Boutique Chat

Latest Episodes:

Building a Multi-Channel Brand Nov 08, 2022

Show notes

If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line, and I'm excited to get into how she did it and where she is today on her brand journey.

Get comfortable and listen in as Megan shares how she has managed to build a true multi-channel brand, what's going on behind the scenes at Sis Kiss, and what it's like going viral. We also discuss the importance of rest and taking care of yourself as a business owner and get the lowdown on Megan's new podcast, which you definitely won't want to miss!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Megan DiVincenzo: Website | Facebook | Instagram | Pinterest

The Skinny Confidential Podcast

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

Finance 101: How to Build Wealth as a Boutique Owner Nov 01, 2022

Show notes

We build a great business, we have a consistent and solid revenue stream from our boutique, but then what? Is the plan to sell the business, or to generate enough revenue to feed into other investments—or something else entirely? Dominique Broadway, personal finance expert, money therapist, entrepreneur, and founder and CEO of Finances Demystified, joins me today to answer the question: what is the long-term plan for the business we are creating today?

Get comfortable and listen in as we dive into some of the common misconceptions about investing and protecting yourself long-term with wills, trusts, and real estate. You'll also hear about how your investments fit into your long-term business and wealth goals, what we all need to know about our money mindset before we start investing, and how to start investing by growing what you already have.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Dominique Broadway: Website

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert Kiyosaki

The Game of Life and How To Play It by Florence Schovell Shinn

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

From Brick-and-Mortar To Online Oct 25, 2022

Show notes

There are two big challenges I hear from traditional brick-and-mortar stores all the time: How do I successfully transition my business online? And how do I capture my customer information so I can maintain long-lasting relationships with them once they leave the store? In this episode, I'm joined by Mamie Brown, co-owner of Tucker Brown, and we're answering both of those questions for you today.

Take a listen as we chat about what has made Tucker Brown successful, both in-person and online, including how they have made their online store an extension of their in-person shopping experience and created lasting, meaningful relationships with customers. We're also deep diving into influencers, email marketing, the latest in social media, and so much more, so this is an episode you definitely won't want to miss!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Mamie Brown: Website

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

Spreading Happiness Through Handwriting Oct 18, 2022

Show notes

If I could bundle up this conversation and all its good vibes for you, I 1000% would! Today I'm excited to chat with Maghon Taylor, artist and owner of All She Wrote Notes, member of The Boutique Hub and Retail Bootcamp, and an absolute ray of sunshine. She has an incredible business that I am so excited to dive into today and get the lowdown on licensing and so much more!

Get comfortable and listen in as we dissect how Maghon built her business as an artist, how she grew with licensing agreements as not only a retailer, but also with a showroom, a wholesale company, and an eCommerce site, and how she has scaled without accumulating debt along the way. She also shares what she has learned about scaling her brand, how video marketing has helped her exposure, and how she has leveraged the media to grow her brand - all without spending a dime.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

The Lowdown On Los Angeles Oct 11, 2022

Show notes

I'm fresh off my recent trip from Los Angeles, and I'm answering a couple of quick questions that have been popping up in my Instagram DMs all week! If you've been following on Instagram, you'll have seen some of the behind-the-scenes happenings at the LA Experience 2022 and Mastermind trips, and I'm giving you the lowdown on how to make the most of your trip to LA.

Take a listen as I share everything from how to go direct to your vendors and build relationships with them to what to avoid when it comes to accommodations. I also give you the details on how YOU can join us in LA next year and get in on what is arguably the highlight of every year!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Retail Bootcamp

Hubventory.com

Boutique Boss Store

Ashley Alderson: Instagram

Quick Tips for Surviving the Holiday Season Oct 04, 2022

Show notes

Many of you are getting ready for the holiday season and all of the promotional days that happen during the fourth quarter, and you're probably starting to think about what kind of promotions you'll be running for Pink and Black Friday, Small Business Saturday, and all the other days that make up the holiday season. You're probably also starting to think about what the big box stores will be doing this year with so much unsold inventory, which is why in this short and sweet episode, I'm giving you some quick tips that will leave you with cash in your pocket by the time 2023 rolls around.

Listen in as I share why your sales numbers don't matter, the number that you should be putting your focus on, and the importance of planning ahead to get through the holiday season with money in your pocket. I also discuss the difference between sales and promotions, as well as how to use promotions as a means of lead generation that will pay off for (hopefully) years to come.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Holiday Marketing MasterClass

Ashley Alderson: Instagram

Hubventory.com

Keys For Successful Boutique Planning Sep 27, 2022

Show notes

I know this time of year is when most of us are starting to think ahead about planning for the new year, so today I'm giving you quick tips on planning that will help you be more successful, get more done, and feel like you actually did something at the end of the day. I'm also giving you an inside look at the Boutique Boss Planner, which is meant to be your retail bible full of checklists, a calendar, reflections for every month, and so much more!

Listen in as I dive into why setting boundaries is critical for successful planning, how to set clear and measurable goals, and how to stop focusing on your never-ending to-do list. You'll learn how to focus on your "ta-done list" and how you can sprint to finish the 20% of tasks that will move 80% of the needle in your business—all while making sure you have balance between work, life, and family.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Hubventory.com

How To Manage Your Boutique's Inventory Sep 20, 2022

Show notes

You know that feeling when you team up with a boutique bestie who just gets it, and you can talk all things industry knowing that they know exactly what you're talking about? Well, I get to experience that today as I chat with my boutique bestie, Ulla Hald! Ulla is the founder of Faves, which many of you know and use for planning inventory and managing purchase orders once you've bought at market or any online platform.

In this episode, we're walking through what successful retailers using Faves all have in common, as well as what you can learn about better management of inventory (which is arguably one of the toughest challenges that boutique owners face). Ulla and I are also giving you a little sneak peek special announcement on our new platform, Hubventory, that you definitely don't want to miss—and that I know will make your life a whole lot easier!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Hubventory.com

Ulla Hald: Website

Pulling Back The Curtain on Hubventory Sep 13, 2022

Show notes

We've been working on something behind the scenes at The Boutique Hub that has been a long time coming, and today we're diving into all the juicy details! This massive project is something that we've been asked about for a long time and that I know will really lend itself to one of our core values here at The Hub: community over competition!

In this episode, I'm diving into the wholesale platform that we have been building, including how although the scale and scope of the project were greatly underestimated, it has nonetheless all come together to become something that was built by the industry for the industry—and that we are so incredibly proud of. I'll be sharing what you can expect from the platform, some of the key features and benefits, and of course, how you can get started making your life a whole lot easier today.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Hubventory.com

Changing The World Through Fashion Sep 06, 2022

Show notes

What do you get when you pair a love of fashion with Nigerian culture and a drive to succeed? You get one incredible fashion brand that is changing the world and amassing a cult following along the way. Meet Autumn Adeigbo, designer and former stylist, whose fashion line can be found all across the United States in department stores like Neiman Marcus, Bergdorf, and Nordstrom.

Listen in as Autumn shares what it took to build her fashion line, what she learned from not only her upbringing, but also her time as a celebrity stylist, and which celebrities she would love to dress one day. Autumn has had experiences that so many of us will never get the opportunity to have, and I'm excited to share her insightful and inspiring story with takeaways that anyone who has a hand in the fashion world can appreciate.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Autumn Adeigbo: Website | Facebook | Twitter | Instagram | Pinterest

Hubventory.com

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