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Your Virtual Upline Podcast — Business
Your Virtual Upline Podcast

Welcome to The Your Virtual Upline Podcast

For the leader who’s followed every rule, and still feels behind.
You’ve posted. You’ve pushed. You’ve promoted.

You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working.
If your success is costing you your peace — you’re not the problem.

The system is. And it’s time to break free.

Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.

LOVE-LED™ Growth isn’t just a mindset shift.

It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.

It’s how your content stops selling, and starts leading.
It’s how your leadership becomes the strategy.
It’s how growth starts to feel like peace again.

Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.

This isn’t just where your strategy changes.

This is where you do.
And your transformation starts right here.

Latest Episodes:

391: Using Lead Magnets to Make More Sales Nov 10, 2023

Show notes

Are you struggling to find not only more people to talk to about your products or business but also the right people who are experiencing problems you can help them solve? In this episode, I share a simple strategy to help you quickly and easily make more sales by using lead magnets as a tool!

We've used lead magnets in our business since the very beginning, and it is one of the top ways we generate new leads. Today, I provide specific examples of things you can use as lead magnets, as well as some do's and don'ts that you need to be aware of!

Listen to Learn

3:01 - What a lead magnet is and how it is typically used in business

4:26 - The way that lead magnets can help you identify not only engaged leads, but also qualified leads who you can help

6:13 - The role lead magnets play in overcoming a major challenge faced by marketers and some examples of lead magnets that you can use

9:33 - A special ask for you regarding how you can support this podcast and its message

10:56 - Common mistakes that arise when using a quiz or assessment as a lead magnet

13:05 - The importance of being specific in who you are speaking to with your lead magnet

14:39 - Advice on sharing your lead magnet and what not to do

17:32 - My recommendation for the approach to take when creating your lead magnet, particularly when you're just starting out in business

18:33 - More ways to effectively use a lead magnet in order to start having more conversations with the right people for your business

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

390: How to Get Your Team Ready for Black Friday Oct 27, 2023

Show notes

In the last few episodes, I've been teaching you how to get yourself and your team ready for Black Friday weekend this year. As promised, today you'll hear the third of our 3-part series as I share one specific strategy that will help you coach and lead your team to better results during Black Friday!

Have you registered yet for our upcoming free 3-day workshop, The Black Friday Transformational Sales Blueprint? In this free workshop, we'll be covering the topics of content, conversations and team as we head into this key time of the year for our industry. This workshop will teach you what it looks like to be transformational on Black Friday, and you can grab your spot now at www.yourvirtualupline.com/blackfriday!

Listen to Learn

2:16 - The difference between teaching, training and coaching, and how it all relates to your team

3:47 - Some of the things you can do as a leader to help put your team in a better position to succeed during Black Friday

6:10 - A special ask I have of you on how you can support this podcast and its message

6:53 - The way to deliver coaching to your team members in order to set them up for success

9:41 - What to do the next time someone who is struggling comes to you for advice

Click to listen to the previous episodes that I mentioned: 387: 3 Steps to Crush it on Black Friday, 388: How to 10x Your Social Media Engagement & 389: Are You Making These Mistakes in Your Conversations?

Register for The Black Friday Transformational Sales Blueprint [FREE 3-DAY WORKSHOP] now at www.yourvirtualupline.com/blackfriday

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

389: Are You Making These Mistakes in Your Conversations? Oct 24, 2023

Show notes

If you've been listening to the last few episodes, you've heard me talk about Black Friday, and today we're continuing the discussion as I share some common mistakes that can happen in your conversations leading up to your Black Friday sale. In this episode, I show you how to avoid these mistakes and the way to leverage the conversations you're having in an effective way that doesn't trigger sales resistance. You'll want to catch the next episode, where we'll dive into the third piece of this puzzle, which is coaching and leading your team!

Have you registered yet for our upcoming free 3-day workshop, The Black Friday Transformational Sales Blueprint? In this free workshop, we'll be covering the topics of content, conversations and team as we head into this key time of the year for our industry. This workshop will teach you what it looks like to be transformational on Black Friday, and you can grab your spot now at www.yourvirtualupline.com/blackfriday!

Listen to Learn

3:00 - How to tell if you are being too passive in your sales conversations 4:12 - A reminder to make sure your approach isn't too transactional 5:58 - The mistake of getting stuck in the "chit chat" conversation instead of leading the conversation

6:41 - A special ask I have of you on how you can support this podcast and its message

7:37 - More on using authentic outreach the way that we teach it inside of our signature program

9:11 - What to do once you've determined that a lead is an engaged lead

10:37 - A process you can follow to qualify your leads

12:42 - Tips for building up your hot leads list as you head into Black Friday

13:50 - More advice for having conversations with your engaged leads and how to approach your pre-call planning

Click to listen to the previous episodes that I mentioned: 387: 3 Steps to Crush it on Black Friday & 388: How to 10x Your Social Media Engagement

Register for The Black Friday Transformational Sales Blueprint [FREE 3-DAY WORKSHOP] now at www.yourvirtualupline.com/blackfriday

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community Subscribe to our YouTube Channel

388: How to 10x Your Social Media Engagement Oct 20, 2023

Show notes

In the last episode, you heard me talk about Black Friday and what you can do to crush it this year. Today, I'm going further and giving you a sneak peek of what's going to be happening at the free three-day workshop coming November 1st. In this episode, I reveal the kind of content you should be focusing on that will supercharge your social media engagement, generate momentum and result in you having easy conversations leading up to Black Friday!

Have you registered yet for our upcoming free 3-day workshop, The Black Friday Transformational Sales Blueprint? In this free workshop, we'll be covering the topics of content, conversations and team as we head into this key time of the year for our industry. This workshop will teach you what it looks like to be transformational on Black Friday, and you can grab your spot now at www.yourvirtualupline.com/blackfriday!

Listen to Learn

3:24 - How to start shifting to "runway content" in order to increase engagement leading up to Black Friday

4:37 - The way that building a "hot leads" list prior to Black Friday will give you momentum

5:36 - A special ask I have of you on how you can support this podcast and its message

6:18 - Why you have to stop selling in the traditional and transactional way and what this really means

8:17 - What it looks like to bring more value into your content

9:49 - How our workshop will help you and what it will allow you to do in the weeks leading up to Black Friday

Click to listen to the previous episode that I mentioned: 387: 3 Steps to Crush it on Black Friday

Register for The Black Friday Transformational Sales Blueprint [FREE 3-DAY WORKSHOP] now at www.yourvirtualupline.com/blackfriday

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

387: 3 Steps to Crush it on Black Friday Oct 17, 2023

Show notes

It's that time of year again – Black Friday! Not only is this one of the biggest weekends for selling, but it's also the time of year where the risk of being transactional is the greatest. I don't want you to make the mistakes that most people are making, so in this episode, I share the 3 steps that will help you crush it on Black Friday!

Last week on the podcast you heard me tease something big, and we're officially announcing that registration for our upcoming free 3-day workshop, The Black Friday Transformational Sales Blueprint, is now open! In this free workshop, we'll be covering the topics of content, conversations and team as we head into this key time of the year for our industry. This workshop will teach you what it looks like to be transformational on Black Friday, and you can grab your spot now at www.yourvirtualupline.com/blackfriday!

Listen to Learn

1:37 - Details on what you can expect in our free upcoming training for Black Friday

3:28 - The interesting results from a recent survey we conducted within our community

4:06 - What Black Friday looks like for most people and why this so important to understand as business owners

8:06 - The key to success for selling products and services, not only on Black Friday, but for any promotions you're doing

10:47 - A special ask I have of you on how you can support this podcast and its message

12:56 - How to set a transformational destination and transformational goals for Black Friday

16:05 - More on our upcoming workshop and the 3 key pieces that this training will include for you

Register for The Black Friday Transformational Sales Blueprint [FREE 3-DAY WORKSHOP] now at www.yourvirtualupline.com/blackfriday

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

386: Prescription Without Diagnosis is Malpractice Oct 10, 2023

Show notes

What if you approached sales conversations the same way a great doctor approached seeing a patient? Today, I want to go deeper with this powerful analogy as I reveal the way to reframe how you sell, by taking more time to diagnose before prescribing what you have to offer. If you're struggling with the concept of selling, this idea will provide you with the roadmap to start having successful sales conversations!

Make sure to tune into the podcast next week, as I'll be making a BIG announcement about our upcoming free 3-day workshop that we're calling The Black Friday Transformational Sales Blueprint. In this free workshop, we'll be covering the topics of content, conversations and team as we head into this key time of the year for our industry. You won't want to miss this training!

Listen to Learn

1:15 - A sneak peek at our upcoming free, 3-day workshop, The Black Friday Transformational Sales Blueprint

4:07 - Where to start when putting yourself in the shoes of the prospect and how to really take the time to properly diagnose

5:58 - What happens from the client's perspective when you prescribe without diagnosing

6:47 - A special ask I have of you on how you can support this podcast and its message

7:29 - What the diagnostic process of a medical doctor looks like, and the lessons we can take from this as network marketers and social sellers

9:38 - How you can begin to apply this diagnosis process to your business, starting now

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

385: How to Find Prospects Using Facebook Groups Oct 06, 2023

Show notes

Being able to constantly connect and build relationships with new people is an extremely valuable skill to have, and Facebook Groups are one of the best ways to find qualified prospects for your business. The catch is you have to know the right way to use them, and in this episode I talk through some of the common mistakes people make when trying to use Facebook groups to build their businesses!

We just wrapped up our incredible two-day workshop, From Likes to Leads: Transforming Social Media Engagement Into Sales, and since many of you have asked for it, we've made the recordings available to you at www.yourvirtualupline.com/likestoleads!

Listen to Learn

2:28 - The first steps in finding commonalities and exploring the opportunities to get to know people in Facebook Groups

4:30 - What it means to have a "giver" mentality and why I actually love that it's more difficult to get engagement on social media right now 9:24 - The kind of groups you should be thinking about joining as a network marketer and social seller

12:09 - A special ask I have of you on how you can support this podcast and its message

12:51 - What happens when you are a "giver" who serves and leads with problem-solving first

14:36 - How to post with a giver mindset and why just giving information to people in groups isn't going to be enough

19:00 - The way to do friends requests and what to do when reaching out to people in Facebook Groups

Get Access to the From Likes to Leads Course now at www.yourvirtualupline.com/likestoleads

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing CommunitySubscribe to our YouTube Channel

384: My 5 Predictions for Network Marketing in 2024 Oct 04, 2023

Show notes

Now more than ever, it's so important for entrepreneurs and business owners to really understand the current trends that are happening in the economy, with social media, and in the world as a whole. In this episode, I reveal my 5 predictions for network marketing and social selling in 2024, and my hope is that you can use this information to start doing things differently, because that is what is needed to thrive this year…and beyond!

We just wrapped up our incredible two-day workshop, From Likes to Leads: Transforming Social Media Engagement Into Sales, and since many of you have asked for it, we've made the recordings available to you at www.yourvirtualupline.com/likestoleads!

Listen to Learn

3:08 - Why consumers' expectations around their purchases is now higher than ever, and the two areas that we need to always be thinking about with this

6:51 - The critical role that communicating perceived value continues to play in our industry

9:06 - A special ask I have of you on how you can support this podcast and its message

9:50 - Two specific things we are going to see as a result of declining reach on social media

14:50 - Why you can no longer just rely primarily on inbound sales and marketing strategies

16:46 - How the new way to lead in your business puts purpose over profits

Get Access to the Recordings for our Recent From Likes to Leads [LIVE 2-DAY WORKSHOP] now at www.yourvirtualupline.com/likestoleads

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

383: 4 Steps to Launching a New Product Sep 26, 2023

Show notes

Are you wondering how to introduce a new product to your customers and team, but you aren't exactly sure how to launch it? In this episode, I share the 4 steps to launching a new product, and I reveal the exact things that I would do if I were in a company that was having a new product launch. Even if you're not in this situation, you'll still get a tremendous amount of value out of today's episode, because these concepts and strategies can really apply to any kind of announcement you're making!

If you're listening on the day this episode is released, our two-day workshop, From Likes to Leads: Transforming Social Media Engagement Into Sales, is happening TOMORROW and the following day, September 27th and 28th! I believe that this is one of the most important workshops we have ever done, for so many reasons, and you can register now at www.yourvirtualupline.com/likestoleads!

Listen to Learn

2:50 - What's missing when most people launch a new product and how this can contribute to more struggle and overwhelm

4:14 - How to approach the mindset piece of a new product launch and what happens when we view our business with a long-term perspective

6:11 - The way to use your own personal product story in the launch, but the way I realized that you don't necessarily have to have this to be successful

11:39 - What I would do differently than most people with my content during a product launch

14:15 - A special ask I have of you on how you can support this podcast and its message

14:58 - Who I would reach out to first and what to keep in mind when messaging this group of people

23:44 - The ways I look at approaching new, existing, or inactive team members

Register for From Likes to Leads [LIVE 2-DAY WORKSHOP] now at www.yourvirtualupline.com/likestoleads

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

382: Getting New Team Members Started the Right Way Sep 22, 2023

Show notes

Today I'm talking about onboarding new consultants, and I'm giving you some important advice and specific things you must do the moment someone signs into your business to really increase the chances of them having success. When you think about onboarding, ask yourself if you're leading or if you're just teaching. Make some simple shifts, and watch what it does for your results!

If you haven't had a chance to grab your seat yet, our upcoming two-day workshop, From Likes to Leads: Transforming Social Media Engagement Into Sales, is happening on September 27th and 28th! I believe that this is one of the most important workshops we have ever done, for so many reasons, and you can register now at www.yourvirtualupline.com/likestoleads!

Listen to Learn

3:04 - Why measuring the emotional buy-in and commitment of each new member is something you need to be doing as a leader

6:34 - How to begin getting people to take action and the reasons that this is critical to their success

8:00 - The ways in which assigning tasks prior to an onboarding call will allow you to measure the buy-in of the person

10:59 - A special ask I have of you on how you can support this podcast and its message

11:42 - A idea for a simple framework that you can use to guide the person you're onboarding on his or her journey

13:50 - Why leading, not just teaching, is the way to get quick wins that build success

16:26 - What to do when you encounter pushback from new consultants with objections to the onboarding process

Register for From Likes to Leads [LIVE 2-DAY WORKSHOP] now at www.yourvirtualupline.com/likestoleads

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

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