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    Business

    Authentic As F*ck with Sun Yi

    Want to build a personal brand without feeling fake as f*ck?

    Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

    Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!

    Advertise

    Copyright: © Copyright 2022 Sun Yi

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Story vs Lesson vs Instruction Mar 22, 2024
    Show notes

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

    In this episode 90 of AAF podcast: Story vs Lesson vs Instruction. Jelena and I having these deep discussion on what's a story vs lesson vs instruction.

    Comment, tag and share with someone who would love this. Enjoy!

    Chapters:

    00:00:00 - Introduction to Reesa Teesa

    00:00:03 - 50 Parts about Being Married

    00:00:06 - The Pathological Liar

    00:00:09 - The Existence of Red [Incomplete Transcript]

    00:00:10 - The Significance of Flags

    00:00:12 - Listen and Understand

    00:00:14 - A Different Side of Me

    00:00:15 - An Example of Sound

    00:00:17 - The Listener

    00:00:20 - Oh My Gosh, That's Me

    00:00:22 - The Point of the Story

    00:00:24 - Bias in Thinking

    00:00:26 - Success on Instagram

    00:00:29 - Going Through the Mud

    00:00:31 - Posting Terrible Content

    00:00:34 - The Impact of Frequent Posting

    00:00:36 - Terrible Times

    00:00:38 - Terrible Circumstances

    00:00:40 - Growing Your Account

    00:01:22 - What Is The True Lesson

    00:01:29 - The Right Way To Live

    00:01:31 - The Decision Tree

    00:01:38 - Living Through Fear

    00:01:59 - What Making Content Is Really About


    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena: https://www.instagram.com/jelena.spremo/


    Harry Needham: Advice On Starting A Coaching Business From Zero Mar 15, 2024
    Show notes

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

    In this episode 89 of AAF podcast: Advice On Starting A Coaching Business From Zero. Harry shares his growth tactics and the strategic thinking that goes into his business coaching.

    Comment, tag and share with someone who would love this. Enjoy!

    Chapters:

    00:00:00 - Intro

    00:00:05 - Beginning the social media journey

    00:00:10 - Doing social media together

    00:00:15 - Deciding on a Plan

    00:00:20 - Going viral

    00:00:25 - Scaling the brand

    00:00:30 - Drawbacks

    00:00:35 - The importance of a good work ethic

    00:00:40 - How to win

    00:00:52 - The difference between followers and real fans

    00:01:01 - Niches

    00:01:05 - Newsletters

    00:01:10 - High Vs Low Ticket

    00:01:24 - The people around you

    00:01:31 - Reaching out

    Follow https://www.instagram.com/theharryneedham/

    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Harry Needham:

    Director, High Value Consulting

    Instagram: https://www.instagram.com/theharryneedham/

    Harry Needham started his personal brand in March 2020 and grew 100k followers organically in 9 months. After struggling to monetise, Harry learned the high ticket coaching model and since made over $1.5M in sales and helped clients globally make over $4.5M doing the same.


    How To Prove Your Ideas Using Storytelling (Part Two) Mar 08, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

    Chapters:

    00:00:00 - Society's Perspective

    00:00:02 - Life experiences

    00:00:04 - Creation of a Credit System

    00:00:06 - Deciding on a Plan

    00:00:08 - Time Management and Productivity

    00:00:10 - An Effort to Help

    00:00:12 - Getting Back from Someone

    00:00:14 - Accounting for All

    00:00:16 - The Ledger in Our Head

    00:00:18 - Who We're Supposed to Help

    00:00:19 - Living Our Best Life

    00:00:21 - Calculating Behavior

    00:00:23 - My Beliefs

    00:00:25 - Naivety and Self-Reflection

    00:00:28 - Thoughts and Ideas

    00:00:31 - Critical Thinking

    00:00:34 - Helping Myself Stay Open

    00:00:37 - Embracing Different Perspectives

    00:00:39 - Implementing Personal Filters

    00:00:44 - Starting A Subscription Based Business

    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Tamsen Fadal: How To Face Changes & Uncertainties In Life Mar 01, 2024
    Show notes

    AAF Episode 87 Trailer: https://youtu.be/92S3AduNJfs

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

    In this episode, I talk to @TamsenFadalTV , an Emmy Award Winning TV Journalist, Storyteller, Author, Menopause Advocate.

    She tells us about her calling, why she’s passionate about it, and the stories that led her to where she is. Enjoy!


    Follow @TamsenFadalTV


    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.


    Chapters:

    00:00:00 - The Importance of Evolving Stories

    00:00:01 - Are you really human?

    00:00:03 - Complete Agreement

    00:00:05 - The inevitability of change

    00:00:07 - The Scary Factor

    00:00:09 - Excitement and Fear

    00:00:11 - Do what you love

    00:00:12 - Missing Out on Opportunities

    00:00:14 - People's Opinions

    00:00:18 - Another Way They Dreamed

    00:00:19 - TBA

    00:00:21 - Going to the Other Side

    00:00:23 - Lunch with a Friend

    00:00:25 - A Surprise Encounter

    00:00:27 - Meeting Someone Unexpected

    00:00:29 - Parenting without children

    00:00:32 - Just Getting Started

    00:00:33 - Unintentional Words

    00:00:42 - Random Thoughts

    00:00:50 - Uncertainty


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok: https://tiktok.com/@_sun.yi

    Twitter: https://twitter.com/_sun_yi

    LinkedIn: https://www.linkedin.com/in/sunyi-nightowls/

    Facebook: https://www.facebook.com/sun.yi.nightowls

    Threads: https://www.threads.net/@sun.yi

    Domestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

    YouTube: https://www.youtube.com/@UC52NhUquhOckeC5-Dmkmdlg


    Follow Tamsen Fadal:

    Instagram: https://www.instagram.com/tamsenfadal

    🎙️Storyteller, Journalist, Author

    💖Menopause, Relationships, Wellness

    https://www.youtube.com/tamsenfadaltv

    Inquiries: info@tamsenfadal.com

    Website: https://tamsenfadal.komi.io/


    #personalbranding #storytelling #tamsenfadal


    Episode 86: How To Prove Your Ideas Using Storytelling w/ Jelena Spremo Feb 23, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

    Chapters:

    00:00:00 - The Struggle of Creating Content

    00:03:01 - The Torture of Unfinished Projects

    00:05:42 - The Phases of Struggle and Success

    00:08:01 - The Influence of Childhood Experiences

    00:10:45 - Objective vs Subjective Reality

    00:13:16 - The Emotional Burden on Children

    00:15:49 - The Power of a Good Example

    00:18:14 - Trauma and Bonding

    00:20:48 - The Power of Simplicity

    00:23:18 - The Importance of the "Aha" Moment

    00:26:08 - Finding Obvious Truths

    00:28:48 - The Illusion of a Good Thing

    00:31:30 - Understanding the Negative Effects of Some Medicines

    00:34:02 - The Unexpected Consequences of Complimenting Children

    00:36:26 - The Importance of Examples

    00:38:49 - Letting the Dots Connect

    00:41:35 - The importance of adjusting your situations to your nervous system

    00:43:55 - The Importance of Having Will and Desire

    00:45:56 - Different Approaches to Teaching Swimming

    00:48:14 - Healing and Trauma: Challenging Perspectives


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 85: Generating Leads & Closing Sales For Solopreneurs w/ Tyler Archer Feb 16, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

    Chapters:

    00:00:00 - Starting the Social Media Journey

    00:05:07 - From Zero to One: The Journey to Starting a Business

    00:10:01 - Balancing Work and Personal Life in Entrepreneurship

    00:15:20 - The Importance of a Strategic Approach in Sales

    00:20:00 - Teaching Sales and Business Skills to Solopreneurs

    00:24:45 - The Importance of Being Organized in Sales

    00:29:32 - Shortening the Sales Cycle

    00:34:28 - The Importance of Lead Generation in Business

    00:39:18 - The Roller Coaster of Sales and Success

    00:43:54 - The Importance of Building Trust and Having a Sales Process

    00:48:54 - The Mindset of a Business Owner

    00:53:42 - Overcoming Challenges in Business

    00:58:41 - The Importance of Experiencing Rejection

    01:03:15 - The Pitfall in the Market for Business Coaches

    01:07:53 - The Effectiveness of Scam Emails

    01:12:35 - The Drive to Succeed

    01:17:13 - Pursuing your Passion with Drive and Purpose

    01:22:26 - Sales Coaching for Business Growth

    01:27:32 - Setting Up a Sales Process and Lead Generation Machine

    01:32:23 - Rapid Changes for Clients

    01:37:03 - Wrapping up the Sales Conversation


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Tyler Archer:

    Linkedin: https://www.linkedin.com/in/tylerarchersalescoaching

    Instagram: https://www.instagram.com/thetylerarcher/


    Episode 84: What Does It mean To Know Yourself Feb 09, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

    Chapters:

    00:00:00 - Objectifying People

    00:07:35 - The Difference Between Online and In-person Interactions

    00:15:25 - The Complexity of Identities

    00:23:32 - Living Without Judgement

    00:31:14 - Behaving in Different Contexts

    00:38:26 - Making Decisions and Procedural Memory

    00:45:32 - The Importance of Listening to Your Authentic Self

    00:52:40 - Cheating and Guilt

    00:59:26 - Being Present and Reflecting

    01:06:13 - Listening to Your Conscience and Following Your True Self

    01:13:43 - Living as Your True Self

    01:21:15 - Finding your Authentic Self

    01:27:57 - Finding Your True Passion

    01:36:02 - Efficiently completing your tasks

    01:43:13 - Efficient Work and Leisure Activities

    01:50:48 - Finding Inspiration in Creative Work

    01:58:15 - The Benefits of the Buddy System

    02:05:48 - Spicy Tolerance in Relationships

    02:13:22 - The Behavior of Toxic Relationships

    02:20:52 - The Danger of Beta Males Mimicking Alpha Males

    02:28:00 - Farewell and See You Next Week


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 83: You Can't Tell A Story Without Knowing Who It's For Feb 02, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.


    Chapters:

    00:00:00 - A Lesson on Overthinking and Breaking the Rules

    00:11:48 - Setting Expectations and Overthinking

    00:21:49 - Finding a Way to Function Together

    00:32:31 - Overthinking and Trust Issues

    00:43:01 - Inspiring Courage and Overcoming Trust Issues

    00:53:24 - Overcoming Criticism and Building Emotional Resilience

    01:04:15 - Overcoming Fear and Building Trust

    01:14:54 - Trust and Relationships

    01:25:23 - Understanding the Complexity of Giving Advice in Relationships

    01:36:39 - The Biology of Gender and Social Constructs

    01:46:32 - Gender biases and societal expectations

    01:57:47 - The Incentive System and Single Motherhood

    02:08:29 - The Narrative of Being Smart vs Caring

    02:19:39 - The Danger of Blindly Following Authority

    02:30:43 - The Tradeoff of Freedom in Vaccine Mandates

    02:41:40 - The Fear and Paranoia Surrounding the Virus and Vaccines

    02:51:48 - The role of regulation and competition in building construction

    03:01:43 - Freedom and Survival

    03:12:59 - A Survivor's Peaceful Spirit

    03:23:37 - The Power of Vulnerable Sharing

    03:33:58 - Conclusion and Farewell



    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 82: How You Do Anything Is How You Do Everything Jan 26, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.


    Chapters:

    00:00:00 - Resolving Anger in Relationships

    00:07:16 - Dealing with Anger in a Relationship

    00:14:22 - Getting Over the Need for Perfection

    00:20:30 - Finding Happiness in the Boring Moments

    00:26:49 - The Highs and Lows of Achievement

    00:33:02 - The Importance of Marriage Contracts

    00:39:24 - Learning from Failure and Shadowing

    00:45:29 - Unique Live Streaming on TikTok

    00:52:31 - TikTok vs Instagram Live

    00:59:33 - The Preparations and Dedication of High Performers

    01:06:04 - The Success of Novak Djokovic

    01:12:26 - How you do anything is how you do everything

    01:19:04 - Overcoming the Fear of Making Mistakes

    01:26:37 - How Your Personality Affects Your Life

    01:33:06 - Connecting Personal Life and Career

    01:39:37 - The Journey to Perfection

    01:46:11 - The Difference Between Craft and Content

    01:52:29 - Speaking to My Audience

    01:58:53 - Creating a Story Bank

    02:05:02 - The Power of Storytelling




    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 81: Why All Or Nothing Mentality Is A Victim Mentality Jan 19, 2024
    Show notes

    Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.

    Chapters:

    00:00:00 - The Joy of Novelty and Awareness

    00:07:05 - The Difference between Watching in Person and on Screen

    00:14:13 - The Hierarchy of Victimhood

    00:21:18 - Fragility and entitlement in society

    00:28:34 - The Repercussions of Social Media Usage

    00:34:52 - The Manipulation of Data

    00:42:18 - The Backfiring of Lying Politicians

    00:49:23 - Loser Mentality vs. Winner Mentality

    00:57:57 - Understanding Personal Agency

    01:05:19 - Setting Healthy Boundaries

    01:11:45 - The Myth of Clear Boundaries

    01:19:02 - Setting Boundaries with Loved Ones

    01:26:44 - Being too Accommodating

    01:34:36 - Setting Clear Boundaries and Expectations

    01:42:12 - Boundaries and Personal Stories

    01:49:04 - Managing Time and Boundaries

    01:57:08 - Setting Personal Boundaries

    02:03:30 - Offering Quality Service

    02:10:45 - Life's Journey without a Map

    02:18:03 - Finding Balance and Setting Boundaries

    02:25:31 - Sharing Good Content and New Ideas




    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

    Facebook https://www.facebook.com/sun.yi.nightowls

    Threads https://www.threads.net/@sun.yi

    Domestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Previous 1 3 4 5 6 7 13 Next

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