Boutique Chat

Learn more about CommentSold here.

Ashley Alderson: Instagram

Five Minute Friday: Stop Selling Dupes - The Truth About Trademark Infringement in Boutiques Sep 19, 2025

Too many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they’ve worked so hard to build.

In this episode of Five Minute Friday, Ashley Alderson shares the truth about trademark infringement and licensing agreements. Drawing from real-life examples in the retail industry, Ashley explains what every boutique owner needs to know to stay protected.

Key takeaways from this episode:

Why selling dupes is illegal, even if it seems harmless
Common examples: NFL, Disney, Louis Vuitton, Starbucks, and more
How licensing agreements work and what to look for as a retailer
Practical steps to avoid costly legal mistakes

Boutique owners put their heart and soul into building their brands. This episode is a timely reminder of how to protect that investment and avoid mistakes that could shut a business down overnight.

Stay connected with Ashley and The Boutique Hub: Instagram: @ajalderson (Follow Ashley on Instagram) | @theboutiquehub Learn more: Join The Boutique Hub Community

#729: From T-Shirt Side Hustle to National Wholesale Brand: The Saltwater Boys Story Sep 16, 2025

What does it take to turn a creative outlet into a thriving brand? Today I’m joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children’s apparel, and the lessons she’s learned about growth, marketing, and legacy along the way.

Resources:

Saltwater Boys: Website | TikTok | Instagram | Facebook
Laci Hewett: LinkedIn
Join The Boutique Hub
Pink Friday 2025
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: How Much Inventory Should You REALLY Have? | Open to Buy Planning Explained Sep 12, 2025

In this episode of Five Minute Friday, we’re answering another frequently asked question from retailers and small business owners: How much inventory should I really have on hand?

It’s one of the biggest challenges boutique owners face—and getting it wrong can tie up your cash flow, leave you with dead stock, or cost you sales when you don’t have enough on the floor. In this episode, Sarah from The Boutique Hub breaks down the science of buying inventory using an Open to Buy Plan, so you can stop guessing and start investing wisely.

🔑 Key Takeaways:

Why There’s No Easy Button

Inventory decisions depend on seasonality, customer demand, and your current stock.
Buying inventory is an investment, not guesswork.

The 5 Reports You Need

Sales, discounts, on-hand inventory, receipts, and on-order commitments.
Run these reports by category (denim, sweaters, accessories, etc.) for accuracy.

How an Open to Buy Plan Works

Use your reports to calculate planned sales, markdowns, and ending inventory.
Apply the formula by classification to forecast exactly how much to buy.

Avoid Overbuying & Underspending

Too much inventory kills cash flow.
Too little inventory means missed opportunities.
Finding balance protects profit and positions your store for growth.

Not a member yet? These are the kinds of retail strategies waiting for you inside The Hub to help you grow smarter.

👉 Want more? Join The Boutique Hub: https://tbhub.co/podcastjoin

#728: How Successful Boutiques Scale with Email, SMS & Smart Marketing Systems Sep 09, 2025

Are you struggling to keep up with marketing while running your boutique? What if you didn’t have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical strategies to build strong customer connections and drive sales.

Resources:

Boutique Bestie Solutions: Website | Pinterest | Instagram | Facebook
Kinsey Harris: LinkedIn
Content Machine Sign Up
Promo Sign Up
Join The Boutique Hub
Pink Friday 2025
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Retail Tips - The REAL Difference Between a Sale and a Promotion Sep 05, 2025

In this episode of Five Minute Friday, we’re answering another frequently asked question from retailers and small business owners: What’s the difference between a sale and a promotion?

It’s one of the most common points of confusion in retail—and getting it wrong could be costing your business profit. In this episode, Sarah from The Boutique Hub explains how to tell the difference, when to use each strategy, and how to protect your margins while driving customer engagement.

🔑 Key Takeaways:

What Is a Sale?

A permanent price drop designed to clear inventory quickly.
The faster an item sells, the more profitable it is.
Avoid blanket discounts; instead, target products, vendors, or seasons.

What Is a Promotion?

A temporary price reduction meant to create urgency.
Customers respond to short-term excitement without long-term devaluation.
Items can return to full price once the promotion ends.

Why the Difference Matters

Misusing promotions as sales can erode margins.
Sales should move old product out; promotions should drive traffic in.
Using the right strategy helps protect profit, save employee time, and improve customer loyalty.

Not a member yet? These are the kinds of retail strategies waiting for you inside The Hub to help you grow smarter.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#727: From Scroll to Sold: The Future of Live Selling & Mobile Apps with CommentSold Sep 02, 2025

What if live selling could transform not just your sales, but the way you connect with customers? In this episode, I'm joined by Ciera Elledge of CommentSold to explore how boutiques can harness the power of social commerce. Ciera shares what sets the most successful live sellers apart, as well as how features like CommentChat, AI Clip Hero, and custom mobile apps give boutique owners the tools to work smarter, not harder, while keeping shoppers engaged and loyal.

Resources:

CommentSold: Website | LinkedIn | Instagram | Facebook
Ciera Elledge: LinkedIn | Instagram
Join The Boutique Hub
Pink Friday 2025
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Website Health Check- 3 Checks Everyone Should Be Running! Aug 29, 2025

We’re shifting our focus to your online presence by highlighting one of the most overlooked parts of running a retail business: your website health check.

Your website isn’t “set it and forget it.” Just like your inventory or sales floor, it needs regular maintenance to keep customers engaged, build trust, and avoid costly mistakes like broken links or checkout issues. A simple monthly checklist can save you from losing sales and help your brand look polished and professional.

🔑 Key Takeaways:

Run a Monthly Website Health Check Create a recurring checklist for your team (or yourself if you’re solo) to make sure your site is always up to date and error-free.

Check for Broken Links & Outdated Menus Audit your navigation, announcements, and collections to ensure shoppers don’t end up on empty or irrelevant pages.

Test the Customer Journey Funnel From product page to checkout, confirm that apps, widgets, and buttons are working on both desktop and mobile.

Review Filters, Sizes, and Color Swatches Keep filters clean, product options consistent, and swatches updated so customers find what they want without frustration.

Tune in and walk away with a quick system you can implement today.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#726: The Shoe That Changed the Game: Inside the MIA Brand Aug 26, 2025

What makes shoes a powerful addition to your boutique? Today, I’m joined by Michael Strauss of MIA Shoes, who shares how the family-owned brand evolved into a comfort-driven, fashion-forward line. Michael reveals how MIA’s signature cushioned footbed and iconic white-bottom sandals reshaped the brand, why trust and merchandising are key to selling footwear, and what trends are set to define Fall and Spring 2026.

Resources:

MIA Shoes: Website | Instagram
Michael Strauss: LinkedIn | Instagram
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Why Your Boutique Needs Live Selling (and How to Start Today) Aug 22, 2025

In this episode of Five Minute Friday, we’re answering one of the most asked questions inside the Boutique Hub: How do I go live and sell?

If you’ve been nervous about starting live selling, or you’re not sure where to begin, this episode gives you the confidence and tools to just start. Live selling is one of the fastest ways to grow your boutique sales, engage your customers, and create urgency online.

🔑 Key Takeaways:

Why Go Live?

Live selling helps you connect with customers beyond your store hours.
Creates urgency and FOMO that drives faster purchases.
Lets customers see the real you and builds trust.

How to Start Selling Live

Don’t wait for perfect — start raw and authentic.
Educate your customers on how to comment, claim, and pay.
Choose the right platform (Facebook, Instagram, apps like CommentSold).

Tools You Need to Succeed

A tripod, ring light, strong internet, and hang tags for items.
Optional: an assistant or fit models to show sizing and keep things moving.

Marketing Your Live Sales

Promote with texts, emails, and teaser posts.
Be on time — just like you would opening your store.
Repurpose your live by reposting or using watch parties to extend reach.

Pro Tips to Boost Engagement

Aim for at least 60 minutes to maximize watch time and sales.
Play games, offer giveaways, and call on friends to comment and boost engagement early.
Reward your community and have fun — customers buy when they enjoy spending time with you.

Not a member yet? These are the kinds of strategies waiting for you inside the Hub to help you grow smarter.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#725: The Power of Pink Friday: How to Win the Holidays Before Black Friday Aug 19, 2025

What would life look like without small businesses? Today, we’re diving into why they’re the heartbeat of our local economies—and why their role matters more than ever during the holiday rush. I’m joined by Sara Burks, who reveals how small businesses do far more than ring up sales: they create jobs, fund community events, pay taxes, and more. Listen in as we explore how to shift attention from big-box retailers to small businesses through Pink Friday, a bold, colorful event held the Friday before Black Friday.

Resources:

Sara Burks: LinkedIn
Pink Friday 2025
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Your Inventory Is Cash—Here’s How to Turn It Faster Aug 15, 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by breaking down another retail metrics—your turn—and how it directly impacts your cash flow and profit.

If you’ve ever had great margins on paper but no cash in the bank, this episode will show you how to calculate your turn, understand how quickly your inventory “spoils,” and apply strategies to move product faster so you can keep money flowing through your business.

🔑 Key Takeaways:

Understand What Turn Really Means

Learn the definition of turn rate and how it measures how many times you sell through your inventory in a given period.
Understand why a high margin doesn’t always mean more cash—and why turn is a better cash flow indicator.

How to Calculate Your Turn

Use the simple formula: Total Sales ÷ Average Inventory at Retail.
Identify your category benchmarks (e.g., women’s fast fashion: 5–6 turns/year; luxury: 3.5–4.5 turns/year; home & gift: slower turns).

Prevent “Spoiling” Inventory

Learn the expiration dates for your category’s inventory and when to take markdowns to free up cash.
Recognize when merchandise is aging past its prime and how to move it before it becomes dead stock.

Pro Strategies to Improve Turn

Track your on-hand inventory monthly to know exactly how much cash is tied up on the floor.
Invest in faster-turning categories to improve ROI.
Use marketing tools—social media, email campaigns, store placement—to push slow movers before resorting to markdowns.

Not a member yet? These are the kinds of strategies and tools waiting for you inside the Hub to help you grow smarter.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#724: The Art of Selling Stories, Not Just Stuff Aug 12, 2025

What makes a gift feel truly unforgettable? Today I’m joined by Holly Hachman of Little Red Bird Gifts, who joins the show to share her journey of building a joyful, story-driven retail space. Inspired by her mother's love for shopping, Holly chose to focus on meaningful gifts over apparel, creating a warm, inviting shop. She opens up about the power of storytelling in retail, how it shapes customer experience, and the role of signature lines in connecting with shoppers.

Resources:

Holly Hachman: Website | Facebook | Instagram
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Know Your Numbers - Where to Find Your KEY Retail Metrics & Formulas Aug 08, 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by showing you how to find the most important retail metrics inside your POS, financial reports, and analytics tools.

Before you can improve your numbers, you need to know where to find them. This episode gives you the step-by-step to locate data like inventory, markdowns, traffic, and sales—so you can confidently apply the formulas that drive profit.

🔑 Key Takeaways:

Know Where to Find Your Metrics

Learn how to locate your on-hand inventory at cost and retail inside your POS or inventory reports.

Find your operating expense % inside your Profit & Loss statement and calculate your markdown % using sales by discount reports.

Get Clear on Traffic and Transactions

Use Google Analytics to track e-commerce visitor data and a door counter for in-store foot traffic.

Pull your daily transactions, sales by units, and total dollars from your POS sales reports.

Prep for the Profit-Driving Formulas Ahead

Discover how to calculate average inventory at retail and get the foundational numbers you’ll need for metrics like IMU, inventory turn, and more.

Pro tip: Use Shopify’s ABC Product Analysis Report or Inventory Snapshot to get both cost and retail values in one place.

__________________________________________________________

Not a member yet? These are the kinds of resources waiting for you inside the Hub to help you grow smarter.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#723: The Retail Reality Check You Didn’t Know You Needed Aug 05, 2025

Get ready to meet Dane Cohen, the newest member of The Boutique Hub team, whose retail roots run deep! Growing up in his family's store, Lester's, a Brooklyn-based business that blossomed from a 500-square-foot shop into a specialty department store, Dane shares how those early experiences shaped his perspective on community, business, and what it really takes to succeed in retail. In this episode, he dives into the lessons learned behind the register and how he’s bringing that same passion and insight to the Hub.

Resources:

Dane Cohen: LinkedIn
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Know Your Numbers - Do You Have a Traffic Problem or a Sales Problem? Aug 01, 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by highlighting one of the most powerful tools in your retail business: conversion rate.

Your conversion rate isn’t just a performance stat—it’s your daily truth teller. When you track it consistently, it helps you identify whether you need more traffic or better in-store or online performance to grow your sales.

🔑 Key Takeaways:

Use Conversion to Clarify What’s Really Happening

Learn how to calculate conversion rate by dividing transactions by foot traffic or web visitors.

Discover how this one metric helps you determine if you have a traffic issue or a sales opportunity.

Stop Guessing—Start Tracking

Track traffic daily with a door counter or Google Analytics.

Use fluctuations to identify patterns and shifts in customer engagement.

Diagnose Performance and Improve Strategy

If traffic is steady but conversion is low, focus on improving in-store experience, team training, and product relevance.

If conversion is high but traffic is down, prioritize driving new visitors to your store or site.

Leverage Boutique Hub Tools for Smarter Growth

Members can access the Traffic Formula Tool to calculate how much traffic you need to hit your sales goals based on your conversion rate.

Not a member yet? This is the kind of tool available inside the Hub to help you grow with clarity and confidence.

Bottom line: When you track conversion rate, you stop making excuses and start making data-driven decisions. It’s the key to understanding what’s working—and where to focus next.

Tune in and take back control of your daily performance.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#722: Consistency, Community, and the Content That Converts Jul 29, 2025

What happens when a teenage entrepreneur grows up to become the voice of a beloved boutique brand? Join us for an inspiring conversation with Haley Klockenga, Podcast & Marketing Coordinator at Glamour Farms, as she opens up about the realities of working in a fast-paced small business—juggling multiple roles, growing a team, and navigating the joys (and chaos) of motherhood. We talk candidly about faith, family, and the unexpected lessons that come from building a brand rooted in community.

Resources:

Haley Klockenga: Instagram
Glamour Farms: Website | Podcast
Glamour Farms first order: FIRSTORDER30
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Know Your Numbers: The Key to Maximizing Profit (IMU Explained) Jul 25, 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by unpacking one of the most overlooked but critical metrics in retail: Initial Markup (IMU).

Your IMU isn’t just a pricing formula—it’s your profit ceiling. And if you’re not tracking it monthly, you could be limiting your growth without even realizing it.

🔑 Key Takeaways:

Understand the Role of IMU in Your Business

Learn how to calculate your current initial markup and why it determines your maximum potential profit before markdowns and discounts.

Discover how IMU directly impacts gross margin, operating expenses, and your end-of-year net profit.

Set Smarter Targets for Long-Term Profit

Use the formula: net profit goal + operating expenses + markdown % to determine your target IMU.

Compare your current markup against your ideal to identify the gap—and close it.

Price for Value, Not Just for Margin

Move beyond “cost x2” thinking and price based on what your customer is actually willing to pay.

Understand which product categories naturally carry higher markup—and lean into them.

Use IMU to Guide Buying and Vendor Strategy

Start conversations with vendors about MSRP and margin expectations.

Explore private label opportunities to maximize your profit ceiling and gain pricing control.

Bottom line: Pricing sets the stage for your success. When you understand and track your IMU, you don’t just protect your margins—you build a more profitable, sustainable business.

Tune in and raise your profit ceiling today.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#721: What Happens After You Close the Doors? A Real Talk on Reinvention Jul 22, 2025

How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I’m joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties.

Resources:

Alinda Hale: Instagram
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Know Your Numbers - The 2 Metrics That Drive Performance Jul 18, 2025

In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT).

These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business.

🔑 Key Takeaways:

Understand the Power of AOV & UPT

Learn how to calculate these key metrics and what they reveal about your daily performance.
Stop comparing your numbers to others—benchmark against your own best days.

Boost Your Sales with Smart Store Moves

Use strategies like bundling, cross-selling, and impulse placement to drive additional purchases.
Re-merchandise often and place high-converting products in high-traffic areas.

Train with Purpose

Equip your staff with product knowledge and simple ways to increase units per sale.
Reinforce small actions—like suggesting one more item—that lead to big results.

Treat Metrics Like an Insurance Policy

Use daily tracking to protect your business during economic dips or slow seasons.
A consistent focus on these numbers builds long-term resilience and growth.

Bottom line: Your numbers tell a story—and when you know how to read them, you can write a better one. Tune in and take back control of your retail growth.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#720: Game On: How Golf, Fashion & Retail Are Colliding Jul 15, 2025

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women’s and boutique golf apparel, the sport’s shift toward broader family participation, and how retailers can engage with these expanding markets.

Resources:

Lisa Langas: Website | LinkedIn
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Slow Sales? Ask These 5 Why’s Before You Panic Jun 27, 2025

Where are my customers? It’s the #1 question retailers ask when business slows down and it’s not always about the economy or the weather.

In this episode of Five Minute Friday, Sara tackles what to do when sales stall. Whether it’s a seasonal dip or a concerning trend, you’ll learn how to step into your customer’s shoes, audit your business with fresh eyes, and get back to what made your boutique shine in the first place.

We’re diving into:

The 3 core questions to ask when sales drop
How your presence (or absence) impacts your customer’s loyalty
Why inventory overwhelm could be pushing people away
How to reset your experience both in-store and online
What to revisit if your average order value is shrinking

Bottom line: Slow seasons happen but staying stuck isn’t the answer. Tune in and get the tools to investigate, adapt, and rebuild your momentum.

#719: The Power of Story, Style, and Sisterhood in Boutique Retail Jun 24, 2025

Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.

Resources:

Kasey & Kaitlyn Widmyer (Marmalade): Instagram | Facebook | TikTok | Website
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Your Insider Guide to Atlanta Market: July 2025 Prep Tips Jun 20, 2025

This week, Samrin Martin and Sarah Zeigler from the Atlanta Market gift & home team join us to share the latest news, events, and key buyer resources for the upcoming July Market happening in Atlanta, July 15-21.

Resources:

About Atlanta Market: https://www.atlantamarket.com/

Atlanta Market Events: https://www.atlantamarket.com/Attend/Events

What’s New in July: https://www.atlantamarket.com/Market-Info/Whats-New

Details for all upcoming Atlanta markets: https://www.americasmart.com/Markets/Market-Dates-and-Hours

#718: What to Do When No One Buys: Pricing, Pitching & Pivoting Jun 17, 2025

What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee's inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques. Listen in as we cover effective pricing strategies, as well as the critical role of personalized retailer outreach for wholesale brands. We also examine how missteps in pricing can affect perceived quality, the importance of market research, and how assuming positive intent can turn customer service challenges into opportunities for creating brand loyalty. This episode is packed with practical advice and personal anecdotes that offer a roadmap for anyone looking to scale their product-based business.

Resources:

Andee Hart: Instagram | Pinterest | Podcast | LinkedIn

Hart Design Co

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: It’s Not a Sales Problem, It’s a Spending Problem Jun 13, 2025

Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.

You’ll learn:

How to spot dead cash in your business
What purchases to re-think or cut
How to create a more purposeful spending plan
Why paying yourself first needs to be a priority
What to do today to start freeing up money

Sara’s challenge for you? Take a look around, your cash is there, it just might not look like dollar bills yet.

#717: Retail Bootcamp 101: What It Is, Why It Works, and Who It's For Jun 10, 2025

What does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You’ll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you're just starting out or ready to level up, this episode is packed with real-world strategies and inspiration to help you lead your business with purpose and profit.

Listen in as we dive into the financial side of running a business, from getting clear on your numbers to setting up budgets and bank accounts that actually work for you. Sara also shares why moving beyond just checking your bank balance is key to long-term success, especially for women who want to feel confident about money. She keeps it real with advice that feels doable, not overwhelming, and is rooted in real experiences of boutique successes. Don’t miss her tips on using both social media and email more effectively, creating content that sells your inventory, and more.

Resources:

Sara Burks

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: "Mom, You're Always Working" What to Do When Family Life and Business Collide Jun 06, 2025

This Five Minute Friday hits close to home. Ashley shares the raw, real side of what it feels like to hear those words: “Mom, you're always working.” Whether it’s coming from your kids, your spouse, or even extended family, that statement can carry a heavy dose of guilt, frustration, and burnout.

Ashley opens up about her own experience building The Boutique Hub while navigating the pressures of being a present wife, mom, and leader. If you're feeling stretched too thin, this episode offers both comfort and strategy. You’ll walk away with a new mindset—and tools—to create better boundaries, reclaim your time, and focus on what really matters.

What You’ll Learn:

Why “busy” isn’t always effective and how to shift toward structure
The power of creating a smaller “plate” for your time and energy
How to use theme days, time blocking, and boundaries to avoid burnout
The difference between income-generating tasks and just being busy
Why real CEOs manage time differently and how you can too

Free Retail Traffic Calculator

#716: Buying a Boutique with Zero Experience and Zero Regrets Jun 03, 2025

What’s it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience.

Listen in to hear how they balanced tourist and local customer needs, embraced Retail Bootcamp strategies to master their financials and grow organically through social media, and more. But it’s not just about business—Serena and Java also get real about what it’s like to build and run a store as a couple. They talk about setting boundaries, adding humor to hectic days, and leaning on each other through the highs and lows. Whether you're dreaming of opening your own shop or looking for ways to grow with heart, this episode is packed with personal stories and practical takeaways you won’t want to miss!

Resources:

Serena & Java Patterson: Instagram | Facebook | Website

Use the code BoutiqueChat for 15% off at TheFarmhouseAZ.com

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: The Retail Metrics You Can’t Afford to Ignore May 30, 2025

In this Five Minute Friday, Ashley is getting real about the numbers that actually drive growth in your business. It’s not just about sales—because sales are a lagging indicator. If you want to grow, you need to start tracking the leading metrics that influence your results before they show up in your bank account.

Ashley shares what she’s learned from implementing the Entrepreneurial Operating System (EOS) and how having a weekly company scorecard has been a game changer for The Boutique Hub. If you're ready to lead your business like a true CEO, this episode is your starting point.

What You’ll Learn:

Why tracking the right numbers matters more than chasing sales
The difference between lagging and leading indicators
The key metrics every retail scorecard should include:
- Average Order Value
- Conversion Rate
- Traffic Goals
- Inventory Aging + On Order
How to empower your team by sharing the scoreboard
What business owners can learn from coaching a sports team

Traction: Gino Wickman

#715: Why Dead Inventory Is Costing You and How to Fix It May 27, 2025

Struggling with excess inventory? In this episode, we sit down with Melodie van der Baan, founder of Max Retail, to explore how boutique owners can turn unsold merchandise into serious revenue. Listen in as Melodie shares her journey from sales rep to tech entrepreneur and reveals how Max Retail helps over 2,000 retailers move past-season inventory through top third-party marketplaces like eBay and Poshmark—all while staying anonymous and skipping returns. If cash flow, profit margins, and smart inventory management are on your radar, this episode is for you!

Resources:

Melodie van der Baan: Instagram | YouTube | LinkedIn
Max Retail: Website | LinkedIn
Get Your Ticket To Boutique Summit 2025
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Busy or Effective? The Question That Can Change Everything May 23, 2025

In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy?

If your to-do list is never-ending, your calendar is overflowing, and you're constantly wondering where the day went... this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out.

This episode will challenge how you think about your time and inspire you to create more space for what actually matters.

What You’ll Learn:

The difference between being busy and being effective
Why “busy” is often a badge of burnout
What Ashley tracks on her daily “to-done” list
How to spot true income-generating activities
Why your calendar should reflect your actual priorities
The often-overlooked cost of ignoring your health

Free Retail Traffic Calculator

#714: Hiring Gen Z: Challenges, Opportunities & What Comes Next May 20, 2025

What does it take to future-proof the next generation in a world that’s changing faster than ever? In this episode, educational consultant and award-winning innovator Britni Walz joins the show for a powerful conversation about the intersection of education, business, and technology. Britni shares her journey from high school educator to nonprofit consultant, helping young people thrive in a workforce shaped by rapid technological change. Listen in as we explore how AI is transforming education and discuss why workforce development is more critical than ever.

Resources:

Britni Walz: LinkedIn

Boutique Summit 2025

Retail Bootcamp

2025 Boutique Boss Planner

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: June Market Scoop with Atlanta Apparel May 16, 2025

This week, we’ve got a special guest episode for Five Minute Friday straight from the Atlanta Apparel team!

Join Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, as they dish on everything you need to know about June Atlanta Apparel, happening June 3–6, 2025.

From the top categories to source (hello, Fall/Winter and Game Day!) to helpful resources for first-time attendees, this episode is your mini market guide. You'll also hear about:

A denim-themed kickoff party with live music, cocktails, giveaways & more
A Wednesday happy hour just for new buyers
A complimentary shuttle to Westside Provisions District, where you can explore Atlanta’s top restaurants and retail with exclusive perks

Whether it’s your first time at market or your fiftieth, this quick episode will get you excited, prepped, and ready to make the most of your time in Atlanta.

Resources:

About June Atlanta Apparel, including registration and hotel booking: https://www.atlanta-apparel.com/Markets/Atlanta-Apparel/June

Market Events Listing: https://www.atlanta-apparel.com/Attend/Events

Follow us on Social! https://www.instagram.com/apparelmarkets/

Questions? Need help registering? Email Buyers@andmore.com

Hub Members save at Market! Join the Community: https://go.theboutiquehub.com/join-boutique

#713: What You Never Knew About The Boutique Summit May 13, 2025

What happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year.

Resources:

Get Your Ticket To Boutique Summit 2025
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: The Business Conversation Every Couple Needs to Have May 09, 2025

In this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner.

If you’ve ever felt like your spouse just doesn’t get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle.

This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed.

What You’ll Learn:

Why creatives and analytical thinkers often clash in business conversations
The one thing most partners are really looking for (hint: it’s not control)
How to create a clear plan to cover the gap between where you are and where you want to be
Tools to build trust and clarity in your relationship:
- Retail Traffic Formula
- Weekly scorecards and metrics
- Personal accountability plans

#712: How to Plan, Post & Grow on Social Media Without the Overwhelm May 06, 2025

What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.

Resources:

Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn
The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: More Profit, Less Work: AOV Strategies That Work May 02, 2025

In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours.

If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.

From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have.

What You’ll Learn:

Why AOV matters more than you think
The “you sell what you show” rule
How to use bundling, layering, and cross-promotion to increase cart value
Checkout and shipping strategies that encourage add-ons
How education and problem-solving turn browsers into bigger buyers

#711: How Obsession, Ingenuity, and Instagram Built a Candle Empire Apr 29, 2025

How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss!

Resources:

Annabelle DeGrazio: Website | Instagram
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Feeling Stuck in Your Business? This Might Be Why Apr 25, 2025

In this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there.

If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward.

What You'll Learn:

Why repeating what’s worked in the past may no longer serve you
How to identify new ways to test and learn in your business
A framework to think about growth in a shifting industry

Shop Wholesale on Hubventory

#710: How to Buy Smarter: In-Person Markets vs. Online Marketplaces Apr 22, 2025

Ready to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success.

Resources:

Samantha Conner: LinkedIn | Instagram
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Struggling to Pay Your Bills? How to Find Hidden Cash in Your Business Apr 18, 2025

Cash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable.

You’ll learn: The #1 place cash is hiding in your business (hint: someone might owe YOU!) Why your pricing strategy could be costing you more than you think How sneaky overhead expenses can silently drain your profit Why inventory overload isn’t the badge of honor you think it is Actionable steps to find quick cash without hammering your sales team to "sell more"

If you’re ready to stop feeling stressed about money and start making confident moves in your business, this episode is your pep talk and game plan rolled into one.

Need help adjusting your pricing strategy or inventory plan? Connect with us inside our community --> https://tbhub.co/podcastjoin

#709: What Retailers Need to Know About Serving the Plus Size Market Apr 15, 2025

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes.

Resources:

Tracy Christian: Website | Instagram
Discount code: BoutiqueHub25

Boutique Summit 2025

Retail Bootcamp

2025 Boutique Boss Planner

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy Apr 11, 2025

Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more).

Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve.

Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell.

If you’re ready to attract the right customers, this episode is a must-listen!

What You'll Learn:

Why “trying to reach everyone” is hurting your boutique
The 5 key questions to define your ideal customer
How to use your customer profile to shop smarter at market
What happens when you stay true to your niche
Simple steps to build customer loyalty (without burning out)

Bonus Tip:

Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you!

Want more education like this?

JOIN THE BOUTIQUE HUB

RETAIL BOOTCAMP

#708: What No One Tells You About Opening a Second Store Apr 08, 2025

What’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion.

Resources:

· Kimmy Almon: Website | Facebook | Instagram

· Boutique Summit 2025

· Retail Bootcamp

· 2025 Boutique Boss Planner

· Join The Boutique Hub

· Ashley Alderson: Instagram

Five Minute Friday: Wholesale Buying Isn’t Shopping, It’s Investing Apr 04, 2025

In today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy.

Key Takeaways:

Wholesale Buying = Investing: It's not about filling your cart with cute things — it’s about solving your customers’ problems and maximizing your return on investment.
Tip 1: Know Your Customer You’re not buying for yourself — you're investing for them. Conduct customer interviews to find out their true needs, fit preferences, colors they love, and the problems they need solved.
Tip 2: Understand Your Buying Options Explore both online marketplaces (like Hubventory, Faire, FashionGo, LA Showroom) and in-person markets (Chicago, Dallas, Atlanta, LA, Las Vegas, New York). In-person shopping sparks creativity and allows you to touch, feel, and truly experience products.
Tip 3: Learn Vendor Sizing Vendor sizing can vary dramatically. Knowing how different vendors size their items ensures a better experience for your customers and fewer returns.
Tip 4: Understand Prepacks Most wholesalers sell items in prepacks (e.g., 2 smalls, 2 mediums, 2 larges). Choose vendors whose prepack options align with the sizes your customers actually need.
Tip 5: Be Aware of Minimums Every vendor has minimum order requirements — in dollars or quantity. Be smart: don’t bust your budget for a single sweater you love if it doesn’t make sense for your store overall.
Tip 6: Price With Profit in Mind Always decide what your customer would pay before you look at the wholesale price. Avoid limiting your potential profit by focusing too soon on wholesale costs.

Biggest Tip: Don’t trap yourself in a pricing bubble. Think like an investor first: What will your customer happily pay, and does the wholesale cost give you the profit margin you need?

https://www.jrvisualdesign.com/

#707: Retail with Soul: The Business of Crystals, Wellness, and Events Apr 01, 2025

What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth.

Resources:

Denise Welling: Website | Facebook

Boutique Summit 2025

Retail Bootcamp

2025 Boutique Boss Planner

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: The Secret to Merchandising Like a Pro Mar 28, 2025

Do your in-store displays actually help you sell more? Or are they just taking up space?

In this Five Minute Friday guest episode with JR Visual, they're diving into the exact visual merchandising strategies you need to create beautiful, high-converting displays in your boutique. Whether you’re struggling to style mannequins, organize product flow, or just make your store look cohesive, this episode gives you clear, actionable advice that will help boost your sales and elevate your customer experience.

Visual merchandising doesn’t have to be overwhelming and you don’t need a design degree to get it right. Tune in as Joelle from JR Visual Design breaks down her top 3 methods: color blocking, outfitting, and styling. You'll walk away with a plan you can implement this week.

JR Visual: Instagram

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#706: Mastering the Art of Buying: Trends, Mindset & Selling Success Mar 25, 2025

What does it take to become an entrepreneurial powerhouse in the retail world? Tony Chinn, a seasoned retail expert, joins us today to share his incredible journey from starting as a greeter at Guess to launching his own successful entrepreneurial venture. With experience at iconic brands like BB, Kitson, Forever 21, Agassi, and Akira, Tony's story is a testament to the power of intention and vision boards when it comes to achieving lasting success. Listen in to hear practical advice for retailers and insights into maximizing retail success.

Resources:

Tony Chinn: Website | Instagram
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: The Three Pillars of Exceptional Customer Service Mar 21, 2025

In this episode, Emily from Supermoon dives into the key strategies for delivering exceptional customer service. With insights gathered from interviewing hundreds of support agents, she shares three game-changing ways to streamline support, reduce friction for customers, and leverage AI to improve efficiency. Whether you're a small business owner, a customer support professional, or just looking for ways to enhance your customer experience, these tips will help you provide faster, smarter, and more effective support.

Key Takeaways:

Make Information Easily Accessible

Don’t make customers search for crucial details like contact info or FAQs.
Display key information in multiple places: website footer, homepage, emails, and social media.
Reduce frustration by proactively answering common questions.

Use a Shared Inbox for Better Efficiency

If you receive a high volume of customer inquiries, centralizing them in one place saves time.
Shared inbox tools allow for better team collaboration and quicker response times.
Keeping all messages organized improves workflow and ensures no customer is left waiting.

Leverage AI to Enhance Customer Support

AI can assist with repetitive tasks like rephrasing emails, tagging messages, and automating responses.
Even if you don’t use a chatbot, AI can help behind the scenes with workflow automation.
Implement AI tools to improve response speed and allow your team to focus on more personalized interactions.

Resources Mentioned:

🔹 Supermoon – Customer Support Platform

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

#705: Serving First, Selling Second: The Secret to Retail Growth Mar 18, 2025

From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success.

Resources:

DeAnna Maynard-Goodman: Website | Facebook | Instagram
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: April Buying Week at Atlanta Market: The Trends & Events You Need to Know Mar 14, 2025

This week, Morgan Ramage and Alejandra Trombetta from the Atlanta markets’ fashion and events team join us to share trends for the upcoming season across apparel, gift, and home collections, and provide a few highlights for top events at the crossover buying event happening in Atlanta, April 1-4.

Resources:

About April Buying Week: https://www.americasmart.com/aprilbuyingweek

A/W ’25 Apparel Trend Report: https://www.atlanta-apparel.com/The-Best-Of/Trends

Details for all upcoming Atlanta markets: https://www.americasmart.com/Markets/Market-Dates-and-Hours

Boutique Hub Members SAVE big at Market. Not a Member? Join Here: https://tbhub.co/podcastjoin

#704: AI for Entrepreneurs: Boosting Productivity, Creativity, and Brand Authenticity Mar 11, 2025

Want to save money, save time, be better at content creation, and be a better boss? Who doesn’t? Today, I’m joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we’re digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivity without sacrificing quality or authenticity.

Resources:

Kinsey Soderberg: Feel Good Social | Authentic AI
Brand Blueprint
Reels Prompt Playbook
AI Powered Reels Club
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: The Real Reason You're Drowning in Inventory Mar 07, 2025

Struggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again.

Here’s the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest problem with excess inventory starts long before the markdowns... and it's all about how much attention and strategy you're giving each piece.

In this episode, we cover:

Why excess inventory builds up in the first place (spoiler: it’s not just overbuying)
How to give your products the love they need to actually sell
Creative ways to clear out old inventory fast, including bundle sales, ladder sales, and more
Why early markdowns are better than desperate discounting
How to treat your inventory like cash
The importance of knowing your numbers - inventory age, demand, and seasonality
How your online visibility is directly tied to moving inventory
Why checking your Hub dashboard and scorecard can make all the difference

Key Takeaways:

Don’t just clear excess inventory - learn from it.
Take action on old products quickly: refresh photos, promote, and get eyes on it.
Cash flow matters more than holding onto items that aren’t moving.
Check your Google visibility and analytics to keep traffic flowing to your site or store.

Ready for more help?

Log into your Boutique Hub dashboard to check your analytics, scorecard, and get actionable insights to boost your visibility and traffic.

Not a Member? Join Here: https://tbhub.co/podcastjoin

#703: Live from Dallas Market Center: Retail, Relationships & Reinvention Mar 04, 2025

What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies.

Resources:

Marty and Claudia Leon: L&A Showroom | Marty | Claudia
Dallas Market Center
DMC Instagram
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Retail Design 101: How to Create an Experience That Sells Feb 28, 2025

Feeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you.

They're breaking down the key elements of great store design and how to elevate your boutique to create a space that stands out. Whether you’re considering a small refresh or a complete renovation, these strategies will help you stop the comparison game and start building a boutique that feels fresh, unique, and perfectly aligned with your brand.

What You’ll Learn in This Episode:

Why store design plays a critical role in attracting and retaining customers
How to stop comparing your boutique to new competitors and focus on your strengths
The three essential pillars of great store design:
- Branded & Unique Elements – How to reflect your brand identity in your store’s design
- A Functional & Customer-Friendly Layout – Creating a space that guides customers and encourages longer shopping trips
- On-Trend Yet Timeless Features – How to blend classic elements with fresh, modern updates
Simple ways to refresh your boutique without a full remodel
Why customers shop for experiences, not just products—and how to create an environment they love

Action Steps:

Take a fresh look at your boutique’s layout—does it feel inviting and easy to shop?
Identify small updates you can make, like lighting, fixtures, or décor, to give your space a refreshed feel
Consider how your store’s design reflects your brand—does it align with the quality and aesthetic of the products you sell?

Resources & Links:

Learn more about JR Visual Design and how they help retailers create strategic store layouts and visual merchandising: https://www.jrvisualdesign.com/
Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin

If you enjoyed this episode, don’t forget to subscribe, rate, and review.

#702: Turning Followers into Fans: The Business of Influence with Marc D’Amelio Feb 25, 2025

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed.

Resources:

Marc D’Amelio: Instagram | Facebook
D'AMELIO FOOTWEAR ON HUBVENTORY
Join The Boutique Hub
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: How to Motivate & Retain Your Team with Max Retail Feb 21, 2025

Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives.

Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of climbing the fashion industry ladder, this episode will help you structure your team for long-term success.

What You’ll Learn in This Episode:

The difference between rocks (your steady, reliable team members) and rock stars (high achievers who thrive on challenge)
How to identify employee strengths and assign roles that align with their skills
Why it’s okay if rock stars eventually move on—and how to maximize their time with you
The importance of rewarding and retaining your rocks with simple incentives
How to create a balanced team by identifying gaps in your staffing structure

Action Steps:

Take inventory of your current team—who are your rocks, and who are your rock stars?
Consider how you’re rewarding loyalty and providing growth opportunities
Build a staffing strategy that ensures long-term stability and success for your boutique

Resources & Links:

Learn more about Max Retail and how they help retailers recover costs on past-season inventory: https://maxretail.com/
Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin

If you enjoyed this episode, don’t forget to subscribe, rate, and review. Share this with a fellow boutique owner who needs some team motivation.

#701: The State of Boutique Retail: What’s Working, What’s Not & What’s Next Feb 18, 2025

Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I’ll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year.

Resources:

Join The Boutique Hub
Boutique Summit 2025
Retail Bootcamp
2025 Boutique Boss Planner
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique Jan 31, 2025

We have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up.

Resources:

Max Retail
Join The Boutique Hub Community
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

#644: Money Matters: Financial Basics Every Small Business Owner Should Know Jan 28, 2025

Transforming your financial future isn’t as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances.

Resources:

Hillary Hoff: Website | Facebook | Schedule a Consult Call

Ashley Alderson: Instagram

Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner Jan 24, 2025

Today, I’m going to help you jump-start your year with your planner. Whether you’re using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter.

Resources:

2025 Boutique Boss Planner
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

#643: From Affordable to Unforgettable: The Power of Experience-Based Sales Jan 21, 2025

How you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we’ll be chatting about the value of selling experiences. Ashley has been particularly successful in this area, so don’t miss hearing her valuable tips!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Babe Standard: Website | Instagram

Ashley Donnell: Instagram

Ashley Alderson: Instagram

Five Minute Friday: The Vision Board Effect: How to Design Your Dream Life Jan 17, 2025

Are you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in creating the life you truly desire.

Resources:

Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

#642: Six Layers to Retail Success: Build a Business That Lasts Jan 14, 2025

Are you struggling to identify what’s working (and what’s not) in your business? If you are looking for clarity on where to focus in order to scale effectively, this episode is exactly what you need! I’ll be breaking down the six key layers to success in retail, providing you with actionable strategies for building a strong, resilient, and sustainable business that can thrive in the long term.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Five Minute Friday: 10 Resolutions to Revolutionize Your Retail Game in 2025 Jan 10, 2025

It's that time of the year: the time for New Year's resolutions. So today, I'm sharing my top 10 resolutions for retailers in 2025. Listen in to hear my real—and direct—take on what goals we should all aim for in the coming year.

Resources:

Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

#641: Holiday Retail Wrap-Up: What Worked, What Didn’t, and How to Plan for 2025 Jan 07, 2025

It’s time to unpack what worked and what didn’t this past holiday retail season—and figure out how to put that information to great use now, while it’s fresh. After talking to hundreds of retailers over the last few weeks and analyzing their successes and what they would be doing differently this next year, I have some valuable information to share with you! Listen in to hear how to start planning for the next seasons, what to focus on, what changed, and more.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Five Minute Friday: Best Year Yet: Retail Success Strategies for 2025 Jan 03, 2025

Ready to crush 2025? In today’s Five Minute Friday, I’m giving you an exclusive peek into how to set your year up for success, as well as how we've seen hundreds of retailers do the same year after year through our Best Year Yet Challenge. This challenge is an opportunity to come together with others in the industry to connect, share what’s working, and set yourself up for a winning year. And it's completely free! So tune in to learn how to make 2025 your best year yet.

Resources:

Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

#640: Boutique State of the Union: Lessons from 2024 and Strategies for 2025 Dec 31, 2024

Are you ready to reflect on the lessons of 2024 and prepare for an incredible 2025? In today's episode, I’m excited to bring you a year-end wrap-up filled with insights, strategies, and actionable tips to set your business up for success in the year ahead.

Listen as I dive into the highs and lows of 2024, including the impact of election-year consumer behavior, the rise of the boutique creator economy, and how lean strategies helped businesses thrive despite challenges. We’ll also look forward to 2025 and explore how to test new ideas, embrace the numbers, and focus on building community and trust. This episode is packed with inspiration and tools to help you start the new year with clarity and confidence.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Best Year Yet
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Turning Emails into 24/7 Sales Machines: 5 Must-Know Strategies for Boutique Owners Dec 27, 2024

Today we have a special guest hosting Five Minute Friday! Lou Mintzer from Grid & Pixel is here to share how email marketing can supercharge your business. He’s breaking down simple yet powerful strategies to turn your emails into a 24/7 sales machine. Tune in to discover what you can do to generate constant sales—without being tied to your desk.

Resources:

Grid & Pixel

#639: End-of-Year Retail Reset: A Guide to Reflect, Plan, and Thrive Dec 24, 2024

It’s time to set yourself up for success in 2025! As we reflect on this past year and all of its ups and downs, it’s important to think about what we need to work on to improve in the coming year. So, in this episode, I’m sharing five must-do things that you need to focus on and four key metrics I recommend keeping close track of as we move into the new year.

Resources:

Best Year Yet
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Stock Photos are Killing Your Brand Dec 20, 2024

"Why is my business not working?" Many times when I'm asked struggle questions like this, I investigate to try to help—and I find a website filled with stock photos. So I'm here to tell you: stock photos are killing your brand. They make you look like everyone else, so there is no way to differentiate your brand. So what should you do instead? Listen in to today's Five Minute Friday to find out!

Resources:

#638: Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey Dec 17, 2024

If you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don’t miss this incredible conversation on dealing with the demands of business growth, how to set yourself up for success, the value of processes, and more.

Resources:

Danielle Resseguie : Website | Instagram

Join The Boutique Hub Community

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Trademarking Your Business Dec 13, 2024

Have you trademarked your business yet? This should be one of the very first things you do if you want to build a business to last. But before you do, in today's Five Minute Friday, I'm sharing a couple of quick things you should do when trademarking your business. Listen in to learn how to make sure you are being smart when protecting your business.

Resources:

#637: Revolutionizing Sales: What Inside Sales Can Do for Your Business Dec 10, 2024

What do you think of when you hear the word "sales"? If you're one of the many people who think it’s all about pushy tactics and empty pitches, think again. In this episode, I'm joined by Dawn Grooters, founder of Broken Vessel Sales Solutions, who's here to break down how inside sales can help you recapture lost dollars and transform your sales strategy—without the stigma that often gets associated with selling.

Resources:

Dawn Grooters: Website | Instagram

Join The Boutique Hub Community

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Reshoot Restyle Repost Dec 06, 2024

What do you do when you find yourself looking at a ton of unsold inventory? Be honest—do you fall into the common trap of buying more stuff and telling yourself that the new items will sell better? If so, you're not alone. But you are stopping yourself from taking the time to figure out whythe original inventory didn't sell, which is a very important step for running a leaner, more profitable business. So for today's Five Minute Friday, I'm sharing simple steps to help you get off the hamster wheel of compulsively buying and start taking control of your inventory.

Resources:

#636: From Burnout to CEO: Building a Business with Purpose and Balance Dec 03, 2024

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.

Resources:

Rachael Cook / The CEO Collective: Website | Instagram

Boutique Summit 2025

2025 Boutique Boss Planner

Join The Boutique Hub Community

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Holiday Retail Tip: Promotions vs Sales Nov 29, 2024

Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make sure you're coming out ahead this holiday season.

Resources:

#635: Mastering Storytelling to Build a Memorable Brand Nov 26, 2024

Should you work with influencers? What’s it like to work with influencers? Why don’t influencers support small businesses? Or do they? Flourish in Frills owner Geordian Abel has the answers to these common questions and more, and she joins us today to shed light on how to leverage influence in your own business.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

Geordian Abel - Flourish in Frills: Website | Instagram
Pink Friday 2024
Pink Friday Map
Join The Boutique Hub Community
2025 Boutique Boss Planner
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Pink Friday: Support Small First Nov 22, 2024

It's Pink Friday! This is the day when we see small business owners of all types coming together to collaborate and encourage the mission of shopping small first. And what better way to celebrate small businesses than breaking down how to calculate a very important number for every small business? I'm talking about your local economic impact. Listen in to learn how to figure out this number for your business, as well as how to use it to spread the word.

Resources:

#634: The Impact of Shopping Small First Nov 19, 2024

Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. Listen in to get informed, get tuned into the community, and get excited!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

Pink Friday 2024
Pink Friday Map
Join The Boutique Hub Community
2025 Boutique Boss Planner
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Holiday Retail Tip: USPS Shipping Cutoff Nov 15, 2024

I'm back with another quick tip for holiday promotions! Today's is all about the shipping cutoff date for the USPS this holiday season, which is one of the very first dates you should mark down in your marketing calendar. As you're planning out promotions, events, social media, etc., there is a huge opportunity for you to capitalize on this date. How? Listen in to find out!

Resources:

#633: Designing with Purpose: Crafting Products that Spark Joy and Connection Nov 12, 2024

Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

Taylor Elliott: Website | Instagram | Facebook

Profit First by Mike Michalowicz

2025 Boutique Boss Planner

Join The Boutique Hub Community

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Holiday Retail Tip: Make It Easy Nov 08, 2024

What are you doing to make your customers' lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you.

Resources:

#632: Staying In Your Lane: Building a Business Without Debt Nov 05, 2024

Sometimes we get sucked into thinking bigger is always better and assume that it takes massive amounts of debt to start a successful business—but that’s not necessarily the case. Mary Hill of H2G Boutique joins the show today to talk about how she has built her business without using debt. You will hear how she uses cash, how she does inventory, why she pays herself first, and her long-term strategy for growth.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

H2G Boutique: Website | Facebook

Profit First by Mike Michalowicz

2025 Boutique Boss Planner

Join The Boutique Hub Community

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: The Power of Your Company Scorecard Nov 01, 2024

Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more.

Resources:

#631: The Power of the Pivot: Navigating Big Shifts in Business Oct 29, 2024

Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she shares from her own experiences and difficult leadership moments that have allowed her to pivot successfully.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

Lori Harder: Website | Instagram | LinkedIn
gloci
2025 Boutique Boss Planner
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Negotiating Your Lease: The 3 Essentials Every Retailer Must Know Oct 25, 2024

This episode is the first of a new style of Five Minute Fridays! At The Boutique Hub, we're surrounded by incredible industry experts, and in the spirit of community over competition, I want to start introducing their voices to you. So, every few weeks, some of these experts will be putting together their own Five Minute Friday episodes to share actionable tips that you can implement right away. Today's guest is talking to all of you brick-and-mortar store owners, breaking down how to get the most out of your lease. Make sure to tune in!

Resources:

Pedal Retail Advisors

#630: From Burnout to Breakthrough: Getting Back to Basics in Retail Oct 22, 2024

Change is inevitable in life, which is why it’s so important that we master the art of learning, growing, and evolving appropriately with each shift. My guest today is Kary Jackson, who has done just that. I have had the privilege of seeing how Kary’s business keeps evolving over time, and it's impossible not to admire her tenacity as she has grown and kept going through it all. Listen in as she opens up about dealing with personal life events while keeping her business going, transitioning from having a business partner to working solo again, and more.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

Kary Jackson: Website | Instagram | Facebook

Ashley Alderson: Instagram

Five Minute Friday: Celebrating 2.5 Million Downloads: A Special Giveaway & Top 10 Episodes Oct 18, 2024

In this very special Five Minute Friday episode, we have some celebrating to do! We have hit the crazy milestone of 2.5 million downloads, and it's all thanks to you, the listeners. I can't express how much I appreciate you for showing up for this podcast, but as a way to say thank you, I'm doing a giveaway for all kinds of goodies. Tune in to hear how to enter and to learn which episodes made our top 10 list!

Resources:

Boutique Hub Instagram

#629: Beyond the Boutique: The Business of Fashion Oct 15, 2024

Are you curious about how to rise through the ranks in the fashion industry? In today's episode, I’m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly’s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Learn more about MAGIC: https://www.magicfashionevents.com/en/index.html

Kelly Helfman: Instagram | Website

Ashley Alderson: Instagram

#628: A Heart for Retail: Supporting Stores in Times of Crisis Oct 08, 2024

What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Patrick Keiser: Website | Instagram

Ashley Alderson: Instagram

#627: The Power of Persistence: Navigating Failure and Finding Your Niche Oct 01, 2024

What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Kelly Shiley: Website | Instagram | Facebook | Wholesale

The Ideal Team Player by Patrick M. Lencioni

Ashley Alderson: Instagram

#626: The Ultimate Guide to Efficient Planning for Retailers in 2025 Sep 24, 2024

Are you managing your business like a CEO or a hustling entrepreneur? In this episode, we dive into the difference between the two and how you can transition into being a more strategic leader. We’ll explore how to plan out 2025 efficiently, boost productivity, and make the most out of your time. Plus, I’ll give you a behind-the-scenes look at our 2025 Boutique Boss Planner—sharing practical ways to use it and track key data points in your business. Time is your most valuable asset, and this planner is designed to help you get more done and maintain consistency in your business operations.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

#625: Consistency and Connection: The Keys to Boutique Success Sep 17, 2024

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You'll learn about the breakdown of her business operations, the importance of maintaining a strong online presence, and how she balances both in-store and online sales.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashton Dockery: Website | Instagram | Facebook

Ashley Alderson: Instagram

Five Minute Friday: Identifying Traffic Patterns Aug 30, 2024

Whether you're an online business or a brick-and-mortar store, what I'm talking about today is one of the most important things you can do as a CEO and leader of your business. I'm talking about identifying traffic patterns—and then figuring out what's working and what needs improvement. Listen in as I share a couple of quick tips on where to look for this crucial information so you can get to work!

Resources:

#624: Maximizing Profitability and Peace During the Holiday Retail Season Aug 27, 2024

Are you ready to maximize your holiday season? In today's episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it's crucial to get ahead and make sure your boutique is ready to thrive. Listen as we dive into the three main strategies for preparing your holiday season.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Pink Friday 2024

Ashley Alderson: Instagram

Five Minute Friday: The Six Layers of Business Aug 23, 2024

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don't know where to start? If so, today's Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first.

Resources:

#623: Mastering Leadership: The Evolution of a Multi-Generational Boot Company Aug 20, 2024

Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed throughout the years.

Learn More About the Boutique Hub here: https://theboutiquehub.com/join/boutique/

Resources Featured In This Episode

Rios of Mercedes Family of Brands: Website
Rios of Mercedes Boot Company: Website | Instagram | Facebook
Anderson Bean Boot Company: Website | Instagram | Facebook
Olathe Boot Company: Website | Instagram | Facebook
Horse Power Boots: Website | Instagram | Facebook
Macie Bean Boots: Website | Instagram | Facebook -----
Pink Friday 2024
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: The One Thing Aug 16, 2024

When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why The ONE Thing by Gary Keller is one of the most impactful books I've ever read.

Resources:

#622: From Influencer to CEO: Building an Authentic Community in Western Fashion Aug 13, 2024

Today, I’m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she’s leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources Featured In This Episode

Megan Ery: Instagram

Turquoise in Style: Website

Pink Friday 2024

Join The Boutique Hub Community

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Money is in the Merchandising Aug 09, 2024

If there is one thing you can double down on this week to see some dramatic improvement in the excitement around the products you sell, it's your merchandising. So today, I'm going to take you through four ways merchandising is going to make you more money. This is something you can take action on right now, so don't miss this episode!

Resources:

#621: Discover Affordable Products at ASD Market Week Aug 06, 2024

Ever wondered how to source the best products for your store, whether online or brick-and-mortar? In this episode, we dive into the world of trade shows and online marketplaces with Stephanie Beringhele, VIP Buyer Relations Director at ASD Market. Stephanie talks about what ASD Market is and why it's a must-know for every seller. You'll learn about the unique "neighborhoods" within the market and how to navigate them to find the best deals.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

ASD Market Week
ASD Market Week LinkedIn
ASD Market Week YouTube
Stephanie Beringhele: Instagram | LinkedIn
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Value vs Pride Aug 02, 2024

Are you struggling to differentiate between value and price in your marketing strategy? In this episode, we dive into the crucial distinctions between these concepts and explore how understanding them can help you better serve your customers. We’ll discuss the common pitfalls retailers face when they fail to recognize the difference and why this understanding becomes even more critical when money is tight.

Resources:

#620: Pink Friday 2024: The Shop Small First Movement Jul 30, 2024

Are you ready to shine a spotlight on small businesses? In today's episode, I’m thrilled to welcome back Sarah Burks, Director of Education at The Boutique Hub to discuss one of our favorite topics—Pink Friday. As we gear up for the busiest seasons in retail, Sarah shares the story behind Pink Friday and how it has become a nationwide movement to support and celebrate small businesses.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Pink Friday 2024
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: How to Be a Good Retail Neighbor Jul 26, 2024

Have you ever wondered how to be a good neighbor in the business world? In this episode, we'll explore what it takes to build positive relationships with neighboring retailers, product-based business owners, and wholesalers. You'll hear about the benefits of collaboration and how to handle difficult neighbors. Tune in to learn practical tips on fostering a supportive and cooperative business environment, regardless of how your neighbors respond.

Resources:

#619: Authenticity and Live Selling in Retail Jul 23, 2024

Are you curious about what it takes to pivot from one successful business to another? In today's episode, I’m excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania’s journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational.

Resources:

WEDideas Boutique: Instagram
Coastal Bloom: Website | Facebook | Instagram | Pinterest | TikTok
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Are You a CEO or an Entrepreneur? Jul 19, 2024

Do you know the difference between being a CEO and an entrepreneur? Everyone starts their business as an entrepreneur, hustling and DIYing to solve problems and make progress. But eventually, to grow, you need to become a CEO who values systems and processes and understands the relationship between time and money. Today, we’ll discuss how to leverage your time to increase your income and provide three key questions to help you evaluate where you are on this journey and where you might be headed next.

Resources:

#618: The Power of Community in Retail Jul 16, 2024

Do you wonder how to balance personal challenges with running a successful boutique? In today's episode, I’m thrilled to have a conversation with Macie Kindler, the founder of The Flossy Peach. Macie’s journey is a testament to resilience and community-building, making her a standout in our industry.

Resources:

Macie Kindler: Website | Facebook | Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Boutique Hub Black
Retail Bootcamp
The Boutique Hub Membership
Hubventory.com

Five Minute Friday: Balancing Motherhood and Business Jul 12, 2024

Are you a busy mom trying to balance everything? In this episode, we explore how to manage the overwhelm of juggling business and life. Giving 70% to one area doesn't mean you're only giving 30% to another. It's not a zero-sum game! We'll discuss how to excel in multiple areas by embracing different seasons of focus, and the importance of giving yourself grace to make mistakes along the way.

Resources:

#617: From Chaos to Clarity: Navigating Big Changes in Small Business Jul 09, 2024

When there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Boutique Hub, joins the show to share her own experience and how she successfully leveraged thoughtful brand and community building.

Resources:

Nicole Palmer: LinkedIn | Facebook
Ep #306: Simple Strategies for Business Success with Nicole Palmer
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: Business Is Really This Simple Jul 05, 2024

Do you want the most simple advice ever? Today, I'm boiling down thousands of conversations I've had with business owners into the four keys to making a business work. These are tried and true tips that work, so make sure to tune in and start applying them to your business.

Resources:

#616: Community, Curiosity, and Confidence: The Triple C's of Brand Building Jul 02, 2024

What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season—and that’s okay.

Resources:

Eric Ruyak: Instagram | Website | LinkedIn
Join The Boutique Hub Community
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Five Minute Friday: How You Show Up Here is How You Show Up There Jun 28, 2024

In this Five Minute Friday, we'll explore a powerful quote I recently heard and the impact of this idea on both business and life. You'll learn about three key aspects to consider as you transition from being an entrepreneur to a CEO: evaluating your daily habits, scrutinizing your spoken words and self-talk, and understanding how these impact your beliefs. Discover how addressing procrastination, completing tasks, and managing self-criticism can set you up for greater success in both small and large endeavors.

Resources:

#615: Building a Brand: Lessons in Customer Service, Sales, and Overcoming Challenges Jun 25, 2024

Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don’t know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business

Resources:

Linny Co. Facebook | Instagram | Hubventory

Ashley Alderson: Instagram

Five Minute Friday: Six Words & Phrases to Rethink Using Jun 21, 2024

Today's Five Minute Friday is a bit more personal. I'll be sharing words and phrases that I have struggled with in my journey—words and phrases that are huge for me. Since I've started to notice how I'm using them, it's changed so much of how I show up on a regular basis. It's not only impacting my business, but also how I show up in my marriage, how I parent, and more. So listen in to find out what these words and phrases are and how to harness them to bring more positivity to your life.

Resources:

#614: From Soles to Sales: The Business of Shoes with Chinese Laundry Jun 18, 2024

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.

Resources:

Chinese Laundry

Ashley Alderson: Instagram

Five Minute Friday: How To Get The Most Out of Attending a Conference Once You're Home Jun 14, 2024

Have you ever come home from a conference feeling inspired and ready to take on the world—only to get home and find you don't end up doing all the things you intended? This is an important Five Minute Friday episode, as I know many of you joined me at The Boutique Summit in Dallas this week, and even more of you are going to watch the replays online. That's why I'm going to share some tips on how you can get the most out of events once you get back home.

Resources:

#613 Inventory Planning, Data-Driven Decisions, and Adaptive Strategies in Retail Jun 11, 2024

There’s no way around it—you have to know your numbers! You probably hear this from us all the time, but if you’re not sure what that actually means or how to put it to work in your business, this episode is for you. Dane Cohen from Management One joins the show to help demystify the processes of inventory planning and making decisions based on your actual numbers.

Resources:

Dane Cohen: LinkedIn

Management One

https://www.management-one.com/boutique-hub https://www.management-one.com/get-started email: dane@management-one.com email: mary@wellretailed.com

Ashley Alderson: Instagram

Five Minute Friday: The Secret to Getting on The Instagram Discover Page Jun 07, 2024

Today I want to talk about growing on the 'Gram. And, actually, the concept I'm sharing today works across social channels. Listen in to learn about the 5-3-1 method of how to grow on Instagram using the algorithm to your advantage.

Resources:

#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion Jun 04, 2024

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.

Resources:

Erica Eickhoff: Instagram

Styles By Erica: Website | Instagram | Facebook

Ashley Alderson: Instagram

Five Minute Friday: Are You Ready to Lose It All? May 31, 2024

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everything, tune in to learn what to watch out for so you can keep your business safe.

Resources:

#611 Inside Dallas Market Center: Retail Revelations and Trends May 28, 2024

Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your customers deeply and managing a diverse product range effectively. Cindy shares the origins of the Dallas Market Center and explains its mission to connect buyers and sellers. She provides practical advice on setting your business apart from competitors and the incredible value of becoming a one-stop shop for your customers.

Resources:

Dallas Market Center: Website | Instagram

Cindy Morris: LinkedIn

Ashley Alderson: Instagram

Five Minute Friday: To Be Interesting, You Have To Be Interested May 24, 2024

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others behave around you.

Resources:

#610 Small Town Dreams to Big Time Success: Building a Business with Heart May 21, 2024

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch.

Resources:

Kari Patefield: Instagram

Website: https://shopikt.com

Facebook: facebook.com/iktboutique

Instagram: @iktboutique

Ashley Alderson: Instagram

Five Minute Friday: The Bus Rule May 17, 2024

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started.

Resources:

#609 Wholesale Buying Strategies and Trend Forecasting on Hubventory May 14, 2024

If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a whole.

Resources:

Boutique Hub Membership

Samantha Conner: Instagram

Ashley Alderson: Instagram

Five Minute Friday: Three Questions to Add to Your Morning Routine May 10, 2024

How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every morning to set yourself up for a day that goes your way.

Resources:

Instagram: The Boutique Hub / Ashley Alderson

#608 The Impact of Attending The Boutique Summit May 07, 2024

Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we’ll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in the entrepreneurial journey, we’ll explore the importance of stepping back, gaining clarity, and reigniting our passion. Even when time, money, and energy seem scarce, finding ways to take breaks and recharge is essential for long-term success.

Resources:

Boutique Hub Membership

Ashley Alderson: Instagram

Five Minute Friday: The Riches are in The Niches May 03, 2024

What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer.

Resources:

#607 Transitioning in Retail: Lessons Learned and Exit Strategies Apr 30, 2024

Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means recognizing when it's time to move on. Discover the lessons Megan learned along the way, including finding balance, overcoming fear of the unknown, and gracefully transitioning to new career opportunities without burning bridges.

Resources:

Boutique Hub Membership

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Megan Crabtree: Instagram

Ashley Alderson: Instagram

Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market Apr 26, 2024

When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible.

How to Buy Wholesale Guide

#606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace Apr 23, 2024

Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision.

Resources:

Jackie Koch: Instagram | LinkedIn
People Principles
World’s Greatest Boss
Is Hiring Freelancers Right For Your Business?
Navigating Wage & Hour Laws
Here is the link to our free compliance checklist!
We offer an HR Audit session where we review all the HR and Compliance practices a business has in place to identify immediate red flags and future things to implement. Here is the link to book an audit and listeners can use code BOUTIQUE to get 50% off.
Small Business Hiring Handbook
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Boutique Summit 2024
Small Business Marketing Handbook
Boutique Hub Black
Hubventory | Wholesale

Five Minute Friday: Five Steps to the Perfect Online Sales Process Apr 19, 2024

Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience.

Resources:

Facebook Ads Masterclass

#605 The Power of Adaptability: Thriving in a Changing Retail Landscape Apr 16, 2024

Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.

Resources:

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April Rector: Instagram

The Light House Boutique: Website | Facebook | Instagram

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Ashley Alderson: Instagram

Five Minute Friday: Five Steps to the Perfect In-Store Sales Process Apr 12, 2024

How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.

#604 Facebook Ad Strategies for Small Business Retailers Apr 09, 2024

Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking common misconceptions to tackling budget concerns.

Resources:

Facebook Ads Masterclass

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Ashley Alderson: Instagram

Download the Retail Acronyms Sheet

Five Minute Friday: Cultivating Success: Why Culture is King Apr 05, 2024

We've all heard people say "cash is king." But more important than cash—and what leads to more cash—is culture. Listen in to learn why figuring out your company's culture is the key to long-term success.

Ashley Alderson: Instagram
The Boutique Hub: Instagram

#603 Unlocking the Secrets of Apparel Manufacturing Apr 02, 2024

In the intricate process of garment production, there is a lot of complexity that often goes unnoticed. Joining us today is Philippa Comfort from Creative Culture Consulting, sharing her journey into the industry and revealing the nuances of garment production that many overlook. Philippa explains the behind-the-scenes realities of production, the crucial decisions influencers face when starting a brand, and the importance of careful sourcing to ensure quality and specialization.

Resources:

Wholesale Courses: Brand Owner Basics | Apparel Manufacturing Masterclass | Tradeshow Marketing Handbook | Wholesale Marketing Handbook
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Boutique Summit 2024
Small Business Marketing Handbook
Boutique Hub Black
Hubventory.com
Join the Community

Five Minute Friday: Measure What Matters Mar 29, 2024

Welcome to another Five Minute Friday episode! Today we're talking about the key things to measure in your business.

#602 Mastering the Art of Boutique Ownership: A Deep Dive into Niche Markets and Online Expansion Mar 26, 2024

Jincy Wallace, the dynamic Boutique Boss and Owner of Jincy’s Southern Change, joins the show to offer a fresh perspective on boutique ownership. In this episode, Jincy shares the lessons she learned about understanding her ideal customer's demographics, personality, and style preferences, as well as the importance of personalized customer experiences and effective feedback loops in refining her boutique's offerings. Listen in to learn about her approach to identifying emerging trends, how she translates data into actionable decisions, and how to determine optimal launch timings for sustained success in the industry.

Resources:

Jincy Wallace: Instagram

Jincy’s Southern Exchange: Instagram | Website | Facebook | TikTok

Ashley Alderson: Instagram

Download the Retail Acronyms Sheet

Five Minute Friday: 5 Common Retail Acronyms Every Retailer Needs Mar 22, 2024

Welcome to our new Five Minute Friday series, where I'll be sharing bite-sized actionable tips to help you grow your business! In this inaugural episode, I'm breaking down the major retail acronyms every retailer should know—no matter what kind of business you're in.

Season 6 Kickoff: What's Working For Small Business Retailers Right Now Mar 19, 2024

Welcome to Season 6!

This season, we're shaking things up. It's time to get real and authentic because life is too short for anything less.

We're diving deep into the world of boutique ownership, exploring the challenges, triumphs, and everything in between.

I'm here to listen to your stories, your questions, and your struggles, and together, we'll find solutions that can transform not just your business, but your life.

From seasoned boutique owners to newcomers in the industry, we'll be featuring a diverse range of guests who will share their insights, experiences, and strategies for success.

Get ready for interviews, mastermind sessions, and expert advice that will inspire and empower you to take your boutique to new heights.

Resources:

Ashley Alderson: Instagram

FTV: Boutique Owner Myths Debunked with Sara Burks Feb 16, 2024

Sara Burks, our director of partnerships and education at The Boutique Hub, and I go over Boutique Owner Myths Debunked in this Season 2 episode — which was the topic of one of our breakout sessions at the 2019 Boutique Summit.

No matter where you’re at in your business journey, it's always good to go back to the play book. We cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

Join us at the 2024 Boutique Summit for sessions on topics such as productivity habits, leveraging organic marketing, live sales best practices, how to boost foot traffic, resiliency in any economy and so much more! Learn more and sign up HERE.

RSVP for our next Retail Bootcamp session HERE.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources see below or click here.

First released June 2019.

Resources:

Ashley Alderson: Instagram

FTV: How to be more Productive as a Business Owner with Ashley Alderson Feb 09, 2024

“It’s so common today to hear the word busy. Everybody is busy. But the question is, are you busy doing the right things?”

In this episode from Season 3, I talk about how I’ve learned to think like a CEO, prioritize my time and set necessary boundaries, and I outline my top tips for How to be More Productive. I cover the three questions you need to ask yourself every day, how to implement time blocking, and what daily habits can transform you into a more productive business owner. But that’s not all, tune in to hear the details!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released October 2020.

Resources:

Ashley Alderson: Instagram

6 Lessons Business Owners Can Learn from Taylor Swift Feb 06, 2024

As I wrap up Season 5 of the podcast, I want to talk about where we are in the industry, where there’s opportunity right now, how to approach marketing your business in 2024 ... but mainly I want to talk about Taylor Swift!

Whether you like her music or not, you can’t deny that Taylor Swift has had a monumental economic impact. The Eras Tour alone had an estimated $5 billion impact. It’s also estimated that Taylor's added an additional $300 million to the Kansas City Chiefs franchise in terms of merch sales and media deals. So as our industry is changing and customer spending habits are shifting, we can look at how our customers are spending money, specifically around Taylor Swift, and ask ourselves, what can we learn from it and how can we apply it to marketing our businesses in 2024?

People don’t want to just buy products, they want to buy experiences, they want to be a part of something, they want to feel good. And that’s something Taylor has done such a great job at offering her fans. Looking at her success, we can see the importance of things like leveraging nostalgia, building a community, creating memes, collaborating with brands, storytelling, and using scarcity to drive sales.

We will back for Season 6 on March 19! I’m welcoming new guests, sharing new stories, and I’ll be throwing in some new bite-sized episodes to address trending topics and help you take action. So, I hope you’ll join me again in March for an all-new season of Boutique Chat! Until then, reach out to me on Instagram at @ajalderson. I would love to know what you think of the podcast, guests you’d like to see on the show, your wins throughout the year, issues you’re struggling with … I want to hear from you!

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

― Blair Warren

Resources:

Ashley Alderson: Instagram

Your Guide to Vegas Apparel Markets February 2024

Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC Feb 02, 2024

I’m so excited to welcome back to the show one of my favorite guests and BFFs, Kelly Helfman, President of MAGIC. And we have some BIG news to share with you!

Of course, I first get the inside scoop on emerging trends and what we can expect at the upcoming MAGIC events in Las Vegas, New York and Nashville. But Kelly and I spend most of the episode talking about our big announcement … a new partnership!

The Boutique Hub is partnering with MAGIC in a much bigger way than ever before to help you Discover More MAGIC in 2024! The Hub will have a booth on the show floor at every MAGIC event throughout the year, and our team will be there to greet you, provide resources, answer questions, and take new buyers on our BFF tour.

Join The Hub team at MAGIC to connect with the community, discover your next best-sellers, uncover exclusive trend forecasting, build business insights and so much more!

Register for MAGIC Las Vegas

Sign Up for the BFF Tour

Additional Resources:

Kelly Helfman: Website | Instagram

Ashley Alderson: Instagram

A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency Jan 30, 2024

This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s opportunity.

Design, production, marketing, sales, customer service – you name it, he’s done it! Sam has launched multiple apparel lines, worked in the corporate sector, and now runs his own consulting firm, State of Fashion / YZE Agency.

In this episode, Sam and I cover it all, talking about the trials and tribulations of wholesale production, establishing a brand, marketing strategies and tradeshows, as well as the entrepreneurial mindset and how to persevere through hardship.

Resources:

Wholesale Marketing Handbook

State of Fashion: Website | info@stateoffashion.com | 213.514.5888

Ashley Alderson: Instagram

How to Register for Market

FTV: Legal Tips for Small Businesses with Andrea Sager, founder and CEO of The Legalpreneur Jan 26, 2024

On this episode of the #BoutiqueChat Podcast, Andrea Sager joined me for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. I chatted with her in season 3 about how to choose the right entity, how to avoid infringement, and trademarks. Bring a pencil and paper for this episode because Andrea addresses all the critical legal tips small business owners need to know about!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released November 2020.

Resources:

Andrea Sager: Instagram

The Legalpreneur: Website | Instagram | TikTok | YouTube

Ashley Alderson: Instagram

How Regional Markets Can Benefit Your Business with Tara Thorn, Cedar and Cypress Designs Jan 23, 2024

Today we’re talking all things market – what sets regional markets apart from national shows, the benefits of both, the importance of attending market, and tips for success while there.

In addition to being the owner and founder of Cedar and Cypress Designs, my friend Tara Thorn is also on the board at the Minneapolis Mart, which holds six annual shows and is considered the number one regional mart in the country. Tara shares how MPLS helped grow her business and the unique opportunities it provides for both buyers and brands.

Resources:

How to Register for Market

5 Tips for Attending Wholesale Markets as a Boutique Owner

Attending Apparel Markets: Tips from Boutique Owners

Cedar and Cypress Designs: Website | Facebook | Instagram | Pinterest

Minneapolis Mart: Website | Facebook | Instagram | Twitter

Ashley Alderson: Instagram

FTV: Scaling from Entrepreneur to CEO with host Ashley Alderson Jan 19, 2024

I reflected on some of my personal experiences as a business owner in this solo episode on Season 3. When I started to look backward through the evolution of The Hub, I identified five steps that I think we took to grow our business and that I have seen mirrored in other businesses.

I call them the 5 Steps for Scaling from Entrepreneur to CEO, and in this episode, I talk through them in detail, focusing on growth mindset versus fixed mindset, setting hard boundaries, building systems, how to create a better culture within your team, and how to properly allocate your time as a CEO.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released July 2020.

Resources:

Ashley Alderson: Instagram

If You Don’t Adapt, It’s Not Going To Work with Taylor Jones McClellan, The Tiny Closet Jan 16, 2024

Diversifying sources of revenue, building a personal brand, social media marketing and running a business through different seasons of life – Taylor and I talk about it all in this episode!

The founder of The Tiny Closet, Taylor Jones McClellan is back on the podcast to update us on her life and business. Since last being on the show in Season 2, Taylor has been busy! She’s gotten married, become a mom, moved storefronts and started several other businesses.

We talk about how The Tiny Closet has evolved throughout the last seven years, her evolution as a business owner and boss, adapting to a changing industry, how to find new channels of income, breaking into wholesale, and the ins and outs of social media , among other things!

Resources:

Taylor Jones McClellan: Instagram

The Tiny Closet: Website | Facebook | Instagram | TikTok | Pinterest

Ashley Alderson: Instagram

FTV: 12 Crucial Tips for Boutique Owner Success with Sara Burks Jan 12, 2024

In this episode, I was joined by our retail professor Sara Burks to talk about the 2020 Retail Bootcamp and go through our 12 Crucial Tips for Boutique Owner Success that were a key focus of the course.

Retail Bootcamp isn’t just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shifting and expanding every day, it’s time to be prepared. After today's podcast, you will be astounded by all aspects of your business you may have overlooked. Let’s start transforming your business today!

Our biggest annual educational program at The Hub is Retail Bootcamp (think college for boutique owners!) Sara and I do live coaching sessions, plus we’re joined by more than 50 industry experts. Enrollment is now open for 2024! Click the link below to learn more about this year’s Retail Bootcamp and enroll today! Best of all, once you sign up, you have lifetime access to participate each semester.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released January 2020.

Resources:

Sara Burks: Instagram

Ashley Alderson: Instagram

Traction: Get a Grip on Your Business by Gino Wickman

How EOS (Entrepreneurial Operating System) Can Transform Your Business and Team with Tom Wesner, founder of EOS Worldwide Jan 09, 2024

This episode is a little different. This week I am joined by my business coach Tom Wesner of EOS Worldwide — so you’re going to get all the juicy details of what it’s really like at The Hub behind the scenes! Aside from reminding me of the things I need to continue to work on, Tom breaks down what the EOS (Entrepreneurial Operating System) Model actually is and how EOS can transform your business.

To learn more about how EOS can transform your business, contact Tom at tom.wesner@eosworldwide.com.

EOS provides a structure and framework for organizing and scaling your business based on a clear vision, as well as building a team that works with focus and accountability. As Tom and I talk through the six components of EOS — people, vision, data, process, traction, and issues — he emphasizes the importance of responsibility and accountability within an organization, the key to strong leadership and the need to have the right people in the right seats. Tom also highlights the benefits of delegating and elevating oneself as a leader and explains the significance of data and the use of a scorecard to track key metrics.

EOS has been so essential to our success at The Hub, so I want to encourage you to listen to this one at full volume! And also to reach out to Tom - he would love to hear from you, and I promise you will thank me later!

Resources:

Tom Wesner: tom.wesner@eosworldwide.com

EOS Worldwide: Facebook | Instagram | Twitter | YouTube

Ashley Alderson: Instagram

FTV: How To Maximize Your Market Experience with Amy Harper, DMC Sr. Vice President of Retail Development and Market Services Jan 05, 2024

Dallas Market Center’s Amy Harper joined me in Season 2 for How to Maximize Your Market Experience. In this episode, Amy gives some amazing tips on attending to market, whether it’s your first time or you are a veteran buyer! She gives us valuable information on why going market is so important, how to plan your time at market, what to expect at Dallas Market Center this October, upcoming trends, and so much more. The lovely and bubbly Amy will keep you all ears in this episode, so bring along your notepad and pen!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released October 2018.

Resources:

Dallas Market Center: Website | Facebook | Instagram | YouTube | Twitter

Ashley Alderson: Instagram

Key Components of the Six Layers of Retail in 2024 with Sara Burks, Director of Partnerships & Education at The Boutique Hub Jan 02, 2024

Our very own retail professor is back on the podcast! Today Sara Burks, Director of Partnerships and Education at The Boutique Hub, is joining me to dive into the six essential pieces of growing and mastering your business, which we refer to as the Six Layers of Retail, and the most important components of each of these layers specific to 2024.

As we all know, the tides are changing, and we want to ensure that you are set up for success in the new year! None of us are in the business of competing with the likes of Shein and Temu, so it’s essential to set yourself apart and make changes as your customer changes to meet their needs.

Our biggest annual educational program at The Hub is Retail Bootcamp (think college for boutique owners!), and Retail Bootcamp is designed around these six layers. Throughout the 14 weeks of Retail Bootcamp, we break down each of these layers and their components, Sara and I do live coaching sessions, plus we’re joined by more than 50 industry experts. Enrollment is now open for 2024! Click the link below to learn more about Retail Bootcamp and enroll today! Best of all, once you sign up, you have lifetime access to participate each semester.

Resources:

Sara Burks: Instagram

Ashley Alderson: Instagram

FTV: Creating a Strategic Marketing Plan for Your Business, with Brand Expert DruStew Dec 29, 2023

What does it mean to sit down and create a strategic marketing plan for your business? In Season 1, I visited about it with my friend Dru Stewart, a marketing and branding expert who works with Cactus Ropes, Pro Equine Group, Hatco, and many more. Not only do we cover marketing strategies working for the world’s largest brands in western, but we also cover some critical questions like ‘Is print media dead?’ Make sure you stick around for the end to hear Dru’s take on fatherhood and business. As a dad of twins, you’re going to like this takeaway.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released March 2018.

Resources:

Dru Stewart

Ashley Alderson: Instagram

Prepping for the New Year: Reflections on 2023 and Predictions for 2024 Dec 26, 2023

This is my favorite week of the year! I know things may still be chaotic for you with inventory reduction sales and taking inventory. But in the busy that it can bring, I think this week between Christmas and New Years is one of the most reflective — which is why I love it so much! I personally try not to plan a lot of meetings and keep my schedule clear this week for planning and brainstorming about what I want to change and improve on, and where I want my business to go in the next year.

So, today I want to pose a couple of questions to you to do the same, to look back on what happened in 2023 and ultimately help you get ready for 2024, as well as give you my predictions on where the industry is headed next. Thanks for joining me as I dig into my favorite week of the year!

Additionally, every year at the Hub we host a week-long challenge called the Best Year Yet, and the goal is to address the changes we're seeing in our industry and help you start the new year in a really powerful way. It’s FREE for everyone, you don’t even have to be a Hub member, and this year we are talking about the 3 major ways to go and change your business. So be sure to click the link below to sign up online and join us January 2-4 for the Best Year Yet!

Resources:

Ashley Alderson: Instagram

FTV: Tips to Create a Profitable Ecommerce Business with Erin Hooley, Bailey’s Blossoms Dec 22, 2023

Erin Hooley, founder of Bailey’s Blossoms, joined me in Season 3 for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there are so many more helpful business tips from this well-spoken, successful entrepreneur, so tune in now!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released April 2020.

Resources:

Bailey’s Blossoms: Website | Facebook | Instagram | Pinterest | TikTok

Erin Hooley: Instagram

Ashley Alderson: Instagram

7 Quick Tips for End of Year Dec 19, 2023

We’re all wrapping up 2023, which means it’s time to reorganize, reflect and get ready for the new year. And while we are all tired and we’re busy and we’re ready to spend the holidays with our families, there are so many opportunities we can take advantage of during this time to close out the year strong and head into the new year fresh and in the best place ever. So today, I’m sharing my quick tips for capitalizing on the end of year!

Resources:

Rich Dad, Poor Dad What The Rich Teach Their Kids About Money--That The Poor & The Middle Class Do Not!

Unshakeable: Your Financial Freedom Playbook

Money: Master the Game: 7 Simple Steps to Financial Freedom

Ashley Alderson: Instagram

FTV: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub Dec 15, 2023

Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joined me on the podcast at the beginning of Season 3 to talk Strategies for Social Media Success.

In this episode, Shannon gives us her back story on becoming a young, working mother and wanting to turn her passion for creativity into a full-time job. She gives us insight into what elements helped her create a rapidly growing boutique, some valuable business advice all boutique owners need to hear, and what strategies will help you create a successful social media presence. You won’t want to miss this episode, it’s packed with the most valuable advice from The Hub’s social media queen!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released February 2020.

Resources:

Shannon Gordon: Instagram

Ashley Alderson: Instagram

Simplifying Banking and Small Business Loans with Tracey Smiskey, Northwestern Bank Dec 12, 2023

It may be uncomfortable, and you may not like it, but building a good relationship and regularly checking in with your banker is just as necessary as going to the doctor.

Today I am talking to my good friend Tracey Smiskey all about banking. As the EAU Claire Area Market President at Northwestern Bank, Tracey is community minded, small business minded and growth minded, and she works to ensure that her local businesses are set up for success.

We cover how to choose the right bank or credit union for you and your business, the importance of building a strong relationship with your banker, resources banks provide to benefit small businesses, loans and lines of credit, fraud, credit scores, competitive interest rates, how to resolve high interest loans and so much more!

Resources:

Northwestern Bank: Website | Facebook | LinkedIn | YouTube

Tracey Smiskey: Contact | LinkedIn

Ashley Alderson: Instagram

FTV: Tips From a Successful Boutique Owner with Alison Grooms, Jules & James Dec 08, 2023

I was so fortunate to have Alison Grooms, owner of Jules & James Boutique, join me on the show for Tips From a Successful Boutique Owner. In this episode from Season 3, Alison goes over everything and anything you can think of when it comes to owning a boutique. You'll hear her go over lives sales, vendor tips, hiring employees, and what it's like being a mom while running a business. But that' not all, tune in to get all the details on this candid conversation, filled with essential boutique owner tips!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released November 2020.

Resources:

Jules & James Boutique: Website | Facebook | Instagram

Ashley Alderson: Instagram

How to Plan, Buy and Manage Your Inventory in 2024 with Mary Landgrebe, Management One Dec 05, 2023

“You can’t be successful at marketing or sales unless you have a good handle on your inventory.”

Get ready to hear some straight-up real talk with my good friend Mary Landgrebe of Management One. We dive into the tough conversations that are being had right now in our industry and the challenges small business owners face in the current economy. As an expert in retail operations, inventory solutions and strategic planning, Mary shares her thoughts on what buying will look like in 2024, the dangers we should all be avoiding as small business owners and how independent retailers can plan for success in the upcoming year.

We talk about the need to understand your numbers and make data-driven decisions and all things inventory — open-to-buy planning, the significance of receiving and tracking orders, implementing a markdown strategy, maximizing product exposure through multiple channels, strategies for addressing excess and so much more.

This episode is packed full of valuable information so be sure to grab your notepad, and check out the links below for more on the apps and tools we discuss in the episode!

Resources:

Management One: Website | Facebook | Instagram | YouTube | LinkedIn

Shopify Apps: Delirious Profit | Better Reports

FAVES Pro App

Ashley Alderson: Instagram

FTV: 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail Dec 01, 2023

In case you missed it in Season 1, Bob Negan, founder of WhizBang! Retail Training, joined me on the show to share the secrets to building a successful business.

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time efficiently, and so much more.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes & resources visit the episode webpage below or click here.

First released October 2018.

Resources:

WhizBang! Retail Training: Website | Facebook | Instagram | Twitter

Ashley Alderson: Instagram

Dig In and Do the Hard Thing with Anais Almazan, Pretty & Pink Boutique Nov 28, 2023

No one knows the meaning of hard work and perseverance better than my guest today, Anais Almazan, the founder and owner of Pretty & Pink Boutique. I want to encourage you all to listen to this episode because her story is truly inspiring! I may even shed a tear or two during this one.

Anais fell in love with retail while working at the local Dollar General in Eldorado, Texas. She had little capital and no idea how to start a business, but she was determined to make her dream of owning a fashion boutique a reality and that meant she had to put in the work and figure it out. Today she has a 4,000-square-foot storefront in San Angelo, a full staff and a booming ecommerce business.

Anais talks about overcoming adversity, the mindset it takes to make a business work, building an authentic community and some of the tools and strategies she implements day-to-day. She also discusses the adversity she’s faced along the way as a Mexican-American who speaks English as a second language and how she serves the Hispanic community (as well as offers advice for how other boutique owners can too!)

Resources:

Pretty & Pink: Website | Facebook | Instagram

Ashley Alderson: Instagram

How to Start a Boutique Handbook

Boutique Owner Basics

How to Make the Most of the Holiday Season: 5 Tips To Close the Year Out Strong Nov 21, 2023

I know this year in retail has been like the gauntlet; it has been a challenge. That’s why making most of the holiday season is more important than ever this year. So, I want to share some tips to help you not only survive and hit revenue goals in the fourth quarter but to really finish out the year strong and set yourself up for success in 2024.

Let's chat about where the opportunity really is, what we should be focused on, how to dig in and how to ultimately make the most of the holiday season. I cover setting goals, managing your team, sales and promotions, markdowns, marketing strategies, collaborations and events and planning ahead for the new year!

Resources:

Ashley Alderson: Instagram

How to Start a Boutique Handbook

Boutique Owner Basics

FTV: Collaborating with an Influencer with Shaley Ham, West Desperado Nov 17, 2023

Shaley Ham joined me in Season 2 for Collaborating with an Influencer. Shaley starts by giving us background on how she grew to become an Instagram influencer. She gives us some extensive and valuable knowledge on the correct ways to work closely with an influencer and LOTS of tips and tricks to help grow your following and engagement on Instagram. You can never learn too much about the world of influencing and Instagram, so grab your notebook and let’s get started!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes and resources, see links below or click here.

First released November 2019.

Resources:

Shaley Ham, West Desperado: Website | Facebook | Instagram | TikTok | Pinterest

Ashley Alderson: Instagram

Pink Friday Website and Map

Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday Nov 14, 2023

This is a big week! The 4th annual Pink Friday is this Friday, and I am so excited to celebrate with all of you. This year will be bigger and better than ever with more than 5,000 boutiques around the world will be taking part in Pink Friday. There’s nothing I love more than seeing boutiques and small business owners come together in their communities to support each other and promote shopping small first.

Because Pink Friday is such a huge day for us at The Hub, we are launching our PINK FRIDAY SUPER SALE this Friday, which will run through Cyber Monday and includes discounts on all Boutique Hub products (with the exception of the new planner). This is the one and only sale we do all year, so don’t miss your chance to save on our masterclasses, handbooks and products!

Resources:

Pink Friday Promotional Ideas

Ashley Alderson: Instagram

How to Start a Boutique Handbook

Boutique Owner Basics

Instagram Ignite Masterclass

Content Sanity Masterclass

FTV: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products Nov 10, 2023

Whether you're an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. This Season 2 solo still resonates, and in it I go over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes and resources, see links below or click here.

First released August 2019.

Resources:

Ashley Alderson: Instagram

10 Takeaways from the First 10 Months of 2023 Nov 07, 2023

I’ve rounded up 10 of my favorite lessons, tips and words of wisdom offered by guests this season all in one episode!

You’ll hear from Ferne Boutique’s Laura Horwath on the importance of networking; Little Details Boutique owner Jessica Throneburg on perseverance and size inclusivity; Angela Schmook, VP of Operations at Road Runners LLC, on the best ways to buy home & gift; producer and entrepreneur Lyn Graft on using story to grow your business; ZigZag Stripe’s Leslie Hall on creating genuine community online; Katsch Boutique owner Amy DeFauw on utilizing your numbers; Blooming Boutique founder Michiko Seto of on energy, leadership and team building; Anthony and Amy Ekren, co-owners of Inherit Clothing Co., on metrics and management; Jane Kasper on the guidelines and restrictions you need to know for text message marketing; and designer/boutique owner Emily McCarthy on how to break into wholesale.

Click the guests names to find their full episodes and show notes!

Resources:

Ashley Alderson: Instagram

FTV: Marketing to Your Audience on a Personal Level with Erica Kelley, Whiskey Darling Nov 03, 2023

Erica Kelley, founder of Whiskey Darling Boutique, joined me in Season 2 to talk about Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and Facebook ads.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes and resources, see links below or click here.

First released June 2019.

Resources:

Whiskey Darling Boutique: Website | Facebook | Instagram | TikTok

Ashley Alderson: Instagram

Ask Ashley Anything! Listener Questions Part 2 Oct 31, 2023

This week I’m at my kitchen table for another edition of Ask Ashley Anything, and I’m doing my best to answer all of your questions!

You guys submitted so many great questions, not only about your business growth and strategy but also work-life balance and personal development. I do my best to address them all. This episode is overflowing with what I hope will be helpful information, tips and advice from my own personal experiences. My sister even gets involved in this one!

Have more questions for me? Hopefully I have answers! Reach out to The Boutique Hub team or to me personally on social media. I would love to hear from you.

Resources:

Ashley Alderson: Instagram

FTV: Being a Successful Business Owner Means Knowing Your Customer with Dani Flaming, The Fringed Pineapple Oct 27, 2023

Dani Flaming, owner of The Fringed Pineapple, came on the show in the height of winning Idaho's overall boutique of the year and the top 10 global boutique of the year in 2019 to tell us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’ts of starting a business.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes and resources, see links below or click here.

First released October 2019.

Resources:

Fringed Pineapple: Website | Facebook | Instagram | Pinterest

Ashley Alderson: Instagram

Trend Report: What's Hot for Fall/Winter and What's Up Next in 2024 Oct 24, 2023

Today we're talking trends! I want to give you a sneak peek at the latest Boutique Hub Trend Report and talk through some of the trends we’re currently seeing for fall/winter and holiday, as well as what will carry into and what you can expect to see next in the new year.

I highlight some of the biggest trends in women’s apparel, accessories and home décor — from colors and patterns to textures and metals to cuts and styles — so that you can not only work them into your inventory but also capitalize on them in your marketing and merchandising. So be sure to take notes!

If you’re a Hub member, you can download our Trend Reports anytime from your Hub membership dashboard, which directly link to brands carrying the featured trends. If you want to see actual products associated with any given trend, we’ve built boards for you, highlighted brands and linked up products as well.

Resources:

Ashley Alderson: Instagram

FTV: Buying Strategy & Cash Flow Analysis for Retail Growth with Dan Jablons Oct 20, 2023

How can retailers make smarter buying and inventory management decisions to make more money? This episode is PACKED with information about the flow of inventory, data analysis, point of sale systems, merchandised plans and all the details retailers need to manage a successful cash flow and buying strategy. Meet Dan Jablons, Founder of Retail Smart Guys, analyst, consultant, speaker and Management One affiliate.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

First released February 23, 2018.

For show notes & resources see below or click here.

Resources:

Retail Smart Guys: Website | Facebook | Instagram | Twitter | YouTube

Ashley Alderson: Instagram

Gearing Up for Pink Friday Oct 17, 2023

Pink Friday is officially one month away! For those of you who don't already know, Pink Friday is an annual event held every November before Black Friday with one mission: to promote shopping small first. It’s a chance for you to get consumers in the door before all of the big guys and Black Friday deals. So, today I'm talking all things Pink Friday – why we celebrate, ideas for how to do so and the tools at your disposal.

Trust me, I know how crazy fourth quarter can get, and I want to make it as easy as possible for you to get involved — which is why The Hub has all the tools you need to make the most of Pink Friday. If you sign up online using the link in the show notes, you can be listed our #ShopSmallFirst map, be invited to our public Facebook event to get tips from and collaborate with other store owners, plus we will send you our Pink Friday media kit full of digital marketing materials and a press release template.

We want to help your business have the best fourth quarter yet and continue to grow the #SupportSmallFirst Movement. So, mark your calendars for November 17 and visit the link below to join us in celebrating the Fourth Annual Pink Friday!

Resources:

Pink Friday Promotional Ideas

Ashley Alderson: Instagram

From the Vault: How to Buy Direct in LA with Fashion Buyer Jacqueline Holmes Oct 13, 2023

Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is my Season 1 conversation with fashion buyer Jacqueline Holmes.

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and make the most of your buying dollars.

For show notes & resources visit the episode webpage below or click here.

Original release date: September 25, 2018.

Resources:

Ashley Alderson: Instagram

Planning Ahead for 2024 Oct 10, 2023

We can all feel like a hamster on a wheel at times, and as we enter the fourth quarter, it’s not only important to be ready for the busy holiday season but also take time to plan ahead for 2024 so that you can start the new year off strong — assessing business practices, refining operations and implementing new strategies to help scale and grow your business.

I am constantly driving home strategies like the four-part to-do list and time blocking that help me and my team stay organized (and sane!), but one of the best tools we have to offer is the Boutique Boss Planner, which we at The Hub created specifically to set you as a boutique owner up for success.

Every year, we look back at our planner from the year before and ask ourselves, how can we make it better? We also ask for feedback and input from Hub members and get the boutique owners on our team involved in the design process. It truly is the only planner built for boutique owners by boutique owners. And the 2024 Boutique Boss Planner is better than ever!

I am so excited to finally get to show off the 2024 Planner and tell you all about what’s included. The biggest update: we incorporated the content creator, so now you can map out every aspect of your business in one place. This planner has strategies to help optimize your business, buying guides, social media and marketing ideas, checklists galore and all of the tracking tools you’ll need for buying, inventory, and content. It’s truly an essential for small business owners.

The 2024 Planner is on sale now! Learn more and order yours today at the link below.

Resources:

Ashley Alderson: Instagram

From the Vault: Growing a Mega Boutique with Facebook Ads & Authenticity with Laura Benson, Founder of Filly Flair Boutique Oct 06, 2023

Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is my second ever episode with my dear friend Laura Benson, who founded and grew Filly Flair Boutique into a huge online retailer with national reach through strategic digital marketing and social media.

How do you know when to turn up your Facebook Ads? What does it mean for an e-commerce store to build an authentic connection? How can a business owner also find balance to be a wife and mother? Laura Benson, Founder and CEO of Filly Flair Boutique has grown her business from a rural South Dakota community to a multiple 7 figure business, and it’s no secret why. Join us as we meet a woman leaving her mark on the industry.

For show notes & resources visit the episode webpage below or click here.

Resources:

Filly Flair: Website | Facebook | Instagram | TikTok

Ashley Alderson: Instagram

“Start With Story: The Entrepreneur's Guide to Using Story to Grow Your Business” by Lyn Graft

Using Story to Grow Your Business with Lyn Graft, founder of Storytelling for Entrepreneurs Oct 03, 2023

Every great story has the opportunity to not only help you build relationships and authenticity but also to sell your products. Which is why I am so excited to welcome Storytelling for Entrepreneurs founder Lyn Graft to the show to talk about how you can use story to help grow your business.

A serial entrepreneur and video producer, Lyn has worked with hundreds big brands, events and some of the most successful companies on the planet — including Starbucks, SXSW, Dell, Samsung, Whole Foods, Zappos, Crossfit and many, many more.

He shares his experiences working with high-profile entrepreneurs, the lessons he’s learned as a producer, and his inside secrets to storytelling and mastering the art of video.

Resources:

Ashley Alderson: Instagram

From the Vault: 5 Critical Tips for Holiday Sales Sep 29, 2023

Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is a Season 1 Solo intended to help you prep for the holidays and boost fourth quarter sales.

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful next season.

Want more tips, strategies, and sales boosters? Click here to watch our 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique Hub’s Holiday Marketing Masterclass.

For show notes click here.

Original release date: Nov. 16, 2018

Resources:

Ashley Alderson: Instagram

The Power of Community and Collaboration with Anna Ledebuhr, Coulee Boutique Sep 26, 2023

It’s not often that I have local guests on the podcast, but today I’m so excited to welcome my friend Anna Ledebuhr, the owner and founder of one of my personal favorite boutiques, Coulee Boutique in Galesville, Wisconsin.

Five years ago, Anna took a big leap, leaving teaching for entrepreneurship, and since she’s built her business from a Shopify site and pop-ups to a 3,500-square-foot brick-and-mortar. Anna has done an amazing job not only with her merchandising and marketing but also with building community and teaming up with other local small business owners. We talk about her involvement with the Downtown Galesville Business Alliance and putting yourself in big rooms even when its uncomfortable, fostering activity through collaboration, and some of her favorite annual events, including Pink Friday!

Resources:

Coulee Boutique: Website | Facebook | Instagram

Ashley Alderson: Instagram

From the Vault: Back to the Basics of Pinterest with Kat Ahl, Simple Pin Media Sep 22, 2023

Now every Friday, I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is Pinterest marketing expert Kate Ahl of Simple Pin Media.

Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready.

For show notes & resources visit the episode webpage below or click here.

Resources:

Ashley Alderson: Instagram

Retail Science and Systemization with Amy DeFauw, Katsch Boutique Sep 19, 2023

I am so excited to be joined this week by my friend Amy DeFauw, who is a multi-state multi-storeowner and has a wealth of experience as the CEO of Katsch Boutique.

Today we’re talking all about retail art vs retail science — retail art being the love of the product, customers and marketing as opposed to retail science, i.e. the numbers, inventory management, financing and metrics. And we dive into what it takes to make the retail science side of your business come to life, allowing those numbers and spreadsheets to really speak to you.

Amy shares her approach to growing and managing multiple locations and a successful team, the lessons she learned along the way and how she cut out the overwhelm by systemizing her business!

Resources:

Katsch Boutique: Website | Facebook | Instagram | Pinterest

Ashley Alderson: Instagram

From the Vault: Top 5 Tips for New Boutique Owners Sep 15, 2023

Now every Friday, I’m re-releasing one of my favorite episodes from seasons past to revisit the stories of our early guests and the business advice and practices they share! This week I chose a Season 1 episode that answers one of the questions I most often get asked: What tips would you offer a brand-new boutique owner?

Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right.

While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can’t be missed in your business!

For show notes & resources click here.

First Released June 26, 2018

Resources:

Ashley Alderson: Instagram

HV Anniversary Special! Why to Shop and What's New on Hubventory.com Sep 12, 2023

This week marks another big celebration for us at The Hub — the first anniversary of Hubventory!

For those of you who aren't familiar with it already, Hubventory is our very own wholesale marketplace, built by The Boutique Hub for the boutique industry. In developing HV, our team spent months and months getting feedback from both boutique owners and wholesalers to create a true grass-roots platform to best serve you and your business. I am so proud of how far Hubventory has come in just one year and so grateful to all of you who have supported us and helped us shape and improve it along the way.

So today I'm talking all things Hubventory — what sets it apart from other online wholesale marketplaces, how its tailored for small businesses, the highlights and new features, and what we have in the works for year two!

Resources:

Ashley Alderson: Instagram

The Hardship that Fueled My Fire and Future of The Hub Sep 05, 2023

This is a super personal episode for me. This week as we wrap up our 10th Anniversary Series, I wanted to chat about not only the origins and evolution of The Hub but also my journey as an entrepreneur, and I’m sharing a story that I haven’t shared until recently or with many people.

I learned some huge lessons early on about imposter syndrome and finding strength in adversity. I put my trust in the wrong business partner and almost lost my company, along with my confidence in myself and my vision. As hard as it is to look back on, I want to share my experience with you guys because I think we all know what it's like to stumble, like we don’t know the next step or even if there’s a way forward. And that’s exactly why I built The Boutique Hub, to provide a place where boutique owners can come together, support one another and learn from each other.

As I look back on the last 10 years and everything The Hub has become and accomplished, my mission remains the same: to serve others, build community and change the future of retail. The Hub has so much more in the works, and our team is ready to take on the next 10 years continuing to find ways to better serve you and your business. We’re putting a huge emphasis on data and metrics with the launch of our new dashboard and Boutique Hub Black, introducing new tools to help you track performance and pan inventory, developing education specifically for wholesale businesses and home & gift retailers, growing Hubventory.com as a marketplace to shop with brands you can trust … and that’s just the tip of the iceberg!

Thank you to all of you who’ve joined our community and been a part of this journey. The Hub would not be what it is today without you. Please know how grateful I am for your support and please continue to send us your feedback. Cheers to the next 10 years!

Resources:

Ashley Alderson: Instagram

Finding Traction and Fostering Growth in a Niche Market with Ang Castelli, Roman & Leo Aug 29, 2023

Ang Castelli is another boutique owner celebrating a 10th anniversary this year. She’s also a longtime Hub member and her boutique is unlike any other at The Hub — it caters exclusively to boys and boy moms!

When pregnant with her first son back in 2010 and trying to prep his closet, Ang thought, “Why are there no clothes for little boys and why are the children’s clothing stores so dominated by girl's apparel?” Three years and two sons later, she’d become an expert on boy brands and shopping online, so in 2013, she’d founded Roman & Leo, an all-boys clothing store named after her sons.

Ang says boys apparel can be a tough market, but it’s her passion as a boy mom (she now has three!) and she’s learned to lean into her niche, rely on her community, make the most of media and utilize data to continually adapt her strategies and scale the business.

We chat about the lessons she’s learned throughout the last decade, marketing and events, social media, inventory management and collection planning, as well as some of the unique obstacles posed by boys apparel, such as merchandising and photoshoots. Ang also shares what it means to be a part of the Hub and how she’s continuously learning from other boutique owners!

Resources:

Roman & Leo: Website | Facebook | Instagram | Pinterest

Ashley Alderson: Instagram

New Face and Features of CommentSold with CEO Gautam Goswami Aug 22, 2023

You’re most likely familiar with CommentSold, but you may not know what the platform’s been up to lately with new CEO + tech executive and investor Gautam Goswami at the wheel. And it’s A LOT.

Gautam (GG) talks about the transformational changes he’s implemented since joining the executive team, as well as what’s coming up next at CommentSold — including a new multi-source that provides a deeper level of creativity and interaction, advanced e-commerce websites with automated video content, a massive drop ship catalog with significant margins, and a user-friendly interface and tools.

If you love live selling and want to take it to the next level, or if you're a new boutique owner interested in getting started, this is one you won’t want to miss!

Resources:

Ashley Alderson: Instagram

How to Analyze and Elevate Your Business with Megan Randig, Mezoozah Boutique Aug 15, 2023

I’m joined for another edition of our special 10 Year Anniversary Series by Megan Randig, the co-owner of Mezoozah Boutique and an early adopter of The Boutique Hub! Since buying the business with her mom 10 years ago, Megan has expanded Mezoozah from a home and gift brand to a comprehensive boutique — selling everything from décor and gifts to apparel and accessories to kids, both in-store and online.

She joins the show to talk about analyzing your business and making the big changes necessary to take it to the next level, as well as share her thoughts on buying strategy, collections, digital marketing and creating life balance (which boils down to have processes in place and a team that you trust).

TAKE NOTE: It’s Holiday Week on Hubventory! Be sure to check out the special deals and discounts on holiday inventory, available this week only on Hubventory.com.

Resources:

Mezoozah: Website | Facebook | Instagram | Pinterest

Ashley Alderson: Instagram

Pink Friday Information and Email Sign Up

Fourth Quarter Planning and Our Fourth Annual Pink Friday Aug 08, 2023

This week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday!

Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition.

Since founding Pink Friday, we’ve seen small businesses around the world recognize this special day. Last year 38 boutiques in New Orleans alone teamed up to participate.

So, today I am sharing everything you need to know about Pink Friday, how to get involved and where to find more information. I want to encourage you to participate and share your story, as well as team up with other small business owners in your community and make the most of Pink Friday.

Check the link in our show notes for everything you need to know and be sure to join the email list for tools including a full media kit with press release templates, marketing materials, tip sheets and event planning checklists.

I’m also including a link for our Holiday Marketing Masterclass, a training session to help you plan a successful fourth quarter. In the Holiday Marketing Masterclass, we cover all the bases and help you get a jump start on fourth quarter collections, funnels, ads and promotions so that you can be present for and enjoy the holiday season.

I want you to have more profit, more peace and an amazing Pink Friday!

Resources:

Pink Friday Blog

Pink Friday Member Toolbox

Other Resources:

Ashley Alderson: Instagram

Mastering The Mega Boutique with Leslie Hall, The ZigZag Stripe Aug 01, 2023

Are you curious about what it takes to build a "mega boutique"? In today's episode, I’m excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie's brand is a shining example of the term "mega boutique," a concept that's been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years.

Listen as we dive deep into the intricacies of Leslie's business model, discuss the powerful brand recognition she's fostered, and explore how she's skillfully utilized a recognizable model to become the face of The ZigZag Stripe. We also take a look at the tight-knit community that Leslie has built around her brand, the efficiencies she lived and died by, and how she managed inventory during a big move.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Leslie Hall: Website | Facebook | Pinterest | Instagram | TikTok

Ashley Alderson: Instagram

Navigating Change with Grace with Lindsay Heyneman, Lettie Boutique Jul 25, 2023

Are you ready to learn from a boutique owner who has navigated the evolution of her business with grace and tenacity? Today, I’m thrilled to introduce you to Lindsay Heyneman, the founder and owner of Lettie Boutique. As part of our 10-year anniversary series, Lindsay brings her wealth of experience and genuine positivity to the podcast, offering amazing insights for both new and seasoned boutique owners.

Listen in as Lindsay shares her journey of building a thriving online community, including orchestrating a memorable Disneyland meetup for her customers. She also opens up about the challenges of managing a successful online business and warehouse while relocating across the country for her husband's education, and her experience establishing her first brick-and-mortar store. Lindsay's resilience, adaptability, and warmth shine through in this episode, and I'm excited for you to meet her!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Lindsay Heyneman: Website | Facebook | Instagram | TikTok
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Boutique Hub Black
Retail Bootcamp
The Boutique Hub Membership
Hubventory.com

Building a Size-Inclusive Boutique with Jessica Throneburg of Little Details Boutique Jul 18, 2023

Get ready for an important conversation that no apparel boutique owner who carries extended and plus sizes will want to miss. Our guest today is Jessica Throneburg, the founder and COO of Little Details Boutique. Not only is she a long-time friend of mine, but she's also a valued member of The Boutique Hub community, and she joins the show today to share the highs and lows of building a fully size-inclusive boutique.

Get comfortable and listen in as Jessica shares her approach to handling challenges and stumbling blocks with a determination to find solutions rather than vent, as well as how she overcame the highs and lows of building a size-inclusive business. You'll hear about how she makes customers feel welcome in her boutique, a critical issue plaguing the industry today, and what it takes to successfully manufacture apparel for all body shapes and sizes.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Jessica Throneburg: Website | Facebook | Instagram

10th Anniversary Series: 10 Lessons Learned throughout 10 Years Jul 11, 2023

Today I'm kicking off The Boutique Hub's 10th Anniversary Series!

We at The Hub are celebrating our 10th anniversary all month long and as part of the celebrations, I’m bringing you a very special 10-episode series on the podcast featuring boutique owners who’ve also been in business now for 10 years. These industry veterans are joining me for the 10th Anniversary Series to talk about the good, the bad and the ugly of retail. They share their success stories, the hurdles they’ve faced, and offer tips, practices and advice that you can apply to your own businesses.

So, to kick off the series, I'm solo this week to share The Boutique Hub’s story and the 10 biggest lessons I’ve learned throughout our 10 years in business. Hopefully you’ll find some helpful takeaways from our big wins as well as the honest mistakes I’ve made along the way!

From the bottom of my heart, thank you for being a part of this community and being a part of these last 10 years. To show you how grateful we are, The Hub is doing a HUGE ANNIVERSARY GIVEAWAY on social media, so please head to Facebook and Instagram to enter! You could win a $1,000 shopping spree on Hubventory, a lifetime membership to The Boutique Hub, a VIP experience at the Boutique Summit, a VIP Retail Bootcamp package, a Boutique Boss Planner package and many, many more prizes.

Resources:

Ashley Alderson: Instagram

So Far in Season 5: Highlights and Takeaways Jul 05, 2023

We have a very special episode for you this holiday week! We’ve rounded up five of our top moments and lessons learned so far in Season 5.

Enjoy these highlights from some of our favorite episodes of 2023 and join us next week when we are launching The Boutique Hub 10th Anniversary Series, celebrating The Hub’s anniversary and spotlighting guests with 10+ years in the boutique business.

Hear from Anthony and Amy Ekren of Inherit Clothing Co. about their successful e-commerce business, working together as husband and wife, and strategies for managing a happy and effective team. CLICK HERE FOR FULL EPISODE WITH ANTHONY AND AMY

Michiko Seto, founder of Blooming Boutique, talks about franchising and building her brand into an empire, the discipline it takes to operate as a cash-based business, and the importance of creating an experience for your customers through events. CLICK HERE FOR FULL EPISODE WITH MICHIKO

One of our 2023 Summit keynote speakers, Jane Kasper Cochrane takes me through the dos and don’ts of email and text message marketing. CLICK HERE FOR FULL EPISODE WITH JANE

Road Runner LLC's Angela Schmook joins me before home and gift week at Dallas Market Center to talk all things home and gift, how to incorporate it into your boutique, the benefits of working with reps, and what is on-trend for the upcoming seasons. CLICK HERE FOR FULL EPISODE WITH ANGELA

And finally, Sara Durcholz of Jo+Co shares about restructuring her business after covid and shaping her business model to bring her joy. CLICK HERE FOR FULL EPISODE WITH SARA

Additional Resources:

Ashley Alderson: Instagram

Tips for Tackling the J Months Jun 27, 2023

Everyone has what we like to call J Months, months of the year that are slower than others. Whether or not yours are the traditional J Months — January, June and July — we all know what it’s like to struggle through slow seasons.

But there’s still opportunity there. We just have to change how we chase business and operate through the slow months for our businesses to sustain and thrive. So, I’m recording solo today to offer you a few tips for making the most of the J Months.

Takeaways from this episode: Give yourself permission work on your business instead of in your business and also take a step away for mental clarity, focus on building relationships as opposed to chasing dollars and double down on engaging content, and merchandise to turn wants into needs.

Resources:

Ashley Alderson: Instagram

Creative Marketing Strategies and Breaking Into Wholesale with Marla Skipper, SVM Boutique and Nash Grey Wholesale Jun 20, 2023

My guest this week is someone I admire as a businesswoman and big thinker, who not only continues to grow her boutique business in Nashville but has also launched her own wholesale brand.

Marla Skipper is the founder and owner of SVM Boutique and Nash Grey Wholesale, and today she’s joining me on the podcast to share all of the lessons she’s learned throughout the last decade.

We talk strategies for attracting and retaining both local customers and tourists, brand events and pop-ups, digital marketing, choosing the right location for your store and negotiating leases.

We also discuss how Marla’s wholesale line Nash Grey came to be. When it comes to launching a wholesale brand, she advocates starting small, building strong relationships with your manufacturers and relying on customer feedback.

I’ve gotten to know Marla as a member of the Mastermind program at The Boutique Hub and, having been able to watch her business grow and evolve, I’m so excited to see SVM Boutique celebrate its 10th anniversary this year!

Resources:

SVM Boutique: Website | Facebook | Instagram | Pinterest | TikTok

Nash Grey Wholesale: Hubventory | Facebook | Instagram | Pinterest

Ashley Alderson: Instagram

Hubventory Home and Gift Week

Current Trends in Home & Gift with Angela Schmook, Road Runners LLC Jun 13, 2023

If you've been around for a while, you no doubt remember when the separation between apparel boutiques and home and gift boutiques was much wider than it is now. Since the pandemic, we have been on a fast track to see a lot more crossover between these two boutique segments. In this episode, I'm excited to dive into this growing trend with Angela Schmook, VP of Sales and Marketing at Road Runners LLC, a company that supports numerous wholesale brands in every category from home decor to jewelry collections and gifts of all types.

Listen in as we delve into what apparel and home and gift boutiques can learn from each other, the common misconceptions between home and gift and apparel, and the different business practices that work for each. Angela also shares her advice for retailers, current industry trends, and her insights on where she sees the overall industry heading.

We also talk about the upcoming home and gift show at Dallas Market Center, where you can find Angela next week!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Angela Schmook: Website

The Boutique Hub: Facebook | Instagram | Website

Ashley Alderson: Instagram

Summer School

Hubventory Home and Gift Week

Lessons Learned In The First Year of Business with Pam Colon Jun 06, 2023

Calling all brand new business owners! This week’s episode is just for you. Pam Colon is the owner and founder of Muted Closet, and we’re diving into the lessons she has learned being in the thick of new business ownership in just the first year.

Get comfortable and listen in as we dive deep into what it has been like for Pam starting her business, how she has grown it organically through word of mouth and popup events, and how she leveraged collaborations with other brands. We also talk about how she balances being a full-time teacher with running her boutique and how she is planning to celebrate her very first year in business in only a few short weeks.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Pam Colon: Website | Instagram | Facebook

The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life with Sara Durcholz May 30, 2023

Are you racing towards the ‘next big thing’ or finding genuine joy in your journey? Sara Durcholz is the founder and visionary behind JO+CO, and she has an amazing story, from starting her business to expanding to multiple storefronts—and realizing the need for a completely different direction in her life and making the leap to find true fulfillment.

Get comfortable and listen in as Sara shares candidly about her initial venture into the boutique business, diving into the ups and downs of her early days as an entrepreneur. You'll hear why she chose the path of franchising her business, how she learned to balance her ambition with personal fulfillment, the mistakes she made along the way, and how she made the shift to make herself truly happy.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Bossish Podcast with Sara Durcholz

The Boutique Hub: Facebook | Instagram | Website

Ashley Alderson: Instagram

The Boutique Hub in Atlanta

Building Connections and Giving Back Through Your Business with Sydney Petersen, Bizzy's Boutique and Bizzy Izzy's May 23, 2023

This is such a special episode with such a special person — Sydney Petersen, founder of Bizzy’s Boutique, Bizzy Izzy’s Wholesale and the Love Izzy Project.

Sydney truly inspires me, not only as a business owner but also as someone who spreads joy and hope to others. Get ready to have your heart strings pulled (especially all you mommas)!

Sydney named her business after her daughter Isabelle (Izzy) who was born with a rare genetic disorder and, as a result, had a prolonged stay in the NICU. Fortunately from Sydney’s traumatic experience came a beautiful baby girl, a new community of NICU moms and an inspired business idea.

It all started with the Love Izzy Project. Sydney began designing swaddle blankets as a way to give back to other NICU moms and their babies. For every Love Izzy swaddle blanket sold, a swaddle is donated to the Blank Children's NICU.

Her Bizzy-ness grew from there, and now Sydney specializes in all things children’s as a boutique owner and the designer of the Bizzy Izzy's kids line. We talk retail vs. wholesale, social strategy, the value of Facebook Groups, customer avatars, ambassador programs, and photography. But even more importantly, we discuss finding a greater purpose in business, serving others, and building authentic connections and community.

Grab the tissues along with your notebook this week — hopefully you’ll learn a lot and be inspired!

Resources:

Bizzy’s Boutique: Facebook | Instagram | TikTok | Website | Love Izzy Project

The Boutique Hub: Facebook | Instagram | Website

Ashley Alderson: Instagram

Summer School

Wellington Design Co. on Hubventory

Process, Delegation and The EOS Model with Valerie and Ryan Becker, Wellington Design Co. May 16, 2023

It’s Kids Week on Hubventory.com! And to celebrate, today I’m talking Children’s with Valerie and Ryan Becker, owners and founders of Wellington Design Co., who recently made the transition from retail to wholesale launching a kids clothing line of Valerie’s original designs.

It all started with wanting to incorporate her own designs into her online children’s boutique. But Valerie's clothing sold so well in her store and on Facebook that in 2020 she went all in on Wellington. Her husband Ryan got on board to help run the wholesale business, and the brand has been growing strong ever since!

I talk to Valerie and Ryan about what it takes to successfully launch a clothing line, the struggles and benefits of working with your spouse, balancing professional and personal goals, metrics, evaluation and putting the right processes in place for consistency and growth.

The Beckers are big on processes, planning and delegation — which is why EOS (Entrepreneurial Operating System) has been vital to their new business. It's a model we at The Hub Team use too, and I'm telling you, it WORKS. EOS helps you set, measure and ultimately acheive short- and long-term goals. So, take notes!

And be sure to check out Wellington Design Co. on Huventory for special offers this week!

Resources:

EOS Implementor

Traction: Get A Grip on Your Business by Gino Wickman (a guide to EOS)

The Boutique Hub: Facebook | Instagram

Ashley Alderson: Instagram

Ask Ashley Anything! Listener Questions May 09, 2023

This week I answer all of your burning questions!

You submitted questions, and I do my best to address them all. This episode is overflowing with information, tips and tricks, so be sure to take notes!

I talk about how to handle damaged product and establishing your return policy, implementing creative promotions, how to break into wholesale, growing your business beyond your hometown, rebuilding your foundation, looking at competitors as allies and so much more. Photography, inventory planning, press coverage, insurance — I cover it all in this installment of Ask Ashley Anything!

Have more questions for me? Hopefully I have answers! Reach out to The Boutique Hub team or to me personally on social media. I would love to hear from you.

To close out the show, I also share exciting news about Boutique Hub Black, a program to help retailers crush their sales goals – especially if they lack time, aren't fully staffed or are uncertain about their growth strategy. As a Boutique Hub Black member, you’ll gain access to the top boutique growth platform and find out how the best boutiques in the country build rock solid businesses. Learn more about Boutique Hub Black and enroll HERE.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Boutique Hub: Facebook | Instagram | Website

Ashley Alderson: Instagram

Themes and Takeaways from our Mastermind in Nashville with Ashley Alderson May 02, 2023

I hope you have a notebook ready for this episode. I have so much information to share with you this week, as well as some dates to mark on your calendars!

After a crazy busy week, I am home from Nashville Market and want to share what I took away from the trip. While in Nashville, The Boutique Hub team hosted our biannual event for our Mastermind members. For those of you who aren’t familiar, Mastermind is a program for our highest earning and experienced boutique owners, all of whom have been in the game a while, and twice a year they come together with our team to roundtable and learn from each other’s experiences. Man did we learn a lot! We talked successes, struggles, solutions, we laughed, we cried … we covered it all.

I hope these themes resonate with you and would love to hear your feedback. Drop a note in the comments, reach out to The Boutique Hub team on social media or to me personally on Instagram. We want to hear from you!

Coming up next week, a special Ask Ashley episode! If you have questions, I want to answer them. Submit your questions to The Boutique Hub on social media this week, and you may get a callout in the next show.

Also don’t miss your chance to sign up for Summer School! We are hosting our virtual summer June 5-7 and we are so excited about the curriculum. We will be talking strategically about beating the summer slowdown, digging deep into IA and why are some boutiques struggling while others are accelerating. We will be covering all of the big issues, concerns, trends, strategies and best practices for growing your business. See the show notes for the link to enroll!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Boutique Hub: Facebook | Instagram | Website

Ashley Alderson: Instagram

Lessons from the West with Kristyn DeBord Durbin Apr 25, 2023

Kristyn DeBord Durbin paved her way in the family business as a sales representative and designer for Double J Saddlery — a collection of tack, saddles, bags and other leathergoods handmade in Texas. Now as a new mom of two young girls, Kristyn has gone from wholesale to retail, stepping back from the saddlery company to found June’s Pearls, an online boutique of children’s clothing, toys, and gifts. She joins the show today to share her story, her history, and the lessons she has learned along the way.

Listen in as Kristyn shares how Double J Saddlery has evolved since it was founded in 1991 and how she has played a pivotal role in driving the fashion side of the business with the curation of the Vestige by Double J jewelry line. We also discuss how Double J has built a brand that has stood the test of time and become a staple in the Western industry, and what non-Western brands can learn from their Western counterparts. We get into so much in this episode, so get comfortable and get ready to be inspired!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Double J Saddlery

June’s Pearls

Building a Successful Personal Brand and Business with Emily McCarthy Apr 18, 2023

Are you looking for inspiration to build your own personal brand and business? Emily McCarthy is a successful entrepreneur who has built an impressive personal brand through her designs in print and apparel. She has a successful eCommerce and brick-and-mortar business combining home, gift, lifestyle, and apparel products, and on top of that, she is also a busy mom! A true inspiration, she joins the show today to share how she balances it all.

Listen in as Emily opens up about the lessons she has learned through her entrepreneurial journey and gives advice on starting an online and brick-and-mortar business. You'll hear how she has made both successful, what's going on with the wholesale side of her business, and her tips to get it right from the beginning.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Emily McCarthy: Website | Facebook | Vimeo | Pinterest | Instagram

Revolutionizing the Boutique Game with Jeff Fenn Apr 11, 2023

What is a better way to celebrate a 10-year business anniversary than to burn your whole membership to the ground and re-build it from the ground up? How about launching a brand new dashboard and new tools that will change the boutique game for so many owners?

Join me as I chat with Jeff Fenn, a Hub Team Member who's not just known for his terrible Steve Jobs impersonation, but also for the fresh new tools and dashboard features that were rolled out at the Boutique Summit last month. We'll be diving into the project's inception, the goals we sought to achieve with the new dashboard, and the power and importance of SEO. Jeff will also be sharing insights on how to track SEO and what metrics boutiques should be looking for to really leverage the power of organic traffic.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Association of Junior Leagues International

Growing a Successful Business on Your Own Terms with Laura Horwath, Ferne Boutique Apr 04, 2023

Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we believe will hit home with many of our boutique owners.

Listen in as she opens up about her journey of growing a successful business through effective networking, her personal story of how she dealt with a dip in sales, and the lessons she learned about handling the ups and downs of business. You'll hear how she learned to define success on her own terms, how to focus on what's important and avoid getting stuck on a hamster wheel, and what Laura did to trim the fat and get down to the bare bones of why she's in business.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Laura Horwath: Website | Facebook | Instagram | TikTok | Pinterest

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique Mar 28, 2023

Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique!

In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We talk about the preparation and promotion, how she manages the ROI and how she makes every event a unique experience for both loyal and new customers.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Bless Your Heart Boutique Instagram | Facebook | Pinterest | Website

Ashley Alderson Instagram

Big News from The Boutique Summit with Ashley Alderson Mar 21, 2023

I’m coming to you from The Boutique Summit in Dallas this week! And I want to give you guys a quick update on how it’s all going, as well as share some really exciting news.

Along with the education and community, one of my favorite things about Summit is getting to share the latest news and happenings behind-the-scenes at The Boutique Hub. And this year I was thrilled to make a BIG announcement that will not only affect Hub members but also the boutique industry at large.

The Hub team has been working hard on finding new ways and tools to elevate your business, and we were so excited to present our new metrics dashboard at this Summit. We’ve teamed up with two of the largest data companies in the world to customize a dashboard that tells you how your business is performing and offers step-by-step direction to increasing your organic growth.

Be sure to check it out when logging on to theboutiquehub.com! And for those of you who weren’t able to be at here in Dallas, you can stream all of the sessions on-demand with a virtual ticket. I guarantee the 2023 Boutique Summit guest speakers and breakout discussions are worth a listen.

Resources:

Boutique Summit Virtual Ticket

My Dashboard

Ashley Alderson: Instagram

Text Message Marketing Mastery with Jane Kasper, Owner / Founder of Glow Group and Rural Haze Boutique Mar 14, 2023

Do you ever wake up in the middle of the night with fears and worries about your business? Well, you're not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we're thrilled to have Jane Kasper Cochrane back on the podcast. Founder of Glow Group, email marketing expert, boutique owner (and one of our keynote speakers at the recent Boutique Summit!) Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.

Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Glow Group: Website | Facebook

Rural Haze Boutique: Website | Facebook | Instagram

EP 1 with Jane: How to Master Email and Text Marketing

Glow Group Tutorials

Boutique Summit 2023

Scaling With Systems with Denise Albright Mar 07, 2023

We have a lot to talk about in this episode! I’m joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise's entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of her newest venture.

Listen in as Denise shares how she started her business, what has helped her to scale (hint: think systems!), and how she uses common software to handle customer service inquiries. We also discuss why she decided to jump into the wholesale market, her process for live selling, and how to drop ship using hubventory.com.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Denise Albright: Website

Use code LUCKY on any order through March 31st on hubventory.com

Behind the Scenes of The Boutique Summit with Ashley Alderson Feb 28, 2023

This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit!

I talk about everything that’s happening at this year’s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you’ll hear some helpful tips and tricks for putting on your next event!

As the largest conference for boutique owners outside of trade shows, The Boutique Summit is all about helping you grow your business. The 2023 Summit, taking place March 19-20 at Dallas Market Center, will not only include more than 16 breakout sessions fostering education and community but also the best lineup of speakers that I think we’ve ever had! I am so excited to welcome headliner Jenna Kutcher, a New York Times bestselling author and host of the No. 1 business marketing podcast Goal Digger — as well as boutique owner Karli Harris of Everyday Chic Boutique, Demin & Velvet’s Janzen Tew, Olivia Hopkins from Digital Boutique Co., Management One’s Director of Mentoring Paul Erickson and many more.

I hope you’ll join us at The Boutique Summit 2023 to hear from this amazing group of business owners and strategy specialists, connect with the Boutique Hub team, meet other boutique owners from across the country and learn how to take your business to the next level!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson Instagram

Jenna Kutcher website | Instagram | Facebook | Pinterest

Everyday Chic Boutique

Denim & Velvet

Digital Boutique Co.

Management One

The Keys To Boutique Success with Michiko Seto, Blooming Boutique Feb 21, 2023

Welcome to today's episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she's here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you're a brick-and-mortar business or an online boutique, there's something for everyone in this episode. So sit back, relax, and let's dive in!

Listen in as Michiko shares what every boutique owner needs to know, including how to start, plan, and grow a business, what metrics really matter, and why taking the time to plan and establish a solid foundation can help ensure the longevity of your boutique. You'll hear the secrets she has learned in her boutique journey, how she leverages events in her boutiques to bring people in, and the importance of staying true to your brand.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Michiko Seto: LinkedIn

Blooming Boutique

Treasures

Shop Inherit Clothing on Hubventory

The Power of Positive Thinking with Gretchen Hilley, Rolling Ranch Boutique Feb 14, 2023

You can have the most successful business in the world, but if you’re not enjoying it, is it really worth it? One of the topics that I find the most joy in talking about with boutique owners is the topic of mindset because it’s one that can yield the biggest results and change in business. In today’s episode, I’m excited to be joined by Gretchen Hilley, owner of Rolling Ranch Boutique and OG Boutique Hub member, to talk all things mindset.

Listen in as Gretchen shares her experience starting, launching, and growing her thriving business, the ups and downs she experienced with live selling and staffing, and what it was like adding her husband to the team. She also provides insight into the role her mindset has played in her success and shares practical tips on how to cultivate a growth mindset to reach new heights in your boutique journey.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Gretchen Hilley: Website | Instagram | Facebook | TikTok

Ashley Alderson: Instagram

CommentSold

Building a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co. Feb 07, 2023

In this episode, we're tackling one of the most frequently asked questions from growing boutique owners: how do you work with your spouse? To help us answer this question, we've brought in two of our favorite people and an amazing couple, Anthony and Amy Ekren of Inherit Clothing Co. Not only will they share their experiences of working together, but they'll also dive into how they have successfully scaled their business by maximizing systems, processes, and the love languages of their team members. Join us as we learn how they've built a thriving business and a culture we can all admire.

Anthony and Amy take us through their non-traditional journey into the boutique world as they took the leap of purchasing and scaling an existing business. They give us a unique inside view of what it's like to work together as a husband and wife couple in the business world and share their experiences of growing this awesome business from the ground up. You'll also hear about the unglamorous side of it all, what systems and processes have helped them along the way, and how they really made this brand their own.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Inherit Clothing Company

Working Genius

Ashley Alderson: Instagram

Best of Boutique Chat Season 4 Jan 31, 2023

I’m thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I’m revisiting some of my favorite episodes of the last year!

In this highlight reel you’ll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on launching collections, Simple Pin Media founder Kate Ahl on the power of Pinterest, influencer and boutique owner Jocelyn McClellan on the importance of community, The Taproom founder Kelly Vaughn on optimizing Shopify, The Good Babes Co. founder Shelby Lovelace on styling collections and creating an aesthetic, financial adviser and founder of Finances Demystified Dominique Broadway on making your money work for you through investments, Yellowstone costumer Megan Meadors on the resurgence of cowboy cool, and Hale House owner Bekah Hale Pollock on building a lifestyle brand.

Did you miss any of these amazing guests? Click the links below to listen to the full episodes. And tune in next Tuesday for the first interview of Season 5!

Learn more about The Boutique Hub here: https://theboutiquehub.com/join/boutique/

Episodes:

How to Grow a Sustainable Business Like an Expert with Susan Bradley

From Brick & Mortar to Ecommerce with Karli Harris Pennington

The Power of Pinterest Marketing with Kate Ahl

Cultivating Community Over Competition Jocelyn McClellan

Converting Your Shopify Store into a Sales Powerhouse with Kelly Vaughn

Growth, Diversification & Re-branding Your Boutique Business with Shelby Lovelace

How to Build Wealth as a Boutique Owner with Dominique Broadway

From the Set of Yellowstone with Megan Meadors

Lessons Learned from a Decade in Business with Bekah Pollock

Other Resources:

Ashley Alderson: Instagram

The Six Layers of Retail Jan 03, 2023

Welcome to the last episode of the season! Today, I am joined by Sara Burks, our Director of Partnerships and Education and my partner in crime for this podcast episode. We are discussing year-end tips and preparing for 2023, as well as addressing some of the common struggles faced by boutique owners and how to overcome them.

Listen in as we dive into what happened in 2022 in the boutique industry and share our tips for making 2023 your year. We’ll be breaking down the six layers of any retail business, discussing how to sell less but make more, and sharing where many retailers fall down when it comes to sales strategy. We also talk about the exciting new changes coming to Retail Bootcamp that you won’t want to miss!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

3 Ways to Make 2023 Your Best Year Yet Dec 27, 2022

This time of year is special for so many reasons. It’s a wonderful opportunity to spend time with loved ones, and experience the joys of the holidays and it is the perfect time to reflect and plan for the year ahead. In last week's episode, we went over some reflections for 2022. Today, I want to share 3 predictions and takeaways for 2023 as you start to map out your year ahead.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Boutique Summit 2023

Best Year Yet 2023

Lessons Learned from 2022 Dec 20, 2022

If you’re like me, there’s a different level of excitement that happens toward the end of the year. It’s a great time to gather and look back on the highs and lows of the past year, as well as reflect on the lessons that were learned along the way. I have been busting at the seams with all the things I have learned over the past year, so buckle up as I share the biggest lessons learned from 2022.

Listen in as I look back and dive into the last year that we survived—or thrived in—and share some insights that we can take with us into the next year to make it great. I’ll also talk about what to expect in the coming year within the retail and boutique industry and give you some tidbits to get your 2023 started off right in your business!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Setting Yourself Up For Success In The New Year Dec 13, 2022

As we continue through the time of year when many of us are hustling to meet all of the sales goals we set out for ourselves, I wanted to remind you that finishing the year off strong in terms of your business is just as important. In this episode, I’m discussing the things you should be thinking about before the end of the year to make sure that your business and your financials are on the right track for 2023.

Get comfortable, grab a notebook, and get ready to take notes on how to get yourself set for success in your business, at home, and internally! I’ll be sharing quick tips to finish the year off strong, including the things in your business you should be doing before the end of the year, how to prep for taxes, and how to create new revenue streams if you have extra income.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ready to grow your boutique or retail store? Join us on January 3rd for Best Year Yet!
- Retail Bootcamp
Money: Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins
Unshakeable: Your Financial Freedom Playbook by Tony Robbins
Elfster

Ashley Alderson: Instagram

Leaning Into The Power of Traditional Media Dec 06, 2022

Is there anyone listening who doesn’t find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today’s episode, we’re getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we’re finding out what it’s like to find yourself in one of the most coveted spots in the nation: on Oprah’s Favorite Things list.

Listen in as Elizabeth and Karena walk us through their brand story, having been in business for 20 amazing years, how they have grown during that time, how they source products, and how they manage cash flow. We also dive into what it was like to be featured on Oprah’s Favorite Things, what they learned from the experience, and—more importantly—what they learned about the power of traditional marketing methods. You'll hear their thoughts on how boutiques can leverage traditional marketing themselves, as well as why it’s more important than ever to have powerful relationships between brand and boutique.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Top It Off Accessories: Website | Instagram

Ashley Alderson: Instagram

Optimizing Your Shopify Conversion Rate Nov 29, 2022

Many members of The Boutique Hub are Shopify owners, so today we are digging into the details of enhancing your Shopify store with Josh Orr, the Founder and CEO of Streamline Retail—and a repeat guest on the podcast! We’ll be answering that burning question that all Shopify owners have: how do you make sure that your store has the highest possible conversion rate based on the traffic coming through?

Listen in as we break down what makes stores convert at the highest rates, what apps you should be using in your Shopify store, and what it really means to value community over competition. We also discuss the importance of being customer-centric (and what that means), the most important elements of any Shopify store, and what metrics you should be measuring when it comes to your site’s overall health.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Josh Orr: Website

The eCommerce ToolKit

Ashley Alderson: Instagram

Lessons Learned From a Decade in Business Nov 22, 2022

If there has ever been a boutique that does an amazing job not only understanding their customer but also building a truly amazing brand, it’s Bekah Pollock's Hale House. Bekah is a long-time member of the Boutique Hub and has a beautiful store in Fort Worth, Texas, along with a tremendous following on Instagram. In this episode, we’re diving into how she accomplished it all.

Listen in as Bekah takes us through her journey celebrating her 11th anniversary of Hale House, what it was like transitioning from a brick-and-mortar store to online, and how she manages selling and inventory for both. We also dive into how Bekah juggles everything in life and business, including running a business, growing a team, and (maybe most importantly) being a mom!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Bekah Pollock : Website | Facebook | Instagram

Cotton Island

Management One

Streamline Retail

Ashley Alderson: Instagram

Building Extraordinary Wealth Nov 15, 2022

What if I told you that the “think rich to get rich” philosophy would only get you so far in your quest for financial freedom? My guest today is Candy Valentino, a speaker, coach, and long-time business owner. Also the author of Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom, Candy joins the show today to break down the steps to creating life-long wealth that you can start doing today.

Listen in as Candy shares her tips for getting rid of debt, how to live below your means, and where you should start with investing. We also discuss why it is so important to focus on having multiple revenue streams to build life-long wealth (instead of laser-focusing on building a business with one revenue stream) and how to be intentional with your efforts so you can up-level your wealth and finally be financially free.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Candy Valentino: Website | Instagram | Facebook

Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom by Candy Valentino

Hyros

Ashley Alderson: Instagram

The Skinny Confidential Podcast

Building a Multi-Channel Brand Nov 08, 2022

If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line, and I’m excited to get into how she did it and where she is today on her brand journey.

Get comfortable and listen in as Megan shares how she has managed to build a true multi-channel brand, what’s going on behind the scenes at Sis Kiss, and what it’s like going viral. We also discuss the importance of rest and taking care of yourself as a business owner and get the lowdown on Megan’s new podcast, which you definitely won’t want to miss!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Megan DiVincenzo: Website | Facebook | Instagram | Pinterest

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley Alderson: Instagram

Finance 101: How to Build Wealth as a Boutique Owner Nov 01, 2022

We build a great business, we have a consistent and solid revenue stream from our boutique, but then what? Is the plan to sell the business, or to generate enough revenue to feed into other investments—or something else entirely? Dominique Broadway, personal finance expert, money therapist, entrepreneur, and founder and CEO of Finances Demystified, joins me today to answer the question: what is the long-term plan for the business we are creating today?

Get comfortable and listen in as we dive into some of the common misconceptions about investing and protecting yourself long-term with wills, trusts, and real estate. You'll also hear about how your investments fit into your long-term business and wealth goals, what we all need to know about our money mindset before we start investing, and how to start investing by growing what you already have.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Dominique Broadway: Website

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert Kiyosaki

The Game of Life and How To Play It by Florence Schovell Shinn

Ashley Alderson: Instagram

From Brick-and-Mortar To Online Oct 25, 2022

There are two big challenges I hear from traditional brick-and-mortar stores all the time: How do I successfully transition my business online? And how do I capture my customer information so I can maintain long-lasting relationships with them once they leave the store? In this episode, I’m joined by Mamie Brown, co-owner of Tucker Brown, and we’re answering both of those questions for you today.

Take a listen as we chat about what has made Tucker Brown successful, both in-person and online, including how they have made their online store an extension of their in-person shopping experience and created lasting, meaningful relationships with customers. We’re also deep diving into influencers, email marketing, the latest in social media, and so much more, so this is an episode you definitely won’t want to miss!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Mamie Brown: Website

Ashley Alderson: Instagram

Spreading Happiness Through Handwriting Oct 18, 2022

If I could bundle up this conversation and all its good vibes for you, I 1000% would! Today I’m excited to chat with Maghon Taylor, artist and owner of All She Wrote Notes, member of The Boutique Hub and Retail Bootcamp, and an absolute ray of sunshine. She has an incredible business that I am so excited to dive into today and get the lowdown on licensing and so much more!

Get comfortable and listen in as we dissect how Maghon built her business as an artist, how she grew with licensing agreements as not only a retailer, but also with a showroom, a wholesale company, and an eCommerce site, and how she has scaled without accumulating debt along the way. She also shares what she has learned about scaling her brand, how video marketing has helped her exposure, and how she has leveraged the media to grow her brand - all without spending a dime.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

The Lowdown On Los Angeles Oct 11, 2022

I’m fresh off my recent trip from Los Angeles, and I’m answering a couple of quick questions that have been popping up in my Instagram DMs all week! If you’ve been following on Instagram, you’ll have seen some of the behind-the-scenes happenings at the LA Experience 2022 and Mastermind trips, and I’m giving you the lowdown on how to make the most of your trip to LA.

Take a listen as I share everything from how to go direct to your vendors and build relationships with them to what to avoid when it comes to accommodations. I also give you the details on how YOU can join us in LA next year and get in on what is arguably the highlight of every year!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Holiday Marketing MasterClass

Ashley Alderson: Instagram

Quick Tips for Surviving the Holiday Season Oct 04, 2022

Many of you are getting ready for the holiday season and all of the promotional days that happen during the fourth quarter, and you’re probably starting to think about what kind of promotions you’ll be running for Pink and Black Friday, Small Business Saturday, and all the other days that make up the holiday season. You’re probably also starting to think about what the big box stores will be doing this year with so much unsold inventory, which is why in this short and sweet episode, I’m giving you some quick tips that will leave you with cash in your pocket by the time 2023 rolls around.

Listen in as I share why your sales numbers don't matter, the number that you should be putting your focus on, and the importance of planning ahead to get through the holiday season with money in your pocket. I also discuss the difference between sales and promotions, as well as how to use promotions as a means of lead generation that will pay off for (hopefully) years to come.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Keys For Successful Boutique Planning Sep 27, 2022

I know this time of year is when most of us are starting to think ahead about planning for the new year, so today I’m giving you quick tips on planning that will help you be more successful, get more done, and feel like you actually did something at the end of the day. I’m also giving you an inside look at the Boutique Boss Planner, which is meant to be your retail bible full of checklists, a calendar, reflections for every month, and so much more!

Listen in as I dive into why setting boundaries is critical for successful planning, how to set clear and measurable goals, and how to stop focusing on your never-ending to-do list. You'll learn how to focus on your “ta-done list” and how you can sprint to finish the 20% of tasks that will move 80% of the needle in your business—all while making sure you have balance between work, life, and family.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

How To Manage Your Boutique’s Inventory Sep 20, 2022

You know that feeling when you team up with a boutique bestie who just gets it, and you can talk all things industry knowing that they know exactly what you’re talking about? Well, I get to experience that today as I chat with my boutique bestie, Ulla Hald! Ulla is the founder of Faves, which many of you know and use for planning inventory and managing purchase orders once you’ve bought at market or any online platform.

In this episode, we’re walking through what successful retailers using Faves all have in common, as well as what you can learn about better management of inventory (which is arguably one of the toughest challenges that boutique owners face). Ulla and I are also giving you a little sneak peek special announcement on our new platform, Hubventory, that you definitely don’t want to miss—and that I know will make your life a whole lot easier!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ulla Hald: Website

Pulling Back The Curtain on Hubventory Sep 13, 2022

We’ve been working on something behind the scenes at The Boutique Hub that has been a long time coming, and today we’re diving into all the juicy details! This massive project is something that we’ve been asked about for a long time and that I know will really lend itself to one of our core values here at The Hub: community over competition!

In this episode, I’m diving into the wholesale platform that we have been building, including how although the scale and scope of the project were greatly underestimated, it has nonetheless all come together to become something that was built by the industry for the industry—and that we are so incredibly proud of. I’ll be sharing what you can expect from the platform, some of the key features and benefits, and of course, how you can get started making your life a whole lot easier today.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Changing The World Through Fashion Sep 06, 2022

What do you get when you pair a love of fashion with Nigerian culture and a drive to succeed? You get one incredible fashion brand that is changing the world and amassing a cult following along the way. Meet Autumn Adeigbo, designer and former stylist, whose fashion line can be found all across the United States in department stores like Neiman Marcus, Bergdorf, and Nordstrom.

Listen in as Autumn shares what it took to build her fashion line, what she learned from not only her upbringing, but also her time as a celebrity stylist, and which celebrities she would love to dress one day. Autumn has had experiences that so many of us will never get the opportunity to have, and I’m excited to share her insightful and inspiring story with takeaways that anyone who has a hand in the fashion world can appreciate.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Autumn Adeigbo: Website | Facebook | Twitter | Instagram | Pinterest

Your Period & Your Productivity! Cycle Syncing 101: How To Match Your Aunt Flow With Your Work Flow

Making An Impact With A Product-Based Business Aug 30, 2022

Have you ever wondered how somebody has an idea for a product that solves an actual real-world problem, and then how they’re able to build, scale, manufacture, and distribute that product? All while also having a thriving boutique line? In this episode, I’m joined by Adi Arezzini, founder of Teami Blends, and we’re talking all about her product-based business that is making a huge impact.

Listen in as Adi shares what it was like to initially build and scale her business, the systems and processes that have helped her along the way, and how she knows when it’s time to invest in more inventory. We also discuss how she built a thriving community around her brand, how she uses her influencer program to grow awareness of her brand, and why she analyzes her time spent in the business so she can scale and still spend time as a new mom.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Why The Hustle Culture Is Not Serving You Aug 23, 2022

Growing and scaling a business is not easy, and it can be even harder for female entrepreneurs who have been told to hustle hard and grind all day, every day to make their business a success. In today’s episode, I’m joined by Gina DeVee, speaker, author, and founder of the multi-million dollar women’s empowerment company Divine Living, and we’re talking all about how to shift out of the hustle mindset and allow your business to blossom.

Listen in as we break down what it means to allow your vision to become a reality, how to get out of the masculine mindset that tells us that hustling is the only way to succeed, and how to allow ourselves to let things flow and unfold with ease. There are so many great tangible tidbits in this episode, so grab a notebook and pen and get ready to embrace your feminine energy!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Gina DeVee: Website | Instagram | Podcast

The Audacity to Be Queen: The Unapologetic Art of Dreaming Big and Manifesting Your Most Fabulous Life by Gina DeVee

Building a Sustainable Brand in a Modern World Aug 16, 2022

Calling all manufacturing and wholesale friends, this episode is for you! Today I’m joined by Stephanie McTigue, owner of CoFi Leathers and a busy mom who has built an incredible brand of women’s leather handbags and sneakers. We’re going behind the scenes to hear how she built not just a beautiful brand, but also a sustainable one.

Listen in as Stephanie shares what it means to be a sustainable brand in today’s day and age, how she ensures that her product quality is always second to none, and why she believes that there is room for everyone in the industry to be successful. We also dive into the story behind the brand and talk about how Stephanie approaches being successful in both business and family life.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Stephanie McTigue: Website | Facebook | Instagram

Be The Powerhouse: Overcome Your Fears and Go All In On Your Dreams Aug 09, 2022

Today we are answering a question that I know every single one of us has had to answer at some point in our lives: how do I overcome my fears and go all in on my dream? Whether it’s leaving your 9-to-5 to focus on your side hustle, scaling your business to the next level, or overcoming whatever mental obstacle you are facing, Lindsey Schwartz of Powerhouse Women takes us through how to know when the time is right for you to take that next step towards your dream.

Get comfortable and listen in as Lindsey talks about what she is seeing when it comes to female entrepreneurs and mindset, what the four most common fears are that we all face (and how to overcome them!), and how to turn fear into confidence instead. We also dive into all things community, including how to build a sustainable and long-lasting community and how community can be the catalyst for massive change in the world by fulfilling the need that we all have to belong.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Lindsey Schwartz: Website | LinkedIn | Podcast

From Humble Beginnings to an International Celebrity Brand Aug 02, 2022

Who doesn’t love a great story about starting from humble beginnings and growing to enormous success? Natalie Mills, aka the Queen of Bling, joins me today to talk about her journey from working for a modest salary in South Africa to moving to the United States and growing an international celebrity brand—all while overcoming some adversity along the way.

Listen in as we dive deep into Natalie’s journey to the massive success she has now, how she scaled her business into hundreds of boutiques, and how she leveraged the power of working with celebrities and influencers to grow her brand recognition. We also discuss how her faith has impacted her business along the way and why it is so important to keep healthy habits when it comes to your mind, body, and spirit.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Natalie Mills: Website | Instagram | Facebook

Building a Brand with Your Best Friend Jul 26, 2022

What does it look to build a brand with your best friend? Elina and Ember are the owners of theClothesRak, as well as best friends, and they join the show today to talk about how they built their business together all while staying in their own lanes and leveraging their individual strengths.

We’re diving into so much in this episode as Elina and Ember walk us back through the process of building their brand, how they systematized their business, and the apps and tech tools that they use to run their business. They also share how they got consistent with their marketing and how they are now starting to use paid ads to scale their business further. These two are really something to watch and we are lucky to have them not only on the podcast, but as members of The Boutique Hub as well!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Taking Care of Yourself To Show Up As Your Best Self Jul 19, 2022

Have you ever wondered how much easier it would be to run your business if your health was in order? So often we get caught up in the hustle and grind of business and life as busy entrepreneurs that we forget to take care of ourselves. Angie Lee is the host of the Angie Lee Show, Co-Founder of Soul CBD, and a true marketing genius, and she joins me today to talk about how female entrepreneurs in particular can take better care of themselves - and not take themselves so seriously!

Get comfortable and listen in as we talk about how to focus on being better instead of bigger, how to filter out all the things that don’t serve you to make space for what really matters, and why it’s ok to embrace the cyclical nature of business and life and let go of the need to hustle constantly. We’re also diving into ADD, ADHD, and anxiety, how to match your work life with your cycle, and some of the daily habits that Angie herself uses to slow down and enjoy the journey that we call life.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Angie Lee: Website | Instagram | Facebook | Podcast

Soul CBD

Flo

The Worry Trick: How Your Brain Tricks You into Expecting the Worst and What You Can Do About It by David Carbonell PhD, Stephen Paul Aulridge Jr., et al

Strategies To Recession-Proof Your Small Business Jul 12, 2022

Are you worried about an upcoming recession and wondering how your boutique will fare? If so, we’ve got your back! Joining me today is Stacy Tuschl, host of the Foot Traffic Podcast and a small business expert, and she's here to talk all about making a recession-proof plan for your business. We’ll be going beyond the fear-mongering that is so prevalent and digging into what you can do today to put your business in a position to survive any storm.

Get comfortable and make sure to take notes as Stacy walks us through each tool and resource to work smarter and not harder during these uncertain times so that your business can not only survive, but thrive during a recession. Stacy also shares the three things that you should be focusing on in your business right now, as well as the first place in your business to re-evaluate and refine that will save you time and money. This is a real, transparent, and systematic approach to recession-proofing your business that you won’t want to miss!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Stacy Tuschl: Website | Podcast | Instagram

FREE Inflation Proof & Recession Proofing Toolbox

Tips To Juggle Parenthood and Entrepreneurship Jul 05, 2022

Raise your hand if you are a parent and an entrepreneur! This week, I am going solo to talk about one of the hardest juggling acts in the world: how to be a good parent AND a good business owner. If you struggle with this, you definitely don’t want to miss this episode!

Tune in as I share some of the lessons I’ve learned along my own journey of being a parent and an entrepreneur, including how to set clear boundaries (so important!), the importance of knowing your why, and the difference between the entrepreneur and CEO mindset when it comes to this particular balancing act. I promise, it is possible to find peace and satisfaction in both areas of your life, and above all else, I hope you walk away from this episode with grace for yourself, for your family, and for anyone else walking the same road.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Cultivating Successful Habits For Life and Business Jun 28, 2022

Are you as addicted to journals as I am? I was introduced to Habit Nest through the Boutique Hub and I knew I had to have Lindsay McDermott, Chief Happiness Officer at Habit Nest, on the show. She joins me today not only to talk about journals, but also to discuss what it takes to be a business owner and cultivate successful habits for life, business, health, family—everything!

Grab a seat, get comfortable, and listen in to an open and honest conversation about what it takes to be successful on a daily basis, as well as how to survive chaos with six kids. Lindsay also shares some of the science behind what makes for successful habits and takes us through why journals are a great addition to sell in stores, online, or even in live sales.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Lindsay McDermott: Website | Instagram
Use TBH25 for 25% off our eCommerce store or, if you're wanting to carry us in our store, email me at lins@habitnest.com, mention listening to this podcast, and I'll give you our current promo for retailers!

Building A Strong Legal Foundation For Your Business Jun 21, 2022

Today we’re getting into all things legal! Lauren Boyd is the Founder of Guide My Business, a boutique law firm that empowers entrepreneurs by helping them to build a strong legal foundation, and she’s joining me today to deep dive into all of the really important legal aspects of your business. I have seen too many boutiques and retailers get their social media or Shopify accounts taken down by simply not doing the legal stuff right, so this is an episode you literally can’t afford to miss!

Grab your pen and paper and get ready to take notes as we walk through the importance of not only trademarking your own business, but also making sure that the brands you are buying from have proper licensing agreements in place on their end. We also dive into HR law, the difference between hiring employees versus hiring contractors, and all the things that you need to know to make sure that your business is set up on a strong legal foundation right from the jump.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Lauren Boyd: Website

Making TikTok Work For Your Boutique Business Jun 14, 2022

Get ready because we are pulling back the curtain big time on The Boutique Hub today and taking you behind the scenes of our social media presence with our wonderful Content Coordinator, Charlee Johnston. Initially brought on as an intern, Charlee is now a full-time team member of The Boutique Hub, and in this episode, we’re diving into so much, including how to hire a social media intern and how to make your own TikToks and reels more successful.

Listen in as Charlee shares what the internship process was like from her experience with The Boutique Hub, what made her want to stay on with the position, and what made the hiring, onboarding, and training period successful for everyone involved. We also discuss how Charlee maximized her experience with TikToks and reels, and she divulges what boutique owners who are successful on social media all have in common - and what they are doing right!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Boutique Hub: TikTok | Instagram

Keep ‘Em Coming: Building a Consumable Brand Jun 07, 2022

What does it take for both wholesale brands and retailers to be successful? That’s what we’re breaking down today with Sammi Hill, co-founder of Mixologie and long-time member of the Boutique Hub. This is a conversation not just for those on the wholesale side wondering how to grow their brand and reach more retailers, but it’s also a conversation for the retailers who are looking to up-level their success and get more repeat sales.

Take a listen as Sammi shares the common traits that her most successful retailers have in common (whether they’re brick-and-mortar or online), how wholesalers and retailers can create better long-term relationships with one another, and how retailers can get people coming back to their stores repeatedly to purchase. We also discuss the industry, including how it is evolving and changing, and Sammi shares the how Mixologie has grown since its inception back in 2015 to become one of the top perfumers of the boutique world.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Sammi Hill: Website

Instagram Ignite Masterclass

The Importance of Multiple Revenue Streams For Your Business May 31, 2022

One of the biggest opportunities that boutiques have available to them today is to diversify their revenue streams. Want to know how? In this episode, I’m sitting down with Kait, who is a long-time Boutique Hub member and has consistently pushed through to the next level when it comes to her success—in part by creating multiple revenue streams in her business.

Listen in as we get open and honest about what it has taken for Kait to grow her boutique, what obstacles she had to overcome, and how she has leveraged the business and the influence she has built to generate multiple streams of revenue. No matter where you are in your boutique journey, I promise you’ll be able to relate to Kait’s story in some way, so get comfortable and enjoy!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Kait Yoniski: Website | Instagram

Vogue Society Boutique

How to Recession Proof Your Business May 24, 2022

We all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It's time to discuss how to recession proof your business.

I will be addressing where you can save money in your business, what categories you should be buying into, and how to manage your investments vs your expenses. Today's episode is an important one, so make sure you don't miss out!

Resources:

Ashley Alderson: Instagram
Join us for our free summer school live training, starting May 31st: https://retailbootcamp.mykajabi.com/summerschool
How to cut costs in your business free download: https://retailbootcamp.mykajabi.com/how-to-cut-costs-in-your-business

Maximize Your Instagram Presence May 17, 2022

The content queen is back! Shannon Gordon is the Social Media Manager at the Hub and a former boutique owner herself, and I am so excited to have her on the show today to deep dive into the tips, tools, and trainings to make your Instagram account work for you.

Grab your notebook and get comfortable as we talk through what’s working right now on Instagram, how to grow on the platform, and how to create engaging content that translates into sales for your business. Shannon also shares the top non-negotiable to being successful on Instagram and what the most successful boutiques are doing right (and what they could do to up-level their Instagram game even further!)

Resources:

Small Business Marketing Bundle

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Learning In The Messy and Speaking Your Dreams Out Loud May 10, 2022

Lori Harder is an author of several books, host of the hit podcast Earn Your Happy, and most notably now the founder of Lite Pink, the best tasting low-calorie premium rosé flavored wine seltzer. She is also incredibly active in the personal development space and is also one of the most brilliant minds for women in business today.

In this episode, we go behind the scenes as Lori shares all the highs and lows of her experiences in business and discusses some of the most common struggles that women in business face today (including how to overcome them). We also dive into what it means to have a CEO vs. an entrepreneur mindset, how to leverage the mess in your business, and where to look for true happiness in your life.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Lori Harder's website: https://loriharder.com/podcast/

What Vendors Wish Boutique Owners Knew To Be Successful May 03, 2022

Calling all boutique owners and wholesale brands! This is an episode you won’t want to miss! Today we're joined by Molly Wilson, one of the brightest minds in the industry, as well as the founder of Molly & You and BEST of Show. If you’ve been around the Boutique Hub for long enough, you probably recognize her name from her incredibly valuable feedback and support for fellow community members.

Listen in as Molly gives her perspective from the vendor side and shares valuable tips and takeaways on forming partnerships that will create long-lasting and mutually beneficial relationships between vendors and retailers. We also dive into her experience, from running a top-performing retail store and starting her own gourmet food brand to launching BEST of Show, a wholesale vendor for U.S. retailers. This is such an honest and straightforward conversation that is absolutely jam-packed with wisdom, so make sure you don’t miss it!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

The Boutique Hub App Launch Apr 26, 2022

We are so excited to announce The Boutique Hub app launch! This has been in progress over the past 2 years and we can't wait for you to experience it. In today's episode, I will give you all the exciting details on what's included in the app.

The Boutique Hub app allows you to get all the things you need to grow your business right from your phone! Tune in to hear how you can access business trainings, chat with other business owners, get your burning questions answered, and I will reveal the brand new training series we released!

App link: https://apps.apple.com/us/app/boutique-hub/id1593582819

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

The Elements of Successful Live Selling Apr 19, 2022

Katrina DiMiele is the founder of The Other Side Tribe Boutique and has over 13 years of experience within the fashion and beauty industries. She is also one of the top live selling boutiques in the entire country and is hugely active in the community, on both the retail and wholesale sides.

Get ready to meet her and hear her amazing story about getting started in the fashion industry and overcoming both a double mastectomy and hysterectomy all before she turned 30. We also dive into live selling and discuss the components that make for a successful live sale. Katrina is constantly evolving and looking for ways to foster community over competition, and I’m excited for you to hear this episode!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

How To Grow Your eCommerce Store in 2022 Apr 12, 2022

Neil Patel is arguably one of the greatest minds in digital marketing, and if you’ve ever searched online for eCommerce or SEO solutions, chances are you’ve run across one of his companies. A New York Times bestselling author, Neil was named a top influencer on the web by the Wall Street Journal and recognized as a top entrepreneur under the age of 30 by President Obama, among so much more. He joins the show today to break down how to grow your email list, how to grow an affiliate marketing campaign, and how to make your SEO actually work for you.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/

Changing the Live Selling Landscape Apr 05, 2022

Is it possible to scale your boutique business using social media alone? CommentSold is a platform that allows retailers the ability to sell using multi-channel and live video commerce, and has helped over 7,000 live sellers connect with their audience and expand their reach. Brandon Kruse is the CEO and Founder of CommentSold, and in this episode we get real and raw about how he took a proven idea made for TV and optimized it for the web, creating a must-have tool for online retailers.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

From Social Media Management To A Swimwear Line Mar 29, 2022

Get ready because you are in for such a treat today! Jessica Anderson, also known as tinytello on TikTok and 93playstreet on Instagram, is a former social media manager turned swimwear entrepreneur whose brand has been featured in Newsweek, BuzzFeed, and Cosmopolitan. She joins me today to share how she got started on her road to entrepreneurship and how she found success using her background in social media to help propel her brand forward. If you’re wondering how to harness the power of social media to gain awareness about your brand, this is an episode you won’t want to miss!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/

Announcement from Ashley Mar 22, 2022

This week is a big week for the Boutique Hub! We will not have a new Boutique Chat episode this week because we will be hosting the Boutique Summit, the world's largest business conference for boutique owners.

Tune in to get the details on how you can follow along!

Boutique Summit Digital Tickets: https://retailbootcamp.mykajabi.com/offers/X6ZyTjFM/checkout

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Cultivating Community Over Competition Mar 15, 2022

Jocelyn McClellan is an entrepreneur who has built multiple online businesses, an influencer with over 100,000 followers on YouTube and Instagram, and a true go-getter. She has been a speaker at the virtual Boutique Summit, attended Retail Bootcamp, and trained in the Boutique Hub—and now I’m so excited to also have her on the podcast!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/

From Brick and Mortar to eCommerce Mar 08, 2022

Karli Harris Pennington is the owner, founder, and CEO of Everyday Chic Boutique. She is an absolute magnet for other boutique owners because of her willingness to sit down and talk openly about how she has grown her hugely successful business from brick and mortar to eCommerce, and she joins the show today to share her amazing insight. Get ready to take notes because I know you’re going to love this one!

Tune in as Karli opens up about how she combines the best of live selling with the best of eCommerce to grow her business. You'll learn the strategy she uses to increase her average order value, the logistics of how she builds and launches her collections, and how she trained her customers not to rely on live selling. We also cover the most common mistake that new boutique owners make when they’re first starting out and how to avoid falling into the same trap.

Today's episode was brought to you by Glow Group click here to learn more: glowgroupllc@gmail.com

Learn More About the Boutique Summit Here: https://theboutiquehub.com/boutique-summit-2022/

Learn More About Retail Bootcamp Here: https://retailbootcamp.mykajabi.com/retail-bootcamp

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

From The Set of Yellowstone Mar 01, 2022

When we think about the fashion industry, we often get bogged down in the logistics of boutique ownership and going to market. But in order to really be successful, it’s important to think beyond where the products are coming from and how they get to us. We also have to think about what their intended purpose is. I'm digging into one of those intended purposes today as I speak with Megan Meadors, a current costumer on the set of Yellowstone and a former boutique owner.

Today's episode was brought to you by Glow Group click here to learn more: glowgroupllc@gmail.com

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

How To Grow a Sustainable Business Like an Expert Feb 22, 2022

No business owner enjoys having someone who has never run a successful business themselves tell them what they should do. That’s why today’s guest is very special. Susan Bradley, Founder of the Social Sales Girls, is a business expert, business coach and someone who truly understands the Boutique industry. In this episode, she will be sharing her knowledge and hard-hitting facts about what it takes to run a successful business.

Resources:

Today's episode was brought to you by Glow Group click here to learn more: glowgroupllc@gmail.com

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

From Online to Brick and Mortar During a Pandemic Feb 15, 2022

Tessa Blakney is the founder of Silk N Honey, a boutique that started online and grew into a brick and mortar store in Downtown Memphis, opening in the midst of the pandemic. Despite the challenges she faced, Tessa has done a tremendous job of growing her business and she joins me today to share some of what she has learned along the way.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

What It Means To Be A Brand New Business Owner In 2022 Feb 08, 2022

What does it mean to be a business owner in the year 2022? Whether this is due to the “great resignation” or the post-pandemic shift, there seems to be a reigniting of the entrepreneurial spirit in the world around us. So, in this episode, I want to talk to the newer business owners in this industry and share what you can expect for the year ahead - the highs and the lows.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Making the Most of the Off-Price Show Feb 01, 2022

As a boutique owner, it is incredibly important for you to understand how every part of our industry works. From how patterns or prints come to be to how they move through overseas development and end up in a brand's warehouse, we need to be on top of it all. So, in this episode, Tricia Barglof will be joining the show to discuss the off-price market—specifically what to expect as the market evolves and how it is currently changing.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Growth, Diversification & Re-branding Your Boutique Business Jan 25, 2022

Today we are speaking with a boutique owner who not only grew her business, but also gave it a complete re-branding, taking it from one specific niche to another very specific niche. Shelby Lovelace is the founder of The Good Babes Co, a fashion company that focuses on empowering women. In this episode, Shelby shares her story of growth, re-branding and diversification within the boutique world. Listen in to hear her advice for making changes within your business and how to ensure your social media platforms are catered toward your target audience.

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's episode was brought to you by Makeup Junkie Bags click here to learn more: www.makeupjunkiebags.com

Converting Your Shopify Store into A Sales Powerhouse Jan 18, 2022

Have you ever looked at your analytics and wondered why you’re getting traffic to your website but your store isn’t converting to the sales you should be seeing? Or maybe you are looking to build an eCommerce store, but you’re unsure of where to begin. If this sounds familiar, then Kelly Vaughn is your go-to girl. Kelly is the CEO and Founder of The Taproom, a business that creates high-powered Shopify Plus solutions for fast-growing businesses. In this episode, she joins the show to share her advice for turning a Shopify store into a sales powerhouse, as well as the tools you need to keep your business growing.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Today's episode was brought to you by Candy Club click here to learn more: www.wholesale.candyclub.com

The Power of Pinterest Marketing Jan 11, 2022

There is one social media network that often gets overlooked as a powerful marketing tool for businesses: Pinterest. Pinterest can become a huge source of traffic for your business when it comes to reaching women who are interested in fashion, as well as building long-term SEO credit. To help us dive deep on this topic is Kate Ahl, the owner of Simple Pin Media, who will be sharing her sound advice for getting started and growing your business one pin at a time.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Today's episode was brought to you by She Profits Now Click here to learn more: https://www.sheprofitsnow.com/

Predictions for 2022 Jan 04, 2022

As we begin 2022, it’s important to look ahead and prepare our businesses as best we can for the coming year. What might be an issue that boutique owners will have to face this year? Is there any way we can avoid this issue or plan for it? To help me discuss this topic is our Director of Education, Sara Burks. We'll be going over how you can set your business up for success right now and more.

Retail Bootcamp: https://retailbootcamp.mykajabi.com/retail-bootcamp

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Mapping Out Your Best Year Yet Dec 28, 2021

Reflection is an essential part of any successful business. By looking back at the past year and acknowledging the things we did right, as well as the learning opportunities we stumbled upon, we’re allowing ourselves the necessary time to see how we can improve in the new year. So, in this episode, I am going to be sharing how you can map out all of your goals for 2022 in order to make this the best year yet.

Resources:

2022 Tradeshow Dates: https://retailbootcamp.mykajabi.com/2022-tradeshow-calendar

Best Year Yet Challenge: https://retailbootcamp.mykajabi.com/best-year-yet-2022

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley's Tip of the Week: Instagram Engagement Dec 21, 2021

Are you consistently posting to Instagram but you aren't getting the engagement you hoped for? In today's quick tip Ashley covers how you can boost your Instagram engagement.

Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.

Resources:

40+ Boutique Instagram Content Ideas: https://retailbootcamp.mykajabi.com/40%20fre%20instagram%20ideas

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley's Tip of the Week: Creating Viral Content Dec 14, 2021

Viral content can be an amazing way to gain exposure for your boutique. But where do you start? In today's quick tip Ashley covers what viral content is and how to create it.

Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley's Tip of the Week: The Secret to Success Dec 07, 2021

Everyone wants to know what the secret sauce to success is. Ashley's answer might not be what you expect...tune in to find out!

Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley's Tip of the Week: What is the Boutique Hub? Nov 30, 2021

Today's quick tip is all about the Boutique Hub! Ashley covers what resources and tools are inside the Hub and what the community is all about.

Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley's Tip of the Week: Going to Market Nov 23, 2021

Today's quick tip discusses going to market. Ashley covers how to prepare for market, what you can expect while attending, and the tools needed to keep you organized.

Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.

Resources:

Faves App: https://thefavesapp.com/hub/

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley's Tip of the Week: Hiring Nov 16, 2021

Today's quick tip covers what to look for when hiring employees and how to successfully manage your team.

Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ep #339: Big Announcement and Saying Goodbye to Season 3 Nov 09, 2021

Today is our final episode for season 3 of the Boutique Chat podcast, and I cannot express how much gratitude I have for all of you. Throughout this season, we have spoken with amazing guests, heard incredible stories, and learned valuable lessons. So, in this episode, I wanted to share an awesome milestone we recently hit and explain an exciting giveaway we will be hosting.

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ep #338: How To Create Quality Content That Actually Works Nov 02, 2021

Content marketing strategists are constantly telling us that “content is king” and it’s critical for sales. But with so much conflicting information out there, how do we know what social platforms to focus on? And how do we ensure we are creating content that actually interests our viewers and potential buyers? To help us dive into all things content creation is Jasmine Star, founder of Social Curator and the queen of content.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Today's episode was brought to you by Digital Boutique Co. Click here to learn more: https://digitalboutiqueco.com/lets-chat/

Ep #337: Living Your Life On Purpose Oct 26, 2021

Coming out of some of the hardest years the world has ever had to face has, of course, been challenging. However, for many, it has shed light on how we truly want to spend our time moving forward and the importance of living a life filled with purpose. I have spoken about the book The Joy of Missing Out before, and today I have the absolute pleasure of welcoming the author, Tanya Dalton, onto the show. In this episode, we will be discussing the art of transforming our limiting beliefs and how we can create the life we want to live.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Today's episode was brought to you by Makeup Junkie Bags. Click here to learn more: www.makeupjunkiebags.com

Ep #336: Answering Your Call-In Questions Oct 19, 2021

How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.

Today's episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ep #335: How to Approach Visual Merchandising Like a Pro with Badeeha Jubeh Oct 12, 2021

Unless you run a brick-and-mortar store, the term “visual merchandising” may make you feel nervous or uneasy. In fact, even if you are a storefront owner, it can still seem like a daunting or overwhelming term. But visual merchandising is not just for the physical presence of an organization or business—it is also important for your photo shoots, your live sales, and your online presence, as the same principles apply. So today our guest is Badeeha Jubeh, CEO of Retail Visual Identity and the go-to girl when it comes to merchandising. She is going to be sharing her tips for visual merchandising that will lead to more sales within your shop.

Today's episode was brought to you by Candy Club. Click here to learn more: wholesale.candyclub.com

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#334: Building A Thriving Wholesale Business with Sadie Young Oct 05, 2021

The most popular product being sold in boutiques today may surprise you. Yes, there is a lot of women’s apparel, shoes, and jewelry, but do you know what has made a big comeback? Candles! Although you can buy them anywhere, candles that come with a story or make you feel special when you purchase them are far more intriguing. To help us dive deep on the topic of candles—including shipping logistics and her personal brand story—is Sadie Young, CEO of Flicker + Flame Candle Co.

Today's episode was brought to you by Hot Mess Consulting. Click here to learn more: http://www.hotmesshustle.com

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#333: Planning Out Your Year with the Boutique Boss Planner with Sara Burks Sep 28, 2021

Today I am joined by Sara Burks, our Director of Partnerships and Education and we are going to walk you through the Boutique Boss Planner. The only planner built by boutique owners for boutique owners. In this episode, we will be sharing how you can maximize the planner as well as all of the new features you can expect in 2022.

Today's episode was brought to you by She Profits Now. Click here to learn more: https://www.sheprofitsnow.com/

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#332: How to Participate in Pink Friday Sep 21, 2021

Ashley Alderson, CEO of The Boutique Hub, explains How to Participate in Pink Friday.Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the details!

Sign up for Pink Friday details here: https://theboutiquehub.com/pink-friday/

#331: Fashion With a Purpose Sep 14, 2021

Today Archel Bernard, CEO of Bomchel, joins us for today's podcast Fashion with a Purpose. Bombchel is an ethical fashion brand offering contemporary West African clothing and merchandise made in Liberia. Archel shares how we can learn from others in the industry, why fashion can unite us, and the value in sharing your story. This is an episode you don't want to miss, tune in to hear this powerful conversation between Ashley and Archel!

Today's episode was brought to you by Costa Threads. Click here to learn more: www.costathreads.com

Resources:

Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#330: Key Principles For Boutique Owner Success Sep 07, 2021

Holly McLanahan, CEO of the Vintage Leopard, has years of experience in the retail industry, and today she shares the key principles for boutique owner success. Holly explains what it's like to work behind the scenes rather than being the face of the company and how she dealt with the ups and downs that come with owning a business.

Resources Mentioned:

Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ

Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#329: How Boutiques Can Prepare for the Holidays Aug 31, 2021

Today our host Ashley Alderson, CEO of the Boutique Hub, tells us how boutiques can prepare for the holidays. The fourth quarter can be overwhelming, but Ashley is here to give you tips on how can come out profitable and still make time to enjoy the holiday season.

Resources Mentioned

Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ

Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#328: What Will the Future of Retail Look Like? Aug 24, 2021

Today our host Ashley Alderson, CEO of the Boutique Hub, discusses What Will the Future of Retail Look Like? She addresses a very controversial topic being discussed in the retail industry right now, whether or not boutiques should unveil all the brands they are selling. She shares the feedback she received from those within the industry. This is a crucial conversation for both boutiques and brands, so tune in now to get all the details!

Learn more about Hubventory here: https://hubventory.com/

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#327: How to Master Email and Text Marketing Aug 17, 2021

Email is still one of the most effective marketing strategies. In today's episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that's not all, tune in to get all the details on how to master email and text marketing.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Episode Details & Video: https://theboutiquehub.com/how-to-master-email-and-text-marketing/

#326: What I Learned in My Entrepreneurial Journey Aug 10, 2021

In today's podcast episode Mary Landgrebe interviews our host Ashley Alderson at the August Atlanta Apparel Market. Ashley shares how the Boutique Hub started, boutique owner success stories within the Hub, and what factors are key in growing a profitable business. Tune in to hear what Ashley learned in her entrepreneurial journey!

Learn more about Hubventory here: https://hubventory.com/

Learn more about the 2022 Boutique Boss Planner here: https://retailbootcamp.mykajabi.com/2021%20Planner

#325: Buying Wholesale at the Vegas Tradeshows Aug 03, 2021

Today on the Boutique Chat podcast team members from the Boutique Hub discuss buying wholesale at the Vegas tradeshows. Ashley, Sara, and Beth go over all of the tradeshows you need to stop at in Vegas, buying tips, and some exciting announcements from the Boutique Hub. Tune in to get all the details!

Resources Mentioned:

Get all the show information for Vegas here, including where you can find the Hub team:

https://theboutiquehub.com/august-2021-tradeshows-in-las-vegas/

Learn About Mastermind here:

https://retailbootcamp.mykajabi.com/bh-mastermind

2022 Boutique Boss Planner

https://retailbootcamp.mykajabi.com/2021%20Planner

#324: The Mindset Shift that Will Change Your Life Jul 27, 2021

What is your biggest enemy? What is keeping you from being the best at what you do? Today Bo Eason explains the mindset shift that will change your life. He covers topics including the best practices for going live, the power of your personal story, and the importance of physicality. Bring along a notebook because it will be full of notes after this episode!

Today's episode was only the beginning of Bo sharing his knowledge. He will be speaking at this year's 2021 Boutique Summit. If you can't make the in-person event, you can find digital tickets here: https://theboutiquehub.com/the-boutique-summit-2021/

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#323: You Must Evolve to Thrive Jul 20, 2021

Keiauna was ahead of the game starting her mobile boutique in 2014. She now also runs a brick and motor and online boutique. Keiauna goes over how you must evolve to thrive in your business. This includes hiring, outsourcing, and pricing for profit. But that's not all, tune in to get all the details!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#322: How Servant Leadership Can Transform Your Business Jul 13, 2021

Brandi Brown was a former salon owner and now a full-time Boutique Owner at the Exchange Boutique. Brandi tells us how servant leadership can transform your business no matter the type of industry you are in. She goes over team culture, going live, and the secret to keeping customers coming back.

This is the LAST week to purchase 2021 Boutique Summit Tickets! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#321: Tips to Boost Sales During Summer Slowdowns Jul 06, 2021

Are you making the proper plans to prepare for the busy months ahead? Ashley discusses tips to boost sales during summer slowdowns so you aren't stuck with summer apparel in November. She also goes over some exciting updates from the Boutique Hub such as website changes, the Boutique Summit, and the launch of Retail Bootcamp.

We are giving away a FREE Boutique Summit ticket! Subscribe & leave a review to be entered. Drop your apple username under this post when done:https://www.instagram.com/p/CQ4tre1pR4-/

Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount on 2021 Boutique Summit Tickets.

Learn More about Retail Bootcamp here: https://retailbootcamp.mykajabi.com/retail-bootcamp

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#320: How to Drive Traffic to Your Online Store Jun 29, 2021

Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies.

Episode Rundown:

00:01:47 Erik's Background
00:06:22 ROAS
00:14:55 How IOS changes will affect You
00:27:34 What Metrics Matter the Most

2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#319: SEO Strategy for Boutiques Jun 22, 2021

Learn how to boost traffic to your boutique organically with this SEO strategy for boutiques. Jeff goes over backlinks, keywords, and how to not get ripped off by ad agencies. Get ready to take some notes because this episode is packed with easy-to-follow SEO tips!

Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

Episode Rundown:

00:02:38 Iron Man
00:08:54 SEO Basics
00:17:01 Backlinks
00:21:58 Keywords
00:27:25 Making an SEO Plan
00:39:21 Working with Ad Agencies

2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#318: Working With Your Spouse Jun 15, 2021

Working with your spouse can bring on challenges but it can also be so rewarding! Today Ashley and Eric Alderson give their insight and advice on being married and working together. This candid conversion covers setting boundaries, intimacy, and how they handle conflict. But that's not all, tune in to hear all the juicy secrets from this power couple!

Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat

Episode Rundown:

00:06:05 Finding Your Roles
00:10:05 Working For Your Wife
00:20:05 Ground Rules
00:25:35 Ashley & Eric's Story
00:34:40 Our First Vision Board

2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#317: Creating a Profitable Boutique in 8 Months Jun 08, 2021

How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand.

Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

Episode Rundown:

0:06:20 Starting my Boutique
00:10:20 Outsourcing is Key
00:16:41 Marketing on Tiktok and Instagram
00:19:35 Planning Content
00:26:07 Creating Community

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/

#316: What Keeps Entrepreneurs From Growing Jun 01, 2021

Many entrepreneurs can feel like it's impossible to get ahead. They are working too many hours, team problems can arise, and they aren't planning for the future of business. Today Kelly goes over what keeps entrepreneurs from growing and the solutions to the common problems faced while scaling.

Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat

Episode Rundown:

00:07:03 The Trap that Kills Business
00:11:26 Failure Means Growth
00:19:35 Team Culture
00:23:27 Millionaire Mindset
00:26:40 Investments

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/

#315: Balance is Bogus May 27, 2021

Is it a challenge to set boundaries between work and family life? Today Nicole Walters discusses why balance is bogus and how one can have a more successful and fulfilling career, all while having a family. Nicole was a former top-selling corporate exec who quit her six-figure sales job in front of 10,000 people, took what she knew, and built a million-dollar business in one short year. Tune in to hear Nicole's crucial advice for entrepreneurs!

Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat

Episode Rundown:

00:03:15 Nicole's Story
00:10:41 3 Must-Know Tips for Business Owners
00:26:44 Money Isn't Evil
00:34:50 Balance is Bogoes

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/

#314: How to Achieve Freedom in Your Business May 18, 2021

Today Faith discusses the systems and processes she implemented in her 3 storefronts so can she can have the freedom to live in Costa Rica part-time. You'll learn that not only are SOPs important, but also the culture you create in your team. Tune in to hear Faith explain how you can achieve more freedom in your business!

Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

Episode Rundown:

00:06:40 Buying for a Non-Apparel Boutique
00:09:10 Profit First
00:13:26 Opening Multiple Locations
00:16:56 Systems, Processes, & Team Culture
00:22:40 Employee Rewards & Pay

#313: Retail Inventory Management May 11, 2021

Are you confused about how much you should buy and how often? Do you want to know what the future of retail entails? Today Paul covers all things retail inventory management.

Join Paul, plus more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/

Episode Rundown:

00:05:28 The Future of Retail
00:09:30 How Much Inventory Do You Need
00:23:06 Sell-through & Margins
00:26:43 Markups
00:38:51 What's Trending

Show Notes: https://theboutiquehub.com/retail-inventory-management/

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#312: Lessons from Scaling a Mega Boutique May 04, 2021

Need advice on starting a boutique? Want to learn how to scale your already growing boutique? This episode is for every boutique owner- no matter what stage you are at! NanaMacs started in a single room in the Shute's home. They have now grown into 40K sq ft warehouse. Tune in to hear their story and their advice for boutique owners!

Join Jeremy and Suzy, plus even more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/

Watch this Interview on Youtube: https://www.youtube.com/watch?v=wIQYf5nhTsM

Episode Rundown:

00:05:28 Starting NanaMacs
00:30:25 Advice for Boutique Owners
00:37:30 If I Were to Restart, This is What I Would Do
00:47:17 Scaling Your Boutique

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#311: Self Love: The Secret to Success Apr 27, 2021

Are you hustling for your worth? Are you a high-achieving woman that feels like you are on the hamster wheel, you always are on to the next goal, and you struggle to put yourself before your business & loved ones? In today's episode Chrystal goes over how you can feel personal fulfillment, how to deal with negative coping mechanisms, and how to find peace in your journey. We aren't lying when we say this episode is life-changing!

Episode Rundown:

00:07:48 What is a Self Love Coach
00:08:57 It's More than Mindset
00:13:39 Celebrate Your Wins
00:17:06 How to Connect to Your Body
00:24:26 How Do You Cope?
00:32:34 The Secret to Getting the Life You Want
00:38:23 How Can We Improve

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Learn More About the 2021 Boutique Summit Here:

https://theboutiquehub.com/the-boutique-summit-2021/

#310: Ecommerce Marketing Strategies for Small Businesses Apr 20, 2021

What are quick and easy tips that can get you on the road to eCommerce success? In today's episode, Jessica gives us all the details on how to make it happen. She covers topics like email marketing, website design, SEO, and Google Analytics. Bring along a notebook because you are going to want to jot down these motivating and easily digestible tips!

Episode Rundown:

00:06:21 3 Ways to Make More Money in Your Business 00:10:27 Email Marketing 00:16:29 Video Marketing 00:22:11 Website Design 00:29:29 Google Analytics 00:34:51 SEO 00:39:03 Traits the Most Successful Retailers Have

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

#309: How to Build a Successful Team Apr 13, 2021

Many entrepreneurs are scaling their business and find themselves scrambling to hire an employee. Or there wasn't time to create the proper procedures and protocol when hiring and onboarding their employees. Today Sara covers how to hire, how to onboard, and what to do when you lose an employee. But that's not all, tune in to hear more dynamite tips from Sara!

Episode Rundown: 00:05:56 What Are You Passionate About, What's Holding You Back 00:11:35 Hiring 00:18:34 Onboarding 00:24:07 Team Meetings 00:32:51 How to Handle Losing an Employee

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Free Download: https://retailbootcamp.mykajabi.com/savvy-boutique-owners-dos-donts

#308: Should I Sell My Business? Apr 06, 2021

Have you made plans for the future of your business? When will be the right time to sell your business? Lorinda has years of experience in owning and selling multiple successful businesses, including the legendary Gypsy Soule. Today she gives us all the details on how she made it happen!

Episode Rundown:

00:03:52 Business Background 00:06:57 Selling Wholesale 00:09:37 Starting a Second Business 00:13:35 Private Labeling 00:21:06 Getting Knocked-off 00:29:38 The Importance of Relationships 00:31:02 Scaling Your Team 00:38:00 Selling to Big Box Stores and Boutiques 00:41:00 Selling My Businesses 00:46:28 Recreating Yourself

Resources:

#307: How to Maximize the Viral Potential of Your Content Mar 30, 2021

Have you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela's secrets to success!

Episode Run-Down:

00:06:54 Splitting Ways with a Business Partner
00:08:09 Building a Community
00:10:42 Pivoting in Tough Times
00:13:05 Brick and Motor to Online
0014:23 Going Viral
00:17:37 Facebook Ads
00:22:22 Product Releases
00:28:56 How to Handle Negative Feeback
00:31:59 Email Marketing

Resources:

#306: Simple Strategies for Business Success Mar 23, 2021

After over 11 years of owning a Boutique, Nicole explains how sometimes going back to the basics can transform your business. She goes over how she pivoted during the pandemic, the importance of building a community, and how she utilizes time blocking. Tune in to get more details on Nicole's journey as a successful boutique owner!

Episode Run-Down:

00:04:31 How I Started My Boutique 00:11:52 Back to the Basics 00:13:35 Facebook Live 00:15:44 Building Community 00:23:33 My Weekly Schedule & Time Blocking 00:29:00 Buying Plan & Product Launches 00:31:29 My Advice for Other Business Owners

Resources:

Is it time to take your retail business to the next level of profit, impact, and scale? JOIN THE RETAIL BOOTCAMP WAITING LIST

Click here to learn more about joining The Boutique Hub

#305: How to Use Data to Grow Your Boutique & Advice on Selling Shoes Mar 16, 2021

Ashley has been in business for over 13 years and she is known for her expertise in selling shoes. She goes over the reports she uses for inventory decisions, managing purchase orders, and lessons from selling shoes. But that's not all, tune in to hear get more advice from this successful boutique owner!

Links:

Episode Rundown:

00:03:08 How I Started My Boutique
00:12:10 The Reports Used for Inventory Decisions
00:18:25 Product Category Analysis
00:21:58 Lessons From Selling Shoes
00:25:47 Managing Purchase Orders
00:33:36 Tips on Selling Shoes
00:39:42 How to Stay Unique

#304: Building a Wholesale Brand that Caters to Small Businesses Mar 09, 2021

Crazy Train Clothing was a major disrupter in the wholesale industry! They came into the market ready to serve those with small businesses. Jentry, CEO of Crazy Train, goes over why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that's not all, tune in to get all the details!

Episode Rundown:

00:01:35 Crazy Train Background
00:06:12 Pre Packs
00:09:23 Minimums
00:11:50 Inventory Management
00:16:00 Pre-orders
00:22:00 Car accident
00:26:10 Team Management
00:29:57 Building Customer Relationships

Links:

#303: How to Simultaneously Grow Your Boutique & Personal Brand Mar 02, 2021

Mallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes!

Episode Run-Down :

00:4:05 Backstory on Being an Influencer
00:14:00 What Makes Your Audience Tick
00:17:25 Team Roles
00:20:40 Working with Influencers
00:29:15 Email Flows & Building Conversion
00:31:18 What Helped Me Scale
00:36:16 Lightning Round

Links:

#302: How to Grow Your Instagram Account Feb 23, 2021

Today on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business's following and engagement. Shannon goes over topics like content planning, the 5-3-1 method, when you should be posting, and how to stand out from the crowd. Not only does she give some must-know tips for Instagram, but Shannon also goes over the Boutique Hub's newest course, Instagram Ignite Masterclass, launching on March 3rd. This course was designed for the busy retailer who is serious about taking REAL action to increase their brand awareness, grow their follower base and turn those likes into sales. Whether you have 100 followers or 50,000 followers, this episode is for you!

Resources:

#301: Building Meaningful Relationships with Your Customers Feb 16, 2021

Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley's background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!

#300: 7 Ways to Grow in 2021 Feb 09, 2021

We are back and better than ever! It's time to start season 3 with a bang, and that's why our host Ashley Alderson is here to go over 7 Ways to Grow in 2021. Ashley gives us the low-down on the new and incredible things coming in Season 3 of Boutique Chat. She will then go over topics such as intentional relationships, creating a healthy mindset, building your authentic brand, and the importance of focusing on our health and wellness. And there might be some freebies and a giveaway included in today's episode, so don't miss out! Tune in now!

Resources mentioned:

40+ Instagram Ideas

2021 Tradeshow Calendar

2021 Marketing Bundle

Update on the New Season of the Boutique Chat Podcast Jan 06, 2021

Are you ready for another incredible season of the Boutique Chat Podcast?! We know we are and we can't wait to share all the new and exciting things coming in 2021. Today our host Ashley Alderson gives a quick update regarding the new season to come! Make sure you check back soon to get more info, see you then!

#290: How to Plan Effectively with Kristy Gayton, CEO of Start Planner Dec 22, 2020

Today on the Boutique Chat Podcast Kristy Gayton, CEO of Start Planner, joins us for How to Plan Effectively. Kristy is a productivity expert who wanted a planner that meshed solid business principles with everyday life, so 6 years ago she started her company the Start Planner. Today she will go over the best strategies for mapping out your week, the importance of time blocking, and the mindset needed to achieve your goals. But that's not all, tune in to get all the details!

#289: 7 Things You Must Do Before The End Of The Year with Ashley Alderson, CEO of The Boutique Hub Dec 15, 2020

Today on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 7 Things You Must Do Before The End Of The Year. As we head into the new year there are some crucial tasks we need to accomplish before the year ends. Ashley will go over how to plan your buying for 2021, what meetings you need to set up, budget planning, reviewing contracts, and so much more! Tune in now to get all the details!

#288: TikTok Tips for Small Businesses with Brittany Tayvinsky, Owner of 80 Sq Ft Boutique Dec 08, 2020

Today on the Boutique Chat Podcast Brittany Tayvinsky, Owner of 80 Sq Ft Boutique, joins us for TikTok Tips for Small Businesses. Brittany is known as the traveling boutique owner who had her content go viral on TikTok. In this episode she will cover what type of content is best for small business owners, the hashtags you should be using, tracking your conversions, and so much more! Brittany shares all the secrets to growing your business's following on Tiktok!

#287: How to Serve Your Ideal Customer with Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher Dec 01, 2020

Today on the Boutique Chat Podcast Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher, joins us for How to Serve Your Ideal Customer. Jasmene is a fashion and retail leader with over 12 years of experience from corporate companies to entrepreneurial endeavors. She will go over how to cater to your ideal customer, the secret to a perfect assortment plan, must-have apps for Shopify, collaboration tips, and so much more! Tune in to get all the details from this remarkable retail strategist!

#286: Legal Tips for Small Businesses with Andrea Sager, Founder of Andrea Sager Law Nov 24, 2020

Today on the #BoutiqueChat Podcast Andrea Sager, Founder of Andrea Sager Law, joins us for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. In today's podcast, she goes over how to choose the right entity, how to avoid infringement, and trademarks. Bring a pencil and paper for this episode because Andrea addresses all the critical legal tips small business owners need to know about! Tune in now to get all the details.

#285: Tips From a Successful Boutique Owner with Alison Grooms, Owner of Jules & James Boutique Nov 17, 2020

Today on the #BoutiqueChat Podcast Alison Grooms, Owner of Jules & James Boutique, joins us for Tips From a Successful Boutique Owner. Alison goes over everything and anything you can think of when it comes to owning a boutique. You'll hear her go over lives sales, vendor tips, hiring employees, and what it's like being a mom while running a business. But that' not all, tune in to get all the details on this candid conversation, filled with essential boutique owner tips!

#284: 6 Ways to Celebrate Pink Friday with Our Host Ashley Alderson, CEO of The Boutique Hub Nov 10, 2020

Today on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 6 Ways to Celebrate Pink Friday.Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the details!

#283: How to Fashion Forecast with Shane Holman, Ariat Senior Director of Global Western Trend and Market Development Nov 03, 2020

Today on #BoutiqueChat Podcast Shane Holman, Ariat Senior Director of Global Western Trend and Market Development, joins us for How to Fashion Forecast. Not only does Shane work for Ariat, but she is also the owner of Envie Boutique. Shane goes over how to spot trends, details Ariat's boutique line, and tips on carrying footwear. She gives us first-hand insight on the process of trend forecasting to product development, so don't miss out. Tune in now to get all the details!

#282: How to be More Productive with Our Host Ashley Alderson, Founder of The Boutique Hub Oct 27, 2020

Today on the #BoutiqueChat Podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on How to be More Productive. November's theme at the Boutique Hub is how, as business owners, we can be more productive, and today Ashley gives us the crucial tips on how you can get started. She goes over the three questions you need to ask yourself every day, how to implement time blocking, and what daily habits can transform you into a more productive business owner. But that's not all, tune in to hear all the details!

#281: Business Success Depends on Knowing Your Numbers with Allen Williams from Heartland Retail Oct 21, 2020

Today on the #BoutiqueChat podcast Allen Williams from Heartland Retail joins us for Business Success Depends on Knowing Your Numbers. Heartland Retail, formally known as Springboard Retail, is all about empowering brands and retailers to harness their data and sell more. Allen goes over managing multi-channel and multi-store, optimizing your inventory plan, and how you can maximize your customer data to drive profit. But that's not all, tune in to hear more even more tips from Allen!

#280: Holiday Marketing Tips that will Increase Sales with Ashley Alderson, Founder of The Boutique Hub Oct 13, 2020

Today on the #BoutiqueChat podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on Holiday Marketing Tips that will Increase Sales. Ashley goes over important topics such as margin builders, how to market to every customer type, and how to plan your assortment. But there are even more tips than that, so tune in now to get all the details! Let's finish this holiday season with both peace and profit!

#279: How to Successfully Manage Multiple Storefronts with Jennafer King & Jessica Divine, Founders of The Red Racoon Boutique Oct 06, 2020

Today on the #BoutiqueChat podcast Jennafer King & Jessica Divine, founders of The Red Racoon Boutique, join us for How to Successfully Manage Multiple Storefronts. The Red Racoon Boutique was Indiana Boutique of the year in 2020, Overall Storefront Boutique of the Year in 2019, and Runner up Storefront in 2018. They go over how they manage their inventory across multiple storefronts, tips for live selling, and how they've created a strong team dynamic. But that's not all, tune in to hear more from this incredible sister duo!

#278: How to Run a Successful Plus Size Boutique with Letitia Young, Owner of Honey's Child Boutique Sep 30, 2020

Today on the #BoutiqueChat Podcast Letitia Young, Owner of Honey's Child Boutique, joins us for How to Run a Successful Plus Size Boutique. Letitia was one of the only major plus-size boutiques on the market in 2012, but that didn't stop her from being successful. Today she goes over important topics such as her experience with private labeling, text message marketing, and must know strategies on how to keep your customers coming back. But that's not all, tune in to hear more about Letitia's journey!

#277: Photography Tips for Boutique Owners with Janzen Tew, Founder of Denim and Velvet Sep 22, 2020

Today on the #BoutiqueChat Podcast Janzen Tew, Founder of Denim and Velvet, joins us for Photography Tips for Boutique Owners. Denim and Velvet is a one-stop-shop for web design, print & digital advertising, social media, staging, and design. Janzen goes over all the steps needed to get incredible photos for your business. She goes over the best time to shoot, how to pose for photos, camera recommendations, and tips for editing. But that's not all, tune in to hear more!

#276: Strategies for Sustaining Growth with Andrea Glenn, Owner of the Rusty Rose Boutique Sep 15, 2020

Today on the Boutique Chat Podcast Andrea Glenn, Owner of the Rusty Rose Boutique, joins us for Strategies for Sustaining Growth. Andrea goes over how she's created a successful and sustainable business over the past 10 years, how she pivoted her business during the COVID pandemic, and her experience with vendor events. Tune in to hear more about Andrea's journey in becoming a well-established boutique!

#275: The Power Of Vision Boards with Lucinda Cross, Entrepreneur and Author Sep 09, 2020

Today on the Boutique Chat Podcast Lucinda Cross, entrepreneur and author, joins us for The Power Of Vision Boards. Lucinda is the CEO of two personal and professional development companies, Activate Worldwide LLC. and Activate Your Life.org. Today she goes over topics such as how to turn your vision board into reality, unlearning habits and thoughts that don't serve you, and understanding the power of color. You won't want to miss out on this episode's life-changing tips! Tune in now!

#274: MAGIC Goes Digital with Kelly Helfman, President of MAGIC Sep 01, 2020

Today on the Boutique Chat Podcast Kelly Helfman, President of MAGIC, joins us for MAGIC Goes Digital. Kelly is here to give us all the details on MAGIC's Digital Trade Event. She goes over how often vendors will be adding and updating their products, the 5 categories you can shop, an inside scoop to this year's trends, and how you can get exclusive opportunities for learning on this digital platform. Tune in to hear all the details on MAGIC's all-new buying experience!

#273: How To Get Media Coverage For Your Business with Christina Nicholson, Founder of Media Maven Aug 25, 2020

Today on the Boutique Chat Podcast Christina Nicholson, founder of Media Maven, joins us for How To Get Media Coverage For Your Business. Christina goes over how to create newsworthy content, how to get yourself noticed in the media, and how to maximize the media coverage you receive. She covers SOO many more important topics in today's episode, so make sure you don't miss out! Tune in now!

#272: How to Pivot Your Business During the COVID-19 Pandemic with Caitlin Lucian, Owner of Strength & Grace Boutique Aug 18, 2020

Today on the Boutique Chat Podcast Caitlin Lucian, Owner of Strength & Grace Boutique, joins us for How to Pivot Your Business During the COVID-19 Pandemic. Caitlin goes over topics such as bringing your brick and motor store online, the importance of customer service, and how she has created a community within her business. During these difficult times, it can seem impossible to pick yourself up and keep moving forward, but Caitlin proved the power a positive mindset can have on your business. Tune in to hear all the details!

#271: Overcome Your Fear of Video Marketing with Molly Mahoney, Founder of The Prepared Performer Aug 11, 2020

Today Molly Mahoney, founder of The Prepared Performer, joins us for today's Boutique Chat episode Overcome Your Fear of Video Marketing. Molly has a past of being a skilled performer and used her experiences to become a thriving digital growth strategist. Molly goes over how to get higher engagement on your social media content, Facebook live tips, creating gifs, and so much more! Tune in to hear all of Molly's must-know marketing tips!

#270: How to Develop a Success-Oriented Mindset with Justin Prince, Entrepreneur, Speaker, & Author Aug 04, 2020

On today's Boutique Chat episode Justin Prince, entrepreneur, speaker, & author, joins us for How to Develop a Success-Oriented Mindset. Justin has built 4 different multi-million dollar businesses, spoken all over the world inspiring thousands of leaders & entrepreneurs, has written 2 books, and does it all by maintaining focus on what's most important to him: his family. In today's episode, Justin goes over topics such as how to create intriguing content for your social media channels, defining your brand, and what habits create successful individuals. But that's not all, tune in to hear all of Justin's notable tips!

#269: The Power of Scent with Julie Tassy, Founder of Ella B Candles Jul 28, 2020

Today Julie Tassy, Founder of Ella B Candles, joins us for today's podcast episode The Power of Scent. Juliegoes over how she started her entrepreneurial journey and how she set her company apart from others. In retail, many factors can influence consumer buying habits and scent is one of them. Julie goes over the power fragrance can have on your business and how you can discover a signature scent for your store. Tune in to hear all the details!

#268:How to Create a Customer-Centric E-Commerce Experience with Josh Orr, Founder of Streamline Retail Jul 21, 2020

Today on the podcast Josh Orr, the founder of Streamline Retail, joins us for How to Create a Customer-Centric E-Commerce Experience. Josh's main mission is to help brick and mortar retailers launch and grow online. He goes over topics such as the essential tips to bring your retail store online, how to create engaging content for your customers, and how to keep your ideal customer coming back. Bring along a notebook because this episode has an endless amount of tips that will bring your eCommerce store success!

#267: Diversity In Retail with DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International Jul 14, 2020

Today on the Boutique Chat Podcast DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International, joins us for Diversity in Retail. Aside from being a retail expert, DeAnna also started Diversify Retail, an organization built to increase diversity in all facets of the retail industry. This conversation may be a hard one to start, but is the most important one we can have. DeAnna goes over how you start being more diverse in your business, what steps can be taken if you don't live in a diverse region, and how we can better educate ourselves about race & the inequality taking place today. This episode is a must for EVERYONE to hear, so tune in now for this life-changing episode!

#266: Scaling from Entrepreneur to CEO with Ashley Alderson, Founder of The Boutique Hub Jul 07, 2020

Today Ashley Alderson, founder of The Boutique Hub, does a solo episode on Scaling from Entrepreneur to CEO. Ashley goes over the significant differences between an entrepreneur and a CEO. She covers topics such as understanding growth mindset, how to create a better culture within your team, and how properly allocate your time as a CEO. Tune in to hear all the details on today's tip-filled episode!

#265: How to Run a Successful Business with Your Significant Other with Brooke and Brandon Riley, Owners of Re-Fabbed Boutique Jun 30, 2020

Today Brooke and Brandon Riley, Owners of Re-Fabbed Boutique, join us for How to Run a Successful Business with Your Significant Other. Brooke and Brandon are a true example of a power couple who learned the tips and tricks of running a successful business together. They go over topics such as how to build a large customer base, how you can set your business apart from others, and how properly delicate tasks in your team. Brook and Brandon have all the secrets to effectively grow a business as a couple, so tune in now to get all the details!

A short message from Ashley Alderson, regarding the 2020 Virtual Retail Summit! Jun 23, 2020

There's no new episode this week, but you aren't missing out if you're attending the 2020 Virtual Retail Summit! Ashley Alderson, founder of The Boutique Hub, presents us with a short message today that includes some inspiring words on how to keep your business thriving and reveals some important details regarding the 2020 Virtual Retail Summit that starts TODAY! It's not too late to join in, grab a ticket on https://theboutiquehub.com/business/events/. See you there!

#264: Ecommerce Marketing Strategies to Increase Sales with Ezra Firestone, CEO of Smart Marketer Jun 16, 2020

Today Ezra Firestone, CEO of Smart Marketer, joins us for Ecommerce Marketing Strategies to Increase Sales. Ezra has years of experience building multiple businesses that bring in $20+ million in yearly revenue, and he’s here to share some of his secrets to success. He goes over topics such as email marketing, product pages, how to be a fit leader for your team, and revealing the common gaps found in Ecommerce businesses. You won't want to miss this incredible opportunity to learn from the best in the business, tune in to get all the details!

#263: 4 Reasons Why Your Brand Is Not Engaging with Ashley Alderson, Founder of The Boutique Hub Jun 09, 2020

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn't stop there, tune in to hear the must-have secrets for brand success!

#262: Creating a Customer Loyalty Program with Elizabeth Presher, Founder of Grit and Grace Digital Marketing Jun 02, 2020

Today Elizabeth Presher, Founder of Grit and Grace Digital Marketing, joins us for Creating a Customer Loyalty Program. Beth was a former boutique owner and then evolved into the owner of a digital marketing company. She's here to share all her knowledge on how you can create a customer loyalty program that actually works! She also goes over Facebook messenger automation, retention strategy, and the common mistakes boutique owners make when starting their loyalty programs. Tune in to get all the details!

#261: The Importance of Finding Your Why with Jess Ekstrom, Founder of Headbands of Hope and Author May 26, 2020

Today Jess Ekstrom, Founder of Headbands of Hope and Author, joins us for The Importance of Finding Your Why. Jess's journey in becoming an entrepreneur will inspire and motivate you in so many ways. She goes over why she started her company, what it was like sourcing materials for the first time, and how important it is to have a purpose behind your business. With Jess's inspiring words and humbling experiences she shares, you won't want today's episode to end! Tune in to hear all the details.

#260: Adapting to the New Normal in Retail with Heather Orscheln, Founder of Revel Boutique May 19, 2020

Today Heather Orscheln, Founder of Revel Boutique, joins us for Adapting to the New Normal in Retail. Heather is a true example of practicing adaption and seeing the successful results of it. She goes over how her side business grew into an empire, what it's like carrying nationally known brands, and how she managed to grow her business during the coronavirus pandemic. Tune in to hear more about Heather's incredible journey in becoming a successful boutique owner, even through the challenging times.

#259: Knowing Your Numbers with Christyne Gray, Founder of She Profits Now May 12, 2020

Today Christyne Gray, Founder of She Profits Now, joins us for Knowing Your Numbers. Numbers aren't as scary as they look, and Christyne is here to prove that! She goes over financial tips for beginners to veterans, discusses what tools you need to create a foolproof financial system, and reveals that you'll have more creative freedom when you understand your numbers. Today's episode is one you will not want to miss, so bring along your notebook and get ready to transform your money mindset.

#258: How To Build A Memorable Brand with Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand May 05, 2020

Today Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, joins us for How To Build A Memorable Brand. J.J. goes over what elements are needed to create a successful story and how narrative transportation can create more revenue for you. He also goes over important topics such as how to balance your authority and empathy, when to sell and when not to, and how to create a consistent story for your brand. Bring along your notebook because there's no doubt today's episode will help transform your business.

#257: Tips to Create a Profitable Ecommerce Business Apr 28, 2020

Today Erin Hooley, founder of Bailey’s Blossoms, joins us for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there are so many more helpful business tips from this well-spoken, successful entrepreneur, so tune in now!

#256: Managing COVID-19 and Your Retail Business with Sara Burks, Director of Education and Partnerships at The Boutique Hub Apr 21, 2020

Today Sara Burks, Director of Education and Partnerships at the Boutique Hub and Ashley Alderson, founder of the Boutique Hub, go over how you can be Managing COVID-19 and Your Retail Business. Sara and Ashley have been listening to all of your questions concerning your retail business and the effects COVID-19 has had on it. In today’s podcast, they over your top 16 frequently asked questions. This includes topics such as operating your business virtually, where to cut costs right now, and what is changing in currently changing in retail. But there’s even more information than that, so tune in and bring along your notebook!

#255: How to Create Successful Content for Boutique with Tamie Old, Founder of The House of Gentry Boutique Apr 14, 2020

Today Tamie Old, Founder of The House of Gentry Boutique, joins us for How to Create Successful Content for Boutique. Tamie goes over how and why she started her own online boutique and all the things she learned along the way. A few of the topics she discusses in today’s podcast include photography tips, what marketing channels she uses most, and how she sells her excess inventory. Tune in to hear more about Tamie’s entrepreneurial journey!

#254: How to Succeed as an Entrepreneur with Gigi Butler, founder of Gigi’s Cupcakes Apr 07, 2020

Today Gigi Butler, founder of Gigi’s Cupcakes, joins us for How to Succeed as an Entrepreneur. Gigi has had the entrepreneurial bug her entire life and went from losing her biggest dream to reigniting her passion for baking and turning it into a successful business. Her story is not only inspiring but also full of valuable advice that will help you be a more successful entrepreneur. Tune in to hear more about Gigi’s back story and the most crucial tips that helped her create a nationwide franchise.

#253: Save Your Retail Business From Extinction with Dan Holman, founder of the Wealthy Retailer Mar 31, 2020

Today Dan Holman, founder of the Wealthy Retailer, joins us for how to Save Your Retail Business From Extinction. Dan has 25 years of experience in the retail and service industries and is here today to share his wealth of knowledge in these areas. The retail business as a whole is shifting, and the most important thing to remember is adaptation prevents extinction. He goes over actions you can take in your business that will help you seize the opportunities at hand and share the attributes that will help you grow a successful retail business. There is a global economic crisis amongst us, tune in to hear the helpful advice on keeping your business strong.

#252 Growing Your Business During the Coronavirus with Our Host Ashley Alderson, Founder of The Boutique Hub Mar 26, 2020

Today our host Ashley Alderson, founder of The Boutique Hub, goes over how you can continue Growing Your Business During the Coronavirus. Ashley and the Hub team have been doing all they can to help all of you during this challenging time. Ashley has been speaking with all of you and in today's podcast, she will be discussing the most frequently asked questions concerning this coronavirus outbreak. Tune in to hear the amazing tips Ashley provides to keep your small business growing during these difficult times.

#251: Things I Wish I Would’ve Known Before Starting a Boutique with Amanda Christopherson, Owner of Beautique, and Somer Pickard, Owner of Sparkle and Sass Mar 17, 2020

Amanda Christopherson, Owner of Beautique, and Somer Pickard, Owner of Sparkle and Sass, join us for today’s episode “Things I Wish I Would’ve Known Before Starting a Boutique.” These two boutique besties from South Dakota tell us about the ups and downs of owning a small business and why bigger isn't always better. Today's show is a true representation of individuals who prove success isn't defined by being the largest businesses in the game and how there's no one correct business model out there. Tune in for this candid conversation that's filled with some phenomenal tips every small business owner needs to hear!

#250: How to Prepare Your Boutique for COVID-19 Coronavirus and It's Impacts on Your Retail Business. Mar 12, 2020

How can you prepare your business for the COVID-19 Coronavirus pandemic and prepare your boutique for any economic downturn? The threat to our economy and small business today is real, today Ashley will give you the business building tips for your boutique to help avoid the economic turmoil. She will shed light on the opportunities we have at hand because of this experience, and also go over the present threats and how you can move past them.

#249: Managing Social Media with Tailwind with Melissa Megginson Community Manager at Tailwind Mar 10, 2020

Today Melissa Megginson, Community Manager at Tailwind, joins us for Managing Social Media with Tailwind. Tailwind is a scheduling and analytics tool used for social media accounts. Grow your Instagram and Pinterest accounts in a fraction of the time by letting tailwind post your scheduled content at the best times and then be able to see your analytics in a user-friendly manner. Today’s episode is all about how you can work smarter not harder while running your social media accounts!

#248: The 2020 Boutique Summit with Beth Leahy, Chief of Operations at The Boutique Hub Mar 03, 2020

Today Beth Leahy, Cheif of Operations at The Boutique Hub, and Ashley Alderson, Ceo of The Boutique Hub, give is the rundown on the 2020 Boutique Summit. The Boutique Summit is the Boutique Retail Industry’s Top Business Conference of the Year held June 7-9th, 2020 in Atlanta, GA with Atlanta Apparel. There you will find the proven strategies, tools, and collaborators to help grow your business in an ever-changing industry and social landscape! Today Beth and Ashley go over all the juicy details of this year’s Boutique Summit and the story behind starting the largest boutique owner event in the world, plus some fun lady talk!

#247: My Experience with Starting a Boutique with Baylee Cordero, Owner of Baylee Rose Boutique Feb 25, 2020

Today Baylee Cordero, Owner of Baylee Rose Boutique, joins us for My Experience with Starting a Boutique. Baylee started her boutique because she felt there were no clothing options in her community that made mothers feel beautiful inside and out, and she wanted to change that! Baylee goes over the ups and downs of starting a boutique, being a mother & a business owner, and what authenticity means to your customers. Tune in for even more advice and personal stories from Baylee!

#246: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub Feb 18, 2020

Today Shannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joins us for Strategies for Social Media Success. Shannon gives us her back story on becoming a young, working mother and wanting to turn her passion for creativity into a full-time job. She gives us insight into what elements helped her create a rapidly growing boutique, some valuable business advice all boutique owners need to hear, and what strategies will help you create a successful social media presence. You won’t want to miss this episode, it’s packed with the most valuable advice from the Hub’s social media queen!

#245: The Power of a Gen Z and Gen X Team with Vanessa LeVan and Wren LeVan, from Blush Out West Boutique Feb 11, 2020

Today Vanessa LeVan and Wren LeVan from Blush Out West Boutique join us for The Power of a Gen Z and Gen X Team. Blush Out West started out with two friends who wanted more than just a 9-5 job, it then evolved to a successful mother-daughter run business. They go over the marketing strategies that work best for them, why you need both the left and right brain in your business, and most importantly why a Gen Z and Gen X Team is so powerful! Tune in to find out more about this amazing duo and what made them stand out in the boutique world!

#244: Key Tips for Creating a Successful Online Boutique with Alana Stohr, Owner of Eleven Oaks Boutique Feb 05, 2020

Today Alana Stohr, Owner of Eleven Oaks Boutique, joins us for Key Tips for Creating a Successful Online Boutique. Alana had spoken at the Boutique Summit and she’s back to give even more insight on what it takes to create a successful business. She goes over how important brand consistency is, how gratitude will grow your business and explains why it's so important to have a good team. Tune in to hear even more about Alana’s journey in growing a successful online boutique!

#243: Dos and Don’ts of Text Message Marketing with Bobby Angilella Co-Founder of Slick Text Jan 28, 2020

Today Bobby Angilella, co-founder of Slick Text, joins us for the Dos and Don’ts of Text Message Marketing. He goes over all the guidelines of text message marketing and how you can create the most successful marketing strategy. Bobby also talks about the frequency of your text messages, setting up appropriate formate, measuring redemption and so much more! After this episode, you will know all the tools needed to create an AMAZING text message marketing strategy, so bring along your notebook!

#242: Off-Price Buying with Tricia Barglof, Executive Director of the OFFPRICE Trade Show Jan 21, 2020

Today Tricia Barglof, executive director of the OFF PRICE Trade Show, joins us for Off-Price Buying. Buying off-price gives you the opportunity to maximize your profits by purchasing overstocked/last seasons goods at the lowest price on the market. With the OFFPRICE Trade Show taking place in just a few weeks, Tricia gives us all the tips and tricks to make this a successful buying trip and how off-price buying can benefit your business!

#241: 12 Crucial Tips for Boutique Owner Success with Sara Burks and Ashley Alderson Jan 14, 2020

Today Sara Burks and Ashley Alderson will go over the 12 Crucial Tips for Boutique Owner Success. These 12 focus areas are apart of this year's Retail Bootcamp course. Retail Bootcamp isn’t just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shifting and expanding every day, its time to be prepared. After today's podcast, you will be astounded by all aspects of your business you may have overlooked. Let’s start transforming your business today, tune in to find out how!

#240: 20 New Year’s Resolutions for Business Owners with Ashley Alderson, Founder of the Boutique Hub Jan 08, 2020

Today our host Ashley Alderson, founder of the Boutique Hub, goes over the top 20 New Year’s Resolutions for Business Owners. The New Year is here and that means it’s time to get motivated and prepare for the year ahead! Ashley goes into detail on the New Year’s Resolutions that will make 2020 the best year yet. Tune in to find out more!

#239: Building Your Business with Gratitude with Our Host Ashley Alderson, Founder of the Boutique Hub Dec 31, 2019

Today our host Ashley Alderson, founder of the Boutique Hub, releases a solo episode on Building Your Business with Gratitude. As we end this year and look forward to the year to come, we need to pause and express all of our gratitude. Ashley's soul purpose in today's episode is to communicate how important it is to be a thankful business owner. We need to take the time and be grateful for all of those people who are helping us accomplish our dreams and realize all the great things we've achieved this year. We are so grateful for each and every one of you, let's make 2020 the best year yet!

#238: 3 Ways to Maximize Your Day Planner with Our Host Ashley Alderson Dec 24, 2019

Today our host Ashley Alderson, founder of The Boutique Hub, does a Solo episode on 3 Ways to Maximize Your Day Planner. 2020 is right around the corner and that means it’s time to dive into your new #BoutiqueBoss planner! Ashley explains all the ways you can maximize your daily planner, so you can become more organized and accomplished! So if you’ve been wondering how to get the most out of all the fantastic content inside your #BoutiqueBoss planner, today’s episode is for you. Tune in to find out more!

#237: Cutting Your Shipping Losses with Kyle Rooney, Partnerships Manager at Route Dec 17, 2019

Today Kyle Rooney, partnerships manager at Route, joins us for today’s episode Cutting Your Package Losses. One of the biggest headaches a business owner can face is lost packages. Route as come up with a solution to solve this problem for both the consumer and the business owner. Route does not only have a revolutionary way to insure shipped products, but it also has an app so you can visually track your packages, anytime, anywhere. To find out more about how you can save you time and money with Route, tune into today’s Boutique Chat episode!

#236: Finishing the Year Strong with Our Host Ashley Alderson Dec 10, 2019

Today our host Ashley Alderson does a Solo episode on Finishing the Year Strong. The end of the year is the perfect time to reflect on how your business is doing and what you can do to make 2020 an even more successful year. Ashley gives us all the strategies to end the year with a bang and get us prepared for the year ahead! Today’s episode will include 4 main focus areas that will help you finish the year strong, tune in to find out all the details!

Episode #235: Starting Your Own Business and Foundation with Julie Allen, Owner of Mary Rose Boutique and Mary Rose Foundation Dec 03, 2019

Today Julie Allen, owner of Mary Rose Boutique and Mary Rose Foundation, joins us for Starting Your Own Business and Foundation. Julie’s mission is all about spreading a positive message within the community around her and change lives in the process. Julie gives us all the info on how to create your own foundation and run a boutique at the same time. The most crucial point Julie brings up in today’s episode is how important it is to have a WHY behind your business. You won't want to miss Julie Allen's amazing and inspiring story! And as a heads up for our listeners, today’s episode discusses battling eating disorders and mental illness.

No Episode this Week, It's Black Friday Prep Time! Nov 26, 2019

No episode this week but Ashley reaches out to all with some encouraging words for your busy week ahead!

Episode #234 All Things #BoutiqueStyle with Nikki Casey Director of Style at The Boutique Hub Nov 19, 2019

Today one of our favorite ladies Nikki Casey, Director of Style at The Boutique Hub, joins us for All Things #BoutiqueStyle. As you all might know, The Boutique Hub had their major site split earlier this year, and we couldn't be more pumped! Nikki is here to give us all the ins and outs of our site #BoutiqueStyle. Today you’ll get to learn about how this site will help shoppers find a simpler way to discover your boutique and help them find unique, trustworthy business to buy from. We got to create an amazing win-win scenario for both shoppers and boutique owners!

Episode #233 Collaborating with an Influencer with Shaley Ham, Creator of West Desperado Nov 14, 2019

Shaley Ham joins us for today’s episode, Collaborating with an Influencer. Shaley starts by giving us background on how she grew to become an Instagram influencer. She gives us some extensive and valuable knowledge on the correct ways to work closely with an influencer and LOTS of tips and tricks to help grow your following and engagement on Instagram. You can never learn too much about the world of influencing and Instagram, so grab your notebook and let’s get started!

Episode #232 Evolving as a Business Owner and as a Person with Randa Carrabba, Entrepreneur Extraordinaire Nov 05, 2019

Today Randa Carrabba, Entrepreneur extraordinaire, joins us for Evolving as a Business Owner and as a Person. Randa’s entrepreneurial journey began with making jewelry in college and from there it grew into a widely successful clothing boutique. Randa’s journey took twists and turns as she grew into who she wanted to be; she evolved from owning a boutique to starting her own label and fitness app. She shows us that evolving as a person and as a business owner is OK, it may be scary but you’ll never look back with regret. Randa is a woman who wears many hats but does it all with so much grace, you can’t miss this inspiring episode!

Episode #231: All Things Sezzle with Charlie Youakim, Cofounder of Sezzle Oct 30, 2019

Today Charlie Youakim, cofounder of Sezzle, joins us for All things Sezzle. The title for today’s episode is pretty self-explanatory, today it’s all about Sezzle and the revolutionary installment payment method they provide. Charlie gives us the background on how their company came to be, their mission, how to implement Sezzle into your business, and how it’s benefiting both customers & business owners. The future of payment is here, so you can’t miss out on this valuable knowledge that's transforming our industry!

Episode #230: 5 Ways to Maximize Small Business Saturday with Your Host Ashley Alderson, Founder of The Boutique Hub Oct 22, 2019

Today our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on 5 Ways to Maximize Small Business Saturday. Ashley will be going over topics such as signage, the benefit of swag bags, promotion vs. sale, pop-ups, and lots more! We all know Ashley’s solo episodes are filled with amazing tips and tricks to run your business at full capacity, so don’t miss out!

Episode #229: Creating a Business with Impact with Ashley LeMieux Oct 15, 2019

Ashley LeMieux, author, speaker, and entrepreneur, joins us for Creating a Business with Impact. Ashley always had a dream of becoming a writer, but also the longing to help others. She gives us her back story on how the Shine Project came to be and all the lives it’s been able to impact. Not only that, but Ashley let’s us know how dealing with pain doesn't have to bring us down, but teach us how to live our life to the fullest. This story will pull at your heart strings and keep you inspired to do more and be more than you once thought.

Episode #228: How To Maximize Your Market Experience with Amy Harper, Vice President of Marketing, Apparel & Accessories at DMC Oct 08, 2019

Today Amy Harper, vice president of marketing, apparel & accessories at DMC, joins us for How to Maximize Your Market Experience. Amy gives us some amazing tips on going to market, whether it’s your first time or you are a vetrine buyer! She gives us valuable information on why going market is so important, how to plan your time at market, what to expect at Dallas Market Center this October, upcoming trends, and soo much more. The lovely and bubbly Amy will keep you all ears in this episode, so bring along your notepad and pen!

Episode #227: Being a Successful Business Owner Means Knowing Your Customer, Dani Flaming, Owner of the Fringed Pineapple Oct 01, 2019

Today Dani Flaming, owner of the Fringed Pineapple, joins us for Being a Successful Business Owner Means Knowing Your Customer. Dani comes on the show today in the height of winning Idaho's overall boutique of the year and the top 10 global boutique of the year. She tells us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’t of starting a business.

Episode #226: 5 Boutique Owner Myths Debunked with Our Host Ashley Alderson, Founder of The Boutique Hub Sep 24, 2019

Today we are going over 5 Boutique Owner Myths Debunked with our host Ashley Alderson, founder of The Boutique Hub. Today's myths debunked are all about how you can increase your traffic and grow your sales. Ashley covers topics such as working with influencers, pricing, working with your team, and lots more! Grab a notebook and get ready to grow a thriving business.

Episode #225: Being Business Owner and Coping with Mental Illness with Marie Earthman, Boutique Owner and Mother Sep 17, 2019

Today Marie Earthman, boutique owner and mom, joins us for Being Business Owner and Coping with Mental Illness. Marie got her start in the retail business at just 14, and never looked back. She grew to have her own successful online jewelry business in 2007 then moved onto a brick and mortar store in 2011, with both apparel and jewelry. But aside from running a successful business, Marie gives us her background on fighting a lifelong battle with depression and anxiety. Though today's topic is a hard one, it's one that needs to be more widely talked about. Mental health issues affect so many of us, and Marie shows us you're not alone.

Episode # 224: Demystifying Facebook Messenger with Ben Parr, Author & Entrepreneur Sep 03, 2019

Today Ben Parr, award winning entrepreneur, author, investor, and journalist, joins us for Demystifying Facebook Messenger. This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in ecommerce stores of ALL types, and so much more!

Episode #223: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products with Ashley Alderson, founder of The Boutique Hub Aug 20, 2019

Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you're an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

Episode #222: Why You Need Both Your Right And Left Brain While Running a Business with Krisee and Whitney, Founders of Hayloft Boutique Jul 30, 2019

Krisee and Whitney, founder’s of Hayloft Boutique, join us for today’s episode Why You Need Both Your Right And Left Brain While Running a Business. From starting their business with a single t-shirt to now owning a blooming online shop and storefront, Krissee and Whitney give us all the info on how it all came together so perfectly. Some important topics discussed in today's episode include using comment sold, managing your inventory, and how to balance the analytical side & the creative side as a lean business.These ladies did not spare any details on what has helped them create a successful business!

Episode #221: Growing Your Business As a Team with Brittany and Vannessa, Founders of Simple Blessings Boutique Jul 23, 2019

Brittany and Vannessa, founders of Simple Blessings Boutique, join us on today's episode Growing Your Business As a Team. The founders of Simple Blessings go over the important topic of what it means to scale a small business. From learning how to keep track of your numbers in all areas of you boutique, creating a personal relationship with your customers, and going through it all as a team. These two really show no matter what your business size, you can own it AND be successful!

Episode #220: Marketing to Your Audience On a Personal Level with Erica Kelley, Founder of Whisky Darling Boutique Jul 16, 2019

Erica Kelley, founder of Whiskey Darling, joins us for today's episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads.

Episode #219: Marketing to Millennials with Taylor Jones, founder of The Tiny Closet Jul 09, 2019

Taylor Jones, founder of The Tiny Closet, joins us on today's episode Marketing to Millennials. Taylor gives us her back story of starting her boutique with the dream of standing out and how she accomplished that with a bus in tow. Taylor gives us insight on the importance of creating an experience for customers, always being your authentic self, all things instagram, and so much more! No matter where your at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome content!

Episode #218: Building a Brand from Scratch with Michelle Manningham, founder of Texi Boots Jul 02, 2019

Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don't want to miss this inspiring episode!

Episode #217: Boutique Owner Myths Debunked with Ashley Alderson and Sara Burks Jun 25, 2019

Today Our Host Ashley Alderson, founder of The Boutique Hub and Sara Burks, director of partnerships and education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it's always good to go back to the playing book. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

EPISODE #215: 7 Keys to Productivity with Our Host Ashley Alderson, Founder of The Boutique Hub Jun 18, 2019

Our host Ashley Alderson, founder of The Boutique Hub, does a solo episode this week on the 7 Keys to Productivity. Ashley goes over topics such as managing your calendar & to-do list, the best methods to managing your time, and so much more! All of this valuable information found in today's podcast has saved Ashley and members of the Hub hours and hours of work, so tune in and bring along a notepad and pen!

Summit Update, No Show this Week! Jun 11, 2019

Thanks for stopping in! There is no podcast this week because the 2019 Boutique Summit is taking place, Ashley gives us a short update about the event.

Episode #215: Running Your Business on Profit First with Mike Michalowicz Jun 04, 2019

Mike Michalowicz, author, podcaster, speaker, business columnist and TV host, gives us an abundant amount of business tips and his experience in becoming a successful entrepreneur. Todays podcast has an emphasis on “Profit First”, teaching business owners how paying yourself first can transform the ecosystem of your business. From the fear and downfalls to transformation and confidence, Mike covers it all! You want want to miss this mindset changing podcast.

Episode #214: 10 Things You Need to Know When Starting a Business with Our Host Ashley Alderson May 28, 2019

Our host Ashley Alderson, Founder of The Boutique Hub, does a solo episode this week explaining the top 10 things you need to know when starting a business. But don’t go to far yet, this isn’t just for newbie business owners. This episode is loaded with tips that are important for any business owner, going back to the basics is always beneficial to your business! Ashley gives us some prime information on multiple topics; from legal tips, to knowing your numbers, finding your tribe, and SO much more!

Episode #213: Creating Engaging Live Sales & Building a Memorable Brand with Allison Albritton of InStyle Auctions & Boutique May 21, 2019

Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!

EPISODE #212: Maximizing Vendor Events & Pop Ups with Jenifer Burnett of Punchy's May 14, 2019

Jenifer Burnett, the owner of Punchy’s, talks about her unique experience in starting her business and the importance of knowing your customers, your numbers and how to maximize new customer acquisition from road shows and pop ups. Jen gives us a glimpse into what it’s like to do shows (such as the NFR) to grow your customer base. Jen’s vast knowledge on running a successful business will benefit any boutique owner or vendor!

Episode #211: Starting a Wholesale Business as Your True, Authentic Self with Megan DiVincenzo founder of The Sis Kiss May 07, 2019

Megan DiVincenzo, the founder of Sis Kiss and a former defense attorney, explains how her business began by finding a problem in a product and solving it. From there, her business grew from word of mouth to a booming online wholesale business. From maximizing influencer relationships, to balancing both retail and wholesale growth, Megan gives us real talk and a true example of who an authentic business women is.

Episode #210: WOW Customer Service & Leaving a Legacy with Dana Spinola founder of Fab'rik Apr 30, 2019

Dana Spinola, the founder of Fab’rik gives your host Ashley Alderson shares what it's really like building a boutique brand across nearly 50 stores, even through a recession. Using her WOW customer service culture, Dana shares her heart & mission in a truly genuine and grounded nature. Get ready to talk burn out, growth and building a legacy you can be proud of.

Episode #209: Balancing a Large, Growing Business and Being a Mom with Tori Gerbig Apr 23, 2019

Tori Gerbig from Pink Lily Boutique talks to your host Ashley Alderson about her story and what’s happening inside of the Pink Lily including their amazing growth. Tori reveals some of their amazing strategies, how they’re working with influencers and what’s next for the Pink Lily.

Episode #208- 5 Essentials For Your Website with Angela Froschl, Hot Mess Consulting Apr 16, 2019

Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert. Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drives success for your boutique.

Episode #207: Five Business Essentials Every Boutique Must Know with Sara Burks & Ashley Alderson Apr 09, 2019

Sara Burks, the Director of Partnerships and Education at The Boutique Hub, joins your host Ashley Alderson to talk about the 5 ESSENTIALS to growing a successful boutique business and their Retail Bootcamp program. Are you operating only in the art of retail, or the science? Sara and Ashley cover the most common mistakes and opportunities every retailer must look for!

#206: How to Shop Apparel Markets with Atlanta Apparel's Caron Stover and Morgan Ramage Apr 02, 2019

Caron Stover, Vice President of Atlanta Apparel and Morgan Ramage, Fashion Creative Director at Atlanta Apparel join us to talk about how to shop apparel markets, uncover trends for fall, and highlight how to navigate the Atlanta Apparel Mart. Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making bloggers. Plus — who is excited about The Boutique Summit in June? We’re sharing details!

#205 How to Sell Shoes & Build Profitable Vendor Relationships with Sarah Resnick Mar 26, 2019

Sarah Resnick, Account Executive at Chinese Laundry, shares her vast experience in the wholesale business. Sarah gives us some background on how she got started in the fashion industry at the age of 15 and what she's learned in being in the wholesale shoe market. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.

#204 Merging Motherhood and Business with Stacy Gnewkowski and Leslie Plank Mar 19, 2019

Leslie Plank and Stacy Gnewkowski, Owners of Hawthorne Collection Boutique, are two best friends that are mothers of children with special needs. They have come to the show to discuss the retail and wholesale side of their business, including the importance of involving your family in your company, along with social responsibility.

#203: How to Build Your Boutique and Create an Unforgettable Brand Mar 12, 2019

Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers. The woman who does it all takes a minute of her time to share her secrets, from increasing your prices, carrying better brands, to managing and growing your staff. If you love west coast fashion and have a growing brick and mortar, you'll love Lisa's advice!

#202: What Does it Take to Work With an Influencer With Jessie Jarvis Mar 05, 2019

Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.

#201 Six Reasons Boutiques Fail and How to Avoid Those Pitfalls with Ashley Alderson Feb 26, 2019

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutiques fall flat. Prevent burn-out and manage your precious time by treating these six reasons as an experienced checklist to keep you on track and lift your business to its full potential.

#41 Finishing the Year Strong and Starting 2019 with a Bang Dec 14, 2018

We’re not just talking about finishing the year strong in your business, it’s your entire life. That last week of holiday sales is a tough one, but preparing yourself for an amazing start to 2019 can have amazing psychological effects that last all year long.

This episode is full of tips to make this happen.

For show notes & resources visit the episode webpage below or click here. (edit URL)

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#40 How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social Shop Nov 27, 2018

Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#40 Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, plus working with high-level influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer Nov 13, 2018

Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we’re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.

Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive industry. From working with the biggest car companies in the world, Mike answers your questions about influencer ROI, contracts, and finding companies to work with. We’ve got you covered in this episode with several actionable takeaways!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#39 Five Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub Nov 06, 2018

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful 2019 season.

Want more tips, strategies, and sales boosters? Click here for 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique Hub’s Holiday Marketing Masterclass.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#38 Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee Oct 23, 2018

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy you need to be! Check out the Hub’s training library for more info.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

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Receive updates for Retail Bootcamp here.

#37 Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media Oct 16, 2018

Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life.Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#36 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail Oct 09, 2018

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time efficiently, and so much more.

Learn more about WhizBang! Retail, click here!

If you’re already a member of the Hub be sure to check out Bob’s guest training “How to Find Great Employees” under Team Management in The Boutique Hub Training Library.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#35 Meet a New Wholesale Marketplace, Fashion Domino Oct 02, 2018

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino. Meet this new online fashion marketplace for wholesale, and enjoy perks like free shipping. Here’s the backstory.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes. Sep 25, 2018

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and make the most of your buying dollars.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#33 YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year. Sep 18, 2018

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year.

This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique owner, and much more!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#32 Advanced Strategy + Promoted Pins with Pinterest’s McKayla Amundsen Sep 11, 2018

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen.

Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s Members Only Training Library. Join here.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

#31 Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions Sep 05, 2018

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive? How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing strategy. Get ready to take notes on the strategy you can use NOW in your business.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#30 How Can Emerging Designers us Community to Compete with Fast Fashion? With Hillary France, CEO of Brand Assembly Aug 21, 2018

Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#29 How to Build a Brand that Empowers Others and Forges Good in the World, with Missy Robertson, Laminin Designs and Duck Dynasty Aug 14, 2018

One of the most important missions to Missy Robertson and her family has been to work selflessly to help others find faith and inner joy through charity. Missy has established Laminin House to provide jobs for women in the West Monroe area with a desire for community in a supportive work environment. Each piece of jewelry is inspired by southern femininity and a love for the outdoors. It is individually crafted by women in need of a new purpose, including those rescued from sex trafficking, homelessness and addiction. Laminin exists to equip, empower, and enrich the lives of the women it employs while bringing a reminder of God's creations to the marketplace.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#28 Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN. Aug 08, 2018

Women’s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

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>> EPISODE 27- LISTEN NOW ON iTunes

#27 Breaking Down Point of Sale System Data and How to Use it, with Lightspeed Retail Aug 07, 2018

Girl, grab a pen. This podcast answers questions you’ve been searching for and we go in-depth on what technology is most important for your boutique. Point of sale systems helps you better manage your inventory for e-commerce and brick and mortar stores.

#26 Boutique Hub Birthday: Ask Ashley Anything (Part 2) Aug 02, 2018

Hang with us in this episode we had some technical difficulties, don’t worry you’ll get a good laugh! If you didn’t listen to part 1, The Boutique Hub turns 5 years-old this month and to celebrate we’re asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell. This is part 2 of a 2 part series, so if you missed part one be sure to go back and check it out!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

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#25: WWDMagic: Spring 19 Trends, Business Tips & Life in Fashion, with Kelly Helfman, Brand Director at WWDMagic Jul 31, 2018

Viva Las Vegas! Before we attend one of the season’s biggest apparel markets, we are getting you ready to maximize your trip to Las Vegas. WWD Magic Brand Director, Kelly Helfman is breaking down everything you need to know from the shows all week, trend analysis of what’s coming for spring, and sharing insider business tips for boutiques. Kelly is a total mom meets fashionista and takes us inside of her career in fashion, after owning a retail store herself. Even if you aren’t going to Vegas, this podcast is full of takeaways and strategies you can use right now.

For those of you headed to Vegas, just a heads up that we will be hosting TWO events this season, both on Tuesday, Aug 14th.

#BOUTIQUEBOSS BREAKFAST: at WWINFeaturing 4 speakers + Roundtable business topics on buying, data, sales training and Social media engagement8:30 am - breakfast served!Click here to RSVP

#BOUTIQUEBOSS COCKTAIL PARTY: at WWDMAGICFeaturing MAGIC Show Director Kelly Helfman, breaking down trend analysis for boutiques, and notes on brands and strategies to be looking for, for spring 2019.4:00 - 6:00 pm - cocktails servedClick here to RSVP

AFTERPARTY -- BUS provided by WWD MAGIC to VIP POOL Party at Mandalay Bay to follow!!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

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#24 Boutique Hub Birthday: Ask Ashley Anything (Part 1) Jul 25, 2018

The Boutique Hub turns 5 years-old this month and to celebrate we’re asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell. This is part 1 of a 2 part series, so come back next week for more! Our followers on social media and member’s in our groups submitted these questions, and Ashley shares the good, bad and ugly. Joining Ashley is Jessie Jarvis, Project Manager at The Boutique Hub, and she too isn’t holding back!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

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#23 Embracing Failure & Surviving. 2017 Global Boutique of the Year, The Lace Cactus owner Kelsey Darby Jul 18, 2018

We know, we’re a day late, but.. *que the bells and whistles* The Hub team was launching The 2018 Boutique Awards!! And holy cow, our boutique members rallied their customers. We’ve had 100,000+ votes in less than 24 hours.

The timing couldn’t be better this week, then to have on the show the reining 2017 Global Boutique of the Year - The Lace Cactus, and founder Kelsey Darby of Hico, Texas. This episode is near and dear to our hearts. Kelsey Darby started as a 19 year old single mom, blew up the boutique world, and hit rock bottom. She went from The top of the world, to wanting to completely give up, selling nearly everything she had, to back again and winning The 2017 Global Boutique in the same year. She is a woman on a mission, and her authenticity speaks for itself. Get the tissues ready, girl. She is speaking to us all.

More about the 2018 Boutique Awards here: http://tbhub.co/tba

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

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Instagram: @boutiquehubbusiness & @ajalderson

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#22 How to Succeed at Vendor Shows with Ruffles & Rust Expo, Camey Maldonado Jul 10, 2018

In a four-month span, Camey can work with up to 800+ vendors and travel across 6 states by hosting the boutique specific, Ruffles and Rust Expo. She’s seen the good, the bad, and the just plain ugly booths, marketing, and customer service. In this episode, she’s sharing the tips she’s learned along the way to help you step up your game at your next pop up or vendor event!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:www.theboutiquehub.com/join

#21 Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer Jul 03, 2018

How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy’s truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business. But more than that, we love how Mindy shares her story of being at the lowest point of her life before starting her business, and how you can build something great with the same mindset she did.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

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#20 Top 5 Tips for New Boutique Owners with Ashley Alderson Jun 26, 2018

Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right.

While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can’t be missed in your business!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

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#19 Denim Forecast with Judy Blue Creative Director, Christina Choi. Jun 19, 2018

How does someone get into manufacturing their own line? How can you stay creative and on top of the game? And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can be prepared for trends in denim for the fall.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

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Instagram: @boutiquehubbusiness & @ajalderson

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#18 Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee Jun 12, 2018

This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire.

Get your pencil ready whether you’re a brand owner, boutique owner, service provider, or just a fan of Ali Dee.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

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Instagram: @boutiquehubbusiness & @ajalderson

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#17 What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub May 29, 2018

MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.

From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success. Plus, what retail and basketball have in common...and it’s pretty smart!

Sign up for updates about our Digital Retail Bootcamp with Ashley and Sara! Click here.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

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#16 How to innovate in a crowded market, with Grayson DiFonzo, Founder Buddy Love Clothing May 22, 2018

Creating your own clothing line isn’t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it.

It takes an eye for fashion, style, fit, and body types for a clothing line to be successful. As well as loyal retailers, copyright knowledge, and a grounded idea of what your customers want.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

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#15 Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software May 15, 2018

Repeat after me, “I NEED to analyze data for my boutique.” There is a huge difference today in tracking data and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer patterns, team performance and more.

In this episode, Ashley and Geoff, a man with 30 years of retail experience with well-known brands, break down what reports, what the data means, and why it matters so much. Get ready to take notes with LOADS of actionable takeaways this week!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

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#14 Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch. May 08, 2018

Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are their friends.

In this episode, Ashley sits down with Amanda Kimes & Lindsay Perraton, Director of Marketing, to see how these two fashionable, boss women keep a traditionally “behind the times” genre of fashion on the cutting edge. From Facebook Ad Strategies to working with influencers. Here how this company became an overnight success, 10 years in the making.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

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#13 Scaling a Million Dollar Brand from your Kitchen Table, with Meredith Jurica, Founder of Makeup Junkie Bags May 01, 2018

It’s rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in the future are palpable, and her mantra of charity, admirable. Get ready to meet a company you are going to want to follow along with for a long time!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

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#12 Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace Apr 24, 2018

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an ecommerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you maximize your ad spend? Not an e-commerce store? That’s ok, Facebook Ads are a crucial piece of your strategy too! Driving paid traffic to your content, your page, your email list, or to simply drive engagement keeps you top of mind, and keeps your customers knocking at your door.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

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#11 Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company Apr 17, 2018

Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you’ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. In today’s episode, hear how Keith built some of the most recognized brands in western, his tips for retailers today, why projecting your personal money story on a potential customer is bad for business, and where our industry is headed. Keith works alongside another well known, and appreciated icon in western, Keith Maddox, the owner of American Hat Company who also notes the importance of building a leadership team. From his days at Cinch, Cruel Girl, and all Miller Brands, to his time in the Fireplace industry, Keith’s business background is one we all can learn from.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

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#10 Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads Apr 10, 2018

Have you ever wondered how some wholesale brands seem to take off? Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, “All of the above” as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas. Not only is Chad successful with Texas True, but with his embroidery company, The Sports Zone, and two retail boutiques. When you meet him, and their down to earth, genuine team, you’ll see how it has all come together so well.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

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#09 Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley Alderson Apr 03, 2018

The world of retail is ever changing, and on today’s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success.

Are you making one of these? In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She’s even taking head on the epidemic of copyright concerns happening today and inviting YOU to be a part of the solution.

Which of these topics resonates most with you this week? Be sure to let Ashley know over on Instagram at @ajalderson.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

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Facebook: @boutiquehubashley

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#08 Why You Shouldn't Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics Mar 27, 2018

From the beginning of social media, there were only a handful of ‘Facebook Boutiques’ that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics.

This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique, as well as a wholesale line. From overcoming addiction and a mortality moment, to growing her empire. Hear why Liz’s best advice is to grow Instagram NOW, and to never put all of your eggs into one basket. Plus, how you can take security measures to protect your business from hackers, and much, much more.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

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Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

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