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Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.

Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

What’s the best book publishing path for me—self-publishing, hybrid, or traditional?

How do engage in book marketing effectively?

How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

Turn Your Book Into a Business Asset—Not Just a Passion Project

Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

Copyright: © 2024 Juxtabook

Latest Episodes:

Trailer | Welcome to the Your Path to Publish Podcast! Jul 05, 2024

Show notes

For years, you've walked down the aisles at your local bookstore or seen the airport displays and thought, that could be me. I want to write a book. Now, after pouring your heart into writing a book for the past six months or more, you are eager to share it with the world. Having this book published would instantly boost your credibility and attract new clients.

But a quick Google search on how to publish a book has overwhelmed you with questions such as these. What are the criteria to know if it's better to publish with a traditional publisher or self publishing or some other channel? How do I find out that I am actually speaking to the, to the right audience?

When a person should. Hire a ghostwriter. How you manage an author's expectations around their first contract. What would you say to an author who loves their own writing and is confident in their own writing but also feels [00:01:00] somehow like an imposter? There are so many ways to launch a book. How do you know what path to go down to make the most noise?

What's your advice to someone like me who really doesn't want to spend a lot of time on social media but knows it's vital to their career? I'm Zach Kristensen. And this is Your Path to Publish. For the past decade, I have helped nonfiction authors like you navigate the publishing industry and choose the best path to publish, launch, and sell your book based on your specific personal and business goals.

I've had the privilege of working with dozens of authors. Many of whom are New York Times and Wall Street Journal bestselling authors, and in total have sold over a million books. Imagine if you could publish your book within the next six months, get hundreds of people excited to buy your book before it even launches, and turn it into a powerful tool that not only increases sales, but also causes new clients.

To reach out to you without running expensive ad [00:02:00] campaigns, cold prospecting for new leads, or attending another boring industry conference. What would that do for you? What would that do for your business? Unlike other podcasts that focus only on one path to publishing or how to market a book after it's published, we'll guide you through the five phases of the book publishing journey from start to finish so you can publish your book, turn it into the ultimate business card, and use it to build your legacy.

Join me for weekly bite sized episodes to learn how we've helped independent authors just like you discover the path to a best selling book, doubling their speaking fees, establishing themselves as industry authorities, and selling over 10, 000 books in their first year so you can do the same. Your path to publish starts now.

Hit follow and let's dive in.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Q&A, Author's Commitment to Marketing Feb 16, 2024

Show notes

Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books.

Understanding the Audience: Emphasizes the importance of knowing who your readers are and where they spend their time.

Author Commitment: Stresses the need for authors to actively participate in marketing their books, given today's short attention spans.

Strategies for Engagement:

Authors can position themselves as subject matter experts.
Let the book's content naturally attract readers.

Creating Connections: Notes the importance of multiple engagements with potential readers before they decide to buy.

Effort is Key: Concludes that success in book marketing requires perseverance and direct involvement by the author.

This episode offers concise advice for authors on leveraging digital platforms to successfully market their books.

Podcast Website: www.juxtabook.com/podcasts/beyondthebook

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors" Feb 14, 2024

Show notes

In this episode of Juxtabook, we dive deep into the common pitfalls first-time authors encounter on their journey. We are playing you a clip from the recently concluded Author Edge Virtual Summit, where Platte Clark, presented "The 17 Blunders of First-Time Authors."

Who is Platte Clark?

Platte is an internationally published fiction author with Simon & Schuster, author of The Bad Unicorn Trilogy which has sold over 200,000 copies worldwide. He is a highly sought-after ghostwriter, collaborating with renowned thought and business leaders around the globe and has ghostrwitter over 17 books. Platte is also a member of the WGA and his adaptation of the book, The Best Christmas Pageant Ever, is slated for a December 2024 theatrical release.

Podcast Website: www.juxtabook.com/podcasts/beyondthebook

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

5 Simple Steps to Identify Your Audience Hangout Place Using Amazon Feb 12, 2024

Show notes

Discover how Amazon can be a crucial tool for authors to research genres, trends, and competitors. This episode offers a concise guide on using Amazon's vast data to refine your book's positioning and audience understanding.

Highlights:

Identify Your Genre: Begin by clearly defining your book's genre. Precision here sets the stage for effective research.
Find Your Amazon Category: Use Amazon's categories to pinpoint where your book belongs. Focus on the top three categories that align with your content.
Research Books and Authors: Explore similar titles in your categories. Aim to identify books with shared audiences, concentrating on those with an Amazon rank under 50,000.
Social Media Analysis: Investigate the social media presence of relevant authors to gauge audience engagement. This step helps identify where potential readers are most active.
Select a Social Media Platform: Based on your findings, choose one platform to start building your audience. Focus on learning its intricacies to maximize your engagement efforts.

Podcast Website: www.juxtabook.com/podcasts/beyondthebook

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The 5 Phases in Your Author Journey Feb 07, 2024

Show notes

Five Key Phases of the Author Journey:

Book Development:
- Writing and refining the manuscript.
- Gathering feedback from alpha or beta readers.
- Analogy of preparing a meal to describe the process of book development.
Book Publishing:
- Decision-making regarding the publishing route (traditional, self, or hybrid).
- Finalizing book title, cover design, and layout.
Author Branding:
- Building a personal brand beyond logos and business cards.
- Emphasizing personality, authenticity, and community engagement.
Launch and Marketing:
- Planning and executing the book launch.
- Strategies for creating buzz and connecting with the audience.
Beyond the Book:
- Expanding influence through workshops, consulting, and speaking engagements.
- Leveraging expertise beyond the written work.

Overlap and Cyclic Nature of Phases:

Highlight on the overlapping nature of Book Development, Author Branding, and Book Publishing.
Understanding that phases can reset and evolve based on new learnings.

Action Insight:

Encouragement to identify current phase(s) in the author journey.
Advice on using this insight to navigate the author's path and face challenges effectively.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Thoughts on the Juxtabook 2024 Author Edge Virtual Summit Feb 05, 2024

Show notes

On February 2, 2024, the Juxtabook 2024 Author Edge Virtual Summit took place—this bonus episode of Beyond the Book reviews six insights that we learned and heard from our session speakers and attendees.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Q&A, When to Hire a Ghostwriter in Your Author Journey Jan 26, 2024

Show notes

Episode OverviewIn this episode of "Beyond the Book," we tackle the significant yet often overlooked aspect of hiring a ghostwriter for your book project. We discuss when and why an author might consider bringing a ghostwriter on board, outlining the benefits, roles, and signs that indicate the need for one.

Key Points Discussed:

Understanding Ghostwriters: Breaking down the misconception that ghostwriters are solely for writing, and exploring their broader role in idea development and editing.
When to Consider a Ghostwriter: Delving into the reasons for hiring a ghostwriter, such as enhancing idea development, tackling the actual writing process, or providing developmental editing.
The Roles of a Ghostwriter: Exploring the different roles a ghostwriter can play – from being an ideation partner to handling the writing or acting as a developmental editor.
Cost and Timeline Factors: Understanding how the amount of work you delegate to a ghostwriter affects both the cost and timeline of your project.
Recognizing the Need for a Ghostwriter: Identifying signs that you might benefit from a ghostwriter, such as time constraints, writing skill limitations, or the need for quality enhancement.
Making an Informed Decision: The importance of understanding your strengths and weaknesses as an author and how a ghostwriter can complement your skills.

Action Item:

Reflect on your strengths and weaknesses as an author and assess whether a ghostwriter could help enhance your project.

Podcast Website: www.juxtabook.com/podcasts/beyondthebook

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Navigating the World of Co-Authorship Jan 24, 2024

Show notes

Episode Overview

In this episode of "Beyond the Book," we delve into the complex yet rewarding realm of co-authorship. We discuss the potential benefits and challenges of co-authoring a book and provide essential advice for those considering this collaborative journey.

Key Points Discussed:

Co-Authorship Realities: Understanding that co-authorship is more than a casual agreement and can be as intricate as a business partnership.
Why Choose a Co-Author: Examining the reasons behind opting for co-authorship, whether it's filling knowledge gaps, improving writing, or gaining added credibility.
Approaching it Like a Business: Treating co-authorship as a serious business partnership, considering factors like decision-making, equity, and profit distribution.
Setting Clear Expectations: The importance of clear communication and understanding roles, commitments, and legal implications of co-authorship.
Defining Contributions and Structure: Deciding each co-author's contributions, the book's structure, and whether to have a unified voice or distinct voices from each author.
Alternatives to Co-Authorship: Exploring other options when full co-authorship isn't necessary, such as limited contributions or acknowledgments.
Challenges of Multiple Authors: A cautionary tale about the complexities and potential complications when involving multiple co-authors.

Action Item:

Carefully weigh the pros and cons of co-authorship and make an informed decision about entering into such a partnership.

Podcast Website: www.juxtabook.com/podcasts/beyondthebook

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Mastering Community Creation to Build Your Author Brand Jan 22, 2024

Show notes

In this episode, we dive deep into the essentials of building your own community as an author. We explore the advantages and challenges of being a community leader and offer practical steps to establish and grow your own group.

Key Points Discussed:

Community Building Basics: Understanding the initial steps in creating a community, including choosing the right platform (like email newsletters, Facebook groups, etc.) and understanding the trade-offs of each.
Social Media Dynamics: The nuances of fostering growth and connections in social media groups, and the importance of monitoring group dynamics.
Effort and Growth: Insights into the initial heavy lifting required to launch a community and strategies for maintaining engagement and consistency.
Finding Super Fans: The value of building a community in identifying and nurturing super fans who can amplify your efforts.
Providing Value: Emphasizing the importance of offering genuine value to your community members to build long-lasting relationships.

Action Item:

Decide whether you are ready to build your own community and start making connections today.

Podcast Website: www.juxtabook.com/podcasts/beyondthebook

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Building and Participating in Author Communities Jan 17, 2024

Show notes

Episode Overview:

Learn about the introduction to the significance of community building for authors, with an emphasis on the various experiences and impacts of being part of communities.

Key Highlights:

The diversity of community forms available to authors, ranging from social media groups to more traditional forums.
The role of community participation in enhancing an author's brand.
Strategies for choosing the right community that aligns with an author's interests and expertise.
Tips for contributing effectively to existing groups and establishing a credible voice and brand.
Insights into creating one's own author community, including understanding where the target audience congregates.
Discussion on alternative communication channels for building communities, such as email newsletters, Substack, Slack, and WhatsApp.
The balance between quantity and quality in different community building channels.

Action Items:

Encouragement for listeners to identify and participate in communities relevant to their interests.
Guidance for those considering starting their own author community.

Upcoming Content:

Future episodes will focus on the intricacies of building and managing a community, along with key considerations for starting one.

Engagement Opportunities:

Invitation for listeners to engage with the podcast by visiting the website for Q&A sessions and author coaching.

Actionable Insights:

For today, your action item is to explore what communities you can participate in and, if you want to start a community, what that might look like

Podcast Website: www.juxtabook.com/podcasts/beyondthebook

Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

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