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Your Virtual Upline Podcast — Business
Your Virtual Upline Podcast

Welcome to The Your Virtual Upline Podcast

For the leader who’s followed every rule, and still feels behind.
You’ve posted. You’ve pushed. You’ve promoted.

You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working.
If your success is costing you your peace — you’re not the problem.

The system is. And it’s time to break free.

Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.

LOVE-LED™ Growth isn’t just a mindset shift.

It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.

It’s how your content stops selling, and starts leading.
It’s how your leadership becomes the strategy.
It’s how growth starts to feel like peace again.

Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.

This isn’t just where your strategy changes.

This is where you do.
And your transformation starts right here.

Latest Episodes:

431: How to Find Your Dream Customers on Social Media Jun 28, 2024

Show notes

How would it feel for you to find your dream customers on social media? Social media can be a powerful tool in growing your network, but it can often feel very difficult and confusing!

In this episode, I share the simple 4-step process that will attract, nurture, and convert your dream customers. This is the same process we teach, and you can start using it right now with your social media.

As you heard in the last episode, I'll be hosting a free 3-day workshop on July 23rd to July 25th on How to Revive and Monetize Your Facebook Group. I'll be sharing registration details next week on the podcast, so stay tuned!

Listen to Learn

3:00 - How to approach defining what a "dream customer" means to you and your business

7:15 - Ways to begin leveraging the true power of marketing and content

11:18 - Tips for creating content that gets your target audience's attention

13:23 - A special ask for you regarding how you can support this podcast and its message

14:14 - How value content is problem-focused and what this means for your dream customer

22:45 - What proof content looks like and how this type of content is solution-focused

27:15 - Why it's important to understand that humans use emotion, not logic, when making buying decisions

430: 5 Reasons to Have a Facebook Group in 2024

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

430: 5 Reasons to Have a Facebook Group in 2024 Jun 25, 2024

Show notes

Facebook Groups is an area that we really want to help you with, so we are going to be spending some time over the next couple weeks talking about groups here on the podcast.

In this episode, I reveal the 5 reasons to have a Facebook Group in 2024, along with specific strategies that will help you revive and monetize your group, giving you your hottest leads yet!

If you'd like to learn more about the ways you can be using your Facebook Group right now to grow your business, I'll be hosting a free workshop on July 23rd to July 25th. I'll be sharing registration details next week on the podcast, so stay tuned!

Listen to Learn

4:54 - The real reason why your Facebook Group isn't working

7:28 - What Facebook statistics are saying about organic reach in 2024

10:45 - A special ask for you regarding how you can support this podcast and its message

11:27 - The ways in which Facebook Groups facilitate hot leads for your business

16:08 - How they create community through shared interest or topic

18:10 - Why you need to ask yourself what value you are really offering the people in your group

18:35 - The role that Facebook Groups play in building key relationships

19:45 - More things to consider if you are not making money through your group every single week

22:14 - A sneak peek at what you'll hear in next Tuesday's episode and what to expect from the upcoming free workshop in July

The Decline of Organic Facebook Reach & How to Adjust to the Algorithm

411: Steal Our 4-Part Transformational Content Plan

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

429: The 4 Phases of Network Marketing Business Growth Jun 21, 2024

Show notes

Today I'm teaching you something that we teach in our Love, Serve, Grow program, which is The 4 Phases of Network Marketing Business Growth. I know this will be incredibly helpful with your BIG goal or dream of growing your business in 2024.

So, if your business is not growing, you must go back to Phase One and do the right things, the right way, consistently over time. That is the formula for success to get your business to where you want it to be!

I hope this episode gave you some encouragement, and more importantly, a practical plan to get your business growing again.

Listen to Learn

0:54 - Why you need to get clear on where you are right now in your business

3:23 - What are The 4 Phases of Network Marketing

4:14 - A look at what happens in the first year of your business as you are building it

5:04 - The dangers that exist in the second phase if you focus solely on managing your team, and the frustration and blame that often occurs at this point

9:52 - How the "The Core Four" will become absolutely crucial for your business growth

10:43 - A special ask for you regarding how you can support this podcast and its message

16:33 - What happens when we slip into the managing phase and why this happens to so many

20:45 - A breakdown of the three sections of blaming

24:14 - What the dying phase looks like and a reminder that you always have control of changing things, even at this point

25:06 - My final thoughts on how to begin breaking free from the cycle for good

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

428: How Influencer Culture is Hurting Our Profession Jun 11, 2024

Show notes

Today, I want to talk about influencer culture. This is something that we just can't avoid these days, especially in our industry. I have some strong opinions on this topic, and I share why I think influencer culture is really damaging our profession.

Do you agree, or disagree? I'd love to hear from you, and either way, I hope you got some value from today's episode!

Listen to Learn

0:42 - The social media post that became the inspiration for this episode and why I feel that it's necessary to be talking about influence culture

1:43 - Taking a close look at the definition of "success" and the questions we really need to be asking ourselves

7:31 - What influencers aren't doing and why this isn't a long-term strategy for success

13:28 - A special ask for you regarding how you can support this podcast and its message

14:19 - A recent coaching call I had that highlights what isn't being represented on social media

21:51 - What success looks like for me (hint: it's about much more than just the money I make!)

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

427: What Does it Really Mean To Be a Leader? Jun 07, 2024

Show notes

The word "leader" gets tossed around very generously in our industry, and I think this gets us into trouble, so today I want to have a conversation on leadership and what it really means to be a leader.

In this episode, I share my perspective on what leadership is, and what leadership isn't. Plus, I give you some valuable advice and insights that I know will help you in your own business.

Listen to Learn

3:01 - Something I am seeing a lot of in our space regarding leadership and a specific comment I received from a student that inspired this episode

6:57 - A common blindspot that comes up with leadership and how our perspective on content marketing differs from most

10:44 - What I feel is a big responsibility that leaders have right now

13:05 - A special ask for you regarding how you can support this podcast and its message

14:33 - My thoughts on "super seller influencers" and why being one is not the only way to be successful in our industry

18:46 - A final reminder that who you follow isn't what makes you successful

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

426: Let's Talk About the FTC Non-Compete Ruling May 07, 2024

Show notes

In case you haven't heard, the FTC recently announced legislation banning non-compete agreements, essentially making it illegal for any company in the United States to have a non-compete on an employee or in our case, an independent contractor.

Today, I want to share my thoughts on this development, and more importantly, provide a warning and a word of caution because I know for a fact that the "vultures" are starting to circle.

So what does this all mean for you, your business, and the industry as a whole? Tune in to find out as I break it all down in this episode!

Listen to Learn

3:26 - My opinion on whether this new ruling from the FTC will be a good thing or not for our industry

5:34 - The two important clauses that are in most distributor agreements and are not covered in the FTC ruling, plus why this is important to be aware of

7:49 - Exciting details on our brand-new workshop, Transformed!

10:51 - Why I believe that this is a just rule, based on my past experiences and what I see in the industry

15:46 - What will never change for you, despite this ruling or any other ones that are introduced

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

417: The Downside of Selling Products from Multiple Companies

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

425: 3 Reasons Why You Can't Grow Your Following May 03, 2024

Show notes

Are you frustrated that you're not growing your following on social media? This is a major frustration for so many people right now, myself included if I'm being honest!

Today, I reveal the 3 main reasons why this is happening and I share the plan that we are going to be implementing in our company to address the issue. If you do what I teach in this episode, you absolutely will begin to grow your following again. So I ask you… how exciting would that be?!

Listen to Learn

2:29 - A refresher on the marketing funnel and why understanding the objectives of it is key

5:26 - The type of content you must be creating for cold leads and the first mistake I see people making

8:33 - Exciting details on our brand-new workshop, Transformed!

9:35 - An area where those who are even posting value content are going wrong

12:57 - The key pieces to include in the top-of-funnel value content plus the third mistake that is hurting those who are looking to grow their following

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

411: Steal Our 4-Part Transformational Content Plan

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

424: How Shannon Made $4,000 From a Single Piece of Content! Apr 30, 2024

Show notes

I'm extra excited to share today's episode, because you'll get to hear the story of a long-time client of ours, Shannon, and how she made $4,000 in just one month from a single post she made on social media.

This conversation will not only inspire you, but you'll also learn the tactical and actionable strategies that Shannon actually used, including two specific skills she worked really hard on that made all the difference in the results she has seen in her business!

If you happen to be listening to this episode at the time of publishing, our brand new program, Transformed! starts in just a matter of days, on May 1st. To grab your spot and learn more about the strategies that Shannon talks about here, along with so much more, go to https://yourvirtualupline.com/transformed!

Listen to Learn

6:16 - Some of the things Shannon has had to do differently to adapt and evolve to the current state of her business

8:12 - What she did recently to truly embrace the call of leadership

10:15 - How transformational conversations literally changed Shannon's business (and can for yours too!)

16:01 - Exciting details on our brand-new workshop, Transformed!

18:15 - How Shannon used cross-selling, another powerful strategy she learned in Love Serve Grow

21:18 - What you always need to make sure of when using this strategy in your own business

26:24 - The important distinction to be made and understood about the people who buy from you

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

423: Let's Talk About 'Leaders' Who Trash Other Companies Apr 26, 2024

Show notes

You've most likely seen someone who has left a company, then trashed the company and the people they left. This type of thing happens often in our industry, but why are these 'leaders' doing this? It's because they believe it will make themselves and their businesses look better. However, today I reveal all the ways in which it's actually doing the exact opposite.

How can we expect others who are watching this sort of behavior to respect us and what we do if we don't even respect ourselves? Let's stop tearing each other down and do better while building our industry up!

Listen to Learn

1:32 - What most people do when they leave a company, the reason behind it, and what I've observed during my years in the industry

4:18 - The long-term impact of trashing a company that you are leaving

6:28 - Exciting details on our brand-new workshop, Transformed!

8:56 - Where the opportunity really lies from a business perspective

10:42 - How you can grow personally when leaving a company, and what you can do when observing negative actions from someone else leaving

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

422: My Thoughts on the Beautycounter Situation Apr 23, 2024

Show notes

Today's show is a bit different… This episode is related to some news that very recently became public that Beautycounter, a respected and admired company in our space for many years, is shutting down.

The reaction to this news that I've been made aware of has made me think of something that I absolutely hate about this profession, and that is the negativity in times like this and how certain individuals prey on the challenges and struggles of others. I was so fired up about this that I just did an Instagram Live about it, and I'm sharing the audio from that broadcast right here for you to tune into in case you missed it.

Whether you're a Beautycounter Brand Advocate or just somebody in this profession who wants to elevate the way you do business, this is an important episode. I hope this provides some clarity for you during difficult times, as I shine the light on the dark side of our industry.

Listen to Learn

7:54 - What normally happens when news like this is announced and how I feel about this type of reaction

10:31 - A critical choice that we must make when we are going through challenging times

13:56 - Exciting details on our brand-new workshop, Transformed!

14:58 - Our own personal adversity that we faced as a company last year and the lessons I learned from experiencing it

18:10 - A simple question for you if you are going through tough times right now

Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

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