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Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.

Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

What’s the best book publishing path for me—self-publishing, hybrid, or traditional?

How do engage in book marketing effectively?

How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

Turn Your Book Into a Business Asset—Not Just a Passion Project

Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

Copyright: © 2024 Juxtabook

Latest Episodes:

Turn a Bad Book Title Into a Great One Aug 05, 2024

Show notes

Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention.

In this episode, discover how to turn a bad book title into a great one, ensuring your book resonates with your audience and stands out.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why a compelling book title is essential for non-fiction authors
Different approaches to crafting an impactful book title
Tips for ensuring your title is searchable, clear, and attention-grabbing

Stay tuned for the end of the episode, where I'll answer a listener-submitted question on launching a book.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Are You Making These 6 Mistakes with Your Ideal Book Reader? Jul 29, 2024

Show notes

Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success.

In this episode, we cover the six common mistakes authors make with their ideal readers and how to avoid them to connect better and build trust.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to identify and focus on your specific ideal reader
Strategies for meeting your readers where they are
Tips for simplifying your message and positioning yourself as a guide

Stay tuned for the end of the episode, where I'll answer a listener-submitted question about getting started with your book marketing.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

How to Overcome Author Imposter Syndrome Jul 22, 2024

Show notes

Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility?

In this empowering episode, we dive into the common experience of imposter syndrome among authors and share powerful mindset shifts to help you overcome it and thrive in your writing journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to reframe imposter syndrome to boost your confidence and motivation
Practical strategies to recognize and counteract self-doubt
The unexpected benefits of imposter thoughts and how they can enhance your work

Stay tuned for the end of the episode, where I’ll address a listener-submitted question on author branding.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

What you must know to get your book on an Amazon Bestseller List Jul 15, 2024

Show notes

Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you.

In this not-what-you-would-expect episode, you'll understand the secrets to the Amazon bestseller chart and how to leverage this achievement to elevate your authority and visibility.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The significance of the Amazon bestseller badge and what it means for your book's success
Key strategies for choosing the right categories and boosting your book's ranking
How to use your bestseller status to build trust and expand your reach

Stay tuned for the Q&A segment, where we'll dive into understanding your audience's core challenges and how to address them effectively.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The One Thing You Must Know About Your Ideal Book Readers Jul 08, 2024

Show notes

What is the core problem or challenge your ideal book readers are struggling with?
Nailing this crucial insight can mean the difference between a book that gathers dust on shelves and one that fundamentally changes lives.
In this thought-provoking episode, you’ll learn about pinpointing your readers' burning needs and desires — the key to crafting a book that captivates them from the first page.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to understand the primary problem or challenge your ideal reader faces
Why it’s vital to meet your readers where they are and how to effectively share your solutions with them
A proven 4-step framework for planning an explosive book launch

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

7 Ways to Leverage Your Book to Boost Your Business Jul 08, 2024

Show notes

Do you feel like your business has hit a growth plateau despite your years of hard work and expertise?
For entrepreneurs, consultants, and coaches, publishing a book can be the secret weapon to shattering through barriers and unlocking exponential business growth.
In this jam-packed episode, you’ll find seven powerful strategies for leveraging your book as the ultimate marketing tool to boost credibility, land high-paying gigs, and deeply impact your audience's lives.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to use your book as an "ultimate business card" to instantly build trust with prospects
Creative ways to leverage your author status to massively expand your reach and visibility
The key to transforming your book into a vehicle for creating lasting change for your readers

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Launching a Successful Book with Limited Time Jul 08, 2024

Show notes

Are you struggling to find time to properly launch your book while also juggling client work and other responsibilities?
Many authors face an inevitable time crunch as their publication date nears, often feeling overwhelmed and underprepared for their big debut.
In this insightful episode, you’ll hear about practical strategies for leveraging even the smallest windows of time to market your book effectively and set yourself up for a successful launch, no matter how busy your schedule is.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to identify and maximize 10-minute opportunities in your day for book promotion
The importance of understanding your target audience for focused, efficient marketing
Creative ways to share your writing journey on social media and build buzz

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

6 Ways You are Losing Money by Waiting to Publish Your Book Jul 08, 2024

Show notes

Have you been putting off publishing your book because you're worried it's not quite perfect yet?
Many aspiring authors fall into the perfectionism trap, continuously polishing their work while opportunities for increased income slip through their fingers.
In this episode, you’ll discover the financial realities of delaying your book launch and receive a clear roadmap for overcoming your fears and getting your book out into the world.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How publishing a book can instantly increase your speaking fees and perceived expert status
Why your book can be a powerful lead generation tool that saves you marketing costs
The ways a published book builds trust and attracts higher-paying consulting clients

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

5 Common Mistakes of First-Time Authors and How to Avoid Them Jul 08, 2024

Show notes

Have you found yourself stuck in the endless loop of trying to write the perfect book? Are you unsure of who you're even writing for?
Many first-time authors make these common mistakes that can ultimately lead to a manuscript that never sees the light of day.
In this episode, we’ll discuss these two hangups and other popular mistakes of first-time authors — plus, the tools you need to avoid them so you can get your book written and published faster!
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to identify and laser-focus on your ideal readers, crafting a book that speaks directly to their needs
The secret to overcoming perfectionism and embracing the messiness of the first draft
Proven strategies for establishing a sustainable writing routine that propels you toward the finish line

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Which Publishing Path is Best For You? Jul 08, 2024

Show notes

Are you tired of feeling lost in the sea of publishing options, unsure of which path will lead you to success?
Many authors make the mistake of rushing into the publishing process without fully understanding the implications of each route or aligning it with their deeper motivations for writing their books.
In this episode, I guide you through the publishing labyrinth and help you uncover your true 'why' for writing, empowering you to select the path that best serves your vision.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The distinct advantages and trade-offs of traditional, self-publishing, and hybrid publishing models
How to pinpoint your core motivations for writing and use them as a compass to choose the ideal publishing path
Proven strategies to be sure your book will resonate with your target audience before you publish it

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

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