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    Alternative Health

    Build It In Public

    Build It In Public is a raw, unfiltered podcast for creators, coaches, and personal brands rebuilding their business, purpose, and income without burning out.

    Hosted by Nate Navas, a content strategist who burned out, shut it all down, and started back at $0/month, this show documents the real-time journey of rebuilding a business that actually aligns.

    From solo rants to street interviews and deep creator convos, this is the truth behind what it takes to grow with clarity, content, and calling.

    🎧 New episodes weekly.

    Advertise

    Copyright: © 2021 - HEALTHCARE HACKS AND CONNECTIONS

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    Latest Episodes:
    Going Back to Your WHYs with Becky Webb Sep 22, 2022
    Show notes

    Having an impact on people in every way possible is one of the most rewarding feelings as a practitioner. But for practice owners like you who wear so many hats in their business, how do you balance business and family life? And why is it so essential to clear your mind before starting your day? How important is journaling to business owners like you to help you focus? Do you want to be known as the average of the ordinary, or do you want to be known as the best version of yourself?

    Becky Webb is a NASM-SFC, NASM-CNC, NSCA-CPT, NCI Level 1 Nutrition Coach, NCI Hormone Specialist, NCI Gut Health Specialist, NCI Mindset Coach, Spartan SGX Coach, Level 2 CrossFit Coach, Barre Above Instructor, TRX Instructor and Women’s Self Defense Instructor. Coach Becky originally wanted to create a stretch room with a desk for nutrition coaching. When she was introduced to the amazing benefits of compression recovery therapy and photobiomodulation therapy (PBMT), she knew she had to add those services to assist in improving overall well-being and muscle recovery. She personally believes that every single human can benefit from the services offered at Stretchify and has set out on a mission to help as many humans on this earth as possible to live their best life through optimizing their daily performance.

    This week’s Healthcare Hacks and Connections, Nathan Navas and Becky Webb will talk about how powerful it is to go back to your "Why’s" in doing the things that you love and how to get past your fear of talking with people who are bigger than you to be able to continue to impact lives as much as possible through mindset and developing successful habits to be the best version of yourself.

    They will touch on such topics as:

    • Practice owners like you have reasons why you went into healthcare, but a lot of people forget about it several times, and when businesses start to go down, owners start to lose focus.
    • It is important to know the reason why you started your business to align with the "why’s" of your staff because you’ll both clash if you don’t align with the mission that you are on.
    • Make sure, from the beginning, that trust and transparency are your core values. If someone violates that, the door is shut.
    • Everything has an expiration date. Your loyalty and "why’s" have an expiration date. It is important to drive back and think if you are changing for good or bad reasons.
    • If your "why" is strong enough to be consistent, you will naturally develop that drive to do one more thing.
    • The best referrals are your clients.
    • Being humble acknowledges the fact that you do have your own strengths and talents and that there is only one of you on this earth. Life is not about comparing yourself to other people.
    • Don’t take criticism from people that you would never look up to.
    • You can’t let yourself be intimidated and don’t compare yourself. Make sure to not have a room for such things in your life, because the second that you let that in, is the moment that you are going to fail.
    • Every journey is going to have ups and downs, but balance and consistency are ultimately going to pay off when you are looking for any kind of goal.
    • Equanimity is finding peace and balance in your journey every single day. It is celebrating small wins, but it is also acknowledging what went wrong.
    • Be okay with learning experiences because you don’t fail until you quit.
    • Most people, when they set goals, tend to pull back and lose motivation. You can’t start a goal and expect to finish it on a motivational loan. You have to exercise discipline, and that’s where equanimity comes in, because it fuels motivation and success in chain reaction.

    Hack: There is only one of you. Everyone else is taken, so why not be the best version of yourself? That’s going to lead you to success in any regard.

    Additional Resources:

    Reach Out To Becky:

    Facebook: https://www.facebook.com/becwebbk

    Website: https://www.stretchifyut.com/

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    Choosing The Right People For Your Business With Michael Fabber Sep 16, 2022
    Show notes

    Breaking down is a normal reaction when you have so many things going around you, especially when managing your own business. But how do you manage everything and trust the people working for you? How do you build trust in people and find the perfect person to lead your business? One of the most effective tools leaders have for influencing, instructing, and inspiring followers is storytelling. But how would you start telling stories to people? And what makes you worth listening to?

    Founder and CEO of UnleashU Now, Michael Fabber has created one the most supportive and impactful movements and communities in the growth world, where they empower those that empower. They increase entrepreneurs' impact, influence and income through messaging while building the foundation that can grow any business or movement all through the DUB system. He is blessed to speak to those that light this world up. While hosting over a dozen events a year and speaking at dozens of others to impact a billion people. He also owns several businesses in multiple different spaces and hosts an international business mastermind group. Michael and his team travel the world impacting others to achieve their goal of ending suicide and self injurious behavior. He wants us all living life Unleashed!

    This week’s Healthcare Hacks and Connections, Nathan Navas and Michael Fabber will talk about how to choose the perfect people to fit into the business, hence considering many factors before trusting them; how content creators should make their audiences drawn into them; and how to have an impact and influence in the world with so many voices around us.

    They will touch on such topics as:

    • Finding the right people and learning the right things is more important than bringing in people who know the skill but are not aligned with your heart and who you truly are.
    • If you want to impact and serve people, there should be a couple of things that you need to do in order to prove it to other people.
    • The more voices you hear, the more chances you will find your answer, which is a mix up of everyone’s voices.
    • What you do in your wording is to make sure that the one who receives it from you is there because everyone will receive the stories well.
    • Make it so your people will resonate with it, feel it, and take it within their core to follow you further because they are truly the ones who will digest what you are doing.
    • Take action. You need to see what fails and correct it. You can always get up again.
    • If you have a favorite book, read it again. See if you find the new message that is trying to tell you or the things that you are ready to accept.

    Hack: Look for someone whose core values and culture align with what you believe, what you do, and what your company stands for.

    Additional Resources:

    Reach Out To Michael:

    Instagram: @thecoachmikefabber

    Linktree: https://linktr.ee/thecoachmikefabber

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    Working together as a Team with Christine Caldejon Navas Sep 08, 2022
    Show notes

    Relationships can be challenging enough on their own. But things might become even more difficult if you add your job into the mix. So how do couples who cohabit manage to do it? Is there a way to maintain both the integrity of your career and your relationship when your spouse is a coworker?

    This week’s Healthcare Hacks and Connections, Nathan Navas and Christine Caldejon will talk about How to work together as a team and work as a couple to achieve goals. With a vision for the future, and knowing the unique personality and value to add to the relationship, couples can start the process of building and working on a team together.

    Christine Caldejon, MHA recently exited the corporate healthcare world and is currently the interim Operations Manager at NC Podcast Production. Christine previously held multiple roles with a national healthcare company, through which she was able to hone in on her skills in improving process development and customer service. With NC Podcast Production, she works on setting up systems to streamline and create a more efficient workflow when it comes to creating social media assets and scheduling our clients' episodes.

    They will touch on such topics as:

    • Working together as a couple is possible. If you want to work on something together, you will find a way. . Do your part in making things go better and they too will help you out. This way you can make great progress when doing something together and by working together as a couple in times when there are problems you two can manage them easier than if one of you had just got on with it alone.
    • It is hard to guide yourself when you don't know where you are going, that is why having a coach is very important - it’s like walking in the dark and don't know where you are going, you need someone to light up the road.
    • Finding support with business mentors and coaches to help you lead on the right lane, and be able to recognize your strengths & weaknesses.
    • Digging deep down into what works and what doesn't when it comes to a system for me to have freedom and have a better understanding for better results.
    • Work to improve your strengths, not your weaknesses. Outsource that which you are not good at.
    • Learn how to create standard operating procedures, or SOPs, so that you can document your processes and delegate work with ease. The guide can be your marketing, your sales, and your business.
    • Learn how to identify the right candidates from the start. Hiring the right people is the key along with the right communication.
    • Give the people in your business some challenges for them to grow.
    • A good work-life balance is important for your well-being and quality of life, especially for your employees.
    • As an Entrepreneur, remember to reflect on the journey of where you were last year and pursue your chapter into your never-ending dream.
    • You need an accountability partner who will stand by your side through your company’s ups and downs and who will work with you.

    Hack: Take a moment to look back and reminisce about the moment you had together as a couple before your marriage. Enjoy your journey!


    Additional Resources:

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    How to Be Your Authentic Self with Brian Bogert Sep 01, 2022
    Show notes

    We are born in our most authentic, brightest burning light, but then the world screws us up. Most people hide themselves. That is why we are not that authentic even when we say we are. How can you embrace the pain to avoid suffering? How can you learn to not be stuck by the things that have happened to you and move by what you can do to them? If you could go back, would you change if you could?

    Brian Bogert’s passion for positive leadership extends beyond his business career and into the nonprofit sector. His driving principle, “if and how I can help” led him to be a founding member of the Society of St. Vincent de Paul’s professional advisory board, the Vinnies. Brian’s philanthropic work includes positions on various other advisory boards and committees like the American Cancer Society, Adelante Healthcare, TGEN, United Blood Services, the YMCA, Scottsdale Leadership, and Valley Leadership. He is also the founder of the Phoenix Children’s Hospital Patient and Family Alumni Leadership (PALs) group, which is dedicated to giving patients and families the best experience possible during their treatment.

    This week’s Healthcare Hacks and Connections, Nathan Navas and Brian Bogert will talk about the experiences that you’ve gone through that have impacted you and how to achieve your authentic self despite all the challenges coming your way.

    They will touch on such topics as:

    • So many are walking around with some level of armor and protection because who they are may or may not align with who the world is telling them to be. All these dynamics that come into play through emotional triggers and behavioral patterns all lead to the element that sometimes people are not conscious of the fact that they are carrying their armor.
    • Human experiences are so important for us to be free among everybody around us, which we all seek and desire in so many ways, but it is also the scariest place to be.
    • We have the ability to tap into and collect ways of other people’s lessons to shorten our own learning curve.
    • Your story can extract a number of lessons that have shaped not only who you are today, but the tools, resources, processes, and pathways to healing that you have used in your own life to be able to fully give other people that same freedom and connection with who they are.
    • If you hadn’t experienced the things you have overcome, you would have lacked perspective in so many ways that can contribute to the depths of who you are.
    • When you start to unpack, unwind, and reduce the layers that the world has put on you, who you actually are is amplified with even more beauty of trauma.
    • We have to surround ourselves with people to complement who we are so that it will leverage and scale our lives.
    • We have to establish a habit in every area of our life that makes it an investment in our future selves.
    • Money is a tool that allows people to gravitate as much as they want in the world.
    • It is not about having as much money as possible, it is having as much money as you feel you need to live the life that you want.

    Hack: Every single one of us has a unique story. What’s important is that we learn how to pause and become aware of the lessons we can extract from our stories and become intentional about how we can apply them in our lives. We all have that ability.

    Additional Resources:
    Reach out to Brian:

    Website: https://brianbogert.com/media/

    FREE COURSE OFFER: http://nolimitsprelude.com/

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    How To Build Mental Toughness To Lead & Scale Your Startup with Danya Douglas Hunt Aug 31, 2022
    Show notes

    Entrepreneurs like you are the change-makers of the world. You do good things and have a lot of impact, and change your families and clients' lives. It starts with you, but look at your life right now. Are you doing what you want to be doing? Does it energize you and make you happy? Do you ask yourself to reveal the answer and listen to the answer that you have given? What are the roadblocks that stop you from taking the leap?

    Danya Douglas Hunt is a former Olympic Athletic Therapist & Strength and Conditioning coach turned multi-passionate entrepreneur. Her main focus is helping high performing entrepreneurs master the inner game, build mental and emotional fortitude and slay the “invisible dragons” (self sabotage, fear, limiting beliefs etc) holding them back from their next level of income, impact and inner peace. She is YES SUPPLY certified Neuro-Linguistic Programing Practitioner (NLP), Life + Success Coach, TIME Techniques™ Practitioner, Clinical Hypnotherapist and an Emotional Freedom Techniques facilitator (EFT). Outside of her own business, she is trained and coaches for James Wedmore, a few other masterminds, and does Performance coaching for Purelife Organics. She has been featured on multiple platforms such as MSNBC, NBC, CBS, various publications and every podcast platform, check out more on her website. When she isn’t coaching, you can find her either lifting, kickin someone's butt in settlers of catan, or adventuring outside on a beach or mountains with tea and her big dog named Tabat.

    This week’s Healthcare Hacks and Connection, Nathan Navas and Danya Douglas Hunt will talk about the hyped-up entrepreneurs to help them master their inner game and build their mental fortitude and emotional strength to slay their invisible dragons that are holding them back from going to the next level of scaling to make more impact in the community.

    They will touch on such topics as:

    • Many of us are not taught about how our minds work. Everything starts in your mind.
    • Mindset either makes or breaks people. It either helps them achieve their dreams or keeps them stuck in their place.
    • The fear of the unknown is what’s holding you back.
    • Only you can know what you truly want and what’s causing you trouble in life. What you do about that is up to you.
    • People have 6,000 to 8,000 thoughts a day subconsciously. Over 80% of those thoughts are negative—it is not because you are a bad person or your brain doesn't like you. Your brain is designed to look out for threats and survive while constantly looking at what's in front of you and matching it to what happened in the past, predicting what may happen to you in the present.
    • Your thoughts are not yours. They are passed down to you or remodeled around you.
    • Getting present creates a space for you to observe your thoughts, and it gives you the chance to redirect your attention to something you want to do.
    • You don’t have to accept what’s going on in your life. You absolutely can change things, and you have to start thinking differently.

    Hack: Every strategy out there works no matter what you do, but the thing is, you need to recognize what is going to work for you. It comes down to trusting and knowing yourself.

    Additional Resources:

    Reach out to Danya:

    Social:

    Instagram: @danyadouglashunt

    TikTok: @danyadouglashunt

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    PT's Guide To Treating Patients Beyond What You Learned In PT School with Santi Villamil Aug 18, 2022
    Show notes

    As a new grad PT, do you feel frustrated on how to treat patients beyond what you learn? Do you want to continue practicing clinical skills but there's only so much you can do within the limitations of your educational background? How can you think outside the box and be able to provide exceptional care without forgetting the clinical experience and guiding patients to achieve their goals?

    Santiago “Santi'' Villamil is a Physical Therapist, ANF Therapy Holistic Practitioner, and Strength and Conditioning Specialist. He is the owner of Wellness Hub in Gainesville, Florida where clients are empowered to take charge of their health. He’s also an instructor for ANF Pain and Holistic Courses for the ANF Academy, a mentor to PT students, and in July 2021 he launched continuing education courses for clinicians to understand and master different aspects of our profession in order to become a Primary Care Physical Therapist. His goal is to be your Clinical Educator, Mentor, and self-actualization guide to Bridge The Gap From Overwhelmed Student Physical Therapist To Confident Doctor of Physical Therapy

    This week’s Healthcare Hacks and Connection, Nathan Navas and Santi Villamil will talk about his philosophy of “Keep it simple, sweet and powerful.” And how to overcome the limitations of Physical Therapy treatment by thinking beyond in order to guide patients past an injury or towards achieving a new physical fitness goal.

    They will touch on such topics as:

    • How to take an "outside thinker" approach to PT evaluation in order to create an individualized treatment plan for your goals.
    • How overcoming the new grad PTs' struggle with decreasing reimbursement is a big challenge.
    • People start to become more mindful of their “why” and whether they are serving their purpose.
    • Don't lose who you are and your passion in treating your patients in healthcare, you can still make an impact in the healthcare system.
    • Involving clients in the intervention process makes them better able to understand and improve upon their own health.
    • What is the Art of Rehabilitation?
    • Clinical freedom is the freedom to provide treatment that reflects the patient's best interests and needs.

    Hack: Unleash your clinical intuition.

    P.S. Follow, rate, and review Here

    Additional Resources:

    Reach out to Santi:

    Social:

    Instagram: @santi_the_physiosensei

    Facebook: Santi Villamil

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    Taking The Barbell Mentality Beyond The Gym with Dr. Michael Mash Aug 11, 2022
    Show notes

    What’s stopping you from moving away from corporate healthcare and having the life that you want? What actions are you willing to take to gain and maintain the freedom of the lifestyle that you choose? And which one is going to help the most people?

    Dr. Michael Mash is the creator and founder of Barbell Rehab. He is a Physical Therapist and Barbell Coaching Expert to help fitness and rehab professionals improve their management of clients with pain or mobility limitations. He received his Doctor of Physical Therapy in 2016 from Duquesne University and his Bachelor of Science in Biology from Saint Vincent College in 2014. He holds the prestigious Certified Strength and Conditioning Specialist (CSCS) title given by the National Strength and Conditioning Association. Additionally, he is certified in the Selective Functional Movement Assessment (SFMA), and Functional Movement Screen (FMS), two systems dedicated to assessing human movement.

    This week’s Healthcare Hacks and Connection, Nathan Navas and Michael Mash will talk about how to deal with mental struggles while working for yourself and how long you can keep it going while being in fear of taking a leap.

    They will touch on such topics as:

    • There is a misconception that staying in a job is a safe choice when in fact it is not that safe when it comes down to it because you don’t get to create the life that you really wanted.
    • When you start working as an entrepreneur, your brain works differently.
    • There’s always fear when taking a leap, and it is something that you need to learn how to embrace and get comfortable with instead of trying to push it away.
    • You cannot help anyone if you are burnt out.
    • There are different routes to taking a leap, and the route you take is different from everybody else.
    • Know your value while taking your starter job.
    • Any new business venture that has the potential to limit your freedom is not something you should pursue.
    • Your deep work needs to be done in the morning.
    • Find a coach that resonates with you the most and move forward.

    Hack: You don’t know what you don’t know until you take the leap where your brain is forced to think outside the box.

    P.S. Follow, rate, and review Here

    Additional Resources:

    Reach out to Michael:

    Socials:

    Instagram: @barbellrehab

    The Barbell Rehab Podcast: https://barbellrehab.com/podcast/

    Our Live Barbell Rehab Method Certification Course: https://barbellrehab.com/certification/

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    The Art of Attraction in Marketing with Sabah Ali Aug 04, 2022
    Show notes

    Have you ever wondered how companies that have been in business for decades keep their brand at the top of their game? How can you make your business stand out from your competitors? Are you willing to go the extra mile for your customers so that they choose you?

    Sabah Ali (@thesabahali) is an entrepreneur, Business Coach, 2 Time TEDx Speaker, #1 Best Selling Author, and on a mission to Create Unforgettable Lives. Known for her branding work, she has assisted hundreds of passionate CEOs clarify their brand message, marketing strategy, and sales process to create an unforgettable brand that sells online organically; with clients based worldwide she has helped generate in total of over $1 million+ revenue for her clients. Her work has been featured on Forbes, NBC, ABC, CBS, and FOX News. In addition, she has been invited to be a speaker twice for TEDx.

    This week’s Healthcare Hacks and Connection, Nathan Navas and Sabah Ali will talk about the importance of branding and content in your marketing strategy and how you can use it to attract the right people in your business.

    They will touch on such topics as:

    • The seed of your brand must start with great content in order to thrive.
    • Your content is what people see first, so you want to make sure that it says a lot about you and where you want your business to go.
    • College no longer guarantees a job, but there is still one thing we can do while in school that can help make us stand out from the crowd: branding.
    • It doesn’t matter what you are selling— you are the face of your business; people buy from people, and that means people buy from someone they like first.
    • Working with clients doesn't need to be a chore. You just need to find the clients who are going to be an ambassador of your business.
    • Building your personal brand helps position you as a thought leader in your field.
    • People learn from pivoting. It's natural, because folks are growing and learning each and every day. But understanding that pivoting is only half the battle. The other half of the battle is actually knowing what to pivot to — which is where your branding comes in.

    Hack: Whatever fear you experience does not have to stop you from going from where you are to where you want to be. In fact, when it comes down to it, fear is a strategy that works more often than not.

    P.S. Follow, rate, and review Here

    Reach out to Sabah Ali:

    Socials:

    Instagram: @thesabahali

    Facebook: Sabah Ali

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    Marketing Strategies To Fuel Your Business Growth with Nathan Hirsch Jul 28, 2022
    Show notes

    We all know that bookkeepers take the pulse of the business and their reports help you, as a business owner, make decisions. Do you know when you should hire a bookkeeper? Is there a revenue goal that needs to be met before you hire them? What are your marketing strategies that you can apply to today's business in order to achieve that revenue goal?

    Nathan Hirsch is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue until it was acquired in 2019. Today, he leads EcomBalance, an online bookkeeping service for eCommerce and digital businesses, and Outsource School, a membership teaching business owners how to hire effectively online. Nathan has appeared on 400+ podcasts, is a social media personality, and lives in Denver, Colorado with his wife and two dogs.

    This week’s Healthcare Hacks and Connection, Nathan Navas and Nathan Hirsch will talk about different marketing strategies and how an entrepreneur should focus expansion efforts on sales and marketing for the business while making sure that you hire the right people and keep them around you.

    They will touch on such topics as:

    • The SCL, podcast, partnerships, and good affiliate program are four ways to market and grow your company.
    • A podcast is a great way to build brand authority and opens up a lot of avenues.
    • Try to connect with people through networking and find out how you can help without asking for anything in return.
    • There are a lot of pros and cons when buying a business. A big pro can be a monthly recurring revenue stream, while the con can be that everything depends on you.
    • You have to understand your numbers because it is the only way to make good business decisions.
    • There are three types of people that you can hire: the follower, who is your virtual assistant; the doer, who is the freelancer; and the experts, who are your coaches and consultants.
    • Culture doesn’t work when you’re telling other people what the culture is. Culture works when the people on your team tell you what kind of client culture they want and have the ideas to make it better.

    Hack: You can’t make decisions based on gut or higher feelings by looking at your bank account. You have to look at what the numbers are telling you, and that’s what serious entrepreneurs do.

    P.S. Follow, rate, and review Here

    Do you need better bookkeeping?

    Nathan was generous enough to give our audience 1 month free. Get Started with the Best Ecommerce Bookkeepers Online Sign up HERE!!!

    Additional Resources:

    Reach out to Nathan HIrsch:

    Socials:

    Facebook: https://www.facebook.com/nathan.hirsch/

    Instagram: https://www.instagram.com/realnatehirsch/

    Linkedin: https://www.linkedin.com/in/nathanhirsch/

    Outsource School: https://www.outsourceschool.com

    EcomBalance: https://www.ecombalance.com

    Reach out to Me:

    Socials:

    Instagram: @thepodcast_doc

    Facebook: www.facebook.com/nate.navas

    Affiliates:

    physiomemes.com (Discount code = Nate20)

    www.poddecks.com (Discount code = PODDOC)


    How To Get Media Attention For Your Business with Morgan Sheets Jul 21, 2022
    Show notes

    What if there was a new way in which businesses could grow and attain success that didn't involve paying celebrities or buying expensive ads, but instead involved building loyalty through the value they bring? As a business owner, what is the one thing that builds loyalty with your customers and becomes the lifeblood of your business?

    Morgan Sheets is a Marketing and Media Consultant that teaches owners of established health, wellness, and fitness businesses to land and leverage earned media coverage to grow their business.Through her program, Get Your Message In The Media, she walks business owners through a step-by-step process on how to design and execute a PR and media strategy for their business so they can increase their impact, leverage the media exposure they land to attract their ideal clients, and position themselves as leaders in their industry.

    This week’s Healthcare Hacks and Connection, Nathan Navas and Morgan Sheets will talk about how to escape the struggle of growing your healthcare practice's marketing and media through Earned Media and PR, which costs less than a cup of coffee at Starbucks yet delivers an extraordinary ROI for your medical practice.

    They will touch on such topics as:

    • Paid media and Earned media are two different ways to get your business in front of consumers.
    • How to monitor Media with Google Alert and the tools you need for your media list
    • There's no point investing in media & marketing if you don't nurture your client relationships.
    • When you pitch, it's not about you, it's about them. You need to be thinking about what value your industry is missing, or what pain point you can solve and how to position yourself as the solution.
    • The golden rule of media coverage is to never approach a reporter with a pitch that isn't newsworthy. The same holds true for how you decide if you will get your product covered. Your company's viability depends on it, and so do its profits.
    • When it comes to marketing, people focus a lot on getting their product in front of as many people as possible. Once this happens, the assumption is that sales will happen almost automatically. However, there’s more to it than just exposure – you need to create effective messaging that clearly articulates your product’s value.
    • You want to ensure each lead you get is 100% dedicated and will stay with your business through thick and thin.
    • Do not focus on followers, focus on building your data based. Find your people and gather them.

    Hack: Build a relationship beyond sending that email blast you've been doing for years would be leaving your money on the table.

    P.S. Follow, rate, and review Here

    Additional Resources:


    Reach out to Morgan:

    Socials:

    Instagram: @livebedogood

    Website: getyourmessageinthemedia.com

    Schedule Your Complimentary Media Clarity Call Here

    Reach out to Me:

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    Facebook: www.facebook.com/nate.navas

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