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Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.

Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

What’s the best book publishing path for me—self-publishing, hybrid, or traditional?

How do engage in book marketing effectively?

How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

Turn Your Book Into a Business Asset—Not Just a Passion Project

Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

Copyright: © 2024 Juxtabook

Latest Episodes:

Reflecting on 2024: Gratitude, Mentorship, and Ambition for Authors Dec 23, 2024

Show notes

Do you want to build a meaningful author journey in 2025?

In this reflective episode, we close out the year by exploring three powerful themes that can transform your writing journey: Gratitude, Mentorship, and Ambition.

These aren’t just buzzwords—they’re the foundation for staying grounded, building strong connections, and pushing forward in your author career.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How a simple gratitude practice can shift your mindset and fuel your creativity
The power of mentorship and how it can unlock new opportunities in your writing journey
Why ambition matters and how small, brave steps can lead to big milestones

This final episode of 2024 is an invitation to pause, reflect, and prepare yourself for an impactful 2025.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Is Hybrid Publishing Right for You? Dec 16, 2024

Show notes

Navigating today’s expansive publishing landscape can feel overwhelming, especially with the rising popularity of hybrid publishing. This model blends elements of traditional and self-publishing, but is it the right path for you and your book?

In this episode, we demystify hybrid publishing, exploring its key features, advantages, and challenges. Whether you’re curious about retaining your rights, maximizing royalties, or offloading project management, this deep dive will help you make an informed decision.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What hybrid publishing is and how it differs from traditional and self-publishing.
Key factors to consider when deciding if hybrid publishing aligns with your goals.
How to evaluate hybrid publishers to ensure you’re working with a legitimate and effective partner.

If you’re considering hybrid publishing but aren’t sure where to start, this episode will give you the clarity you need to move forward confidently.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Choosing the Right Book Type to Write Your Best Book Dec 09, 2024

Show notes

Are you feeling stuck or unsure about the direction of your book? It might be because you’re not clear on the type of book you’re writing. Understanding your book type not only helps you structure your content but also ensures you resonate with your target audience and meet their expectations.

In this episode, we’re diving into the 10 book types identified at Juxta Book and how to select the one that aligns with your message, goals, and readers.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The 10 distinct book types and how they fit into three categories: Authority and Educational Insights, Personal Growth and Engagement, and Custom Hybrid.
How choosing a book type helps you clarify your structure, content, and audience engagement.
Actionable steps to experiment with different writing styles and discover the best fit for your book.

If you’re ready to gain clarity and make writing your book easier and more impactful, this episode is a must-listen!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Is Building Your Author Brand and Social Media Worth It? Dec 02, 2024

Show notes

Are you debating whether building an author brand and engaging on social media is worth the effort? You're not alone. Many authors question if the time, energy, and uncertainty involved will truly pay off.

In this episode, we explore the purpose behind creating an author brand and how social media can become a powerful tool to connect with your audience and build credibility—when used strategically.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why defining your brand is essential to standing out as an author.
How to choose the best social media platforms based on your audience and goals.
The importance of creating a reader journey to deepen connections and boost engagement.

If you've ever felt FOMO seeing other authors succeed on social media or wondered how to make it work for you, this episode will help you create a plan that aligns with your unique vision and audience.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

How to Thank an Author (And Why It Matters) Nov 25, 2024

Show notes

This week on Your Path to Publish, we reflect on the spirit of Thanksgiving and explores meaningful ways to show gratitude to authors. Whether it’s a favorite book that changed your life or a local author whose journey you want to support, we shares simple yet impactful ways to make a difference in an author’s world.

In this episode, you’ll discover:

How to express gratitude to authors who’ve impacted you
Easy ways to support authors in your community
The power of personal connections in today’s digital world
Actionable steps to thank authors and share their work with others

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

A Big Mistake Authors Make When they First Get Started Nov 18, 2024

Show notes

In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If you've invested months or years into writing a book, only to feel lost or disappointed when it launches, it might come down to a lack of planning and strategy.
This episode dives into the components of an effective author strategy and how to ensure you’re on the right path from the start.

By the end of this episode, you’ll know:

Why having a strategic plan is crucial for both new and experienced authors
How to envision your long-term author career and determine your unique goals
The steps to clarify your book’s purpose, audience, and exit strategy
How to create a practical plan that balances writing with audience engagement and marketing
The importance of execution—why a strategy is only valuable if you act on it

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

How Much Do You Pay a Literary (Book) Agent? Nov 11, 2024

Show notes

In this episode of Your Path to Publish, we dive into a crucial question for authors pursuing the traditional publishing route: How much do you pay a literary agent?
We'll explore not only the cost but also the value that literary agents bring to the table, the benefits of working with them, and how to ensure you're getting a good fit for your book and career.

By the end of this episode, you’ll know:

What a literary agent does and how they help you land a traditional publishing deal
The typical commission structure for literary agents (hint: it’s usually on both of your advance and royalties)
The red flags to watch out for when evaluating agents, especially when it comes to fees
Key questions to ask when deciding if a literary agent is a good fit for you
How to find the right literary agent for your genre and goals

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Can a Self-Published Book Become a New York Times Bestseller? Nov 04, 2024

Show notes

In today’s episode, we dive into the question many self-published authors ask: Is it possible for a self-published book to make the New York Times bestseller list?
While it's certainly a difficult feat, it’s not impossible. We’ll go over what it takes to hit this prestigious list, from understanding how the list works to expanding your book’s distribution, and the strategic actions that can help get you there.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How the New York Times bestseller list operates and what factors go into making the list
Why distribution is key for self-published authors and how to get your book into brick-and-mortar stores
Proven strategies that successful self-published authors used to break into the bestseller list
Why you should ask yourself the crucial question: Why do I want to be on this list?

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Building Your Reader Community: How to Connect with Your Audience and Grow Your Author Platform Oct 28, 2024

Show notes

In this episode, we dive into the importance of building a reader community and how to effectively create and nurture that connection with your audience.
Whether you're just starting out or looking to strengthen your engagement with readers, I'll walk you through the steps to build a meaningful community. You'll learn about the different types of communities, choosing the right platform, and how to offer value that resonates with your audience.
Plus, I’ll share actionable steps to get you started.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The key differences between community and platform, and how to choose the best fit for your audience
What kind of community you can build based on your content, expertise, and goals
How to maintain control of your community and foster deeper engagement

Building a community takes effort, but the rewards for your author journey and long-term connection with readers are invaluable.
Don't miss this episode if you're ready to start growing your tribe and deepening your impact!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The Power of Beta Readers To Maximize Your Book’s Potentials Oct 21, 2024

Show notes

In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing momentum, beta readers offer valuable feedback that can take your book to the next level. I’ll share strategies on how to maximize your time with them, provide clear instructions, and start engaging your audience early. Plus, I’ll reveal my favorite question to ask beta readers to ensure you get the most helpful feedback.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to assemble a diverse group of beta readers and set clear expectations
What questions to ask to get valuable feedback and enhance your manuscript
How beta readers can kickstart your book marketing efforts before launch

Don’t miss this episode if you’re looking to make your book the best it can be with the help of beta readers!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

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