Boutique Chat

Latest Episodes:

Building a Successful Personal Brand and Business with Emily McCarthy Apr 18, 2023

Show notes

Are you looking for inspiration to build your own personal brand and business? Emily McCarthy is a successful entrepreneur who has built an impressive personal brand through her designs in print and apparel. She has a successful eCommerce and brick-and-mortar business combining home, gift, lifestyle, and apparel products, and on top of that, she is also a busy mom! A true inspiration, she joins the show today to share how she balances it all.

Listen in as Emily opens up about the lessons she has learned through her entrepreneurial journey and gives advice on starting an online and brick-and-mortar business. You'll hear how she has made both successful, what's going on with the wholesale side of her business, and her tips to get it right from the beginning.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Emily McCarthy: Website | Facebook | Vimeo | Pinterest | Instagram

Revolutionizing the Boutique Game with Jeff Fenn Apr 11, 2023

Show notes

What is a better way to celebrate a 10-year business anniversary than to burn your whole membership to the ground and re-build it from the ground up? How about launching a brand new dashboard and new tools that will change the boutique game for so many owners?

Join me as I chat with Jeff Fenn, a Hub Team Member who's not just known for his terrible Steve Jobs impersonation, but also for the fresh new tools and dashboard features that were rolled out at the Boutique Summit last month. We'll be diving into the project's inception, the goals we sought to achieve with the new dashboard, and the power and importance of SEO. Jeff will also be sharing insights on how to track SEO and what metrics boutiques should be looking for to really leverage the power of organic traffic.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Boutique Hub Black

Growing a Successful Business on Your Own Terms with Laura Horwath, Ferne Boutique Apr 04, 2023

Show notes

Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we believe will hit home with many of our boutique owners.

Listen in as she opens up about her journey of growing a successful business through effective networking, her personal story of how she dealt with a dip in sales, and the lessons she learned about handling the ups and downs of business. You'll hear how she learned to define success on her own terms, how to focus on what's important and avoid getting stuck on a hamster wheel, and what Laura did to trim the fat and get down to the bare bones of why she's in business.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Laura Horwath: Website | Facebook | Instagram | TikTok | Pinterest

The Association of Junior Leagues International

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique Mar 28, 2023

Show notes

Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique!

In addition to taking me through the evolution of her storefront and the lessons she's learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she's made Small Business Saturday one of her biggest days of the year. We talk about the preparation and promotion, how she manages the ROI and how she makes every event a unique experience for both loyal and new customers.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Bless Your Heart Boutique Instagram | Facebook | Pinterest | Website

Ashley Alderson Instagram

The Boutique Summit 2023

Big News from The Boutique Summit with Ashley Alderson Mar 21, 2023

Show notes

I'm coming to you from The Boutique Summit in Dallas this week! And I want to give you guys a quick update on how it's all going, as well as share some really exciting news.

Along with the education and community, one of my favorite things about Summit is getting to share the latest news and happenings behind-the-scenes at The Boutique Hub. And this year I was thrilled to make a BIG announcement that will not only affect Hub members but also the boutique industry at large.

The Hub team has been working hard on finding new ways and tools to elevate your business, and we were so excited to present our new metrics dashboard at this Summit. We've teamed up with two of the largest data companies in the world to customize a dashboard that tells you how your business is performing and offers step-by-step direction to increasing your organic growth.

Be sure to check it out when logging on to theboutiquehub.com! And for those of you who weren't able to be at here in Dallas, you can stream all of the sessions on-demand with a virtual ticket. I guarantee the 2023 Boutique Summit guest speakers and breakout discussions are worth a listen.

Resources:

The Boutique Summit 2023

Boutique Summit Virtual Ticket

My Dashboard

Ashley Alderson: Instagram

Text Message Marketing Mastery with Jane Kasper, Owner / Founder of Glow Group and Rural Haze Boutique Mar 14, 2023

Show notes

Do you ever wake up in the middle of the night with fears and worries about your business? Well, you're not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we're thrilled to have Jane Kasper Cochrane back on the podcast. Founder of Glow Group, email marketing expert, boutique owner (and one of our keynote speakers at the recent Boutique Summit!) Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.

Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Glow Group: Website | Facebook

Rural Haze Boutique: Website | Facebook | Instagram

EP 1 with Jane: How to Master Email and Text Marketing

Glow Group Tutorials

Boutique Summit 2023

Scaling With Systems with Denise Albright Mar 07, 2023

Show notes

We have a lot to talk about in this episode! I'm joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise's entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of her newest venture.

Listen in as Denise shares how she started her business, what has helped her to scale (hint: think systems!), and how she uses common software to handle customer service inquiries. We also discuss why she decided to jump into the wholesale market, her process for live selling, and how to drop ship using hubventory.com.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Denise Albright: Website

Use code LUCKY on any order through March 31st on hubventory.com

Behind the Scenes of The Boutique Summit with Ashley Alderson Feb 28, 2023

Show notes

This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit!

I talk about everything that's happening at this year's Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you'll hear some helpful tips and tricks for putting on your next event!

As the largest conference for boutique owners outside of trade shows, The Boutique Summit is all about helping you grow your business. The 2023 Summit, taking place March 19-20 at Dallas Market Center, will not only include more than 16 breakout sessions fostering education and community but also the best lineup of speakers that I think we've ever had! I am so excited to welcome headliner Jenna Kutcher, a New York Times bestselling author and host of the No. 1 business marketing podcast Goal Digger — as well as boutique owner Karli Harris of Everyday Chic Boutique, Demin & Velvet's Janzen Tew, Olivia Hopkins from Digital Boutique Co., Management One's Director of Mentoring Paul Erickson and many more.

I hope you'll join us at The Boutique Summit 2023 to hear from this amazing group of business owners and strategy specialists, connect with the Boutique Hub team, meet other boutique owners from across the country and learn how to take your business to the next level!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Boutique Summit 2023

Ashley Alderson Instagram

Jenna Kutcher website | Instagram | Facebook | Pinterest

Everyday Chic Boutique

Denim & Velvet

Digital Boutique Co.

Management One

The Keys To Boutique Success with Michiko Seto, Blooming Boutique Feb 21, 2023

Show notes

Welcome to today's episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she's here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you're a brick-and-mortar business or an online boutique, there's something for everyone in this episode. So sit back, relax, and let's dive in!

Listen in as Michiko shares what every boutique owner needs to know, including how to start, plan, and grow a business, what metrics really matter, and why taking the time to plan and establish a solid foundation can help ensure the longevity of your boutique. You'll hear the secrets she has learned in her boutique journey, how she leverages events in her boutiques to bring people in, and the importance of staying true to your brand.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Ashley Alderson: Instagram

Michiko Seto: LinkedIn

Blooming Boutique

Treasures

The Boutique Summit 2023

The Power of Positive Thinking with Gretchen Hilley, Rolling Ranch Boutique Feb 14, 2023

Show notes

You can have the most successful business in the world, but if you're not enjoying it, is it really worth it? One of the topics that I find the most joy in talking about with boutique owners is the topic of mindset because it's one that can yield the biggest results and change in business. In today's episode, I'm excited to be joined by Gretchen Hilley, owner of Rolling Ranch Boutique and OG Boutique Hub member, to talk all things mindset.

Listen in as Gretchen shares her experience starting, launching, and growing her thriving business, the ups and downs she experienced with live selling and staffing, and what it was like adding her husband to the team. She also provides insight into the role her mindset has played in her success and shares practical tips on how to cultivate a growth mindset to reach new heights in your boutique journey.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Gretchen Hilley: Website | Instagram | Facebook | TikTok

Ashley Alderson: Instagram

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