Build It In Public

Latest Episodes:

The Real Implications of ChatGPT for Businesses with Frank Benedetto Feb 23, 2023

Show notes

Do you use any technologies in your healthcare business to automate mundane tasks, enhance marketing, or complex communications, such as creating email sales campaigns, or improving customer support? Are any of those technologies built on artificial intelligence? Have you heard of ChatGPT?

In today’s Healthcare Hacks and Connections episode, Nate welcomes back Frank Benedetto, the Co-Founder of The HoneyBadger Project, a business incubator helping PTs and Chiros beat burnout by blending the best of in-person and digital care. Frank is a clinician first (PT, DPT, OCS, SCS, CSCS, etc) and he’s walked the walk by building and selling a multi-million dollar direct-to-consumer practice with 5 locations in under 5 years from 2015 to 2019.

His mission is to revolutionize healthcare by inspiring tens of thousands of clinicians to launch niche-based, direct-to-consumer businesses (brick-and-mortar, digital, and hybrid) outside the traditional medical system. He will share his valuable insights on ChatGPT and how healthcare business owners can use it to sustain and grow their businesses well into the future.

Frank will touch on such topics as:

His journey to becoming a successful practice owner.
Understanding ChatGPT and how you can use it in your business.
Marketing genius for healthcare business owners made possible by ChatGPT.
Systems and prepping to build a team for self-employed people.
The future of work/life balance.
Why you have to start aggregating data in your business.
The time for clinicians to be the first movers in a cutting-edge world-changing technology.

Hack: To launch and grow your healthcare business, leverage ChatGPT to start talking to real consumers online and in your local communities.
How to Use Chat GPT Demo Video https://www.loom.com/share/6860dff213644fa48981e91fcc227792

PTs and CHIROPRACTORS, OTs, Fitness Trainers, Dietitians, and Healthcare Entrepreneurs:

Everything you need to know to start using ChatGPT right now! Free Training https://thehoneybadgerproject.clickfunnels.com/new-landing-page-v31676144901501
Reach out to Frank Benedetto:

Social Media:

FB Group: https://links.wearehoneybadgers.com/facebook/honeybadger

Instagram: @frank_benedetto

Twitter: @frank_benedetto

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com

(Discount code = PODDOC)

The Potential of Outdoorsy Coaching Programs with Chris Heskett Feb 16, 2023

Show notes

Are you a dad in the healthcare business wondering how to get some balance? Do you incorporate outdoor activities into your health or fitness programs?

Experiencing the outdoors will change the way your clients/members feel about going through your programs. An outdoor-oriented program gives clients a sense of accomplishment and exposes them to a local place they may not have known about. Not only will they feel like an athlete becoming one with nature, but they will also discover the beauty of their surroundings whether they’re exercising in a park, mountains or the ocean, or having fun “playing” in the snow once again.

In today’s Healthcare Hacks and Connections episode, Nate will have a chat with Christopher Heskett. Chris has been a fitness and nutrition coach for 10 years. He started as a personal trainer working with primarily women ages 40 and up. After Chris's daughter was born, he started his online coaching company where he helps women gain confidence and health freedom. Chris is huge into the outdoors and integrates the outdoors into many of his coaching programs with his clients.

Chris will touch on such topics as:

Life as both a dad and a business owner.
Why he niched down to working with women aged 40 and above.
Tips for healthcare entrepreneurs on how to integrate the outdoors into their coaching programs.
Nature therapy: How to unlock your superpower.
How learning from podcasts and eBooks inspired him to start his own podcast.
The importance of humanizing your brand.

Hack: As a healthcare entrepreneur, you should incorporate the outdoors into your programs because the benefits for clients will be immense and it will definitely set you apart from the competition.

Reach out to Christopher Heskett:

Social Media:

Instagram: @chris_pwc

TikTok: @chris_pwc

Facebook: @protectprovide

Podcast: Wild Nutrition

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com

(Discount code = PODDOC)

Invest in Yourself and You’ll Thrive in Business with Makena Romagnano Feb 09, 2023

Show notes

Are you a healthcare business owner currently struggling with how to hire people who will help you run your business? Do you invest in business coaching and other forms of personal development? If yes, is it a worthy investment?

In today’s Healthcare Hacks and Connections episode, Nate will interview Makena Romagnano, the CEO of Team MPower, an online fitness and nutrition coaching company working to improve the quality of life for women to show up more fully in their lives by igniting internal and external growth and a stronger sense of self and strength. She is a certified personal trainer, nutrition coach through PN-1, and NCI-L1 as well as hormone specialist through NCI, and has coached over 100 women in the last 2 years.

Makena will touch on such topics as:

Being an online business owner and world traveler.
Starting her podcast and falling in love with the podcasting realm.
Her content strategy: Starting with short form content.
Giving her audience what they want first before monetizing.
Hiring a team that will help you scale your business.
The incredible value of investing in yourself consistently.
How to set up your team/employees for success.
Reasons why you should use Loom in your business.

Hack: When hiring for your business, look at not just the person and their qualifications but also whether they are teachable and coachable because that’s what will help your company scale.

Reach out to Makena Romagnano:

Social Media:

Instagram: @balancedmakena

TikTok: @balancedmakena

Facebook Group: https://www.facebook.com/groups/436100631101989

Podcast: https://anchor.fm/makena-romagnano

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com

(Discount code = PODDOC)

Why You Need to Create a Healthy Mindset with Marita Blume Feb 02, 2023

Show notes

Did you know that most successful healthcare business owners have discovered the perfect self-care strategies for themselves? You might be asking questions about how they take care of themselves while being hands-on with business at the same time. The answer is plain and simple.

In today’s Healthcare Hacks and Connections episode, Nate will interview Marita Rose, a health and confidence coach who focuses on helping women become independent baddies through fitness and nutrition. Marita has a very inspirational story about how she struggled with achieving holistic health and wellness. How she finally did it and started a business geared toward helping 1 million+ women achieve the same will probably make this the most valuable 40-minute podcast episode you’ve ever listened to.

Marita will touch on such topics as:

Recovering from drug abuse and how strength training and fitness can help with it.
How clinicians can address substance abuse with patients.
Building a bulletproof mindset especially through difficult times.
Why fitness and business are so much alike.
Goal-oriented decision making in life and business.
Don’t compare yourself to someone’s chapter 12 when you’re in chapter 4.
Finding balance as a mom and business owner.
Support that mom business owners need from their husbands.
Finding your reset button: The power of mastering the nervous system regulation and how we store things in our brains, pathways, and bodies.
The motivation behind starting the “Too Much” podcast.
Investing in your self care as a matter of urgency.

Hack: Who do you want to be six months from now? Shift your mindset by rebranding yourself to be that person and show up as that person today so you can achieve that.

Reach out to Marita Blume:

Social Media:

Instagram: @marita_.AF

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com

(Discount code = PODDOC)

How to Start and Scale Your Own Healthcare Business as a Registered Dietitian With Javier A. Carlin Jan 26, 2023

Show notes

Have you been wondering how you can increase your income as a healthcare practitioner, be more fulfilled by your work, effectively impact patients, and afford a better lifestyle for yourself and your family?

In today’s Healthcare Hacks and Connections episode, Nate will interview Dr. Javier A. Carlin, the Co-founder of The Practice Revolution, where he and his wife Marissa Carlin, a Registered Dietitian with a Masters in Sports Nutrition, help new and emerging nutrition experts build successful private practices. With their extensive experience in organic marketing and sales, they are able to guide these professionals in building profitable and sustainable businesses that align with their lifestyle and income goals.

Javier is a highly respected physical therapist and entrepreneur, with a passion for helping others achieve optimal health and wellness. He also has a proven ability to quickly grow a business having taken an outpatient PT clinic from zero to 80 visits per week in just a few short months. He has years of experience in helping nutrition experts build successful practices that not only enable them to improve the health and well-being of their clients, but also achieve their own professional and financial success.

Javier will touch on such topics as:

Having a podcast and a platform where he is a thought leader for dietitians and nutritionists.
How to turn podcast listeners into actual clients.
Why it’s important for podcasters to build communities.
Providing value and making offers using the 80/20 rule.
Strategies to employ to increase your sales.
Three core types of objections and how to tackle them.

Hack: Try and be on as many platforms (expand your message across multiple platforms) as possible if you want to reach as much of your target audience as possible.

Reach out to Javier A. Carlin:

Socials:

Instagram: @thepracticerevolution

Facebook: @javieracarlin

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

www.poddecks.com (Discount code = PODDOC)

Why a Podcast is the Best Marketing Tool for Your Business in 2023 Part 2 Jan 19, 2023

Show notes

Are you feeling like you should be doing more in 2023 to attract new patients and grow your healthcare business? Are you wondering how you can reach out to more patients, become a thought leader in your specialty or community, and open yourself and your practice to new growth opportunities without spending a small fortune?

In today’s Healthcare Hacks and Connections episode, Nate will continue into part 2 of how you can achieve all of that and more; starting a podcast. Within the U.S., it is estimated that there are 155 million podcasts listeners (over half of the population). So, if you want to reach more patients in 2023, starting a podcast is your answer. Nate will talk about the 2023 podcast trends that you should be aware of so you can not only start, grow, and monetize your podcast, but also build it into your biggest lead generator and marketing tool for your healthcare business.

He will touch on such topics as:

Automatic transcription’s role in improving your SEO.
22% of people are listening to podcasts over music and 79% of podcast listeners are generated through smartphones.
Creating quantity of ideas and sharing them with the world for feedback.
Why you should just hit the record button right now.

Hack: Talk about your offers in your podcast episodes because 80% of listeners are now listening to most of a podcast episode without skipping the ads.

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com

(Discount code = PODDOC)

Why Podcasts are the Best Marketing Tool for Your Business in 2023 Jan 12, 2023

Show notes

In today’s Healthcare Hacks and Connections episode, Nate will dive into an easy way to achieve all of that and more; starting a podcast. Within the U.S., it is estimated that there are 155 million podcasts listeners (over half of the population). So, if you want to reach more patients in 2023, starting a podcast is your answer. Nate will talk about the 2023 podcast trends that you should be aware of so you can not only start, grow, and monetize your podcast, but also build it into your biggest lead generator and marketing tool for your healthcare business.

He will touch on such topics as:

Growth in podcast ad revenue in 2023.
Pre-record your ads and use the dynamic ad insertion feature in your podcast host.
Monetizing your podcast: Time to get sponsors.
Live podcasting ideas that will be effective for generating revenue.
Putting out more content to be able to get stats that will enable better decision making.
How to utilize AI for your healthcare business.
Going for massive growth by leveraging the power of video.
Effective ways for businesses to use podcasts as a marketing tool.

Hack: Talk about your offers in your podcast episodes because 80% of listeners are now listening to most of a podcast episode without skipping the ads.

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com

(Discount code = PODDOC)

Effective Brand Awareness Strategies for 2023 with Lindsey Wilkins Jan 05, 2023

Show notes

Have you been struggling with social media marketing for your healthcare business?⁣ Wondering what will be effective for your brand awareness in 2023?

In today’s Healthcare Hacks and Connections episode, Nate will have a very candid chat with Lindsey Wilkins, the owner of Lindsey Brooke Media, a social media business that aims to produce high quality content for experts who want to leverage their online presence through social media so they can create brand awareness. In this digital age where social media is present everywhere, healthcare businesses need to leverage social media as part of their brand awareness strategy.

Social media marketing can help you improve their patient acquisition and business outreach. By publishing content on social media that promotes your practice services and affinity, you can enhance your inbound marketing efforts, increasing patient load, and decreasing marketing costs. Lindsey will share all her valuable insights on that and so much more regarding everything brand awareness.

Lindsey will touch on such topics as:

How she became a social media guru and started selling her expertise to businesses.
Quality and tons of quantity when it comes to putting out content.
Overcoming the fear of posting your content on social media.
It’s okay for your social media presence to help you grow your business.
Differences between personal brand and business brand.
The value of incorporating more storytelling into your brand.
Why brand awareness is important in 2023.
AI technology should not discourage you from incorporating human connection in your social media marketing.
Strategies to effectively put out massive quantities of content.
Always think about how much value you can give to other people.

Hack: To successfully market your brand on social media, make sure your target audience will KNOW, LIKE, and TRUST you.

Reach out to Lindsey Wilkins:

Social Media:

Instagram: @LindseyBrookeMedia

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com

(Discount code = PODDOC)

Why You Need To Start Your Business NOW with David Bayliff Dec 23, 2022

Show notes

What is the destiny you feel like you’ve been led to? What is your personal legacy and are you on the path to achieving that through your healthcare career or business? If you’ve been dreaming of starting your own healthcare business or scaling the one you already have while still delivering quality care, what’s been stopping you? It’s time to deal with that.

In today’s Healthcare Hacks and Connections episode, Nate will interview David Bayliff, the Owner/Creator of the Uncaged Clinician podcast. He started the podcast with his two business partners, Josh Payne and Kevin DeGroot. Their mission is to help clinicians become uncaged. David is also the owner of Bayliff Integrated Wellness which provides mobile concierge physical therapy and wellness services.

David will touch on such topics as:

How Nathan started NC Podcast Productions with support from David and Josh.
The real meaning of being an Uncaged Clinician.
Why you should overcome your fear and start your business NOW.
Starting the Uncaged Clinician podcast: A case in point.
Visualizing how you want to show up in your personal and business life in 2023.
Now is the time to take action or make a change toward achieving your dream.
Helping clinicians regain who they envisioned being when they applied to clinician school.

Hack: Ask yourself whether your healthcare career or business aligns with your goals and dreams, and if it’s not, then it’s time to make a change regardless of your fears or the challenges you foresee.

Reach out to David Bayliff:

Social Media:

Instagram: @themobileptbizcoach
If you're ready to join our community of Uncaged Healthcare Professionals and would like to know more about the Pathway Program, book a call with us at www.caldendly.com/coachingacademy
Join the UNCAGED Clinician Facebook community. YES, you have a community that you can immediately plug into where you can learn to grow a six-figure practice: https://facebook.com/groups/113576786080229

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com (Discount code = PODDOC)

Highly Effective SEO Tips and Tricks with Paul Ochieng and Karl Bourne Dec 09, 2022

Show notes

Did you know that 34.35% of users choose the first link that is not an advertisement when they do a Google search? And that fewer than 10% of people will go to the second page of a Google search result? Looking to give your PT business a lift by climbing up the Google results pages?

Considering those statistics, it is easy to see why search engine optimization (SEO) has become crucial for businesses of all sizes over the last few years. On today’s episode of Healthcare Hacks and Connections, Paul Ochieng and Karl Bourne, will share their valuable insights on how you can effectively use SEO to scale your business in 2023.

Paul and Karl are a healthcare team that started with a healthcare podcast and built their podcast into a lucrative marketing business. They help healthcare entrepreneurs (Plastic surgeons specifically) grow their online and local presence in their business. Tune in to learn about SEO tricks you can implement for your PT business in the long term.

Paul and Karl will touch on such topics as:

Helping healthcare entrepreneurs and plastic surgeons with their marketing, specifically SEO.
Scaling your business and why it’s important to train yourself how to pivot.
Common mistakes people make with SEO.
Understanding the entire purpose of search engine optimization.
How much you should invest in SEO for your business in 2023.
Why running ads is renting someone else’s audience.
Leveraging SEO to solve customer needs and build sustainable loyalty.
Tools and resources you can use to learn about SEO and carry it out successfully.
Done-for-you services and SEO training you can get from Paul and Karl.

Hack: In 2023, build a community on different platforms, invest as much of your marketing budget as possible into SEO, and develop a long term SEO strategic plan.

Reach out to Paul Ochieng and Karl Bourne:

Social Media:

Instagram: @offtheclockseo

Facebook: @otcupodcast

Website - www.SEOSimplifiedCommunity.com/TheBigLie

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)

www.poddecks.com