Stay ConnectedWant to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!
Copyright: © Copyright 2022 Sun Yi
If you're struggling to put into words exactly what you do, this is a great episode for you.
Chapters:
0:00 - Intro.
00:31 - Franco's introduction.
02:10 - Franco's question: how to sell my value
04:23 - Don't call yourself something people aren't looking for
07:45 - Digging deeper into Franco's business
12:07 - What are people asking you for?
15:25 - What are Franco's clients struggling with?
20:07 - What if what I do is hard to explain?
27:33 - What' Franco does for clients day to day
34:19 - Sun's advice to Franco.
37:29 - Build authority before innovating
41:07 - Sun's final advice
46:27 - Stories that we tell ourselves
48:47 - Confidence come from defining your own success
52:45 - Take your Mask off and show your uniqueness.
53:51 - How to work on your Confidence.
55:09 - How we get in our own way
58:36 - Sun's advice for Franco for social media
59:15- Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today's Guests (Franco Torres):
https://www.instagram.com/quieroexperienciar/
https://www.instagram.com/soyfrancotorres/
This was a super interesting episode. We got into more philosophical conversation rather than the usual entrepreneurship conversation.
Chapters:
0:00 - Intro.
00:46 - Joe's introduction.
02:21 - Is authenticity also for corporate brands?
11:09 - When being authentic offends others
19:00 - Am I being authentic or just an asshole
21:58 - Languages evolve
23:40 - Only "you" know if you're being authentic
27:52 - Being private is not being inauthentic
32:20 - Does politically correctness lead to dictatorship?
35:55 - People forgive mistakes, but not lies
37:55 - Don't judge anyone
42:23 - Being authentic is a negotiation with society
47:21 - Sun's advice on perfectionism
56:04 - Everything you think is right is wrong
59:27 - The untold truth about innovation
01:07:49 - Ego kills most businesses
01:13:12 - Sun's final advice: be a specialist first
01:20:28 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today's Guests:
Joe Bianchino: https://www.instagram.com/joe_bianchino/
Wolf works 9-5 and want to start a side hustle. In this episode, we talk about how to turn your passion into a side hustle.
Chapters:
0:00 - Intro
01:13 - Today's guest: Wolf
03:32 - How to sell strategic consulting service
09:31 - Why specialists make more money than generalist
13:12 - How to sell specialized service
16:46 - Wolf's REAL passion project
21:29 - Sun's content idea for Wolf
24:17 - What's stopping Wolf from starting
28:49 - More content ideas for Wolf
33:57 - Audience can "feel it" when you're being genuine
36:15 - How your "vision" kills your business
41:47 - Instead of planning, do this
48:15 - Fear of failure comes from ego
52:23 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Wolf's Instagram:
https://www.instagram.com/wolf_feasting/
0:00 - Intro
01:03 - Rob's Introduction
02:01 - Rob question: what's holding me back?
08:11 - Everyone has to live their own life
11:33 - Sun is not out searching for meaning
13:10 - Why you shouldn't try to "define" your brand
17:17 - What if your job is to define client's brand?
21:20 - Why your brand message will NEVER be clear
22:58 - Why you'll never be satisfied with your brand message
26:25 - How to find the piece of you that the world wants
32:40 - Why you can define client's brand, but not your own
36:01 - How to say the same thing 100 different ways
38:06 - Developing intuition for what will work in marketing
41:45 - Why we have trouble trusting intuition
48:00 - How to embrace overthinking while still being present
50:10 - Rob's strength is bringing out people's authentic self
55:39 - How to separate money from passion
01:02:08 - Conclusion: Rob's differentiator
01:05:34 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Contact Rob:
Instagram: https://www.instagram.com/rob_elings/
Website: https://brandquestmedia.com/
In this episode, we go in depth with examples on why trying to make money doing what you love will make you miserable in the long run and how to do it the right way.
0:00 - Intro.
0:33 - Lucie's Introduction.
05:01 - Lucie's passion in teaching young people
10:58 - Struggling between helping people and creating income.
13:14 - The best way to help people.
16:31 - What happens when you combine money & passion
21:54 - How to start your business without money
26:38 - Taking a look at Lucie's situation
34:42 - We need certain amount of money to not worry
45:51 - How to separate making money and helping people
53:07 - Working ON vs IN your business
58:05 - Why people are unhappy with their career
01:01:10 - Balance being yourself and marketing
01:10:40 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
https://www.instagram.com/lucie___moon/
In this episode we talk about why you should not set long term goals and how to take the next best step. We also discuss ways to do what you love to do without going broke.
0:00 - Intro
0:42 - Steven's background
05:21 - 2 phases of life coaching
09:46 - Steven is at a crossroads
13:54 - Why you shouldn't pick one road
18:29 - B2B vs B2C personal brands
22:19 - Don't set long term goals
29:33 - Debunking "do what makes you happy"
34:10 - 2 ways to make money doing what you love
37:13 - Sun's journey without a goal destination
42:23 - Why Sun never liked working in big companies
46:29 - Why Sun never hires people from big companies
50:24 - How to start coaching to see if you like it
52:29 - How most people get trapped
56:36 - Wrapping up our conversation
01:09:25 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today's guest Steven:
https://www.instagram.com/stevenmshillingford/
Part 1: Tips on effective teaching.
Part 2: Example of self-discovery through storytelling (25:07)
0:00 - Intro
0:36 - Helal's intro and story
05:05 - How long should your course be?
09:51 - Dealing with different types of clients
12:45 - Separate "teaching" from "practicing"
13:44 - Don't anticipate future problems
17:16 - Creating an environment for students to learn
22:58 - Sun's reminder on his life philosophy
24:42 - Cristina's introduction
25:07 - Cristina's story
28:13 - Digging in deeper into the story
30:20 - What the story tells us about Cristina
34:31 - Patterns of childhood experiences as adults
40:52 - What's the lesson of the story?
43:19 - Finding the "transformation" in the story
48:34 - Sun's final version of the story
52:52 - How story ties to Cristina's business
55:15 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
Helal: https://www.instagram.com/helal.alhelal/
Cristina: https://www.instagram.com/cristina.yunlee/
This episode turns into a life coaching sessions on 2 topics:
1. Passion vs financial security
2. Vulnerability and authenticity
This is what usually happens when we practice storytelling in our small groups too. You learn so much about yourself through storytelling.
Chapters:
0:00 - Intro
0:46 - Sofia's Introduction
1:28 - Sofia's Story
5:19 - Finding the lesson of the story
11:33 - How to uplevel this story
19:18 - Sun's lesson on Sofia's story
23:04 - Alternate lesson: don't quit your job
26:44 - Sofia's conclusion
27:59 - Sze's Introduction
28:39 - Sze's Story and lesson
30:34 - Nobody is 100% vulnerable
33:30 - Sun asks a key question to dig deeper
37:00 - This turns into a coaching session
41:14 - 2 types of vulnerability
45:26 - Sze gets vulnerable :)
49:36 - It turns into a coaching session again
54:23 - Use social media to become a better person
59:26 - Go after the thing you fear the most
1:02:09 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests
Sofia Tsaliki:
Website: https://modernarratives.com/
Instagram: https://www.instagram.com/wonder_sofi_/
Sze Man Chau:
Website: https://www.thehealable.com/
Instagram: https://www.instagram.com/thehealable/
Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions:
1. Who is this story for?
2. What is the lesson of the story?
3. What myth/belief does it break?
To see this in action, watch the full episode as I walk through 2 entrepreneurs and help them find the right lesson for their audience.
Chapters:
0:00 - Intro
0:38 - Rebecca´s introduction
1:23 - Rebecca´s story
4:07 - Sun's feedback on the story
7:00 - To improve the story, find the "myth"
8:58 - Rebecca's myth 1: talk therapy is enough
12:49 - Rebecca's myth 2: you can self-heal
15:04 - Working through the 2 myths
20:11 - How to find the main "hero's journey" story
27:00 - How the story fits Rebecca's audience
31:45 - Mai´s introduction
33:36 - Mai´s story part 1 (growing up Asian)
34:28 - Mai´s story part 2 (quitting her job)
38:30 - Mai's story part 3 (not telling her mom)
39:40 - Mai's story part 4 (getting another job)
41:17 - Sun asks some questions about the story
45:50 - Finding the "one" lesson in Mai's story
48:26 - How Sun would structure the story
54:11 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
Rebecca: https://www.instagram.com/rebeccabeecoaching/
Mai: https://www.instagram.com/mainguyenlim/
Today we dive deep into stories from 2 entrepreneurs and figure out the real lesson of the story and how to best tell the story.
Chapters:
0:00 - Intro
0:48 - Ruta´s Introduction
1:18 - Ruta's story
3:39 - Digging into the story for more information
13:57 - How we got to the right answer/lesson
15:29 - Sun's version of Ruta's story
17:44 - How can we apply this on our own stories?
20:58 - How should I tell this story to an audience?
25:11 - How can I find more stories?
30:11 - Candia's introduction
30:52 - Candia's story
36:18 - How to stick to ONE story
37:30 - Right story for the right audience
46:55 - Candia has an "a-ha" moment
48:14 - Sun's version of Candia's story
53:10 - Advice for spiritual leaders
54:20 - Candia shout out Night Owl Nation 🦉
55:16 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nig...
Today´s Guests:
Ruta Kavaliauskiene:
https://www.instagram.com/rutakavalia...
https://www.rutakavaliauskiene.lt/
Candia Raquel:
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