jill can use on sales call to prepare potential clients for the offer

00:19:00 - How Jill can approach “selling” on calls without feeling salesy

00:22:00 - Why and when you have to stop talking during sales call

00:25:00 - Jill shares her next steps and takeaway

CONNECT WITH JILL:

WEBSITE: www.linkconsulting.info

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

126. What Do You Stand For? Sep 11, 2022

Show notes

Today's episode is the second in a special 4 part series where I’ve chosen some of my favorite, most impactful episodes to highlight.

We’ve put this series together because let’s face it… 125 episodes is no small feat and, especially if you’re new around here… some of these conversations are too valuable NOT to share with you again.

We also want to highlight some of the episodes included in our freshly minted and fully updated quiz results from the Super Power Quiz. If you haven’t taken the quiz before or you just want a refresher, check it out now at dallastravers.com/quiz.

Okay and now for today’s episode.

My guest is Laser Sidney who is a very talented musician who created and produced a wonderful musical last year called Teaching a Robot to Love.

He is also good at helping musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns.

And I’m gonna be honest with you, Laser doesn’t like selling. He’s also not that into a lot of the “coachy” strategies out there.

Yet, Laser wants to expand his reach in order to help more musicians make art without waiting for permission.

Now, there’s the rub… how do you build a bigger business without selling? How do you build a list without a lead magnet?

Laser and I prove it’s actually possible during today’s episode. Because when you let go of marketing yourself and instead focus on marketing your stance, the tactics and strategies don’t feel gross because you’ve made them your own.

Laser and I cover a lot during today’s episode that I know will be valuable for you.

Let me share my biggest takeaways:

1. Do your goals belong to you or are they just the thing you think you’re supposed to do next?

2. What do you stand for? In other words, what are the core transformations or benefits behind your work? The reason you do what you do?

3. How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard?

Those are 3 key questions we tackled during what is surely one of my all time favorite episodes. I hope you’ll consider your own answer to these questions as you listen along.

With that, please enjoy the show.

TIMESTAMPS:

00:03:02 - Laser introduces himself and where his business was at during the time of the recording

00:06:00 - Determining if Laser’s goal is actually his or just what he thinks he goals should be

00:11:30 - We address the part of Laser that feels gross about selling a coaching program to musicians

00:14:00 - I walk Laser through my approach to “sales”

00:20:00 - We talk through “how” Laser can market his program in a way that feels authentic and not “salesy”

00:22:00 - We put together Laser’s list building and lead magnet plan

00:26:00 - We dig into why lead magnet swaps feel “icky” to Laser so that we can tailor it to feel aligned in his business

00:32:00 - How to grow your list when you are guest teaching

00:33:30 - We break down the step by step actions for Laser up to this point

00:35:00 - Why it’s ok if your business doesn’t grow rapidly

00:39:00 - How Laser will know if the strategies he decides to “throw away”, are thrown away for the right reasons

00:44:15 - Laser’s takeaways and next steps

CONNECT WITH LASER:

INSTAGRAM: https://www.instagram.com/laserislaser/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

125. How Brian Added 3600 New Email Subscribers in Less Than 90 Days Sep 04, 2022

Show notes

Today’s episode is the first in a special series we will roll out this month.

Now that we are 125 episodes in and our audience has grown significantly, I wanted to revisit some of my favorite early episodes because they’re just so jam-packed with value and I’m willing to bet you haven’t had the chance to hear them yet.

So, for the next 4 weeks, we’re going to feature some updated episodes designed to help you in four key areas:

—List building

—Client Attraction

—Sales

—Confidence

Each episode you hear is also featured in our updated toolkits you receive when you take the Super Power Quiz. So, if it’s been awhile since you took the quiz or you haven’t taken it yet, press pause and visit dallastravers.com/quiz.

OKay… and now for the first in this special series…

We’re going to focus on list building because 65% of the coaches who join The Hive tell me that they want to build their list so they can expand beyond just offering 1:1 coaching.

That’s why I invited Brian Patacca to the show. I’ve had the privilege of mentoring Brian over the last few years and he’s just one of those people who elevates the energy no matter what room he’s in.

So, when Brian first decided to expand beyond 1:1 and make courses the center of his business, he knew he needed to build his list.

And can you believe that he added more than 3000 new email subscribers in just 90 days?

No, he didn’t rely on paid ads. Instead, he relied on partnerships.

So, if you know you need to build your list in order to sell courses or group programs, grab a pen and notepad because Brian and I will take you behind the scenes of the exact process he followed to build his list through referral marketing.

TIMESTAMPS:

00:06:00 - The mindset shift that helped Brian build his list

00:08:45 - An overview of lead magnet cross promotion

00:10:00 - The results that Brian has seen over a 90 day period

00:15:30 - How to determine the lead magnet you should offer

00:16:45 - How to find promo partners, craft an invite letter, fielding responses

00:26:00 - What to do when it actually comes time to cross promote

00:28:30 - Overview of the entire process

00:32:00 - What you should know before you implement this habit

00:34:00 - How to balance promo partnerships so that you and your audience don’t feel like you’re always promoting

CONNECT WITH BRIAN:

INSTAGRAM: https://www.instagram.com/briansaysthat/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

124. Does Your Marketing Confuse People? Aug 28, 2022

Show notes

What are you known for?

When it comes to your work as a coach, how would your audience complete this sentence?

Oh… I know them… they’re the __________________ coach.

That blank… is really important. And if your marketing is at all confusing, you’ll get a different answer to that exercise from every person you ask.

Especially if you have a wide range of expertise.

And, if your audience is confused about what it is you do… they’re going to be confused about whether or not to hire you.

But there’s good news here. And don’t worry… I’m not about to tell you to niche down to only serve millennial college grads who work in advertising and want a new career… or women in their sixties coming out of a divorce who want to lose 20 or more pounds.

That may be your target audience, but it’s not your niche and it won’t be what you’re known for.

What you’re known for is your process. Your signature system. Your unique method.

And when you can communicate your unique method in your marketing, people get it.

Plus, you don’t feel boxed in or like a broken record talking about the same thing over and over again in your marketing.

That’s what Emily Taradash learned in today’s episode. You see, Emily loves to help people in a variety of ways. Whether it’s relationships, confidence, or career, Emily is your coach.

But this variety created confusion for her audience and I worried that folks would assume Emily was just confused.

Which is the opposite of what was really going on for her.

So, she and I let go of the shallow approach to niche and messaging and instead clarified her unique process. Which applies to relationships, confidence and career.

And it’s that process that Emily can be known for. Which gives her freedom to share a wide variety of expertise but link them all back to her clear process.

And just like that… people understand.

So… if the idea of niching ever leaves you feeling limited or you worry that your marketing might actually confuse folks… get ready to take some notes because this conversation is just what the doctor ordered.

Let’s get into it.

TIMESTAMPS:

00:08:00 - Emily’s niche journey and where she’s at now

00:012:00 - What Emily needs to change (and doesn’t) now that her niche is different

00:17:00 - How Emily’s messaging may need to change so that it doesn’t cause confusion for her audience

00:27:00 - How to find the “through-line” in your different offers

00:36:00 - Brainstorming an idea for Emily’s to create an ongoing community or membership program

00:44:00 - The structure to set up Emily’s power group

00:45:00 - Emily’s next steps and action items

CONNECT WITH EMILY:

INSTAGRAM: https://www.instagram.com/emilytaradashcoaching/

FACEBOOK: https://www.facebook.com/emilytaradash.coaching

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

123. Design a Program That Will Actually Sell Aug 21, 2022

Show notes

Today, let’s take our conversation about mini courses even further.

My guest today is Jodi Geline who helps women eliminate bloat once and for all.

Jodi healed her own chronic bloat and IBS years ago and it was then that she realized how important mindset, inner work, and spiritual healing are to your health.

And this message is one Jodi works to share with her clients.

But here’s the thing… Jodi knows A LOT. She’s studied A LOT. And… it’s been a long time since she struggled with bloating, digestion or any of the other things she helps her clients heal from.

So, when Jodi and I sat down to design a mini course for her audience, we had to work pretty hard to focus in on a tangible outcome for her mini course.

We kept going too broad and the secret to a valuable mini course - one that keeps people coming back for more - is traction.

You’ve gotta give your clients a clear win in your mini course.

If you don’t, it’s really hard to sell and it may even work against your goal of using the mini course to upsell folks into a larger offer.

Why? Because if they can’t succeed with the first, baby program, why one earth would they feel capable of going all in?

So, Jodi and I dug in to ensure that the topics she chose for her mini courses accomplish these three goals:

1. Set folks up for an easy win.

2. Give them a real taste of what it’s like to work with Jodi

3. Easily lead to Jodi’s signature program

If you've got mini courses on your mind, you’ll love today’s conversation!

CONNECT WITH JODI:

https://tinyurl.com/stopthebloat

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

122. 3 Reasons to Launch a Mini Course Aug 14, 2022

Show notes

My guest today is Li Huo who helps exhausted Health Care Professionals find fulfillment and joyful purpose again in their career so that they can enjoy their lives now instead of waiting until retirement.

So, Li came into our conversation with a big bright idea to offer up one time paid workshops to her audience in order to accomplish three goals:

1: Li’s audience doesn’t really understand coaching, so she wanted to create a way to give them a taste of her work in order to help them see the value through experience.

2: Li likes to mix things up for herself. She’s a transformational coach, so there’s a ton of topics she can help people with. Plus, she likes bringing variety to her work.

3: Li wants to build her list and enroll more clients. What better way to accomplish those goals than to charge for a mini course and then offer a power group as an upsell at the end of the course?

So, Li and I got to work bringing her plan to life during this episode.

We clarified why, exactly, mini courses need to offer an extremely clear and tangible outcome in order to be effective.

Then, we brainstormed topics she could teach on and even came up with a “getting started” strategy so Li can offer her first paid mini course this fall.

If you’re looking for a way to help your audience gain immediate traction so they understand the value of your work, a mini course may do the trick.

So, be sure you’re ready to take a bunch of notes throughout the episode!

CONNECT WITH LI:

INSTAGRAM: https://www.instagram.com/coachingwithli/

LINKEDIN: https://www.linkedin.com/in/li-huo-md-and-life-coach-93b52a234/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

121. Manifest Your Dream Business with Tirrell Cherry Aug 07, 2022

Show notes

My guest today, Tirrell Cherry, uses tools such as hypnosis, meditation, breathwork & tarot to help clients create breakthroughs and gain clarity on what shifts are asking to be created.

Tirrell is obsessed with manifestation and loves helping spiritual entrepreneurs who want to unlock the confidence to step into a leadership role as a healer and build a thriving business that supports the life they dream of living.

During our conversation, Tirrell and I talk about the dance between manifesting your goals and taking concerted action to bring your goals to life.

We talk about how personal manifestation meets up with broader systemic issues such as racism and inequity.

And he even shares a bananas story about how he manifested a bunch of money in a surprising and fun way.

If you want to bring more manifestation magic into your life without losing your edge or motivation, you'll love everything Tirrell has to offer.

Let’s dig in!

CONNECT WITH TIRRELL:

WEBSITE: https://tirrellcherry.life

INSTAGRAM: http://instagram.com/tirrellcherry

TIKTOK: https://vm.tiktok.com/TTPdMKxrbN/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

120. Simplify Your Offers and Create Space to Breathe Jul 31, 2022

Show notes

As your business grows, here’s what you can expect…

An ebb and a flow.

You will enter into big periods of expansion when you put yourself out there in a bigger way, or you launch a course, or hire a team… expansion is all about growing. But there’s an equally essential phase that supports expansion. And that’s containment.

If all you do is grow grow grow, you’ll eventually burst.

Containment phases in your business allow you to catch your breath, get your systems in place, and grow internally all in support of the next big expansion period.

There’s value in standing still sometimes.

Which brings me to today’s guest. Carolyn Stein just went through a massive expansion phase in her personal life and what she needed is some time and space for things to settle.

So, her big business goals needed to take a back seat at the moment.

Which left Carolyn with the question… how do I grow? More specifically… how do I bring in clients with ease so I can simply maintain in the short term and set myself up to expand when I’m ready?

Carolyn is a leadership coach who helps folks solve a big problem in their work. Whether they think they need a career change or they just see that their leadership is lacking, Carolyn uses art as a framework to help people deepen their skills and improve their performance.

If you find yourself in a transition. Or if you worry that something is wrong with you because you’re not growing fast enough, I think my conversation with Carolyn will offer up a refreshing perspective. Enjoy!

CONNECT WITH CAROLYN:

WEBSITE: www.carolynsteincoach.com/contact

LINKEDIN: www.linkedin.com/in/steincarolyn

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/