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    Business

    Authentic As F*ck with Sun Yi

    Want to build a personal brand without feeling fake as f*ck?

    Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

    Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!

    Advertise

    Copyright: © Copyright 2022 Sun Yi

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Episode 80: Can You Be A People Pleaser And A Narcissist At The Same Time? Jan 12, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

    Chapters:

    00:00:00 - The Role of Therapy in Business

    00:06:25 - Selling Pain and Victimhood

    00:13:08 - The "Man Haters" Wing

    00:19:53 - Taking Responsibility for Words and Emotions

    00:26:32 - Responsibility for Other People's Feelings

    00:33:23 - Different Types of Narcissism

    00:39:59 - Levels of Criticism

    00:46:26 - Different Levels of Criticism

    00:53:18 - Losing Control and Handling Criticism

    00:59:45 - Dealing with Hard Truths

    01:06:05 - Creating a storytelling app

    01:13:00 - Dealing with Defensive People

    01:19:16 - Guilt Tripping and Losing Friends

    01:25:52 - Not Responsible for Other People's Feelings

    01:32:59 - The Importance of Speaking Up and Developing Opinions

    01:39:15 - The Importance of Genuine Curiosity

    01:45:21 - The Importance of Different Communication Styles

    01:51:30 - Building Trust and Bonding with Clients

    01:57:41 - Discussion on Impact Theory and Revolutionary Ideas

    02:03:53 - The Importance of Attention to Detail in Work

    02:10:12 - Gaining Perspective through Therapy




    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 79: At The Highest Level, Every Job Is About Psychology Jan 05, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Chapters:

    00:00:00 - The Power of Stories in Shaping Our Lives

    00:09:01 - The Dangers of Overconfidence

    00:19:18 - Discovering a passion for various activities

    00:29:13 - The Balance Between Being Present and Focused in Therapy

    00:38:53 - Beginning the Journey into Spirituality

    00:49:02 - Overcoming Self-Doubt and Impostor Syndrome

    00:58:59 - Curiosity for Human Behavior

    01:07:56 - The importance of understanding nuances in music and therapy

    01:17:01 - The Impact of Body Sensations on Talk Therapy

    01:26:43 - The Perils of Logical Thinking

    01:36:24 - Scams, brainwashing, and communism

    01:45:04 - Getting Stuck in Therapy

    01:54:59 - Differences in Therapist Approach

    02:05:16 - The Boredom of Average Ideas

    02:15:56 - Initial Therapy Sessions

    02:25:31 - Is therapy seen as a necessity?

    02:35:46 - Impostor Syndrome and Comparing Oneself to Others

    02:44:51 - Talking about Therapy and Specialization

    02:54:17 - The Power of Communication and Adjusting to Clients

    03:04:11 - Reading Between the Lines

    03:13:29 - Conclusion and Farewell




    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 78: How Your Stories Define Who You Are Today Dec 28, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    0:00 - Intro.

    0:16 - Jelena discusses her meeting with her supervisor and the challenges of being self-employed in the counseling field.

    15:22 - The speaker encounters a mysterious Christmas tree in a dark place and feels hesitant to approach it.

    30:19 - Differences between men and women and personal preferences, and how people may feel judged for their choices.

    44:37 - The discussion explores the behavior of conforming and contrarian attitudes in group settings.

    1:00:16 - The concept of agreeableness and its traits in personality psychology.

    1:15:01 - The speaker found success freelancing and learned the importance of caring about the quality of their work.

    1:30:25 - The impact of negative comments and generalizations on the speaker's ego and how it bothers them.

    1:45:38 - The concept of personality consisting of three parts and the influence of the parent, adult, and child parts on decision-making and behavior.

    2:00:54 - The behavior of judging and jealousy, and how individuals may try to cover it up.

    2:16:53 - The experience of working from home and feeling a sense of FOMO when seeing others socializing in the office.

    2:33:00 - Integrating their pride and emotions, comparing it to how they interact with their employees and children.

    2:47:57 - The need to approach problems like a scientist and the struggle with emotional fluctuations.

    3:03:38 - The speaker reflects on their past bravery and wishes to go back to their old self.


    Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 77: Why Being Selfless Is A Selfish Act Dec 22, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    0:00 - Intro.

    0:20 - The importance of giving and receiving compliments.

    8:39 - The concept of natural selection and the survival of kind genes over unkind genes.

    17:26 - Discussion about the importance of kindness in the success of a dentist.

    24:44 - The video discusses whether individuals can be more kind and if they should advise others to do the same.

    32:49 - The video discusses the potential for unintentionally offending others through compliments and the difficulty in knowing what is offensive or not.

    40:36 - The discussion is about freedom of speech and personal responsibility for what is said.

    48:39 - The discussion is about the right to use the n-word and freedom of speech on university campuses.

    56:24 - The video discusses the story of Pinocchio and the role of consciousness in decision-making.

    1:05:01 - Importance of continuous consent in romantic and sexual activities.

    1:13:20 - The discussion revolves around the concept of consent in a relationship.

    1:22:09 - Discussion about the concept of work and consent in the context of BDSM and getting paid to be beaten.

    1:30:58 - The dynamics of forming emotional connections and the role of physical intimacy in relationships.

    1:39:27 - Importance of sex and the cultural significance of sex in different societies.


    Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 76: Discipline vs Accountability, Good vs Smart Content, Theory vs Practice Dec 15, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    0:00 - Intro.

    0:16 - The issue of people not believing in advice and the reluctance to post on social media.

    6:42 - Setting a specific date or time for tasks or events creates pressure and increases the likelihood of them actually happening.

    11:44 - The video discusses the need for accountability even for activities that people enjoy, using the example of video games as a comparison.

    18:04 - Discussion about the need for group study sessions and support for those with ADHD in today's dopamine-rich environment.

    24:08 - The impact of ego on people's willingness to improve and take advice.

    30:09 - The difference between popular and critically acclaimed movies, and the concept of creating content for oneself vs. for others.

    35:59 - The importance of consuming both smart and good content for intellectual growth.

    42:27 - The importance of having a strong foundation and core idea for content creation, rather than relying on fancy words.

    48:25 - The speaker compares teaching skiing to teaching coding, emphasizing the importance of hands-on experience.

    53:38- The importance of genuine interest and inquiry when approaching a client in psychotherapy.

    59:37 - The conversation is about trying to remember a specific technique related to client therapy.

    1:05:34 - Theory without practical experience can be ineffective in teaching.

    1:10:59 - The importance of creating good content based on real-life experiences and making meaningful connections.

    1:15:41 - Continue watching the full episode 76.

    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 75: How To Turn A Side Hustle Into A Full Time Business Dec 08, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    0:00 - The podcast features a discussion on freelancing and entrepreneurship with Yelena and her boyfriend Marco.

    6:00 - Discussion about language barriers in a work setting.

    11:23 - The speaker reflects on their initial doubts and fears about starting a new session or project, but gains confidence through experience.

    16:43 - How as a business grows, it attracts clients with higher budgets and more experience, leading to fewer demanding clients.

    21:45 - The video discusses the importance of knowing one's role early on and the potential challenges of trying to do both design work and client management.

    26:49 - The role of a business consultant and addresses concerns about the design not being pretty.

    32:43 - Project payment structure and breaking projects into phases.

    37:12 - Discussion about dealing with difficult clients and building a portfolio in the freelance industry.

    42:40 - Acquiring clients as a freelancer and the importance of referrals in building a client base.

    48:23 - The importance of specialized expertise in various industries, including design and healthcare.

    53:27 - The importance of staying calm and confident when dealing with potential clients, even if they are not famous or well-known.

    57:53 - Continue watching the full episode 75.

    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 74: 90% of My Ideas Come From The Process of Writing Dec 01, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 73: If You Have Time To Watch This, You Have Time To Make Content Nov 24, 2023
    Show notes

    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 72: You Can't Force Yourself To Believe Something You Don't Believe. Nov 22, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    0:00 - Intro.

    00:40 - The topic of affirmations and their role in self-acceptance and the Law of Attraction.

    13:49 - Being kind to yourself means focusing on your positive qualities and not dwelling on negative aspects.

    25:50 - Accepting yourself is not about how you look, it's about realizing your worth.

    38:32 - Woman's insecurity and how it affects her perceived attractiveness.

    51:59 - The discussion revolves around the topic of comparison and insecurity, particularly in relation to women's appearance.

    01:04:52 - The challenge of learning through self-help versus actually taking action and making mistakes.

    01:17:10 - Affirmations don't work if you don't believe them.

    01:29:59 - How mating and survival instincts influence human behavior.

    01:42:58 - The importance of changing beliefs and practicing self-compassion.

    01:57:38 - The speaker reflects on how their high expectations were lowered after observing others' lower expectations and external validation.

    02:11:19 - The speaker had a problem with their car and took it to a mechanic who couldn't figure out the issue.

    02:25:32 - The speaker expresses frustration with trying to develop complex topics into concise presentations.

    02:38:35 - The speaker had a negative experience with a project and decided to disengage from it, learning that there is no point in fighting for fairness in life.

    02:49:40 - Outro.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Epidose 71: Ideas For Creating An Instagram Carousel Nov 22, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    0:00 - Intro.

    00:22 - The podcast discusses ideas for creating a carousel.

    9:48 - Sun & Jelena talk about their opinions and how they may differ from the general public's views.

    18:15 - Meeting successful and famous people gave the speaker confidence to strive for success and speak up.

    27:08 - Criticizes a person for being hypocritical and not genuinely caring about spreading their message.

    35:50 - Sun & Jelena talk about the philosophical question of whether the ends justify the means.

    44:29 - Values can change over time and can vary in strength, but some values, like not killing innocent people, are generally believed.

    53:00 - Sun & Jelena talk about the misconception that disagreeing with someone automatically makes them bad, using the example of illegal immigration in the United States.

    01:01:34 - Beliefs are shaped by our environment and experiences, not by ourselves.

    01:11:19 - Sun & Jelena talk about the idea of mental flexibility and how it relates to happiness and activism.

    01:19:05 - Sun & Jelena talk about inner beliefs and values that influence our actions, particularly in relationships and activism.

    01:28:05 - Sun & Jelena talk about their mood swings and how they are triggered by worries, but they do not last long and are not a clinical symptom.

    01:36:40 - Sun & Jelena talk about the importance of self-awareness and finding ways to calm yourself down during stressful situations.

    01:46:34 - Sun & Jelena talk about their past behavior of intentionally hurting others and expresses regret for it.

    01:52:50 - Outro.



    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


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