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Your Virtual Upline Podcast — Business
Your Virtual Upline Podcast

Welcome to The Your Virtual Upline Podcast

For the leader who’s followed every rule, and still feels behind.
You’ve posted. You’ve pushed. You’ve promoted.

You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working.
If your success is costing you your peace — you’re not the problem.

The system is. And it’s time to break free.

Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.

LOVE-LED™ Growth isn’t just a mindset shift.

It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.

It’s how your content stops selling, and starts leading.
It’s how your leadership becomes the strategy.
It’s how growth starts to feel like peace again.

Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.

This isn’t just where your strategy changes.

This is where you do.
And your transformation starts right here.

Latest Episodes:

441: The Worst Advice Given to Network Marketers Today Aug 09, 2024

Show notes

Today I want to talk about what I consider to be the single, worst piece of advice that's being given to network marketers today. Although this piece of advice makes the grass look greener, I'm here to show you how it really just dilutes your focus that you should be putting on your business.

This episode is your reminder to put your blinders on, stay focused through the ups and downs, and to think long-term about building your business!

440: What Teaching My Son How to Ride a Bike Taught Me About Leadership Aug 06, 2024

Show notes

Today I want to talk about a common mistake that is made with good intentions, and one that I see people doing so often when they're recruiting someone to their team. I was teaching my son how to ride a bike the other day and it made me realise something about leadership. Let me share with you what is really required when building a business and growing a team in the right way.

This conversation is all about how to not get stuck limiting your team members and your business, and I hope it helps you on your own journey!

Listen to Learn

2:01 - What to understand about the challenge of the transition for onboarding someone into your business

4:47 - The ways in which you are limiting your team member and holding them back, even if you don't know you're doing this

5:20 - Why a bottleneck occurs and how it is actually one that you create in your own business

5:45 - What happens when you are able to create systems and processes that truly empower your people

7:19 - The things you are doing as a leader that limits the amount of exposures your team members can make for their business

9:08 - Why it's so important to not be leading from a place of fear

9:34 - A special ask for you regarding how you can support this podcast and its message

10:25 - How being willing to let go relates to me teaching my son to ride his bike and the big takeaways I took from this

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

439: We're All Just Sorting Apples Aug 02, 2024

Show notes

In this episode, I explain this analogy and share the lesson that I learned early on in network marketing. I have been teaching this analogy to others from the very beginning of my career. I break down the different categories of "apples" (aka prospects) and I reveal how to sell to them, and when not to.

Your ideal prospects are in your audience and on your contact list right now, but you just haven't found them because you're not proactively reaching out and starting conversations with them each day. That's what I want this episode to help you with!

Listen to Learn

3:28 - How the red apples are your hot prospects, and what to understand about this group of people

6:41 - A look at the rotten apples and what you must do with them

8:17 - The two big things to focus on when having conversations with prospects

9:31 - A special ask for you regarding how you can support this podcast and its message

10:47 - The amount of time you should be spending trying to convince someone who is clearly not a fit for your business

11:13 - Who the green apples are and how you'll want to approach this group of people

16:03 - The easiest ways to combat those with a negative perception of what you're doing

414: Turning Likes into Sales Using Authentic Outreach

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

438: 3 Important Lessons from the Rodan + Fields Situation Jul 30, 2024

Show notes

Rodan + Fields recently announced that they will be changing their compensation model, which is unfortunately the second company in our industry to do this over the last few months. In this episode, I share the 3 important lessons that can be taken from this situation, because I want to shed light on these really important conversations that we need to be having.

If we want to grow and become better as a profession, while changing the way people look at us, we need more transparency around the business practices. Not just for the consultants, but the companies too. I hope you find this episode not only educational, but inspiring as well. And as always, I'd love to hear any thoughts or feedback that you may have.

Listen to Learn

4:39 - Why I'm so passionate about discussing these things openly and the sense of responsibility I feel to be doing this

8:47 - A look at the role that private equity plays in our industry and how the ownership of a company today matters more than it ever has

12:44 - What always happens after a period of contraction in the economy

16:24 - The worst form of marketing that I see when situations like this happen and why it upsets me so much

17:31 - A special ask for you regarding how you can support this podcast and its message

18:14 - Some of the reasons that I have never been so excited about our profession than I am right now

19:48 - My message for Rodan + Fields consultants and the best piece of advice that I can give to anyone going through this type of change

23:04 - An important reminder that leadership is earned, and the need to look carefully at who you are following

32:13 - One easy way to tell if you're going to the right company for you or not

34:44 - What the greatest threat to our future growth as a profession is and the things that we do still have control over

434: My Thoughts on What's Happening With SEINT

Rodan + Fields Ad Library (Facebook)

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

437: How Jess Grew Her VIP Group to Over 1,700 People Jul 19, 2024

Show notes

Today I'm introducing you to one of our students, Jess Touchette. She took her VIP customer group that she wasn't using and turned it into a profitable tool for her business using our key strategies that we teach inside our program!

Over the last 3 years, Jess has shown up differently in her group and as a result, she has seen major growth! She has more engaged members, and is making $2K to $3K in sales a month from her group alone! In fact, right now her VIP group is the number one business building tool that Jess has, with a thriving community of over 1,700 people that she loves spending time with and serving. In this episode, Jess reveals exactly how she did it.

If you're feeling frustrated and wondering if your group is something you should be focusing on, I hope this conversation with Jess will inspire and educate you!

Would you like to turn your Facebook Group into a money-making machine for your business, like Jess has done? If so, I'll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group. We'll show you how to grow your group, dramatically increase engagement and how to make consistent sales, completely transforming your group - in 30 days or less! If this sounds like something you want and need, you can register now at www.yourvirtualupline.com/vipgroup.

Listen to Learn

4:37 - Why Jess initially started her VIP group in 2020 and how she was feeling about her group and business overall at that time

8:30 - What started to happen for Jess once she started using the philosophy of marketing that we teach our students

12:00 - How a lot of people in our industry misunderstand connection content and the way this is holding them back in their business

13:13 - Exciting details for our free upcoming workshop to that will help you revive and monetize your VIP customer group

16:08 - A look at the creative and fun things that Jess now does on her live broadcasts in the group

18:05 - How the sales conversions naturally began happening for Jess with the right processes and systems in place

24:37 - The biggest benefits she has seen by getting the direct support of our coaches inside of our program

27:42 - A final note and message from Jess about the real power of using a VIP group

Register for Our Free 3-Day Workshop, How to Revive + Monetize Your VIP Customer Group!

436: The CORE 4 Activities

433: A Proven Way to Increase Engagement in Facebook Groups

414: Turning Likes into Sales Using Authentic Outreach

411: Steal Our 4-Part Transformational Content Plan

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

436: The CORE 4 Activities Jul 16, 2024

Show notes

Today I want to talk about "The CORE 4" activities that we teach all of our students inside of our programs, because I think this can shed a lot of light on why some of you may not be seeing the results that you want in your business.

These are the four most important activities of a love lead business, and if you can do each of them consistently over time and master them, you will make more money while helping more people!

Would you like to turn your Facebook Group into a money-making machine for your business? If so, I'll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group. We'll show you how to grow your group, dramatically increase engagement and how to make consistent sales, completely transforming your group - in 30 days or less! If this sounds like something you want and need, you can register now at www.yourvirtualupline.com/vipgroup.

Listen to Learn

6:50 - Why we teach our students to serve before trying to sell and what this really looks like

9:40 - What you'll see happen to your engagement if you truly are serving through transformational content and by delivering value

11:18 - Exciting details for our free upcoming workshop to that will help you revive and monetize your VIP customer group

12:01 - The three categories in hot leads outreach and the huge opportunity that exists that so many are overlooking

15:43 - The two types of people that are considered warm leads and why starting conversations with them, authentically, is such a powerful strategy

20:21 - Why we don't coach cold prospecting inside of our programs

22:08 - An important reminder about value add follow-ups

Register for Our Free 3-Day Workshop, How to Revive + Monetize Your VIP Customer Group!

414: Turning Likes into Sales Using Authentic Outreach

411: Steal Our 4-Part Transformational Content Plan

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

435: 2 Steps to Lead Your Team to Better Results Jul 12, 2024

Show notes

Are you somebody who has a team, but you're feeling frustrated, lost and confused because you're not sure what to do to help them win? This is the episode you've been waiting for, because what I have to share will help you transform your results and motivate your team to win, by teaching you a practical plan that you can implement today!

Would you like to turn your Facebook Group into a money-making machine for your business? If so, I'll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group. We'll show you how to grow your group, dramatically increase engagement and how to make consistent sales, completely transforming your group - in 30 days or less! If this sounds like something you want and need, you can register now at www.yourvirtualupline.com/vipgroup.

Listen to Learn

4:02 - What I mean when I say that in order to help your team, it requires you to help yourself first

6:58 - The critical skill set that is missing for most people who are leading others

8:30 - How using accountability check-ins in a highly structured way will lead to long-term development and growth for everybody

9:13 - The real reason why most people don't have strong independent leaders on their team

12:57 - Exciting details for our free upcoming workshop to that will help you revive and monetize your VIP customer group

13:40 - What will happen when you teach your team to create content and master outreach

16:16- The hardest leadership lesson that I have had to learn on my own journey

Register for Our Free 3-Day Workshop, How to Revive + Monetize Your VIP Customer Group!

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

434: My Thoughts on What's Happening With SEINT Jul 09, 2024

Show notes

Today I want to talk about what is happening right now with SEINT, a popular company in our space and one that I've worked extensively with. If you haven't heard already, SEINT just announced that they are changing their compensation model to a pure affiliate model, which means that SEINT will be getting rid of the team building side and focus solely on product sales.

This is a big deal and sad news for our profession, and I want to share my thoughts on it because as a company, it's our mission to elevate the standards in this space. Not only by the way that all of us practice business, but also to hold the companies accountable by having some of the difficult conversions that need to be had, so we can educate you in what to look for in the companies that you align with.

Although people are seeing this as a sign that our industry is falling apart, you'll see why I think this could not be further from the truth. With the fear and uncertainty out there, I've spent the last few days gathering my thoughts so that I can speak to you about what is happening, and I went live to do that.

Today, I'm re-sharing that livestream that I did here on the podcast. The big message I want to bring to the SEINT artists who are feeling afraid is that I've been through this situation myself twice in my career, and we're here to support you. Whether you're in SEINT or not, if you're in this profession and serious about building a future in it, this is going to be a very important message for you to hear today.

Listen to Learn

4:47 - The 3 specific things I want to accomplish by openly sharing my thoughts on this situation

9:33 - My message to SEINT artists and a reminder about the powerful choice you can make

11:08 - Why I am so thankful now that I had a similar thing happen to me twice before

13:39 - My advice when it comes to picking companies and what you don't want to do

17:26 - How I know that our profession is not dying, but the ways in which it is absolutely changing

20:18 - The main problem I have with SEINT's change in the compensation model they're using

28:34 - What I see for the future of this space and the role that each one us has in making in better

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

433: A Proven Way to Increase Engagement in Facebook Groups Jul 03, 2024

Show notes

Recently you've been hearing me talk about Facebook Groups on the podcast. As I believe that they are one of, if not the most, powerful business building tools that you have on social media today.

If you have a Facebook Group for your business, or you're thinking of starting one, then this episode is for you, because today I reveal how using a combination of the right content and outreach strategies will completely transform your group - and business!

As I've been sharing, I'll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group, and you can register now at www.yourvirtualupline.com/vipgroup

Listen to Learn

5:14 - How to set up your group and position it properly by having a clear mission

6:04 - Ways to create the four different types of content to be successful in your group

6:18 - Why proactively crafting outreach to the members of your group is key

7:11 - A special ask for you regarding how you can support this podcast and its message

8:05 - How it all starts with thinking about the problems that you solve in your business

9:04 - Outreach techniques to find out the struggles or problems your members have right now

10:17 - More on creating engaging content based on conversations and outreach

11:08 - What to keep in mind about the follow up with group members

Register for Our Free 3-Day Workshop, How to Revive + Monetize Your VIP Customer Group!

430: 5 Reasons to Have a Facebook Group in 2024

431: How to Find Your Dream Customers on Social Media

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

432: Changing Companies and Starting Over at 52 Jul 03, 2024

Show notes

Today I have a special episode for you. I'm sharing an interview that I did with a client of ours who has been a really important member of our community for quite some time, Kim Lima.

In this episode, Kim talks about her journey of starting over and changing companies, after she built a successful business over more than a decade with her previous company. You'll hear how Kim did this in a season of big change in her life, and she reveals her thoughts before and after moving from a company that she no longer felt passionate about or aligned with. This wasn't an easy decision for Kim to make at the age of 52, but not only did she make the move, but in less than a year she has been able to build a business that rivals the previous one she built over many years!

This conversation Kim and I have is a very important one. I want to normalise the idea of changing companies, and this is something that not a lot of people talk about or it is often viewed as being something negative or bad to do. I don't necessarily believe this is true, and as Kim's story proves, there absolutely are certain times and situations when changing companies is the right thing to do. This is something that only you can answer for yourself, but what I feel really matters is the way you go about doing it, in the right way as Kim has done.

If you're considering making a change, hopefully this episode gives you the other side of the story to help you make an educated decision that is the right one for you and your family!

As I've been sharing, I'll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group, and you can register now at www.yourvirtualupliine.com/vipgroup!

Listen to Learn

5:32 - What ultimately led Kim to make the decision to go in a different direction with her business

8:22 - Although people often change companies for the wrong reasons, why this can be a positive move to make

10:32 - The way in which Kim set the tone with her company before leaving and why this was so important to her to do

13:12 - The mindset she had as she embarked on a new venture and why she says that betting on herself made all the difference

19:51 - A special ask for you regarding how you can support this podcast and its message

23:21 - How the groundworks Kim laid over the years led her to what she says is the perfect business for her and her customers

32:47 - What the record month she had looked like, and why she is upfront and honest about the months that aren't record breaking ones

37:08 - Kim's final thoughts and advice for anyone considering to make a move like she did

Register for Our Free 3-Day Workshop, How to Revive + Monetize Your VIP Customer Group!

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

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