Boutique Chat

Latest Episodes:

#38 Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel Lee Oct 23, 2018

Show notes

That's right, Ashley chatted with FashionGo's CEO Daniel Lee. They breakdown where the wholesale industry has been, what it's doing now, and what's on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren't analyzing your POS data to adjust your buying strategy you need to be! Check out the Hub's training library for more info.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#37 Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media Oct 16, 2018

Show notes

Pinterest isn't for short-term strategy, it's for dreamers. Dreaming what outfit they'll wear to the rehearsal dinner at their wedding, what house they'll live in when they have four perfect kids someday, and what cookie recipe they'll bake for Santa. They are dreaming about what's to come next in their life.Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#36 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! Retail Oct 09, 2018

Show notes

Early on in Bob's retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time efficiently, and so much more.

Learn more about WhizBang! Retail, click here!

If you're already a member of the Hub be sure to check out Bob's guest training "How to Find Great Employees" under Team Management in The Boutique Hub Training Library.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#35 Meet a New Wholesale Marketplace, Fashion Domino Oct 02, 2018

Show notes

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you'll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino. Meet this new online fashion marketplace for wholesale, and enjoy perks like free shipping. Here's the backstory.

Receive updates for Retail Bootcamp here.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes. Sep 25, 2018

Show notes

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you're bringing in. Going to LA on a regular basis isn't ideal, because well… life. That's where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and make the most of your buying dollars.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#33 YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year. Sep 18, 2018

Show notes

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie's love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they've just been named the 2018 Global Boutique of the Year.

This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique owner, and much more!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#32 Advanced Strategy + Promoted Pins with Pinterest's McKayla Amundsen Sep 11, 2018

Show notes

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women's fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you'll want to grab a pen.

Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub's Members Only Training Library. Join here.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders:

www.theboutiquehub.com/join

#31 Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext Solutions Sep 05, 2018

Show notes

You don't own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive? How will you reach your customers? That's where your own list comes in, your email list, and in today's world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it's time to re-think your marketing strategy. Get ready to take notes on the strategy you can use NOW in your business.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#30 How Can Emerging Designers us Community to Compete with Fast Fashion? With Hillary France, CEO of Brand Assembly Aug 21, 2018

Show notes

Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#29 How to Build a Brand that Empowers Others and Forges Good in the World, with Missy Robertson, Laminin Designs and Duck Dynasty Aug 14, 2018

Show notes

One of the most important missions to Missy Robertson and her family has been to work selflessly to help others find faith and inner joy through charity. Missy has established Laminin House to provide jobs for women in the West Monroe area with a desire for community in a supportive work environment. Each piece of jewelry is inspired by southern femininity and a love for the outdoors. It is individually crafted by women in need of a new purpose, including those rescued from sex trafficking, homelessness and addiction. Laminin exists to equip, empower, and enrich the lives of the women it employs while bringing a reminder of God's creations to the marketplace.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

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