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Your Virtual Upline Podcast — Business
Your Virtual Upline Podcast

Welcome to The Your Virtual Upline Podcast

For the leader who’s followed every rule, and still feels behind.
You’ve posted. You’ve pushed. You’ve promoted.

You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working.
If your success is costing you your peace — you’re not the problem.

The system is. And it’s time to break free.

Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.

LOVE-LED™ Growth isn’t just a mindset shift.

It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.

It’s how your content stops selling, and starts leading.
It’s how your leadership becomes the strategy.
It’s how growth starts to feel like peace again.

Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.

This isn’t just where your strategy changes.

This is where you do.
And your transformation starts right here.

Latest Episodes:

371: Are You Leading With Love or Fear? Aug 11, 2023

Show notes

If you were to take an honest look at your business, have you been leading with love, or have you been leading with fear? A big part of what we teach in Love, Serve, Grow is putting love at the center of your business and your life, and I'm going to share how you can do it in this episode!

Listen to Learn

1:08 - What comes to mind when I think of leadership

2:27 - The two ways to increase leadership capacity and a common leadership blindspot we see in our Love, Serve, Grow program

5:28 - What it looks like to lead with fear vs. leading with love

8:53 - A special ask I have of you on how you can support this podcast and its message

10:15 - The things that will happen when you lean into difficult conversations and begin leading with love

12:12 - A simple framework you can use when approaching the next difficult conversation you need to have

17:13 - How critical conversations are such amazing opportunities for us to grow as leaders

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

370: My #1 Customer Retention Strategy Aug 08, 2023

Show notes

If you've been struggling with customer retention, you'll want to listen because today I share my #1 customer retention strategy, and it's so simple that anyone can do it and instantly start to see better results!

Listen to Learn

3:09 - My #1 customer retention strategy and the impact that offering more value to your customers will have on both you and them

4:14 - A look at the customer experience and the two parts to this system

5:48 - How the point of purchase is not the finish line, it's the starting line when you use the transformational approach to selling

6:37 - A special ask I have of you on how you can support this podcast and its message

7:24 - A real life example of how a product can solve a problem for your customer

8:12 - Why customer service, despite common beliefs, doesn't build relationships and trust or offer a lot of value

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

369: Defeat 90% of Your Competition by Just Doing This Aug 04, 2023

Show notes

Whether you refer to our industry as network marketing, social selling or direct selling, there are negative perceptions and beliefs that exist about our profession as a whole. In this episode, I share a different way of looking at what we do, and if you start doing what I talk about here today, I guarantee that you will defeat 90% of your competition!

Listen to Learn

0:44 - What the negative perception of network marketing is and where it all stems from

4:48 - The 3 pillars that will help you in overcoming this negative perception

8:37 - Why you need to always be growing as a person, and as a leader, in order to grow your business

9:30 - A special ask I have of you on how you can support this podcast and its message

13:02 - How your definition of success will change as you continue to grow

15:02 - Why I say that growth is intentional, and you are the catalyst for the growth of your team

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

368: How to Lead Your Team During a Season of Drought Jul 11, 2023

Show notes

In today's episode, I share the ways we as a company navigated a recent season of drought, with the hopes that what we learned during this time can help you become a better leader, no matter what season your business is in!

Listen to Learn

3:19 - The natural reaction most people have when business starts to slow down and what good leaders do instead

6:40 - Some common objections that I hear from clients I'm coaching, plus the importance of personally sponsoring the new members of your team

8:28 - A special ask I have of you on how you can support this podcast and its message

9:09 - My personal story of what our company has been experiencing and the lessons that I have learned through this process

15:47 - The results of our last launch and what we did differently to make it such a success

18:58 - What I considering to be the big takeaway and lesson to apply during a season of drought

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

367: Does the Way You've Been Taught to Recruit Feel Gross to You? Jun 20, 2023

Show notes

If the way you've been taught to recruit feels gross to you, today I'm sharing an Instagram Live I recently did that walks you through a very powerful 3-step process to help you immediately make a shift and start feeling better about how you do it!

Listen to Learn

3:32 - Specific questions to ask yourself regarding the customer side of your business and how this relates to your current feelings about recruiting

6:32 - What happens when you bring negative thoughts and feelings into your recruiting efforts

9:11 - A special ask I have of you on how you can support this podcast and its message

9:53 - The super important question that requires a very hard look in the mirror

14:46 - What the biggest reward for building your business will be (hint: it's not the money)

16:30 - 3 things to do DAILY that will absolutely make you successful

18:18 - A special reminder about the Free 3-Day Live Workshop happening this week and what you can expect by taking part

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline!

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

366: 5 Things to Never Say in a Business Conversation Jun 16, 2023

Show notes

When you're having a business conversation with a prospect, there are specific things you should NEVER say to that person, and I'm going to be revealing 5 of them in this episode!

Listen to Learn

2:30 - Why asking a prospect if they have ever thought about becoming a coach/consultant is not a good way to start a conversation

4:25 - A common question people ask prospects that actually devalues what they do

5:54 - A special ask I have of you on how you can support this podcast and its message

6:42 - How one question will most likely lead to a "no" and a dead end with the prospect, almost every single time

7:39 - Phrases (that even I use to say!) that you shouldn't be using in your sales conversations

8:25 - What is even more important in 2023 than what it is you are selling

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline!

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

365: When Should You Share Your Business With a New Customer? Jun 13, 2023

Show notes

Today I have another strategic episode for you, where I not only answer the question of WHEN you should share your business with a new customer, but I reveal HOW to do it and what to keep in mind before even presenting your business to that customer!

Listen to Learn

2:33 - How to begin creating a positive customer experience and what to consider about the timing of bringing up the business to that person

5:46 - The benefits of leading the conversation by problem-solving and some specific questions you can ask to get to know that person and his or her pain points

9:23 - How this approach makes it possible to sell your business without even talking about it

10:04 - A special ask I have of you on how you can support this podcast and its message

13:43 - What you can start to do if your communication with customers has primarily been through text, messaging or some sort of automation

16:33 - Something I promise will happen if you implement the process and approach I share in this episode

17:08 - A reminder about what you can expect from the upcoming Revive Your Downline workshop and how it will take all the mystery and guesswork out of a business conversation

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline!

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

364: How to Recruit Business Builders to Your Team Jun 09, 2023

Show notes

If you're struggling with building a team, leading people to success or just finding higher-quality business builders, this episode is for you, as I reveal how to get out of the "stay stuck cycle" once and for all!

Listen to Learn

1:33 - What the "stay stuck cycle" is and how it's a self-fulfilling prophecy that we create ourselves in our business

3:06 - The root cause of why so many people are struggling to build a team

3:53 - Why a transactional approach and leading into a sales conversation with product information is the wrong thing to do

6:52 - The role that perceived value plays in recruiting the business leaders you really want working with you

8:27 - A special ask I have of you on how you can support this podcast and its message

10:49 - The two main things you'll notice happens when you prospect down and recruit C-level team members

11:38 - An action step you can take right now to break free from the repeating cycle I talk about in this episode

13:38 - What to expect from the upcoming Revive Your Downline workshop and how it will take all the mystery and guesswork out of a business conversation

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline!

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

363: A Better Way to Ask a Customer to Host a Party Jun 02, 2023

Show notes

If asking existing customers to host parties is part of your business strategy, then you're going to LOVE this episode, as I reveal a better way of doing it than you've probably been taught!

Listen to Learn

1:48 - The situation that inspired this episode

5:04 - The role that understanding value and cost will play if you're wanting your customers to host a party

6:51 - Why just expecting someone to do you a favor by hosting a party isn't enough value for that person

7:36 - A special ask I have of you on how you can support this podcast and its message

8:17 - How I would present this opportunity to a customer

11:31 - The 3 primary motivations of your customers and how to use them inside the conversations you're having with them

15:23 - Why doing hard work isn't the problem people in business are having, and the single worst piece of advice that I see being given

16:41 - The magic that will happen and what you'll notice when you start to master these conversations

19:23 - A sneak peek at something we're offering later this month that will help you gain a ton of momentum for your business heading into the Fall of this year

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

362: Tapping into the Power of Purpose in Your Business [LIVE COACHING] May 30, 2023

Show notes

Today I'm sharing a portion of a recorded coaching session that I did with a Mastermind client of mine, Meg Kozlowski.

Meg has found that she's at a place in her business where she's kind of lost that passion and fire that she once had, particularly around the recruiting aspect, and I know that this is something that many of you will relate with.

Oftentimes, we talk about purpose in a general and vague way, but in this coaching call, we get really granular as we specially look at what Meg's ideal recruit looks like.

You're going to hear about where vision and purpose really begins, and I know you're going to get tons of value out of this coaching session I had with Meg!

Listen to Learn

3:54 - What to consider as you attempt to gain more clarity on who your dream business partners are

5:22- Where vision really comes from, and the reasons why just sustaining your business at the same level is not the same as having a vision

6:07 - How to get back into the growth mindset of going out and serving at a higher level

11:26 - The ways you can still help others even if you haven't gone through exactly the same thing as that person

12:35 - A special ask I have of you on how you can support this podcast and its message

13:15 - The two different versions of the ideal partner that I see for Meg and the messaging that she could use for each of them

16:05 - How to share team member success stories as a "soft sell" for your business

17:36 - How to add value through relatability instead of always doing it through tips and advice

22:30 - The biggest "a-ha" Meg got from our coaching session

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

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