Boutique Chat

Latest Episodes:

Building a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co. Feb 07, 2023

Show notes

In this episode, we're tackling one of the most frequently asked questions from growing boutique owners: how do you work with your spouse? To help us answer this question, we've brought in two of our favorite people and an amazing couple, Anthony and Amy Ekren of Inherit Clothing Co. Not only will they share their experiences of working together, but they'll also dive into how they have successfully scaled their business by maximizing systems, processes, and the love languages of their team members. Join us as we learn how they've built a thriving business and a culture we can all admire.

Anthony and Amy take us through their non-traditional journey into the boutique world as they took the leap of purchasing and scaling an existing business. They give us a unique inside view of what it's like to work together as a husband and wife couple in the business world and share their experiences of growing this awesome business from the ground up. You'll also hear about the unglamorous side of it all, what systems and processes have helped them along the way, and how they really made this brand their own.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Inherit Clothing Company

Shop Inherit Clothing on Hubventory

Working Genius

Ashley Alderson: Instagram

Best of Boutique Chat Season 4 Jan 31, 2023

Show notes

I'm thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I'm revisiting some of my favorite episodes of the last year!

In this highlight reel you'll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on launching collections, Simple Pin Media founder Kate Ahl on the power of Pinterest, influencer and boutique owner Jocelyn McClellan on the importance of community, The Taproom founder Kelly Vaughn on optimizing Shopify, The Good Babes Co. founder Shelby Lovelace on styling collections and creating an aesthetic, financial adviser and founder of Finances Demystified Dominique Broadway on making your money work for you through investments, Yellowstone costumer Megan Meadors on the resurgence of cowboy cool, and Hale House owner Bekah Hale Pollock on building a lifestyle brand.

Did you miss any of these amazing guests? Click the links below to listen to the full episodes. And tune in next Tuesday for the first interview of Season 5!

Learn more about The Boutique Hub here: https://theboutiquehub.com/join/boutique/

Episodes:

How to Grow a Sustainable Business Like an Expert with Susan Bradley

From Brick & Mortar to Ecommerce with Karli Harris Pennington

The Power of Pinterest Marketing with Kate Ahl

Cultivating Community Over Competition Jocelyn McClellan

Converting Your Shopify Store into a Sales Powerhouse with Kelly Vaughn

Growth, Diversification & Re-branding Your Boutique Business with Shelby Lovelace

How to Build Wealth as a Boutique Owner with Dominique Broadway

From the Set of Yellowstone with Megan Meadors

Lessons Learned from a Decade in Business with Bekah Pollock

Other Resources:

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

The Six Layers of Retail Jan 03, 2023

Show notes

Welcome to the last episode of the season! Today, I am joined by Sara Burks, our Director of Partnerships and Education and my partner in crime for this podcast episode. We are discussing year-end tips and preparing for 2023, as well as addressing some of the common struggles faced by boutique owners and how to overcome them.

Listen in as we dive into what happened in 2022 in the boutique industry and share our tips for making 2023 your year. We'll be breaking down the six layers of any retail business, discussing how to sell less but make more, and sharing where many retailers fall down when it comes to sales strategy. We also talk about the exciting new changes coming to Retail Bootcamp that you won't want to miss!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Retail Bootcamp

3 Ways to Make 2023 Your Best Year Yet Dec 27, 2022

Show notes

This time of year is special for so many reasons. It's a wonderful opportunity to spend time with loved ones, and experience the joys of the holidays and it is the perfect time to reflect and plan for the year ahead. In last week's episode, we went over some reflections for 2022. Today, I want to share 3 predictions and takeaways for 2023 as you start to map out your year ahead.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Boutique Summit 2023

Best Year Yet 2023

Lessons Learned from 2022 Dec 20, 2022

Show notes

If you're like me, there's a different level of excitement that happens toward the end of the year. It's a great time to gather and look back on the highs and lows of the past year, as well as reflect on the lessons that were learned along the way. I have been busting at the seams with all the things I have learned over the past year, so buckle up as I share the biggest lessons learned from 2022.

Listen in as I look back and dive into the last year that we survived—or thrived in—and share some insights that we can take with us into the next year to make it great. I'll also talk about what to expect in the coming year within the retail and boutique industry and give you some tidbits to get your 2023 started off right in your business!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

Setting Yourself Up For Success In The New Year Dec 13, 2022

Show notes

As we continue through the time of year when many of us are hustling to meet all of the sales goals we set out for ourselves, I wanted to remind you that finishing the year off strong in terms of your business is just as important. In this episode, I'm discussing the things you should be thinking about before the end of the year to make sure that your business and your financials are on the right track for 2023.

Get comfortable, grab a notebook, and get ready to take notes on how to get yourself set for success in your business, at home, and internally! I'll be sharing quick tips to finish the year off strong, including the things in your business you should be doing before the end of the year, how to prep for taxes, and how to create new revenue streams if you have extra income.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ready to grow your boutique or retail store? Join us on January 3rd for Best Year Yet!
- Retail Bootcamp
Money: Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins
Unshakeable: Your Financial Freedom Playbook by Tony Robbins
Elfster

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

Leaning Into The Power of Traditional Media Dec 06, 2022

Show notes

Is there anyone listening who doesn't find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today's episode, we're getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we're finding out what it's like to find yourself in one of the most coveted spots in the nation: on Oprah's Favorite Things list.

Listen in as Elizabeth and Karena walk us through their brand story, having been in business for 20 amazing years, how they have grown during that time, how they source products, and how they manage cash flow. We also dive into what it was like to be featured on Oprah's Favorite Things, what they learned from the experience, and—more importantly—what they learned about the power of traditional marketing methods. You'll hear their thoughts on how boutiques can leverage traditional marketing themselves, as well as why it's more important than ever to have powerful relationships between brand and boutique.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Top It Off Accessories: Website | Instagram

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

Optimizing Your Shopify Conversion Rate Nov 29, 2022

Show notes

Many members of The Boutique Hub are Shopify owners, so today we are digging into the details of enhancing your Shopify store with Josh Orr, the Founder and CEO of Streamline Retail—and a repeat guest on the podcast! We'll be answering that burning question that all Shopify owners have: how do you make sure that your store has the highest possible conversion rate based on the traffic coming through?

Listen in as we break down what makes stores convert at the highest rates, what apps you should be using in your Shopify store, and what it really means to value community over competition. We also discuss the importance of being customer-centric (and what that means), the most important elements of any Shopify store, and what metrics you should be measuring when it comes to your site's overall health.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Josh Orr: Website

The eCommerce ToolKit

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

Lessons Learned From a Decade in Business Nov 22, 2022

Show notes

If there has ever been a boutique that does an amazing job not only understanding their customer but also building a truly amazing brand, it's Bekah Pollock's Hale House. Bekah is a long-time member of the Boutique Hub and has a beautiful store in Fort Worth, Texas, along with a tremendous following on Instagram. In this episode, we're diving into how she accomplished it all.

Listen in as Bekah takes us through her journey celebrating her 11th anniversary of Hale House, what it was like transitioning from a brick-and-mortar store to online, and how she manages selling and inventory for both. We also dive into how Bekah juggles everything in life and business, including running a business, growing a team, and (maybe most importantly) being a mom!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Bekah Pollock : Website | Facebook | Instagram

Cotton Island

Management One

Streamline Retail

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store

Building Extraordinary Wealth Nov 15, 2022

Show notes

What if I told you that the "think rich to get rich" philosophy would only get you so far in your quest for financial freedom? My guest today is Candy Valentino, a speaker, coach, and long-time business owner. Also the author of Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom, Candy joins the show today to break down the steps to creating life-long wealth that you can start doing today.

Listen in as Candy shares her tips for getting rid of debt, how to live below your means, and where you should start with investing. We also discuss why it is so important to focus on having multiple revenue streams to build life-long wealth (instead of laser-focusing on building a business with one revenue stream) and how to be intentional with your efforts so you can up-level your wealth and finally be financially free.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Candy Valentino: Website | Instagram | Facebook

Wealth Habits: Six Ordinary Steps to Achieve Extraordinary Financial Freedom by Candy Valentino

Hyros

Ashley Alderson: Instagram

Hubventory.com

Boutique Boss Store