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Your Virtual Upline Podcast — Business
Your Virtual Upline Podcast

Welcome to The Your Virtual Upline Podcast

For the leader who’s followed every rule, and still feels behind.
You’ve posted. You’ve pushed. You’ve promoted.

You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working.
If your success is costing you your peace — you’re not the problem.

The system is. And it’s time to break free.

Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.

LOVE-LED™ Growth isn’t just a mindset shift.

It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.

It’s how your content stops selling, and starts leading.
It’s how your leadership becomes the strategy.
It’s how growth starts to feel like peace again.

Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.

This isn’t just where your strategy changes.

This is where you do.
And your transformation starts right here.

Latest Episodes:

381: Should You Mention Your Company on Social Media? Sep 19, 2023

Show notes

Recently, I received a question from a community member of ours who is wondering if she should be mentioning the name of her company in her social media content. In this episode I give my personal opinion, which is based on what the actual facts and data are telling us about this topic!

If you haven't had a chance to grab your seat yet, our upcoming two-day workshop, From Likes to Leads: Transforming Social Media Engagement Into Sales, is happening on September 27th and 28th! I believe that this is one of the most important workshops we have ever done, for so many reasons, and you can register now at www.yourvirtualupline.com/likestoleads!

Listen to Learn

2:34 - Why the advice that says to not talk about your company or products is outdated in 2023

4:48 - What you're missing out on if you're not mentioning your company or products in your social media content

9:08- A special ask I have of you on how you can support this podcast and its message

9:51 - How being transactional is holding so many people back today, and how to start being less transactional in your approach to creating content

12:32 - A final reminder on what we need to be leading with in all of our conversations

Register for From Likes to Leads [LIVE 2-DAY WORKSHOP] now at www.yourvirtualupline.com/likestoleads

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

380: Are You Trying to Sell Too Much in Your Content? Sep 15, 2023

Show notes

What is the 'GIVE to ASK' ratio of the content that you are creating? This is a concept that we teach our students in Love, Serve, Grow, and I want to introduce it to you today. Asking people to buy too much is one of the biggest reasons that we see people struggling to get engagement and to get people to like, comment and message them, so this is an important topic and something that you need to be paying attention to!

If you haven't had a chance to grab your seat yet, our upcoming two-day workshop, From Likes to Leads: How to Transform Social Engagement Into Sales, is happening on September 27th and 28th! I believe that this is one of the most important workshops we have ever done, for so many reasons, and you can register now at www.yourvirtualupline.com/likestoleads!

Listen to Learn

2:43 - Why knowing your GIVE to ASK ratio is key component of being successful on social media, especially right now

4:12 - How we teach this concept in our Love, Serve, Grow program and the difference between direct and indirect asks

7:04 - A special ask I have of you on how you can support this podcast and its message

8:29 - What a CTA is and isn't

9:43 - Ways to find balance between asking too much and not asking enough

11:07 - A look at the biggest trend on social media today - user generated content - and why all of the big companies are focusing on this

Register for From Likes to Leads [LIVE 2-DAY WORKSHOP] now at www.yourvirtualupline.com/likestoleads

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

379: Are Network Marketing and Social Selling Dying? Sep 13, 2023

Show notes

Today I want to have a very real discussion around the current state of the network marketing and social selling profession. Is it really dying, and are people just not wanting to do this anymore? People have been asking me this, so I'll be sharing what's really going on, and I will give you perspective on the tremendous opportunity that exists in our industry right now! I am so excited to be officially announcing our upcoming two-day workshop that I'm hosting on September 27th and 28th, called From Likes to Leads: How to Transform Social Engagement Into Sales. As you'll hear in this episode, I believe that this is one of the most important workshops we have ever done, for so many reasons! You can register now at https://yourvirtualupline.com/likestoleads!

Listen to Learn

3:53 - A quick look at this history of our profession and the main problem many social sellers are facing today

8:00 - Key stats and figures that show what is happening in the industry, plus what to keep in mind about natural business cycles

11:41 - What isn't going to build your business at this time and what you have to do to make the necessary adjustments

17:02 - A special ask I have of you on how you can support this podcast and its message

21:49 - A look at the huge opportunity that exists for network marketers and social sellers in 2023

26:35 - What you can expect in our upcoming workshop happening this month, who it is for and why it's one of the most important workshops we've hosted in a very long time

Register for Turning Likes into Leads for Your Business [LIVE WORKSHOP] now at www.yourvirtualupline.com/likestoleads

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

378: Strategies for Prospecting People Face-to-Face Sep 05, 2023

Show notes

For today's show we're going old-school, as I reveal strategies you can use to prospect people face-to-face, in real life! In this episode, you'll hear me share some funny stories and things that I used to do to sharpen my sales skills in-person, and I want you to watch what happens when you get out of your comfort zone and start having more face-to-face conversations! Stay tuned because this coming Friday, September 8th, I'll be sharing exciting details about the upcoming two-day workshop happening in September, and you won't want to miss it!

Listen to Learn

3:02 - What I see people doing wrong in face-to-face conversations and how it's counterintuitive to what we've been told to do

6:02 - How I would approach an in–person conversation and the two things that I always focus on

8:06 - What happens when you do a really good job asking purposeful questions and getting the other person talking about himself or herself

9:47 - A special ask I have of you on how you can support this podcast and its message

10:28 - A quick story to illustrate the power of talking less and being more interested in the person you are speaking with

12:21 - Some of the things I use to do to hone my selling skills in a time before social media existed

15:38 - What doesn't work anymore and why selling isn't going to get any easier for those who don't learn to adapt

16:31 - Why being proactive is so powerful in this new marketplace

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

377: How to Be a Better Coach Sep 01, 2023

Show notes

There are many differences between coaching and training, and for a leader, understanding these differences is key. When coaching is done in the right way it results in real transformations, and in today's episode, I reveal the simple steps you can start taking now to become a better coach! Stay tuned for the upcoming announcement I have for you about the September workshop, where I'm going to show you how to turn likes into leads and sales for your business!

Listen to Learn

3:30 - The first things to understand about the real importance of coaching

7:37 - What the key distinctions are between coaching and training

10:25 - The lightbulb moments that happen in coaching conversations when what I'm talking about today is applied

12:36 - A special ask I have of you on how you can support this podcast and its message

14:24 - What I mean when I say you have to "coach yourself first"

18:15 - How to coach others by reviewing content and conversation, and why this is something I would require on every single call would have with a team member

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

376: Successful Content isn't Just Measured Through Engagement Aug 29, 2023

Show notes

In this episode, I want to talk about what defines "success" in content creation, going above and beyond just the likes, comments and shares that your social media post receives. Today I present to you four completely different things to take into consideration that will help you start to look at the content you are creating through a whole new lens!

Listen to Learn

0:40 - Why it's so important for us to come up with a new way to measure how successful our content is 3:45 - Where the real value in your social media posts lies

5:38 - What happens when you only measure your success by likes and comments

6:50 - A special ask I have of you on how you can support this podcast and its message

7:41 - The tremendous opportunity that exists with every single post you make on social media

8:10 - An example of how my content impacted someone I know in a surprising way

9:47 - Why it matters so much that our content lives well beyond the 24 hours after we post it

11:34 - A reminder that your content is your legacy

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

375: How to Handle the Price Objection Aug 25, 2023

Show notes

If you're someone who has ever struggled with knowing what to do and say when someone pushes back on the cost of either buying your products or getting started in your business, this is going to be a very important episode for you. Today I reveal how to connect and build value by identifying the problem, and not by focusing on price. I also share the big shifts that will happen in your business when you start doing this!

Listen to Learn

2:07 - What your job in a sales conversation and throughout the sales process needs to be

3:03 - How I would approach a conversation with someone who gave me a price objection

6:49 - A special ask I have of you on how you can support this podcast and its message

8:20 - Value, not price, always determines whether somebody buys

9:29 - The real reason why prospects are holding back from taking that next step

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

374: My #1 Tip for Running Coaching Calls With Your Team Aug 22, 2023

Show notes

You could spend hours and hours each week on coaching calls, but are you getting a return on those hours you're putting in, and are the people on your team actually doing the work? In today's episode, I share how you can promote accountability as a leader, the things you can start doing right now to coach others in a better way, and what is really needed to help each person on your team grow and succeed!

Listen to Learn

2:27 - What you should be doing in each and every coaching call you have

3:58 - A requirement you can set for your team that builds action into the coaching

5:00 - The impact that blind spots are having and something that can be done during your coaching calls that will help your people identify theirs

6:17 - A special ask I have of you on how you can support this podcast and its message

6:58 - Why ongoing feedback and repetition of important concepts is a critical component in helping people grow and succeed

8:00 - What you'll see happen when you coach through the lens of transformational conversations and transformational content

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

373: I Want to Help, But I Don't Like to Sell Aug 18, 2023

Show notes

If you're somebody who feels called to help and being of service feels really aligned with who you are and how you want to show up in the world, but you just don't like selling, then this episode is for you. This is something I hear from a lot of people, so I'm not only going to share why it's our responsibility to sell, but I'm also revealing HOW to sell so that you can start helping and serving today!

Listen to Learn

1:56 - Why it's so important that we reframe the way we view sales

3:02 - An important nuance of the concept of sales as a way to help others

5:07 - Where a lot of people go wrong in this process

5:41 - A special ask I have of you on how you can support this podcast and its message

6:24 - An analogy that helps illustrate the relationship between the problem and the need that exists for your ideal customer

8:17 - What to understand about the psychological aspect of sales and selling

11:19 - An actionable step you can take right now to begin selling and helping

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

372: Do Transformation Posts Still Work in 2023? Aug 15, 2023

Show notes

Transformation posts, or "before" and "afters", are a really popular type of content that we see a lot of in our community and in our profession… but do these posts still work in 2023? We're going to dive into this question today and I'm going to give my thoughts and perspectives, including what you need to be doing differently when it comes to using this type of content!

Listen to Learn

1:38 - Why I believe transformation posts are still good to use, and some general guidelines on how to do them the right way

5:56 - What will happen if you're just pitching or selling in these posts

7:06 - The very first thing you should be leading with in transformation posts

9:38 - A special ask I have of you on how you can support this podcast and its message

10:19 - Why it's important that the problems you are looking to solve are specific to your specific ideal customer

14:39 - How to approach highlighting your unique process and an example of how I would do it when offering weight loss solutions

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

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