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    Business

    Authentic As F*ck with Sun Yi

    Want to build a personal brand without feeling fake as f*ck?

    Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

    Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!

    Advertise

    Copyright: © Copyright 2022 Sun Yi

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 20: Why America Is The Greatest Country Jun 08, 2022
    Show notes

    Probably one of the most interesting conversations on this podcast. We go into all different topics including:

    0:00 - Introduction

    2:22 - The problem with technology growth

    9:50 - Unintended consequences

    12:36 - Why Sun remembers random facts

    20:40 - Where are memories come from

    22:08 - Believing in truth without evidence

    24:42 - How we use work and exercise as an escape

    34:45 - Why Sun thinks US is the greatest country

    40:30 - Americans aren't grateful of the US

    1:00:20 - Being present vs planning

    1:11:20 - Letting go vs controlling

    Website: https://sunyi.co/podcast/

    Sun's Instagram: @sun.yi

    Elizabeth's Instagram: @elizabethbrodywaite


    Episode 19: Why We Ignore Our Strengths Jun 01, 2022
    Show notes

    Why do we try to be someone else rather than owning our strength? It has something to do with ego.

    0:00 - Introduction

    0:48 - Creative vs orderly people

    6:36 - Ideas don't mean shit

    11:50 - How newbies expose themselves

    17:04 - Delivery is more important than information

    29:09 - Why we ignore our strengths

    43:25 - Why would anyone listen to us?

    Website: https://sunyi.co/podcast/

    Sun's Instagram: @sun.yi

    Elizabeth's Instagram: @elizabethbrodywaite


    Episode 18: How To Teach Yourself Something Difficult May 25, 2022
    Show notes

    We talk all about learning and what prevents most people from learning something new.

    0:00 - Introduction

    0:30 - Why blind commitment works

    13:25 - Modern technology makes you dumb

    15:13 - People take Google for granted

    25:52 - Reason why people can't learn something new

    29:55 - How Elizabeth learned video editing

    38:17 - Most people want to be told what to do

    44:01 - Asking questions in public is risking social death

    50:01 - How we grow our ego as we age

    1:01:17 - How advices become cliché

    1:04:11 - In order to learn anything you need 2 things

    1:12:06 - What are we doing with this podcast?


    Website: https://sunyi.co/podcast/

    Sun's Instagram: @sun.yi

    Elizabeth's Instagram: @elizabethbrodywaite


    Episode 17: There’s No Right or Wrong When Ego Disappears May 18, 2022
    Show notes

    We're back after a loooong break and in this episode, we talk about: 0:00 - Introduction 0:38 - Is invasion of privacy overrated 6:31 - Do we have moral obligations 17:17 - Marketers target naive people 28:54 - Being present and intentional listening 39:01 - Handling ego in uncomfortable conversations 51:45 - Is there such thing as right or wrong Watch this episode on YouTube: https://youtu.be/YVRdEbWhRX8 Website: https://sunyi.co/podcast/ Sun's Instagram: @sun.yi Elizabeth's Instagram: @elizabethbrodywaite


    Episode 16: Hadar Shemesh: Amazing Tips From YouTuber & Course Creator May 27, 2021
    Show notes

    Hadar is an accent coach, a course creator, and a YouTuber with over 440k subscribers. I'm feel so grateful to have met her because she's been giving me the advices on getting comfortable on video, speaking in public, and creating courses. Her authentic approach to making videos and creating community is so refreshing and inspiring.

    In this episode, Hadar teaches us all about being confident on video, tips on getting started with YouTube and creating digital courses.

    Hadar's YouTube: https://www.youtube.com/user/accentsway

    Hadar's Website: https://theaccentsway.com/

    Hadar's Instagram: https://www.instagram.com/hadar.accentsway/

    FOLLOW ME

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow me on Instagram: https://instagram.com/sun.yi


    Episode 15: Michael Brody-Waite: Letting Go of The Goal Is The Best Way to Achieve It Dec 22, 2020
    Show notes

    In this episode, we talk about my fear of teaching online, how giving without expectations helped me in my career, surrendering outcomes, and why Gary Vee is sending mixed messages, and more!

    https://www.youtube.com/watch?v=e8t4Oj0rx3s

    FOLLOW US

    Michael's TED Talk: https://youtu.be/UUnRKf2CemA

    Michael's Website: http://michaelbrodywaite.com/

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi


    Episode 14: Michael Brody-Waite: Conversation Around Self-Awareness And Authenticity Dec 08, 2020
    Show notes

    Michael is an Inc 500 CEO, TEDx speaker, and author of bestselling book, Great Leaders Live Like Drug Addicts. He is on a mission to teach people how to live mask-free and become authentic leaders.

    He'll be joining me every 2 weeks to talk about authenticity and many other topics.

    In this episode, we discuss the important role that self-awareness plays in our happiness, our values, and authenticity.

    Michael's TED Talk: https://youtu.be/UUnRKf2CemA

    Michael's Website: http://michaelbrodywaite.com/

    Create Your Action Card: https://www.whatsmymask.com/

    FOLLOW US

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi


    Episode 13: Danny Allen-Page: Conversation About Our Personal Development Journey Dec 01, 2020
    Show notes

    Danny Allen-Page is an ex professional footballer turned marketer and entrepreneur. He tells us his story of how he went from career to career and why personal development has been a big part of his growth.

    In this episode we talk about:

    • Our personal development journey and how it affects our relationship with people around us who's not on that journey
    • Why key to succeeding in anything is in your mindset and not knowledge or tactics
    • Danny's stories about how he dealt with failures and how ego gets in the way of overcoming big failures
    • How to use social media to build relationships and sell
    • How to get over camera shy-ness, and more!

    Watch Episode on YouTube

    https://www.youtube.com/watch?v=BoyIu-MqcmA

    Find Danny On

    Danny's Instagram: http://instagram.com/dannyallenpage

    The Danny Allen-Page Podcast: https://podcasts.apple.com/gb/podcast/the-danny-allen-page-podcast/id1533409534

    Danny's Agency Website: https://www.gravity7.co.uk

    Follow Us

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi


    Episode 12: Koe Yeet: How To Define Your “Niche” If You’re A Personal Brand Nov 24, 2020
    Show notes

    Koe Yeet is a film and television actress, barrister-at-law, and a TEDx speaker. She works with various brands in Asia to promote their products on her social media. I wanted to have a chat with her to get her insights on personal branding as someone who lives a life in the public's eye.

    Koe Yeet tells us how becoming an actress and a lawyer was an accident, how we can be authentic without airing our dirty laundry, and why we shouldn't let just one thing define us as a personal brand, but try many things that interest us.

    Follow Koe Yeet on Instagram: https://www.instagram.com/koeyeet/

    Watch Koe Yeet's TED Talk: https://youtu.be/howjzHzWxiY

    Koe Yeet's YouTube Channel: https://www.youtube.com/channel/UCexLIZJUFkymbWY1QrPHITA

    FOLLOW US

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi


    Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands Nov 17, 2020
    Show notes

    Licia Morelli is a copywriter, best-selling author, and online marketing consultant who writes copy that makes you cash. She's a go-to copywriter for some of the industry's best-known product and service "personality brands."

    Through her 15+ years' experience in relationship selling and online marketing (as well as having been Kate Northrup's company President for 3 years), Licia writes what sells because she knows what sells and has a track record of blowing by sales goals to prove it.

    Licia mixes an uncanny ability to predict the future with hard data to help her clients succeed in the marketplace.

    In this episode, Licia explains what it's really like to write copy for personal brands, why secret to success is actually doing the boring stuff, and why customer experience is key to building a successful personal brand.

    Follow Licia on Instagram: https://www.instagram.com/liciamorelli/

    Visit Licia's website: https://www.liciamorelliwriter.com/

    FOLLOW US

    Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg

    Follow Sun on Instagram: https://instagram.com/sun.yi


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