Stay ConnectedWant to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!
Copyright: © Copyright 2022 Sun Yi
This episode is a little different. This time, I was the guest and I got asked questions all about me, my agency, and Night Owl Nation.
Chapters:
0:00 - Intro.
00:43 - Katerina´s introduction.
01:49 - What´s really bothering Sun?
09:22 - Sun´s worst conflict.
30:06 - Entrepreneurs & market.
36:33 - Digital platforms.
44:48 - Training programs.
52:33 - Being motivated by your ego.
59:59 - Tribes & communities.
01:26:32 - Leadership
01:44:37 - Q&A
02:07:46 - Final conversation with Katerina.
02:28:20 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guest: Katerina Manola
Instagram: https://www.instagram.com/write_out_of_the_box/
In this episode, I had a really deep conversation with Natalia who is an English teacher and we dive deep into everything about learning and teaching.
0:00 - Intro.
00:38 - Natalia´s introduction.
02:01 - What is the importance of having goal in learning?
06:42 - What is the real meaning of critical thinking?
11:38 - Deep conversation about how people "LEARN" meta skills.
01:49:14 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guest: Natalia Tokar
Website: https://nataliatokar.me/community
Instagram: https://www.instagram.com/nataliatokarr/
Sunita is a new content writer who is also trying to get into copywriting. In this episode I guide her as she ventures into this new career.
0:00 - Intro.
00:43 - Sunita´s introduction.
01:51 - Why is personal branding important?
04:22 - How to get clients as a freelancer?
07:05 - Why Sunita need to make a name for herself as a content writer.
10:23 - What are the best practices in content writing?
12:40 - The best way to learn copy writing?
17:57 - How to position yourself on social media?
24:08 - Tips for managing your freelance business.
26:22 - How do humans learn?
33:02 - Sun´s advice to Sunita.
41:13 - Why chasing money is important?
44:53 - Final tips conversation with Sunita.
55:43 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guest: Sunita Bindhani
Instagram: https://www.instagram.com/sunita__bindhani/
LinkedIn: https://www.linkedin.com/in/sunitabindhani/
Sri runs an agency that helps brands make video content. In this episode, we talk about how she can structure her service and what she can do to attract more and better clients.
0:00 - Intro.
00:52 - Sri´s introduction & what does she do.
11:19 - How to identify your business niche?
20:00 - Sri´s types of clients.
24:48 - What does Sri´s agency do?
31:14 - Packages offered by Sri´s agency.
56:13 - How are the procedures of Sri´s agency?
01:04:26 - How much Sri charge for her services?
01:06:30 - Understanding what Sri´s clients want.
01:13:01 - Is Sri selling video editing services or selling strategy?
01:18:54 - What kind of content is Sri doing?
01:20:21 - Sun´s advice to Sri about being more specific.
01:22:57 - Big & small clients.
01:28:36 - Sun´s advice to Sri about clients.
01:35:18 - Final tips conversation with Sri.
01:40:10 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guest: Sri
Instagram: https://www.instagram.com/nexlevconsulting_sri/
LinkedIn: https://www.linkedin.com/in/srimahabir/
Ana is trying to get 4 different brands off the ground and is overwhelmed. I adviser her on how she can simplify her business by combining the 4 different brands into one by utilizing personal branding.
0:00 - Intro.
00:45 - Ana´s intro, background & what does she do.
09:32 - Ana´s revenue.
12:07 - Analysis of Ana´s Podcasts.
15:34 - Sun´s advice to Ana about personal brand.
21:14 - The new model to build an audience.
28:10 - Sun´s advice to Ana about focus in one product.
30:25 - What does Ana offer in her membership & types of people she help.
34:28 - Does Ana´s membership really work?
41:29 - Understanding Ana´s program.
48:27 - Trust your gut.
53:03 - Final tips conversation with Ana.
01:03:25 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi - nightowls/
Today's Guest: Ana Swartz
Instagram: https://www.instagram.com/thehealerhiphop/
Website: https://www.anaswartz.de/
Today I talked to Bianca who wants to take her business to the next level. I show her an example of a "nearly" automated system that can continue to bring her new coaching clients without spending a lot of time so she can focus on building her business.
Chapters
0:00 - Intro.
00:56 - Bianca´s introduction & what does she do.
02:31 - How does impatience affect business?
04:07 - What is not working in Bianca´s business?
07:19 - Bianca´s business and her audience.
09:04 - In which area does Bianca feel stuck?
11:11 - Why is slow growth good?
14:22 - Why is revenue growth important?
18:35 - How Bianca sells her teaching services?
20:31 - The importance of money for your business.
23:32 - Sun´s advice to Bianca.
34:18 - Why is self-confidence important for your business?
38:30 - Bianca´s 80% & 20%
44:33 - The biggest mistakes made by entrepreneurs.
46:20 - Final tips conversation with Bianca.
01:29:10 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guest: Accent Coach Bianca
Instagram: https://www.instagram.com/accent.coach.bianca/
Website: https://snipfeed.co/accent_coach_bianca
Do you ever feel like your brain works differently than others? You might be neurodivergent. In today's episode, I had a deep conversation with Rée on neurodiversity, autism, and ADHD. We discuss what it's like to be "different" and how it affects our education.
0:00 - Intro
01:05 - Rée´s introduction & what does she do
01:48 - Rée´s story
10:29 - Conversation about ADHA & autism.
44:31 - Building a personal brand around our interest
54:26 - What it really mean build a personal brand?
56:44 - Sun´s advice on the best way to do a Podcast
1:01:47 - Sun´s thought about Rée´s story
1:06:15 - The importance of being specific
1:09:28 - Homeschooling
1:10:46 - Why stupid questions are often the most important ones
1:21:34 - Sun´s advice to Rée about the next step she should take
1:32:13 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guest: Rée
Instagram: https://www.instagram.com/theinterdisciplinarian/
Substack: https://theinterdisciplinarian.substack.com/welcome
Sabreen is an instructor therapist and a writer. In this episode, we talked all about writing, the purpose of writing, and how to share your writing with the world through social media. We also talk about getting over the fear of putting yourself out there as well as handling criticism.
Chapters:
0:00 - Intro.
00:46 - Sabreen´s introduction & what does she do.
02:25 - Struggling to take that first step?
06:16 - What does Sabreen write?
14:43 - Where does Sabreen get the inspiration to write?
20:00 - Sabreen´s fears & struggles.
23:03 - Sun´s advice to Sabreen.
28:44 - Sabreen´s fear of showing who she is.
33:23 - How to deal with people who strongly disagree with you on social media.
38:04 - Sabreen is self-censoring herself.
40:20 - How important is being understood?
50:01 - Sabreen´s fear of sharing.
53:23 - Is Sabreen a control freak?
57:51 - The pros & cons of being a control freak.
01:00:06 - Sabreen´s big obstacle.
01:02:40 - The fear of being seen on social media.
01:07:16 - Letting go of the need to be understood.
01:12:59 - What does rebellious mean?
01:21:30 - Don´t focus on what other people say.
01:27:25 - Final tips conversation with Sabreen.
01:48:41 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests: Sabreen
YouTUbe: https://youtube.com/@TheLemonNarrativewithSabreen
Rachel is lawyer with a private practice who also runs a wellness brand & community called ah.mi. We talked about how she started the community and how she can turn this side hustle into a thriving business.
Chapters:
0:00 - Intro.
00:32 - Rachel´s introduction & what does she do.
10:00 - What does it mean to resonate with a story?
15:07 - Rachel´s target audience.
16:35 - What should Rachel focus on?
19:50 - Say the same "thing" 100 times meaning.
21:21 - Rachel´s differentiator.
22:40 - Rachel explains how she made her program work.
25:11 - Rachel´s struggles.
26:35 - Rachel´s plan with her community.
27:21 - Sun´s advice to Rachel about the next step she should take.
29:36 - What is Rachel´s program about?
31:43 - What should Rachel do to grow her community?
37:17 - The meaning of building a community.
40:19 - How much should Rachel charge for her program?
41:16 - Night Owls Nation quarter.
44:52 - Rachel explains the procedure of her community.
49:06 - Final tips to grow a community.
01:08:12 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today´s Guests: Rachel Johnson
Instagram: https://www.instagram.com/ahmi.health/
Website: https://www.ahmihealth.com/
Tabitha is an English teacher for non-native speakers. We talk about various ways to scale her business and the difference between 1-on-1 teaching, online courses, and corporate training.
Chapters:
0:00 - Intro
00:39 - Tabitha's introduction
01:39 - Price increase & target audience
14:09 - Building relationship is essential to business success
15:21 - Why is brand building important?
17:08 - Ways to scale your startup or business
19:41 - Tabitha's struggles about finding the right time
20:34 - Sun's advice to Tabitha about the plans she should take
22:19 - The problem with the corporate training
23:17 - The reason why Tabitha teach English
26:16 - Tabitha want to teach English online
28:15 - What does it mean to build your personal brand?
31:22 - What does scale your business mean?
40:14 - Final tips conversation with Tabitha
01:08:17 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi - nightowls/
Today's Guests: Tabitha Lucas
https://instagram.com/tabilucas
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