Stay ConnectedWant to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!
Copyright: © Copyright 2022 Sun Yi
Dot has worked on Instagram launches and strategies for clients like Facebook, Wix, Motionographer, Digital Design Days, FITC, OFFF, Ladies Wine and Design Barcelona, Sonar+D, OCB and Nipple Magazine.
She's spoken about social media marketing at various universities and events like OFFF Festival, Digital Design Days, Teach What You Know Summit.
She also has a course on Domestika called Instagram Strategy for Business Growth with almost 45,000 students.
In this episode Dot tells us how not overthinking and just taking actions led her to a series of unexpected events and eventually where she is today. She talks about authenticity (of course), confidence, and why social media is for the audience, but also for yourself.
Follow Dot on Instagram: https://www.instagram.com/dotlung/
Visit Dot's website: http://www.dotlung.com/
Dot's course on Domestika: https://www.domestika.org/en/courses/1102-instagram-strategy-for-business-growth
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
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We're trying something new here.
On this episode, Sun and Elizabeth answers all the questions sent in by our listeners.
We cover topics like happiness, purpose, authenticity, niching down, among various other topics.
Enjoy!
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite
This is one of the best episodes we've had. Elizabeth and Sun dives deep into conversation around fears. They talk about the fears that make us compare ourselves to others, how it gets in the way of finding our passion, and why finding passion is BS to begin with.
You guys are in for a treat with this one.
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite
Elizabeth takes a day off and special guest Leandra Antonutti joins us. Leandra is a yoga teacher, leadership coach, entrepreneur, and most importantly a community builder.
She teaches us how to build a community by connecting with one person at a time, how to enroll people without feeling guilty, and the importance of accountability.
Leandra's Website: https://www.leandraantonutti.com
Leandra's Instagram: https://www.instagram.com/leandraantonutti
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite
Sun and Elizabeth discusses the hardships of building a business, importance of taking responsibility, and importance of community when trying to stay disciplined in achieving a goal.
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/
Elizabeth tells us about her experience around working with a PR firm during Michael's book launch, what are the pros and cons of hiring a PR firm, and how you should work with them.
We also discuss the importance of getting on podcasts and what's really important when building a personal brand. (and it's not what you think)
SHOW NOTES
What's a photographer or videographer's real job [9:25]
How motivational speakers help in your daily life [12:20]
How Goggins grew so fast without marketing tactics [14:30]
How the PR firm helped Michael with media training [20:25]
Biggest podcasters don't do pre-interviews [25:00]
Why Aubrey Plaza is so awkward on interviews [29:03]
The secret tactic Elizabeth learned from media training [31:30]
Difference between major press and podcasts [35:03]
How cliques and communities relate to PR [41:30]
How you can REALLY connect with people on social media [54:24]
Some people don't like authentic people [58:00]
How to send cold message/DM in an authentic way [1:03:38]
Most people love being told what to do [1:15:35]
How introverts can build communities [1:23:43]
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/
Elizabeth's husband and founder of the Mask-Free Program, Michael Brody-Waite joins Sun for a in-depth conversation around authenticity.
They discuss what are the different stages of authenticity, what causes us to be inauthentic and practical ways to overcome it.
Michael's TED Talk: https://youtu.be/UUnRKf2CemA
Michael's Website: http://michaelbrodywaite.com/
Create Your Action Card: https://www.whatsmymask.com/
SHOW NOTES
Controversies about authenticity from Episode 3 [0:30]
How Elizabeth and Michael met [7:50]
Why authenticity doesn't work in dating [12:55]
Sun has a tendency to give up on things easily [21:25]
You can't be taught, you have to "buy" the lesson [29:12]
You don't fully know something unless you can teach it [34:25]
Learning the nuances of a subject [41:32]
The difference between a veteran and a newbie [54:30]
Biggest mistake most teachers make [100:25]
How to get your message heard in marketing [104:03]
Knowing something vs really understanding it [106:52]
Why you can't learn from fake gurus [113:58]
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/
Elizabeth's husband and founder of the Mask-Free Program, Michael Brody-Waite joins Sun for a in-depth conversation around authenticity.
They discuss what are the different stages of authenticity, what causes us to be inauthentic and practical ways to overcome it.
Michael's TED Talk: https://youtu.be/UUnRKf2CemA
Michael's Website: http://michaelbrodywaite.com/
Create Your Action Card: https://www.whatsmymask.com/
SHOW NOTES
Having authentic relationships in business [9:00]
Why practicing authenticity should never stop [13:31]
Different levels of authenticity [17:35]
Being fake for selfish vs selfless reasons [20:30]
How our fears come from childhood experiences [28:58]
All fear comes down to "social death" or "physical death" [35:07]
We amplify our fear for emotional and illogical reasons [44:10]
Practical steps to overcome the fear [46:40]
How tribes affect authenticity [1:01:45]
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/
On this episode, Sun and Elizabeth talks about our need to belong to a tribe and fear of getting rejected from one.
They discuss why we are fake when commenting on Instagram, the rise of popularity in communities and "tribes", whether being authentic means we have to act the same everywhere, and how to stop judging others.
SHOW NOTES
Building a personal brand is like building a church [2:50]
Disagreeing with Instagram comments [7:53]
Feeling fake on Instagram comments [14:30]
Does authenticity mean acting the same everywhere? [23:42]
Talking differently around different people [30:30]
Fear of being judged by others [38:06]
Finding new tribes as you evolve [46:22]
Judging others vs empathizing with them [56:21]
What's needed to make a change in our lives [1:12:56]
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/
On the 1st episode of Authentic As F*ck Podcast, Sun and Elizabeth discusses how they started working together on Elizabeth's husband Michael Brody-Waite's personal brand.
They discuss mistakes they've made in building a personal brand, importance of authenticity and confidence, taking risk and embracing change, and much more.
SHOW NOTES
About the podcast. [0:20]
How Sun and Elizabeth met [1:05]
Caring about everything being perfect [5:13]
Back to how Sun and Elizabeth met [10:55]
Not wanting the spotlight of a personal brand [12:40]
Launching a business vs personal brand [17:16]
How COVID affected our businesses [20:16]
What nobody talks about in building a personal brand [25:40]
If you're trying to be authentic, you're not authentic [32:35]
Lack of confidence and authenticity [37:25]
Your message can change and that's okay [47:02]
Biggest mistakes made in starting a personal brand [50:35]
You grow by embracing change [1:07:40]
We become used to living with pain [1:11:40]
Elizabeth is obsessed with David Goggins [1:18:21]
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Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg
Follow Sun on Instagram: https://instagram.com/sun.yi
Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywaite/
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