Boutique Chat

Latest Episodes:

Building A Strong Legal Foundation For Your Business Jun 21, 2022

Show notes

Today we're getting into all things legal! Lauren Boyd is the Founder of Guide My Business, a boutique law firm that empowers entrepreneurs by helping them to build a strong legal foundation, and she's joining me today to deep dive into all of the really important legal aspects of your business. I have seen too many boutiques and retailers get their social media or Shopify accounts taken down by simply not doing the legal stuff right, so this is an episode you literally can't afford to miss!

Grab your pen and paper and get ready to take notes as we walk through the importance of not only trademarking your own business, but also making sure that the brands you are buying from have proper licensing agreements in place on their end. We also dive into HR law, the difference between hiring employees versus hiring contractors, and all the things that you need to know to make sure that your business is set up on a strong legal foundation right from the jump.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Lauren Boyd: Website

Making TikTok Work For Your Boutique Business Jun 14, 2022

Show notes

Get ready because we are pulling back the curtain big time on The Boutique Hub today and taking you behind the scenes of our social media presence with our wonderful Content Coordinator, Charlee Johnston. Initially brought on as an intern, Charlee is now a full-time team member of The Boutique Hub, and in this episode, we're diving into so much, including how to hire a social media intern and how to make your own TikToks and reels more successful.

Listen in as Charlee shares what the internship process was like from her experience with The Boutique Hub, what made her want to stay on with the position, and what made the hiring, onboarding, and training period successful for everyone involved. We also discuss how Charlee maximized her experience with TikToks and reels, and she divulges what boutique owners who are successful on social media all have in common - and what they are doing right!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Boutique Hub: TikTok | Instagram

Keep 'Em Coming: Building a Consumable Brand Jun 07, 2022

Show notes

What does it take for both wholesale brands and retailers to be successful? That's what we're breaking down today with Sammi Hill, co-founder of Mixologie and long-time member of the Boutique Hub. This is a conversation not just for those on the wholesale side wondering how to grow their brand and reach more retailers, but it's also a conversation for the retailers who are looking to up-level their success and get more repeat sales.

Take a listen as Sammi shares the common traits that her most successful retailers have in common (whether they're brick-and-mortar or online), how wholesalers and retailers can create better long-term relationships with one another, and how retailers can get people coming back to their stores repeatedly to purchase. We also discuss the industry, including how it is evolving and changing, and Sammi shares the how Mixologie has grown since its inception back in 2015 to become one of the top perfumers of the boutique world.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Sammi Hill: Website

Retail Bootcamp

The Importance of Multiple Revenue Streams For Your Business May 31, 2022

Show notes

One of the biggest opportunities that boutiques have available to them today is to diversify their revenue streams. Want to know how? In this episode, I'm sitting down with Kait, who is a long-time Boutique Hub member and has consistently pushed through to the next level when it comes to her success—in part by creating multiple revenue streams in her business.

Listen in as we get open and honest about what it has taken for Kait to grow her boutique, what obstacles she had to overcome, and how she has leveraged the business and the influence she has built to generate multiple streams of revenue. No matter where you are in your boutique journey, I promise you'll be able to relate to Kait's story in some way, so get comfortable and enjoy!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Kait Yoniski: Website | Instagram

Vogue Society Boutique

How to Recession Proof Your Business May 24, 2022

Show notes

We all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It's time to discuss how to recession proof your business.

I will be addressing where you can save money in your business, what categories you should be buying into, and how to manage your investments vs your expenses. Today's episode is an important one, so make sure you don't miss out!

Resources:

Ashley Alderson: Instagram
Join us for our free summer school live training, starting May 31st: https://retailbootcamp.mykajabi.com/summerschool
How to cut costs in your business free download: https://retailbootcamp.mykajabi.com/how-to-cut-costs-in-your-business

Maximize Your Instagram Presence May 17, 2022

Show notes

The content queen is back! Shannon Gordon is the Social Media Manager at the Hub and a former boutique owner herself, and I am so excited to have her on the show today to deep dive into the tips, tools, and trainings to make your Instagram account work for you.

Grab your notebook and get comfortable as we talk through what's working right now on Instagram, how to grow on the platform, and how to create engaging content that translates into sales for your business. Shannon also shares the top non-negotiable to being successful on Instagram and what the most successful boutiques are doing right (and what they could do to up-level their Instagram game even further!)

Resources:

Instagram Ignite Masterclass

Small Business Marketing Bundle

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Learning In The Messy and Speaking Your Dreams Out Loud May 10, 2022

Show notes

Lori Harder is an author of several books, host of the hit podcast Earn Your Happy, and most notably now the founder of Lite Pink, the best tasting low-calorie premium rosé flavored wine seltzer. She is also incredibly active in the personal development space and is also one of the most brilliant minds for women in business today.

In this episode, we go behind the scenes as Lori shares all the highs and lows of her experiences in business and discusses some of the most common struggles that women in business face today (including how to overcome them). We also dive into what it means to have a CEO vs. an entrepreneur mindset, how to leverage the mess in your business, and where to look for true happiness in your life.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Lori Harder's website: https://loriharder.com/podcast/

What Vendors Wish Boutique Owners Knew To Be Successful May 03, 2022

Show notes

Calling all boutique owners and wholesale brands! This is an episode you won't want to miss! Today we're joined by Molly Wilson, one of the brightest minds in the industry, as well as the founder of Molly & You and BEST of Show. If you've been around the Boutique Hub for long enough, you probably recognize her name from her incredibly valuable feedback and support for fellow community members.

Listen in as Molly gives her perspective from the vendor side and shares valuable tips and takeaways on forming partnerships that will create long-lasting and mutually beneficial relationships between vendors and retailers. We also dive into her experience, from running a top-performing retail store and starting her own gourmet food brand to launching BEST of Show, a wholesale vendor for U.S. retailers. This is such an honest and straightforward conversation that is absolutely jam-packed with wisdom, so make sure you don't miss it!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

The Boutique Hub App Launch Apr 26, 2022

Show notes

We are so excited to announce The Boutique Hub app launch! This has been in progress over the past 2 years and we can't wait for you to experience it. In today's episode, I will give you all the exciting details on what's included in the app.

The Boutique Hub app allows you to get all the things you need to grow your business right from your phone! Tune in to hear how you can access business trainings, chat with other business owners, get your burning questions answered, and I will reveal the brand new training series we released!

App link: https://apps.apple.com/us/app/boutique-hub/id1593582819

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

The Elements of Successful Live Selling Apr 19, 2022

Show notes

Katrina DiMiele is the founder of The Other Side Tribe Boutique and has over 13 years of experience within the fashion and beauty industries. She is also one of the top live selling boutiques in the entire country and is hugely active in the community, on both the retail and wholesale sides.

Get ready to meet her and hear her amazing story about getting started in the fashion industry and overcoming both a double mastectomy and hysterectomy all before she turned 30. We also dive into live selling and discuss the components that make for a successful live sale. Katrina is constantly evolving and looking for ways to foster community over competition, and I'm excited for you to hear this episode!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

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