Boutique Chat

Latest Episodes:

#18 Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee Jun 12, 2018

Show notes

This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire.

Get your pencil ready whether you're a brand owner, boutique owner, service provider, or just a fan of Ali Dee.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#17 What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub May 29, 2018

Show notes

MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.

From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success. Plus, what retail and basketball have in common...and it's pretty smart!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#16 How to innovate in a crowded market, with Grayson DiFonzo, Founder Buddy Love Clothing May 22, 2018

Show notes

Creating your own clothing line isn't for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it.

It takes an eye for fashion, style, fit, and body types for a clothing line to be successful. As well as loyal retailers, copyright knowledge, and a grounded idea of what your customers want.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#15 Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software May 15, 2018

Show notes

Repeat after me, "I NEED to analyze data for my boutique." There is a huge difference today in tracking data and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer patterns, team performance and more.

In this episode, Ashley and Geoff, a man with 30 years of retail experience with well-known brands, break down what reports, what the data means, and why it matters so much. Get ready to take notes with LOADS of actionable takeaways this week!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#14 Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch. May 08, 2018

Show notes

Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are their friends.

In this episode, Ashley sits down with Amanda Kimes & Lindsay Perraton, Director of Marketing, to see how these two fashionable, boss women keep a traditionally "behind the times" genre of fashion on the cutting edge. From Facebook Ad Strategies to working with influencers. Here how this company became an overnight success, 10 years in the making.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#13 Scaling a Million Dollar Brand from your Kitchen Table, with Meredith Jurica, Founder of Makeup Junkie Bags May 01, 2018

Show notes

It's rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in the future are palpable, and her mantra of charity, admirable. Get ready to meet a company you are going to want to follow along with for a long time!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#12 Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace Apr 24, 2018

Show notes

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an ecommerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you maximize your ad spend? Not an e-commerce store? That's ok, Facebook Ads are a crucial piece of your strategy too! Driving paid traffic to your content, your page, your email list, or to simply drive engagement keeps you top of mind, and keeps your customers knocking at your door.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#11 Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company Apr 17, 2018

Show notes

Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you'll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. In today's episode, hear how Keith built some of the most recognized brands in western, his tips for retailers today, why projecting your personal money story on a potential customer is bad for business, and where our industry is headed. Keith works alongside another well known, and appreciated icon in western, Keith Maddox, the owner of American Hat Company who also notes the importance of building a leadership team. From his days at Cinch, Cruel Girl, and all Miller Brands, to his time in the Fireplace industry, Keith's business background is one we all can learn from.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#10 Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads Apr 10, 2018

Show notes

Have you ever wondered how some wholesale brands seem to take off? Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, "All of the above" as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas. Not only is Chad successful with Texas True, but with his embroidery company, The Sports Zone, and two retail boutiques. When you meet him, and their down to earth, genuine team, you'll see how it has all come together so well.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#09 Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley Alderson Apr 03, 2018

Show notes

The world of retail is ever changing, and on today's show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success.

Are you making one of these? In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She's even taking head on the epidemic of copyright concerns happening today and inviting YOU to be a part of the solution.

Which of these topics resonates most with you this week? Be sure to let Ashley know over on Instagram at @ajalderson.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***

Facebook: @boutiquehubashley

Instagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join