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Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!
Copyright: © Copyright 2022 Sun Yi
If you're thinking about creating an online course or start a membership community from scratch, this episode is for you. Mitzi is a former literature professor who is trying to build her own online course. I coached her on what would be the best way to get started.
0:00 - Intro.
00:39 - Mitzi's introduction.
02:08 - Mitzi's podcast.
03:06 - How covid affected Mitzi.
04:30 - Why did Mitzi stop teaching?
05:07 - The problem of Self - censorship.
07:09 - The reason why Mitzi don't wanna teach literature.
08:39 - How people have reacted to Mitzi's podcast?
09:30 - How do people find Mitzi's podcast.
10:59 - Why Mitzi are not charging for her services?
14:40 - Don't feel guilty charging what you're worth.
17:30 - How much should you charge for your services?
20:38 - Online courses: useful or useless?
26:16 - What is Mitzi's course about?
29:43 - Sun's advice to Mitzi about her course.
37:54 - What is the responsibility of learner and teacher?
42:26 - The power of intrinsic motivation.
45:16 - Mitzi's thought about Night Owls Nation.
47:13 - Final tips conversation.
01:33:21 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today's Guests: Mitzi Campbell
Instagram: https://www.instagram.com/mitzianncampbell/
Podcast: https://www.blessonspodcast.com/
Many coaches out there have hard time explaining exactly what they do and how they're different from other coaches. In this episode I work with Rebecca Bromberg, who coaches other therapists and coaches on their business, to find exactly how she can market herself and sell her services.
Chapters:
0:00 - Intro.
00:44 - Rebecca´s introduction.
02:47 - What does Rebecca do?
09:46 - Why being specific is important.
13:17 - It doesn´t matter to be known.
17:28 - Benefits of working with big clients.
21:22 - Sun´s advice to Rebecca.
23:53 - Imposter syndrome.
27:02 - Rebecca´s platforms.
33:57 - Sun´s thought about membership.
35:37 - Sun´s plan with Night Owls Nation.
37:28 - Example of how Rebecca does her job and what she offers.
42:20 - Sun´s advice about how Rebecca should do her job.
51:28 - Pain points.
01:03:32 - Sun´s exercise to Rebecca.
01:09:40 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests: Rebecca Bromberg
Website: https://rebeccabeecoaching.com/
Instagram: https://www.instagram.com/rebeccabeecoaching/
Today's episode is a little different. George shares his life story and we chatted about life in general, our life philosophy, happiness, stoicism, etc.
Chapters:
0:00 - Intro.
00:46 - George´s introduction.
01:16 - The reason why George is in Night Owl Nation.
02:27 - George´s story about his life.
27:17 - Is George really want to be an architect?
33:32 - George doesn´t want to start his own firm.
36:23 - Difference between accounts and creatives.
38:43 - The power of storytelling in business.
41:18 - George´s thought about Get paid to play.
44:45 - How to make your work more enjoyable.
54:29 - Why having fun is important to George.
01:00:32 - Is George a creative thinker?
01:02:09 - Sun´s advice to George about what step he should take.
01:11:28 - George´s fear.
01:13:45 - What is George´s dream job?
01:15:48 - Starting from scratch is always hard.
01:17:24 - Importance of being passionate about something.
01:21:04 - Is it Ok to not know your passion?
01:23:12 - Why it´s important to take things one step at a time.
01:26:47 - Final conversation with George.
01:54:43 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests George
Instagram: https://www.instagram.com/moregeorge.co/
In this coaching session, I help Stephanie define what her brand is using her "story". It's a great example of how to build a brand and product that is 100% authentically YOU!
Chapters:
0:00 - Intro.
00:51 - What does Stephanie do?
03:45 - Expectations for engagement.
05:30 - How Stephanie started her community.
10:19 - Understanding why people do or do not engage.
13:20 - How does Stephanie´s community work?
16:29 - What problem are Stephanie solving?
22:35 - Are Stephanie solving the right problem?
32:21 - The reason why Stephanie wants to help people monetize their expertise?
35:05 - Why should people choose Stephanie?
40:47 - Stephanie´s story.
54:05 - What´s Stephanie superpower?
56:20 - Stephanie´s challenge.
01:01:37 - Conversation about the right next step Stephanie should take.
01:54:59 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today's Guest: Stephanie Lau
Twitter: https://twitter.com/thestephanielau
Website: https://supergroup.webflow.io/
In this conversation we dive deep into the nuances of imposter syndrome. It includes topics like self-doubt, victim mentality, and fear of "success".
Chapters:
0:00 - Intro.
00:39 - What does Marwa do?
01:43 - Why is connecting the dots important?
04:49 - What is the difference between being a victim and being victimized?
08:07 - Marwa victimizes herself.
09:03 - What does stop playing the victim mean?
12:09 - How do you practice self-awareness?
14:36 - Victim mentality.
16:17 - We are responsible for every little thing that happens in our lives.
19:06 - Nature vs nurture.
22:55 - Marwa´s story about being a victim and a villain at the same time.
28:24 - Sun´s philosophy of life.
33:11 - What does validation to a person mean?.
39:44 - How to deal with the feeling of not being good enough.
43:55 - Two types of content creator: entrepreneur & creative side.
47:55 - Darkest before dawn meaning.
51:35 - What´s behind success?
55:43 - Myths about success.
01:11:32 - Final conversation.
01:12:51 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests Marwa:
Website: https://zaap.bio/marwanawawy
Instagram: https://www.instagram.com/marwa_nawawy/
In this week's episode, I spoke with A. B. who is a filmmaker, YouTuber, and podcaster. We talked about the life of a creative and tips on freelancing.
Chapters:
0:00 - Intro.
00:41 - A.B Wright's introduction.
03:46 - Sun's story about being a filmmaker.
05:31 - Sun's thought about filmmaking.
06:56 - A.B Wright's struggles.
08:21 - What is A.B Wright's challenge?
10:25 - The value of blogs.
11:43 - A.B Wright's story about how he decided to start his YouTube channel.
14:16 - Bussiness procrastination.
16:23 - A.B Wright's story about computer programming.
17:26 - Sun's thought about coding.
18:45 - Success can be messy.
20:32 - The struggle of being a perfectionist.
21:22 - Quality through Quantity.
25:08 - Why you need to enjoy the process.
29:22 - How failure leads to success.
31:41 - The 80 - 20 rule.
36:47 - Sun's advice to creatives and freelancers.
40:05 - A.B Wright's goal.
41:51 - Differences between artist & producer
48:33 - The importance of opportunity.
51:45 - Don't do the work to make money.
52:58 - Final conclusions.
56:16 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi - nightowls/
Today's Guests: A.B Wright
YouTube channel: @EuroAutoEnthusiast
Instagram: https://www.instagram.com/abvizualz_/
Shirshir is a content creator who is getting started and he's "documenting" rather than "creating". He asked some great questions around content creation.
Chapters:
0:00 - Intro.
00:41 - Shishir's introduction.
01:48 - What does Shishir do?
03:02 - Edited vs unedited videos?
08:23 - Sun's advice to Shishir about focus on the content.
11:21 - How does Shishir make content.
14:49 - Don't act like an expert.
17:14 - The content that Shishir should do.
25:10 - The platform that Shishir should start with.
29:37 - How Sun uses digital platforms.
30:24 - How does being vulnerable help you grow?
37:35 - Common mistakes people make with social media.
41:36 - Don't try to please everyone.
43:50 - Don't be a perfectionist.
44:57 - Never give up be consistency.
45:52 - How often should Shishir upload content?.
46:32 - How Shishir should organize ideas for content creation?
47:45 - Document, don't create.
51:03 - Keep showing up.
53:51 - The importance of being constant.
57:17 - How to build a community.
01:00:05 - Don't expect to make money.
01:01:43 - How to create a coaching business.
01:03:03 - What does Shishir want to do?
01:03:41 - Sun explains to Shishir what he should do right now.
01:04:57 - Focus on your main dish.
01:09:04 - The emotions we feel connect us with the story.
01:13:56 - What self-awareness really is.
01:16:19 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi - nightowls/
Today's Guests: Shishir Wadhvan:
Instagram: https://www.instagram.com/shishirwadhvan02/
Sorry I forgot to record the video on this episode, so we only have audio 😢
It was a great episode. Our guest Tess was struggling to juggle multiple passions she has and I gave her some advice on what she should do.
0:00 - Intro.
00:36 - What does Tess do?
01:17 - Tess's thought about graffiti and art galleries.
03:50 - True art vs selling out
06:44 - Tess's goal.
07:33 - Sun's opinion on selling art.
10:04 - Tess's exercise: selling an artist.
16:45 - How to sell authenticity.
19:14 - Tess's struggles.
20:57 - Sun's thought about multi - passionate.
25:45 - What does Tess need to be successful in the graffiti world?
29:26 - Sun tells the truth to Tess.
36:08 - Work life balance.
44:44 - No need to be an expert.
48:57 - Being authentic.
51:42 - The community is going to get design the way the community wants.
54:33 - Don't try to be different for the sake of being different.
57:39 - The reason why online courses don't work.
01:01:24 - One step at a time.
01:03:52 - Graffiti or parenting.
01:05:56 - Sun's advice to Tess.
01:09:18 - You can't force success.
01:16:14 - Is it okay to consume content?
01:21:11 - Tess's thought about making parenting content.
01:24:47 - Are Tess a real expert in parenting?
01:29:29 - Tess's complexes
01:31:29 - Final conversation.
01:32:45 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi - nightowls/
Today's Guests Tess Hansen
Instagram: https://www.instagram.com/tesselating/
Website: https://www.curatenj.com/
This was probably the most insightful podcast episode we've done so far. We talked about everything from career, passion, life, spirituality, parenting, and of course money.
Chapters:
0:00 - Introduction
02:01 - Monica's day job
05:04 - Monica's side hustle
10:47 - Monica's personality type
13:31 - Introverts vs extroverts
14:33 - Shiny object syndrome
15:22 - Best predictor of success
16:41 - Multi-passionate people don't succeed
21:29 - Why Monica enjoys teaching
29:33 - What does passion really mean?
34:40 - Monica's experience career coaching
35:49 - What's Monica's dream life
40:49 - Happiness vs fulfillment
46:29 - Sun's life advice
48:08 - Success isn't planned, it's accidental
55:07 - Business isn't all or nothing
56:55 - Listen to your audience
59:30 - How people ignore opportunities
01:02:03 - How to find a business partner
01:04:35 - Help yourself before you help others
01:05:52 - Try new things while making money
01:09:11 - How to validate side hustle
01:11:50 - You can start right now
01:13:50 - How to plan, but be flexible
01:15:49 - Truth about decisions
01:19:14 - What is fear of success?
01:23:24 - Start messy and fix little by little
01:25:08 - Live one day at a time
01:26:11 - How to love everything you do
01:26:11 - Way to switching perspective
01:31:34 - Monica's spiritual practice
01:33:19 - Being a servant makes you happy
01:37:42 - How to be happy while serving others
01:40:01 - Monica gets emotional
01:44:52 - Make money first
01:49:31 - Being a good cop without a bad cap
01:52:51 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today's Guest Monica:
Twitter: https://twitter.com/monicalimco
Instagram: https://www.instagram.com/monicalimco/
Podcast: https://pod.link/1679131780
YouTube: https://www.youtube.com/@monicalimco9875
Trying something different in this episode.
When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting.
Chapters:
0:00 - Intro
00:15 - Short form content on social media
03:18 - Sun's thought about conversion rate
04:40 - How Neville started and learn copywriting
06:14 - The wrong way to sell
07:59 - How to take something boring and make it page flipping
09:45 - Impress people or sell?
10:28 - Is Impressing people necessary?
12:52 - Neville's thought about feedback
16:53 - Fail to success?
18:35 - Neville work with personal brands?
20:49 - How Neville get somebody to start
24:41 - Neville's thought about Long copy for sales pages
27:14 - Neville's thought about human attention has changed over the years
28:14 - Technology is changing the way we communicate
29:22 - Why Neville picked copywriting
33:10 - Big companies don't hire full service agency
34:14 - Sun explains where "I never thought of it that way" comes from
35:14 - What is Night Owl Nation
36:51 - Help them don't give them assignment
38:49 - Don't convince somebody to buy
39:37 - What Neville do with the clients
42:43 - Bringing value?
44:18 - People just pay attention to the hook
47:01 - Neville's thought about using copywriting to manipulate people
51:08 - Neville's thought about mediocre content
53:25 - Morality is arguable
57:06 - The secret to copy that converts
58:03 - Growing social media & building a mailing list
59:20 - Importance of mailing list and social media
01:04:59 - Social media has no room for nuances
01:09:11 - Credibility
01:11:11 - Neville's thought about to be a great copywriting
01:15:34 - Neville's thought about storytelling
01:21:05 - Use concrete examples
01:22:06 - Are Neville always in the copywriting zone?
01:24:25 - Neville's advice for people who want to be a copywriter
01:26:14 - Slogan for small business and big business
01:30:21 - Copywriting is communicating information from my brain to your brain
01:30:57 - How ChatGPT will affect copywriting
01:33:13 - What makes a copy good
01:37:29 - How to write for the right audience
01:39:31 - Neville's life mission
01:43:30 - Is Neville religious?
01:44:37 - Does the copywriting define the life of Neville?
01:46:12 - Final Conversation with Neville Medhora
01:49:50 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi - nightowls/
Today's Guest, Neville Medhora:
Website: https://copywritingcourse.com/
Twitter: https://twitter.com/nevmed
YouTube: https://www.youtube.com/c/kopywriting
Instagram: https://www.instagram.com/neville_medhora/
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