Boutique Chat

Latest Episodes:

#206: How to Shop Apparel Markets with Atlanta Apparel's Caron Stover and Morgan Ramage Apr 02, 2019

Show notes

Caron Stover, Vice President of Atlanta Apparel and Morgan Ramage, Fashion Creative Director at Atlanta Apparel join us to talk about how to shop apparel markets, uncover trends for fall, and highlight how to navigate the Atlanta Apparel Mart. Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making bloggers. Plus — who is excited about The Boutique Summit in June? We're sharing details!

#205 How to Sell Shoes & Build Profitable Vendor Relationships with Sarah Resnick Mar 26, 2019

Show notes

Sarah Resnick, Account Executive at Chinese Laundry, shares her vast experience in the wholesale business. Sarah gives us some background on how she got started in the fashion industry at the age of 15 and what she's learned in being in the wholesale shoe market. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.

#204 Merging Motherhood and Business with Stacy Gnewkowski and Leslie Plank Mar 19, 2019

Show notes

Leslie Plank and Stacy Gnewkowski, Owners of Hawthorne Collection Boutique, are two best friends that are mothers of children with special needs. They have come to the show to discuss the retail and wholesale side of their business, including the importance of involving your family in your company, along with social responsibility.

#203: How to Build Your Boutique and Create an Unforgettable Brand Mar 12, 2019

Show notes

Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers. The woman who does it all takes a minute of her time to share her secrets, from increasing your prices, carrying better brands, to managing and growing your staff. If you love west coast fashion and have a growing brick and mortar, you'll love Lisa's advice!

#202: What Does it Take to Work With an Influencer With Jessie Jarvis Mar 05, 2019

Show notes

Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.

#201 Six Reasons Boutiques Fail and How to Avoid Those Pitfalls with Ashley Alderson Feb 26, 2019

Show notes

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutiques fall flat. Prevent burn-out and manage your precious time by treating these six reasons as an experienced checklist to keep you on track and lift your business to its full potential.

#41 Finishing the Year Strong and Starting 2019 with a Bang Dec 14, 2018

Show notes

We're not just talking about finishing the year strong in your business, it's your entire life. That last week of holiday sales is a tough one, but preparing yourself for an amazing start to 2019 can have amazing psychological effects that last all year long.

This episode is full of tips to make this happen.

For show notes & resources visit the episode webpage below or click here. (edit URL)

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#40 How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social Shop Nov 27, 2018

Show notes

Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason's wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers' and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#40 Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, plus working with high-level influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer Nov 13, 2018

Show notes

Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we're breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.

Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive industry. From working with the biggest car companies in the world, Mike answers your questions about influencer ROI, contracts, and finding companies to work with. We've got you covered in this episode with several actionable takeaways!

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

#39 Five Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub Nov 06, 2018

Show notes

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that's not the case for you but that doesn't mean you shouldn't take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful 2019 season.

Want more tips, strategies, and sales boosters? Click here for 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique Hub's Holiday Marketing Masterclass.

For show notes & resources visit the episode webpage below or click here.

Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat

***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson

Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

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