Boutique Chat

Latest Episodes:

#08 Why You Shouldn't Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics Mar 27, 2018

Show notes

From the beginning of social media, there were only a handful of 'Facebook Boutiques' that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics.

This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique, as well as a wholesale line. From overcoming addiction and a mortality moment, to growing her empire. Hear why Liz's best advice is to grow Instagram NOW, and to never put all of your eggs into one basket. Plus, how you can take security measures to protect your business from hackers, and much, much more.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#07 Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew. Mar 20, 2018

Show notes

What does it mean to sit down and create a strategic marketing plan for your business? This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more. Not only will we cover marketing strategies working for the world's largest brands in western, but uncover some critical questions like 'Is print media dead?' Make sure you stick around for the end, to hear Dru's take on fatherhood and business. As a dad of twins, you're going to like this takeaway.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat *** Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#05 How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold Mar 05, 2018

Show notes

Can you build a multi-million dollar business on social media alone? This week's guests prove that when you build a tribe of loyal women, anything is possible. Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale. Her husband Brandon happened to be a talented startup founder who built a solution to a key problem Amanda, and numerous retailers have selling on social media. Enter Comment Sold. These two live and demonstrate the spirit of Community Over Competition, and have a pretty unique story to share about how Amanda's business took off, on its own, and Brandon helped solve a roadblock to scale. Then, began to share this method with others in the same space, selflessly.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat *** Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products! Feb 25, 2018

Show notes

What is the ROI for a Fashion Truck? How can you maximize your prom or specialty retail boutique to provide the best customer experiences? What is a North Dakota accent?

All critical questions, and this week, Ashley and Kinzey dive into what it's like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017.

From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo's Nest in high school for a competition, placed at nationals, and opened the store the next year while still going to college.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat *** Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#03 Buying Strategy & Cash Flow Analysis for Retail Growth Feb 23, 2018

Show notes

How can retailers make smarter buying and inventory management decisions to make more money? This episode is PACKED with information about the flow of inventory, data analysis, point of sale systems, merchandised plans and all the details retailers need to manage a successful cash flow and buying strategy. Meet Dan Jablons, Founder of Retail Smart Guys, analyst, consultant, speaker and Management One affiliate.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat *** Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#02 Growing a Mega Boutique with Facebook Ads & Authenticity, Laura Benson, CEO Filly Flair Boutique Feb 22, 2018

Show notes

How do you know when to turn up your Facebook Ads? What does it mean for an e-commerce store to build an authentic connection? How can a business owner also find balance to be a wife and mother? Laura Benson, Founder and CEO of Filly Flair Boutique has grown her business from a rural South Dakota community to a multiple 7 figure business, and it's no secret why. Join us as we meet a woman leaving her mark on the industry.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat *** Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#01 Show Intro: 3 Keys to Boutique Industry Success & Meet Ashley & The Boutique Hub Feb 21, 2018

Show notes

Get ready for insider secrets, growth hacks, proven strategies, inspiring stories and the latest in industry tips, trends and news for boutique owners, wholesale brands and manufacturers, bloggers and fashion industry insiders. Join Ashley Alderson, Founder of The Boutique Hub each week on Boutique Chat as she interviews leaders in boutique retail and fashion, and shares her own extensive knowledge of business development, sales and marketing.

This is the podcast and the movement shaking up fashion, and creating the spirit of Community Over Competition. Meet the full community at www.theboutiuquehub.com

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat *** Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join