Stay ConnectedWant to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!
Copyright: © Copyright 2022 Sun Yi
This is a super helpful conversation for people who have some business experience already. Many of us plateau in our business, lose passion, or our mojo. We talk about some nuanced topics that can help you bring your business and career to the next level.
Chapters:
0:00 - Intro
0:51 - Jaishree's question
4:27 - We dig a little deeper into Jaishree´s question
10:19 - Jaishree's real struggle is self doubt
12:03 - What every yogi goes through
15:30 - Balancing purpose with business
20:59 - How Sun found balance with his wife Gigi
24:35 - You can't scale unless you give up control
26:48 - Roe's question
27:50 - Why "money doesn't make you happy" is a boring story
29:53 - How do you make it interesting?
38:01 - Most entrepreneurs don't want freedom
46:00 - Discussion panel
51:19 - Where you can find Jaishree and Roe
52:22 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nig...
Today´s Guests:
Jaishree: https://jaishreeyoga.com/
This was an amazing episode! We dive deep into the thing EVERYONE struggles with: finding clarity, calling, and passion. Everyone says "clarity" but here you'll see a real life example of what clarity really looks like!
0:00 - Intro
0:29 - Karen's explains what she does
3:28 - How to connect what you do to a story
7:13 - What a common struggle of your customers?
10:18 - Telling a specific story while being anonymous
12:43 - We discover a common "myth" in Karen's industry
15:59 - How to connect that myth to a personal story.
22:09 - Recap of how to structure this story
27:16 - 2 Things Karen should include in her story and why
28:20 - Next steps for writing this story
29:17 - Samuel explains what he does
35:33 - How do you find your "calling"
38:12 - We discover Samuel's true calling
46:29 - Shifting our thinking about "passion"
53:00 - How to make ANYTHING fun
57:15 - Best way to attract the right audience
1:00:33 - Few more final tips
1:03:46 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
Karen: https://www.instagram.com/karenchoi.co/
Samuel: https://www.instagram.com/samuelshin_/
In this episode we talk about 2 topics: how to best help others and serve the world while still being profitable & How to make my story to resonate with others.
0:00 - Intro
0:39 - Joni Introduction
1:08 - Deconstructing Joni's question
3:55 - Why there are opportunists in every generation
8:45 - A little more about Joni's products/services
11:46 - Setting up processes to separate money from passion
15:25 - Feeling bad for charging money
20:34 - Clarification: how to help people who can't afford it
23:13 - Sze Introduction
25:45 - Sun reviews Sze's story and gives feedback
28:54 - How your environment affects your story
33:47 - To be relatable, be specific, not general
42:09 - How Sun would tell the story
49:34 - Why you are your worst client
54:11 - Golden tip in brand storytelling
55:09 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
Joni Christine Fraser: instagram.com/jonichristinefraser
Sze Man Chau: instagram.com/healable.love
Today I give advice on how to build your way up to getting clients when you're starting out as a freelancer. Also I coach an experienced entrepreneur on how to reignite passion in an old business.
0:00 - Intro
0:37 - Ankit Introduction
0:54 - How do I get more clients?
2:41 - Most of your clients should come from referrals
10:30 - How referrals really work
13:56 - Proper way to do outreach
16:08 - What to do when you're starting out
18:19 - Making money when starting out
21:40 - You can't grow a business when you worry about money
25:43 - Sun´s advice on doing outreach
31:00 - Sasha Introduction
31:52 - Losing passion for my business
34:44 - Sasha´s feelings
35:41 - Alignment in your true self
37:36 - How to get your passion back
41:59 - Don't try to look for passion in your work
48:30 - Don't get pigeonholed with your content
50:55 - Balancing what the audience needs vs wants
54:55 - Selfish way to use TikTok
1:00:10 - How do we get them from point A to B
1:02:25 - Combining street cred + mainstream success
1:04:40 - Being genuine shows in little things
1:09:05 - Being fake in social media
1:10:36 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
Ankit: https://www.instagram.com/ankitsherke.design/
Sasha: https://www.instagram.com/perpetualshade/
Today we're talking to 2 experienced business owners about how they can take their business to the next level.
0:00 - Intro
0:52 - Matt Introduction
3:25 - If you don't like managing people, you can't grow an agency
8:19 - Everything they DON'T tell you about niche
13:10 - How do you find YOUR niche
17:08 - Helena Introduction
19:21 - Helena's question: how to get higher paying clients
24:59 - Are you good enough to get higher paying clients?
27:02 - How to invest in your business to get higher paying clients
34:51 - How to sell to higher paying clients
36:21 - Is "brand story" important in getting higher paying clients?
37:00 - Quick announcement about the podcast
37:34 - Helena´s brand story and my feedback
38:51 - My question for Helena: what makes you unique?
40:57 - Tell me a story of how your uniqueness manifest in your life
45:06 - Example of a story
53:05 - What to post on social media if you're service business
56:25 - Be transparent with clients about your weaknesses
59:10 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests:
Matt: https://www.emarketed.com/
Helena: https://www.instagram.com/ioannahelena/
Sorry I've been gone for awhile. I'm back and we're changing the format. I'll be helping real entrepreneurs solve real problems in live coaching sessions.
2:00 - Hamza: business course creator
9:30 - My response: why online courses don't work
22:30 - Wolf: e-commerce consultant
28:45 - My response: how to work with quality clients
36:30 - Ankit: brand designer
49:50 - My response: how to find your niche
How we can learn to appreciate people that are different from us rather than judging them.
00:00 - Judging other parents
08:00 - Marriage contract and prenup
15:45 - Benefits of having a life partner
20:40 - How you manage your household matters
24:12 - Working with someone totally opposite of you
35:10 - The most under appreciated people
42:40 - Thin line between judgment & appreciation
58:42 - The point of ultimate self-awareness
This week, we talk about how technology affects how we build relationships and how that affects the younger generation.
0:00 - Healthcare is f'd up
9:03 - What projects Sun enjoys working on
12:25 - Dealing with people who's not at your level
18:50 - Young people don't know what they don't know
26:50 - Why remote work won't work
31:53 - Benefits of a team working in person
37:00 - Why it's harder to build relationships now
42:45 - Why do we build fake relationships?
45:00 - Nature vs nurture
47:40 - Letterman and authenticity
Website: https://sunyi.co/podcast/
Sun's Instagram: @sun.yi
Elizabeth's Instagram: @elizabethbrodywaite
Sorry for the long break. Here's a really interesting episode where we dive into many different topics:
0:00 - How technology goes in a circle
9:45 - Changing directions in business
12:30 - Similarities between parenting and running a business
15:38 - Don't ignore small problems
18:40 - We should detach from expectations of others
22:28 - Balancing letting go with being motivated
29:45 - Most people don't even want to take a little bit of risk
35:10 - Why Sun tells everyone to quit their job
41:20 - You don't know anything until you're 25
45:12 - Power of a genuine apology
52:20 - Why it's so difficult to apologize
58:20 - Snobbery is social survival
1:02:30 - Detaching from judgment
1:07:40 - What happens if I get fired for being myself
Website: https://sunyi.co/podcast/
Sun's Instagram: @sun.yi
Elizabeth's Instagram: @elizabethbrodywaite
We talk about why every organization eventually becomes corrupt and how it's pushing people to switch to Web 3:
0:00 - Introduction
8:45 - Why Koreans have so much pride
13:25 - How America is changing
22:50 - Why Sun is leaving NYC
26:28 - Why capitalism still creates corruption
30:30 - How people become corrupt
40:15 - How the internet gives people power
49:05 - How corporations try to maintain control
56:22 - Why Web 3 is corruption-free
1:02:16 - How the internet evolved since the 90's
1:09:15 - Why we went viral on TikTok
Watch on YouTube: https://www.youtube.com/watch?v=5I4kXCTzEz8
Website: https://sunyi.co/podcast/
Sun's Instagram: @sun.yi
Elizabeth's Instagram: @elizabethbrodywaite
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