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Your Virtual Upline Podcast — Business
Your Virtual Upline Podcast

Welcome to The Your Virtual Upline Podcast

For the leader who’s followed every rule, and still feels behind.
You’ve posted. You’ve pushed. You’ve promoted.

You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working.
If your success is costing you your peace — you’re not the problem.

The system is. And it’s time to break free.

Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.

LOVE-LED™ Growth isn’t just a mindset shift.

It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.

It’s how your content stops selling, and starts leading.
It’s how your leadership becomes the strategy.
It’s how growth starts to feel like peace again.

Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.

This isn’t just where your strategy changes.

This is where you do.
And your transformation starts right here.

Latest Episodes:

461: The New Way to Sell on Social Media Mar 12, 2025

Show notes

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!

Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media.

Why is this episode so important? If you are still selling the old way of just posting about your products and trying to sell to everyone, then I guarantee that you will be left behind. The only way to successfully sell on social media today is to use a LOVE-LED™ approach, to lead with helping, to speak directly to the person that you want to and to be known more for the problems you solve than the products that you sell.

I encourage you to do the scary thing and make this shift in how you show up on social media, because you've got something important to share and there are people out there just like you that need to hear your story!

Listen to Learn:

0:57 - What it really takes to succeed with selling on social media and the big shift that will be required for business owners today

4:54 - The "more is better" trap most are falling into on social media and what doing this will inevitably lead to

7:02 - How the new way to sell on social media involves serving a specific, ideal customer, rather than trying to sell to everyone

8:32 - What to do right now if you're struggling on social media, and why this may seem counterintuitive

10:54 - Why a big following isn't needed anymore, but your following will have to be this…

16:16 - What you'll be focusing on instead of just posting more content when you use our LOVE-LED™ approach

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business!

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community

Subscribe to our YouTube Channel

460: The Beauty Industry is Changing—Is Your Business Ready? Mar 06, 2025

Show notes

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!

The beauty industry is changing a lot, which probably won't come as any surprise to you. Today I want to help you answer this important question - is your business ready for what's to come this year?

In this episode, I break down three big challenges you face when selling beauty products on social media—and more importantly, I show you the solution. Our proven LOVE-LED™ approach is the missing piece you've been looking for. Without it, you're stuck. With it, you get the results you actually want.

The beauty industry is changing fast, and there's never been a bigger opportunity than right now. But the future? It's LOVE-LED™. I don't want you getting left behind. That's why I'm excited to bring you this episode AND invite you to our free workshop—so you can stay ahead, stand out, and thrive in this ever-changing industry! Let's do this!

Listen to Learn: 1:59 - Why pushing products and chasing likes are outdated strategies, and what our LOVE-LED™ approach will help you do instead

3:52 - How to stand out by serving, not selling, while creating value-driven content that attracts your ideal customer and builds trust

9:19 - The power of problem-focused value content and how it can effortlessly drive sales

17:18 - What you can do right now to establish yourself as a trusted advisor and overcome consumer skepticism

23:24 - Why creating an amazing customer experience in the only way to win today

28:14 - How our upcoming workshop will provide you with the tools and strategies to win back past customers, attract dream clients, and achieve LOVE-LED™ growth.

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business!

457: From Copy and Paste Coach to LOVE-LED™ Success w/ Wanda Turmes

458: From Stuck to $1,200 in 5 Days: Corbin's LOVE-LED™ Breakthrough

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

459: Why Chasing Numbers is Keeping You Stuck Mar 03, 2025

Show notes

Our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!

Are you chasing arbitrary numbers and wondering why your business isn't growing? Did you know that setting goals around results might actually be the reason that you're stuck?

If goal setting feels overwhelming to you, today I share a totally different mindset for you to adopt, which is our LOVE-LED™ approach to goal setting. You'll hear what happens when you shift your focus to activity-based goals that are tied to growth, and trust me when I say, this one episode could change everything for you and your business!

Listen to Learn:

1:18 - A student's experience that inspired this conversation and what she is facing now after seeing amazing results recently in her business

6:02 - The problem and reality that most people face when using traditional goal setting methods

12:19 - What the four core activities are that drive business growth and the right way to do them to achieve consistent, LOVE-LED™ growth

15:52 - The three key elements that will guarantee growth in your business if you begin placing your attention on them right now

19:24 - The magic that occurs when you shift your focus from unpredictable results to the actions that drive growth and success

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business!

457: From Copy and Paste Coach to LOVE-LED™ Success w/ Wanda Turmes

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel

458: From Stuck to $1,200 in 5 Days: Corbin's LOVE-LED™ Breakthrough Feb 07, 2025

Show notes

I'm excited for you to meet today's special guest, Corbin, as she shares firsthand her story of how she went from being completely stuck to making $1,200 in just 5 days! Corbin has been an Optivia coach for 6 years now who recently attended our Health & Wellness workshop, and in this episode, you'll hear how it helped reignite her passion and led to her achieving remarkable results using our LOVE-LED™ approach.

Corbin's story is an incredible example of the power of aligning the right person with the right plan at the right time. I just know that a lot of listening can dramatically shift your business using what we teach and coach to as well, and I can't wait to share more future LOVE-LED™ success stories with you here on the podcast!

Listen to Learn:

4:48 - Corbin talks about her success in her business before joining the recent training we hosted and why she decided to register at that specific time [4:48] 11:36 - The importance of being intentional in conversations and leading with love and how this shift in mindset helped her regain confidence and reignite her passion for her business12:51 - Where the path to building a bigger business that is sustainable really begins 14:46 - A closer look at what happened when Corbin used our simple, LOVE-LED™ outreach script to re-engage her past clients 19:31 - How we're helping coaches develop the skills to serve, connect, and lead with love, creating a more fulfilling and profitable business [19:31] 23:02 - Details on how you can transform your business through our LOVE-LED™ approach Corbin is using

Join the 30 Days to $1k LOVE-LED™ Coaching Program at www.30daysto1k.com/health

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

457: From Copy and Paste Coach to LOVE-LED™ Success w/ Wanda Turmes Jan 15, 2025

Show notes

Our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025, is happening January 27th-30th. CLICK HERE to register!

If you're tired of spinning your wheels in your network marketing business and feeling stuck and frustrated, then you need to hear Wanda Turmes' story.

Wanda has been an Optavia coach for three years, and she went from being on the verge of completely giving up—feeling lost and hopeless—to experiencing a complete business transformation in just 30 days.

After implementing our LOVE-LED™ approach, Wanda enrolled 7 new clients in a single month (compared to her previous average of 1-2) and doubled her monthly income from $1K to $2K. Even better, she's now connecting with her ideal clients every day in a way that feels authentic and aligned, thanks to rediscovering her passion and purpose.

I'm not exaggerating when I say this is one of the most powerful success stories we've ever shared. If Wanda's story impacted you like it did for me, make sure to reach out to her and let her know what resonated most from our conversation today.

Listen to Learn

11:46 - How Wanda felt stuck as a "copy and paste coach" and what motivated her to seek a new approach by registering for our free workshop last Fall

16:26 - The way she has grown her business over the past four months and gained clarity on her next steps after attending it

20:26 - Exciting details on what you can expect by attending our upcoming workshop for Health & Wellness businesses later this month 23:41 - What Wanda says has made the biggest difference in the results she is now achieving, specifically in terms of the content she creates

28:45 - A cool thing that started to happen for her when she began using the LOVE-LED™ approach we teach our students

34:42 - How Wanda now feels about herself and her business and what she finds most empowering to her now after making these changes

Register now for our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025

Click here to subscribe to our weekly Comma Club Coaching emails!

443: Being Brave, and Faith-Fueled Leadership with Kristen Glass

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

456: Do You Have a Diet Mentality About Growing Your Business? Jan 10, 2025

Show notes

Our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025, is happening January 27th-30th. CLICK HERE to register!

Are you tired of the "diet mentality" sabotaging your business growth? Do you feel like you're constantly chasing quick fixes and hustling for sales, only to end up feeling burnt out and disillusioned?

In this first official episode of the brand-new year, I share the four ways this diet mentality might be holding you back right now from creating a thriving, sustainable business in 2025. In this episode, you'll hear the shifts that you need to make in order to embrace a LOVE-LED™ approach and build a business that honors your values, serves your clients authentically, and brings you lasting fulfillment.

As always, I'm excited to serve you at a higher level here in 2025 and I hope to see you inside of the upcoming workshop!

Listen to Learn

2:21 - How this diet mentality I talk about today correlates with your business

6:12 - The BIG mindset shift around chasing quick results that is needed so badly in 2025

7:59 - What the true impact will be of overworking and having a hustle mentality

12:21 - The simple formula to use for achieve good form in your business

13:30 - How having this diet mentality undoubtedly leads to perfectionism and comparison with others

21:31 - Why "all or nothing" thinking is so detrimental to you and your business

30:17 - What we're doing over the next few months that's specifically designed to help you become LOVE-LED™ in your business

Register now for our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025

Click here to subscribe to our weekly Comma Club Coaching emails!

96: God Doesn't Create Junk!

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

455: Are Your Red Light Stories Holding You Back? Jan 03, 2025

Show notes

Let's be real: if you're feeling stuck, hesitant, or too scared to take the next step, you're probably caught up in a red light story.

What's a red light story? It's the narrative you tell yourself about your business, your company, your products—and most importantly—yourself. These stories quietly creep in, convincing you to hit the brakes on your dreams. But here's the truth: your success is waiting on the other side of those doubts.

In this podcast episode, I share something deeply special—an audio from a limited series I recorded for Optavia. Over the past year, we've had the privilege of working with so many incredible Optavia coaches, and this episode features my friend Kristen, one of their amazing leaders.

What we talked about was too good not to share with you. Whether or not you're with Optavia, this conversation about red light stories is a game-changer for anyone in our profession.

So, are you ready to stop hitting the brakes and start building momentum?

Listen to Learn

4:30 - The importance of mindset and belief as you enter a brand-new year

5:56 - Why Kristen is the perfect guest to be sharing her insights on the concept of red light stories

11:11 - Some of the chaos she was experiencing in 2019 that led her to diving all-in on this podcast and what we teach on it

15:15 - The conscious decision Kristen makes each day to choose courage and some of the red light stories she has had about herself

25:30 - How we're really living from fear and a place of being selfish when we tell ourselves these red light stories

32:49 - Kristen's thoughts on showing up consistently, even when you feel like you're a "hot mess express", and the impact doing this will have on the results you achieve

42:32 - What she considers to be the hardest part of being a leader in this industry

48:54 - Kristen's superpower and what allows her message to resonate with so many people

Click here to subscribe to our weekly Comma Club Coaching emails!

443: Being Brave, and Faith-Fueled Leadership with Kristen Glass

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community Subscribe to our YouTube Channel

454: How I Hit My First $1K: Nicole Sapriken from Norwex Nov 27, 2024

Show notes

Click here to subscribe to our weekly Comma Club Coaching emails!

Today, we're bringing you another 'My First 1K Success Story' episode, where you'll meet a new inductee into what we're calling "The Comma Club." I'm joined by one of our students, Nicole Saprikin who is a Norwex Consultant, to share her story.

In this episode, you'll hear how Nicole went from making about $450 a month in her business after four years with Norwex to hitting her first ever organic $1k commission month…in just over 30 days!

Nicole's outlook for her future has completely changed, and the big message from this conversation with her is that it is possible, so don't give up. By using the right approach and getting the support you need, it can happen for you as well.

This is why we're showcasing students like Nicole and bringing them on to the podcast, because we want to champion this idea of what making $1k a month with your business means. It's a significant milestone that demonstrates you are finally on a better path, and you are doing things that I know will lead to even bigger and better results.

Listen to Learn

0:50 - Where's Nicole's business was at before joining our program and how she was feeling about things overall at that point

3:48 - The types of conversations Nicole was having with people and how doing this didn't feel right to her

11:01 - The common pitfalls we see that are preventing direct sellers from reaching the $1k milestone

16:16 - What was initially holding Nicole back after joining Love Serve Grow™ and the solution we now offer for students in this situation with our new 30 Days to $1K program

18:40 - The importance of focusing on key business activities and how slowing down led Nicole to significant results

25:10 - How her outlook on her business and future has transformed through the program

30:47 - The most impactful aspects of the program and the mindset shifts that have propelled Nicole's success

Click here to subscribe to our weekly Comma Club Coaching emails! Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community

Subscribe to our YouTube Channel

453: The 3 Types of Momentum and Business Growth Nov 22, 2024

Show notes

Today, we're diving into a powerful concept: the three types of momentum that drive real business growth—personal, team, and company momentum.

When you learn how to leverage all three, you're not just building a business—you're laying the foundation for sustainable, long-term success. This is essential for anyone serious about thriving in this industry.

I want this to shift how you think about momentum and growth because mastering what I'm sharing today isn't optional—it's critical. Let's get to it and build something that lasts.

Listen to Learn

1:23 - What personal momentum is, how it serves you and the ways that it can also lead to overwhelm and burnout

3:44 - Why team momentum is the real secret to long-term growth

6:17 - Some of the reasons that company momentum will start to slow and what you can do when this happens

7:17 - A special ask for you regarding how you can support this podcast and its message

7:58 - The two specific things that determine team momentum

10:56 - The simple formula for success in business and why it matters more than ever right now

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

452: The #1 Reason Why People Fail in Network Marketing Nov 20, 2024

Show notes

Feeling stuck or frustrated in your network marketing business? Watching your team struggle and wondering if you're doing something wrong? You're not alone. I recently had a conversation with a past client, friend, and fellow leader who's been feeling the exact same way.

In this episode, I'm diving into a problem that's plaguing in our industry: mismanaged expectations.

We have a lot of unrealistic expectations, which are often fueled by hype marketing like I talked about in the last episode. When we measure our success by the wrong metrics or fail to celebrate the progress we have made, we risk burning out or even walking away from the dreams God placed on our hearts.

But here's the truth: the fact that you're still here—listening, showing up, and leading—means you're already successful.

It's time to have some tough but necessary conversations about what needs to change in our industry and within ourselves. I truly believe the best days for network marketing—and for you—are ahead. Let's face these challenges together and build something extraordinary.

Listen to Learn

3:29 - Why mismanaged expectations is so dangerous and the group of people in our industry that it impacts the most

4:16 - The role that social media and the pandemic have played in these issues becoming more prevalent

8:29 - A simple reframe you can make in the areas of your business and metrics that you are paying attention to

10:21 - A special ask for you regarding how you can support this podcast and its message

11:04 - What we're doing as a company to change the conversation being had around success

12:49 - Specific actions you can take right now with your team and why doing this is your responsibility as a leader

14:18 - What setting expectations looks like in practice and the advice my mentor told me starting out that still resonates with me today

16:54 - Why I feel that these conversations aren't happening and what we can do to change this

451: Are You Marketing Your Business With Heart or Hype?

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

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