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    Business

    Authentic As F*ck with Sun Yi

    Want to build a personal brand without feeling fake as f*ck?

    Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

    Tune in every Monday to get practical tips and inspiration to help build your personal brand that’s authentic to YOU!

    Advertise

    Copyright: © Copyright 2022 Sun Yi

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 70: My Process Of Storytelling Through Reflecting & Critical Thinking Nov 22, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    0:00 - Intro.

    04:50 - Self-care.

    14:30 - Reflect on lessons already learned instead of constantly seeking new ones.

    28:50 - Sun & Jelena discusses the belief that one should change themselves to please others, using the example of speeding up when honked at from behind.

    42:05 - Building relationships often happens through small talks and situations over time.

    56:42 - Sun & Jelena reflects on their black and white personality and how it affects their belief in experience being the best teacher.

    1:08:23 - Sun & Jelena discusses the issue of intellectual laziness and how to encourage intellectual curiosity.

    1:21:56 - Young freelancers who have read Tim Ferris' books think they are experts and are hesitant to take on new opportunities.

    1:34:59 - Recognizing struggles in others is easier when you have experienced them yourself.

    1:48:10 - AWS is the largest hosting company in the world, even bigger than Google, and many big businesses started from AWS.

    2:01:54 - History is often written by the winners, leading to the misrepresentation of the true inventors and contributors.

    2:16:50 - Sun & Jelena finds the idea of being the vice president cool and discusses the concept of number two versus number one.

    2:29:34 - Google tracks links to determine website reputation based on other sources and the number of people who validate its content.

    2:44:29 - The conflict between the protagonist and the antagonist is what makes a story interesting.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 69: Behind The Scenes Of Me Making An Instagram Carousel Nov 03, 2023
    Show notes

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Carousel creation & explanation

    0:00 - Intro.

    00:25 - Why good people suffer the most?.

    01:28:00 - This is why setting boundaries is hard.

    02:47:02 - Outro.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 68: Trying To Impress Is Not Impressive. Oct 20, 2023
    Show notes

    👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Chapters:

    0:00 - Intro.

    00:22 - Giving unsolicited advice

    26:24 - Lesson: Trying to impress It's not impressive.

    48:26 - Continue watching the full episode 68.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 67: Most People Don't Believe What They Say They Believe Oct 14, 2023
    Show notes

    👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Chapters:

    0:00 - Intro.

    00:38 - Jelena´s story about advice.

    12:21 - Starting point: Unsolicited advice.

    33:03 - The Who & the What to create Myth/Truth Sandwich.

    53:27 - Most people don´t believe what they say they believe.

    01:05:39 - Continue watching the full episode 67.

    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 66: The Importance Of Small Talk Oct 06, 2023
    Show notes

    👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Chapters:

    0:00 - Intro.

    01:01 - Jelena´s story.

    08:52 - Jelena´s "AHA moment".

    10:07 - In order for it to be a lesson it has to somehow apply to your life.

    18:40 - How can small talk be an important part of building relationships?.

    47:11 - Continue watching the full episode 66.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 65: Privileged People Are Ignorant About Their Privilege Sep 29, 2023
    Show notes

    👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Chapters:

    0:00 - Intro.

    01:38 - Importance of "I never thought of it that way moment" to create Myth/Truth Sandwich.

    17:46 - White savior complex it´s harmful.

    25:19 - The truth about affirmative action.

    38:55 - Lesson: With privilege comes ignorance so shut the f*ck up.

    40:04 - Developing the Myth/Truth Sandwich.

    53:00 - How to know when something is too complex for the Myth/Truth Sandwich.

    58:20 - How to choose a lesson for the Myth/Truth Sandwich.

    01:03:58 - Jelena´s story and lessons she has learned.

    01:06:59 - Continue watching the full episode 65.

    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 64: Debunking A Myth About Healing From Trauma Sep 22, 2023
    Show notes

    👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Chapters:

    0:00 - Intro.

    00:34 - People teaching lessons that they haven´t even experienced yet.

    05:00 - Practices to have perfect examples.

    08:45 - Jelena´s story.

    12:05 - Jelena´s story lesson.

    14:21 - Understanding Jelena´s feelings & emotions.

    24:23 - What is the meaning of courageous?.

    30:20 - How to stop overthinking.

    34:42 - Attracting people through YOUR own experiences & mistakes.

    37:24 - Myth: I´ve been working on myself & I´m finally at a good place.

    01:03:06 - Continue watching the full episode 64.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 63: Debunking The Myth That It's Okay To Show Your Emotions Sep 15, 2023
    Show notes

    👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Chapters:

    0:00 - Intro.

    01:16 - Myth: most people think It´s okay to have feelings

    04:42 - 2 different lessons from the same myth

    13:39 - Story of Jelena being emotional

    19:56 - I never thought of it that way moment

    32:46 - Myth/Truth Sandwich

    34:41 - Debunking myths

    40:10 - Sometimes It´s better not to compliment at all

    54:27 - Don´t try to hide your emotions but actually control that emotion

    57:49 - Continue watching the full episode


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 62: You Can't Teach Lessons You Haven't Learned Yourself Yet Sep 09, 2023
    Show notes

    👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/

    Starting from this episode, we will be having discussions on lessons that Jelena (my new co-host) learned and figure out a way to turn it into a myth/truth sandwich content.

    👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE

    Chapters:

    0:00 - Intro

    00:14 - New format for this podcast

    04:05 - Myth: with enough effort, you can succeed

    11:40 - Repeating same mistake is not necessarily putting in effort

    16:00 - How do you know if something is a myth

    23:30 - Myth: don't wait until retirement to enjoy life

    35:00 - Difference between YOUR myth and COMMON myth

    43:35 - You need to learn the lesson yourself first

    50:10 - Lesson: When we get distracted we lose focus of reality

    59:29 - Outro


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Follow Jelena:

    Instagram: https://www.instagram.com/jelena.spremo/


    Episode 61: Not Everyone Is Meant To Be An Entrepreneur Sep 01, 2023
    Show notes

    In this episode, I spoke with Muoki who is a social media marketer for real estate agents. We find Muoki's strength and how he should utilize it for success.

    0:00 - Intro.

    00:51 - Muoki´s introduction & what does he do.

    03:56 - Reasons people struggle with content creation.

    09:54 - Digital marketing for real estate agents.

    19:02 - Brokerage marketing.

    24:23 - Understanding what Muoki does.

    33:24 - Sun´s advice to Muoki.

    01:16:32 - Outro.


    Follow me:

    Website: http://sunyi.co/

    Instagram: https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


    Today´s Guest: Muoki

    Website: https://www.instagram.com/muokitherealtor


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